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I’ve been wanting to visit the Eric Carle Museum of Picture Book Art for quite some time. I finally got the chance to go this past weekend. So, with my sister Linda acting as navigator, I drove over 200 miles and 3 1/2 hours along the New York State Thruway to Amherst, Massachusetts. It was a beautiful day Sunday, perfect for a road trip. And though we were on a highway, we passed through some very scenic areas with rolling tree-covered hills and picturesque valleys. We even crossed the Hudson River. 

After many miles, two rest stops, and two toll booths, we finally reached the museum with no trouble. Although, I almost drove right past it until I spotted this gorgeous sign marking the entrance.

The building and grounds are beautiful. But you really have to go inside to experience the wonder of the museum. They have three lovely galleries exhibiting artwork from several picture book artists. For our visit, they showcased the art of Simms Taback, Harriet the Spy (the book turns 50 this year), and What’s Your Favorite Animal (a book featuring art from many well-known illustrators, including Eric Carle himself). 

No photography was allowed inside the galleries, of course, but the museum offered other opportunities for picture-taking.

The museum also has a wonderful library filled with picture books (they also do story times there), an auditorium (for films, lectures, plays, author/illustrator visits), an art studio (where all ages can be creative and crafty), and a bookshop/gift shop (I was like a kid in a candy store). All that was missing was a full-service cafe, though they do have a vending machine and plenty of places to sit and eat inside and outside (in a lovely orchard) if you choose to bring a picnic lunch.

My sister and I had such a good time. I hope to visit again sometime in the near future. If you are a picture book lover, I highly recommend it. And while you’re there, don’t forget to use the restroom; you won’t regret it!

Yes, this is a bathroom stall!

If you are curious about self publishing, then you will find author Tabitha Grace Smith’s article fascinating. She has some excellent advice for authors who are considering self publishing. She also explains why she chose the self-publishing path over traditional publishing, what’s involved, and how she makes it work.

Why I Self-Published & What Works
by Tabitha Grace Smith

I’ve wanted to be a writer since I was 9 years old. I chose my college, my career (I work in social media marketing), and my hobbies because of this passion for writing. Mostly I had a desire to write adult novels, but when my first niece was born I desperately wanted to write kid’s books. Books had a huge impact on me and I wanted to share that with my nieces (who are now 6 and 7). The idea for my first book came from my cats, who seemed to love sitting on the edge of my bathtub, but never wanted to go in. I wrote Jack the Kitten is Very Brave, a book about a cat who loved being a pirate, but was afraid of water.

I read a lot about the book publishing industry. From my research I knew that picture books are incredibly hard to break into as a first-time writer. I didn’t want to spend a lot of time trying to get published and miss the years where my book would be perfect for my nieces. That sense of a deadline was a huge deciding factor in self-publishing.

Self-publishing has become less of a stigma in the past couple years, but there still is a stigma and anyone who wants to self-publish needs to understand that. I had a lot of questions when I first went about publishing Jack the Kitten is Very Brave and several people immediately assumed that it wouldn’t be a good book if I did it myself.

When it came to choosing how to self-publish I did a lot of research. I wanted a POD (Print on Demand) service so I didn’t get stuck with boxes and boxes of books. I also have a lot of friends who live all over the world so I wanted a service where they could order without paying a TON of money. CreateSpace (which is part of Amazon) wound up being the perfect solution. Just a note here: you shouldn’t need to shell out thousands of dollars to a self-print book service. Beware, there are a lot of scams out there. You’ll never make that money back.

There are four HUGE skills you need to self-publish:
1. Design Skills
2. Art Skills
3. Editing Skills
4. Marketing Skills

Design Skills. Thankfully, I have some design skills. My first job was doing graphics and layout. A big part of doing a book yourself is understanding how to format and set up a layout. You’ll need to understand things like pixels, dpi, how to create a multi-page PDF, page bleeds, etc. If you don’t know these things there are a ton of free classes online to get the skills. Another option is to hire someone. Please make sure to pay for the service. Formatting and layout for a book is a lot of work and it takes a good amount of time.

