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Karl Gerstner and Markus Kutter - the new graphic art - c1959 published by Arthur Niggli Ltd.
Classic book that surveys modern graphic design from its origins up till the late 1950s. Filled with advertisements, posters, packages, lettering, logos and displays. Lots of Swiss design to drool over. I just wish there were more color images.
I love the clean type and the 3 column grid on the cover. The modern day remake of the cover would be exactly the same except someone would replace the header “die neue graphik” with “this is a design book”. Ha
Includes work from: Hans Neuburg, Joseph Muller Brockmann, Richard Paul Lohse, Ladislav Sutnar and many others.
Also be sure to see Karl Gerstner’s work for Geigy in this book:
Publicity and graphic design in the chemical industry
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