Every now and then, something great comes along for First Book, and we really feel shiny and proud. Of late, our co-founder and President, Kyle Zimmer, trekked down a few blocks in DC to the site of the 2008 American Marketing Association Nonprofit Marketing Conference where she picked up the honor of being the first-ever Nonprofit Marketer of the Year!
Kyle and First Book were one of two recipients of the brand new 2008 AMA/AMAF award highlighting the importance of leading edge marketing strategies in the nonprofit world. The theme of the conference was storytelling - something we at First Book know a little bit about.
In her remarks, Kyle shared “I believe that storytelling is the most important thing we do. From the moment we began drawing pictures on the walls of our caves – we separated ourselves from our fellow primates. Still everyday stories are what change the course of history and how we view history. At First Book we are obsessed with storytelling. We know that books and stories inspire, they give hope. We also know that instilling the skill of reading those stories determines whether that person will become employable at a living wage, whether they will participate in their communities – or whether we will lose their talents.”
Congratulations to Kyle, and a big thank you to the AMA/AMAF for this honor!
Add a Comment