Art Skills. I have zero art skills. I can draw some pretty awesome stick figures, but that is not good enough for most picture books (Okay, one of my books I drew myself, but it’s pretty doodle-y). For the artwork I had a dear friend, Mindy Lou Hagan, who I had seen a ton of art from. I loved her style and we worked together on the layout and images. I have to be completely honest here, a lot of the unsuccessful self-published children’s books I’ve seen have terrible artwork. Do yourself a favor and search for a good artist. If you have no artistic talent yourself or you have no artistic friends, search sites like Deviantart.com. Again, pay your artist. It’s a huge pet peeve of mine when artists don’t get paid. Artwork is at least 50% of the selling point of a children’s book. Mindy and I agreed on payment before we started the project. Have that all in writing.

Editing Skills. Picture books need as much (if not more) editing as a novel. Have as many people as you can read your book before you publish it. I found out early on that people will catch different things, so multiple editors really helps. Also, try and have at least a couple friends who will be 100% honest with you (i.e. don’t just have your mom read it). Have the editors edit the text, have them edit the text placement, and have them edit the story. Read the story out loud to kids and check their enthusiasm level (if you have no kids, ask a local school librarian if you can come in and read your book). Edit. Edit. Edit. A lot of first-time writers are way too attached to their writing. As a result, they’re not open to edits and changes. Don’t be that person. Listen to what your editors say and take it to heart if they’re right.

Marketing Skills. So you have a book. It’s uploaded. Fantastic! No one is going to buy it. This is the huge con for self-publishing. There are no sales without your marketing. Absolutely none. There are thousands of books out there that someone can buy for their child. If they don’t know about your book, they will not buy it. You’re going to need to sharpen your marketing skills. Learn how to use social media (Facebook, Twitter, etc.) effectively, learn how to publicize without being spammy (check the authors that you love and see how they do it), offer a print copy of your book to some bloggers (check to see how much interaction they have on their blog), pitch yourself to local schools and offer a free author visit, ask folks for help to get the word out, and find places you can sell your book (local fairs, garage sales, charity events, etc.). Cross-promotion with other blogs and authors is your big friend here. I think 90% of the time people usually buy self-published books because they love the author.

There are a couple other things you need to learn like self-employment taxes, keeping track of expenses, etc. Find a tax accountant who can help you with that if you start making some good money off your book.

{From Tabitha Grace Smith’s book Machu the Cat is Very Hungry}

Another option for publishing and getting the funds you need to publish is crowdfunding. My latest book, Jack the Kitten is Very Sleepy, I am funding through Kickstarter. This is a great way to get fans in on helping make the book and pay for the artwork. If you’d like to check it out, it’s here: bit.ly/SleepyJack. If you like pirates and cats, it may be the perfect book for you!

Kickstarter is a huge commitment; I often tell people it’s like a full-time job. So if you’re thinking about crowdfunding, I really suggest backing a couple projects first to see what works and what doesn’t.

I’ve been very happy with how well my books have done so far. I’m no Stephen King of picture books, but I’ve sold a good amount. Copies of my books are all over the world. I get awesome letters from kids who have read my books. Best of all, my nieces love my books and I get to read them to them whenever I visit. School visits are probably my favorite. Once, I was walking the hall of one school as the kids were going home, one of the little first graders got all excited when she saw me and waved like mad and said, “Hi, Author!”. It was a really fun feeling.

My big take away from the whole experience is that self-publishing and doing it well is a lot of work, but it’s a ton of fun too. Don’t be afraid to ask for help and give help to others whenever you can. Another thing that really helped me was giving my book away. A lot. Ultimately, I wanted kids to read it, not to become rich. One time I was at a car wash fundraiser and I saw a very sad little boy. I happened to have copies of my book in my bag and I gave him one. His face lit up like it was Christmas. That was well worth buying the book myself and giving it away. After all, what good is a book if no one reads it?

Well said, Tabitha!

Tabitha Grace Smith is a professional geek, blogger, writer, web designer, podcaster, social media expert, and strategist. She holds a B.A. in Communications from Moody Bible Institute and an M.A. and M.F.A. in Creative Writing from Wilkes University. She’s written five children’s books including, Jack the Kitten is Very Brave and Machu the Cat is Very Hungry, which were based on her real life cats. You can find them on Amazon or over at MachuandJack.com. She also wrote a book for reluctant readers called Mary Lou Wants to Be A Big Star and a book about dealing with bullies called Everyone’s Mean, Except When They’re Not. Both are available on Amazon. Her latest book, Jack the Kitten is Very Sleepy is currently being funded through a Kickstarter campaign.

Find her on Goodreads or online at tabithagracesmith.com.

{The real Jack and Machu with their books}

{Tabitha Grace Smith’s latest picture book}

Sharing information about great causes is something I love to do here on Frog on a Blog, particularly if the cause is related to picture books and helping children. So, I am thrilled to introduce Squishy Blueberry, a charming character created by author and illustrator Amanda I. Greene, who is also the founder of D’inkling Publishing. Amanda’s goal, through her Squishy Blueberry book series, is to encourage children to look within in order to discover a wealth of confidence, self-awareness, and emotional intelligence, qualities that we all possess but might need a bit of help bringing to the surface.

Amanda’s first book, Reflections of a Blueberry, is already available and is beaming with beautiful, whimsical, brightly colored illustrations and lyrical, rhyming text. To bring her second book to life, When You Are Blue, Amanda is seeking our help through a PUBSLUSH campaign. Please click on the cover image above to learn more about Amanda’s worthwhile project. You can watch a video, read about Amanda’s vision, make a contribution (and earn some great perks), or simply spread the word. You can also go to the Squishy Blueberry site: http://www.squishyblueberry.com/ for more information and oodles of “squishy blueberry” fun. 

I think a little bit of Amanda herself can be found in the character of Squishy Blueberry who follows his heart and his dreams, notable endeavors indeed. Good luck, Amanda!

{Image from the When You Are Blue PUBSLUSH campaign page}

Today’s interview is with a young entrepreneur and college student who has become a huge inspiration to me. S.A. Porcher is one of the creative minds behind Aviator Owl Books Inc., a company devoted to sparking imagination in children while also raising awareness of and contributing to charitable causes. S.A. Porcher and her partner, Chris Bill, have pledged to donate a portion of the proceeds of the sales of their picture books, eBooks, and other products to causes such as First Book and The Make-A-Wish Foundation. They are also dedicated to creating quality books for children that entertain and educate. I’m excited about Aviator Owl Books. I’m convinced it’s a rising star and I’m happy to share its story with you. Read on to learn more about S.A. Porcher and AO Books.

Q. Can you tell me a bit about yourself and what inspired you to start Aviator Owl Books? 

S.P. Sure! I’m 24 years old, I love being outside and I love to learn new things. I was raised on a steady diet of imagination, curiosity and science, which is probably why it is rare for me to find a subject that I don’t enjoy (and also why I was always into trouble as a child – sorry Mom). I have always had ideas for stories randomly bubbling up in my head, but it wasn’t until college that I started to act on them. The original designs for Aviator Owl were born the summer before I left for Purdue University, and I never thought it would go further than digital images that I sold on a site called Zazzle. The five owls were created specifically to be sold on that site, and I had never really considered it more than a fun summer project. 

Meet the five owls.

Only later was it recommended to me that I write a children’s book, and The Aviator Owls Learn Their ABCs was born in the fall of 2010. At the same time I was working on a side project called Write for the Cause – which was (then) completely separate from Aviator Owl. The first book was My Dragon Humphrey, which I wrote specifically with HALO Animal Rescue in mind. I got pretty serious about Write for the Cause, and had all but given up on Aviator Owl to focus on it. 

As luck would have it, I met Chris Bill in the fall of 2012, and after a lot of discussing and planning, we officially went into business together in October 2013. He loved the idea of writing books to promote causes, and with his background in Computer Graphics Technology, we Frankensteined all of our talents into one entity that we could both get behind. We decided to merge the Aviator Owl characters with the idea of writing books for causes. Through research we discovered that children today enjoy books in print and online, which ties into Chris’s background of CGT quite nicely. We also found that kids hate learning unless it’s done in a way where they have fun. Put simply: they like games. All of these put together and we came up with Aviator Owl Books Inc. So your question “What inspired me to start AO Books?” is tricky to answer. I wanted to help children learn, but both Chris and I also wanted to do something we love. I think what we came up with fits both.

Q. What is the goal or mission of Aviator Owl Books? 

S.P. AO Books seeks to inspire and educate children through print books, eBooks, online games, and apps. (Or at least that is what we are hoping for in the future. Right now we only have print books and eBooks.) We want to help cultivate children’s imaginations, and also raise awareness of important causes. Right now we support HALO Animal Rescue, First Book, and the Make-A-Wish America, but we hope to show our support for many more in the future.

Q. Who writes, illustrates, and publishes the books you sell? 

S.P. I do. I was born to make up stories, and I’ve been writing them down since I knew how. (Although when I was younger I also included illustrations that make no sense to anyone anymore.) I fell in love with drawing when I was in high school and taught myself Adobe Illustrator the summer before college. I love having the ability to come up with a story, write it, and illustrate it on my own because it gives me a freedom that I know a lot of other writers and illustrators are forced to give up. That being said, I do have story ideas that demand a certain type of illustrative style, and I’m not talented enough to fulfill exactly what I want. I am trying to teach myself, and I practice almost every day, but if the time comes to begin serious work on those stories and I don’t feel prepared to complete adequate illustrations, then I have no problem hiring a freelancer to help us out. 

S.A. Porcher’s drawing process.

As for the publisher: AO Books goes through Amazon’s CreateSpace. We purchase our own ISBNs and barcodes and put them on the covers and then upload all of our files onto our CreateSpace platform. Eventually we would love to publish our own books in-house, but that’s something that we’ll have to address as we grow.

Q. How do you decide what charities to contribute to? 

S.P. All three of the charities we support now have come to us differently. We did research to find an organization that made sense for our ABC book, and First Book was a perfect fit. HALO Animal Rescue was chosen because Ellen DeGeneres mentions it on her show occasionally, and she’s a huge inspiration to me. The most recent charity we chose was the Make-A-Wish Foundation, and we chose that to go along with the book called The Boy Who Played With Stars (which was just launched). I came up with the idea for that book in a (dreadfully boring) English course. I was doodling stars and thinking that everyone should be able to do what they want to do in life, even if it seems crazy. A boy who literally goes into the sky to play with the stars is a bit far-fetched, but the idiom is very common. Shoot for the stars, and dream big. Chris and I have both known people who participate in Make-A-Wish, so it seemed like a no-brainer for that book. Of course, we also accept suggestions!

Q. What books are currently available and how can they be purchased? 

S.P. All three books can be purchased at Amazon.com.

Links:

The Aviator Owls Learn Their ABCs: http://www.amazon.com/Aviator-Owls-Learn-Their-ABCs/dp/0988636824/ref=sr_1_13?ie=UTF8&qid=1401761201&sr=8-13&keywords=s.+a.+porcher

The Boy Who Played With Stars: http://www.amazon.com/The-Boy-Who-Played-Stars/dp/0988636832/ref=sr_1_10?ie=UTF8&qid=1401761181&sr=8-10&keywords=s.+a.+porcher

My Dragon Humphrey: http://www.amazon.com/My-Dragon-Humphrey-S-Porcher/dp/0988636808/ref=sr_1_12?ie=UTF8&qid=1401761201&sr=8-12&keywords=s.+a.+porcher

Q. Do you have other items available for purchase as well? 

S.P. We currently offer free printable activities, which we upload to our website two times a week (Mondays and Thursdays). Those can be accessed here: http://blog.aviatorowl.com/activities/all/. 

We also have a very small Zazzle storefront. It used to be much larger but after our trademark was approved, we took everything down and slowly we are uploading new designs with the trademark. There you can purchase clothing, posters, iPhone cases, etc. Eventually we’d love to expand to stuffed animals and educational toys, but for now we’re more focused on the books and expanding those into interactive online pages, even if they are just seasonal. For example, this past Christmas we set up a site where kids could write a letter to Santa.

A Christmas project at AO Books.

Q. As a full-time student, how do you juggle your academic life and the responsibilities involved in running Aviator Owl Books? 

S.P. Very carefully, and sometimes not well! (There are a lot of sleepless nights involved.) My three majors are Industrial Design (aka Product Design), English, and Creative Writing, and my two minors are Entrepreneurship and Psychology. Every day at school I take classes that are directly applicable to AO Books, so that helps keep me motivated to learn new things, which in turn helps keep my grades up. On the flip side, AO Books benefits from what I learn. Of course, there is the occasional class that bores me to death and those are the classes in which you can find me at the very back doodling, drafting, editing, or anything else AO Books needs done. 

I often have people tell me that I’ve “bitten off more than I can chew”, or whatnot, but I think part of keeping everything from spinning into chaos is keeping the right perspective. I keep in mind that I’m very lucky to be in school, which is something some students take for granted. I know a lot of college students are notorious for procrastinating, but my version of procrastinating is working on Aviator Owl because that’s what I love. I love coming home to sketch and think about otherwise impossible things (like a boy who plays in the night sky). I know exactly what I want to do and really college is just teaching me how to do it.

Q. Where can people go to find more information about Aviator Owl Books? 

S.P. Our main website can be found at blog.aviatorowl.com. At http://www.zazzle.com/aviatorowl we have some products (and we upload new designs as we create them). And of course people are free to email me at [email protected], or the company at [email protected]!

Kids love stories about pirates. Kids also love to laugh. What’s funnier than a pirate who gets seasick? Wouldn’t your child want to read a story like that? That is exactly what children’s author Fran Sivers and illustrator Leilani Coughlan have created in their book Pelican Bill. But they need our help. They’ve begun a KickStarter campaign in order to raise the necessary funds they need to bring Pelican Bill and his pirate crew to life in a children’s picture book. Please go to their KickStarter page, https://www.kickstarter.com/projects/1163027881/pelican-bill-a-sickeningly-good-yarn, watch the short video clip, read about the project (you can even read the entire rollicking, rhyming, jolly good story), and consider supporting their campaign. If you cannot help financially, at least spread the word about this really great cause. I’m sure Fran and Leilani will appreciate any assistance you can give.

Children’s book author Jennifer Rustgi and illustrator Molly Allen need your help. They are self publishing a beautiful picture book entitled Much Too Much. They’ve started a Kickstarter campaign in order to raise the necessary funds to bring Much Too Much to life. To learn more about their worthwhile project, go to http://www.kickstarter.com/projects/muchtoomuchbook/much-too-much-childrens-picture-book. You can view a video, read the entire children’s story, and make a contribution to their cause. So far, half of their goal has been reached, but they will only receive the funds if the entire goal has been met. So, check out Jennifer and Molly’s page and consider backing their wonderful project or at least spreading the word. Good luck Jennifer and Molly!

Today is the last day of Picture Book Month 2013. What better way to see the month out than with a post by DeWitt Community Library children’s librarian Jennifer Burke on why she believes picture books are important.

After you read Jennifer’s thoughts here on Frog on a Blog, check out her awesome blog Miss Jenny Reads at http://jennythelibrarian.blogspot.com.

Jennifer says she can go on and on about the importance of picture books. That means a lot coming from the chair of the Empire State Award Committee of the Youth Services Section of the New York Library Association.

Why Picture Books Are Important

by Jennifer Burke

Why are picture books important? What a question with many answers! I love picture books and using them in story times. Nothing makes me happier than sharing a picture book with a group of children and seeing them interact with the pictures and being read to. One important thing I’d like parents to know is that picture books aren’t just for “little kids”. There are a variety of picture books that can be enjoyed by children all the way up to high school! In my experience as a children’s librarian, some parents try to push their young child into chapter books too early, not understanding that picture books are a valuable tool in learning to read.

Picture books are generally a child’s first encounter with books and it introduces them to reading, even if they aren’t able to read yet. The pictures are a major part of the written story and they expose children to different styles of art, while also enhancing the story with visual cues, like the emotions on a character’s face. Interacting with the pictures while listening to the story helps a child become engaged in the reading process, and helps foster a love of reading. 

From a librarian’s point of view, picture books are important because they are a tool in teaching parents early literacy skills they can do with their child to get them ready to read. Reading picture books is critical in children developing a sense of how words sound, what words mean, and what the letters of the alphabet look and sound like. While reading to a child, adults can talk to them in a way that encourages the child to engage in the story and understand what is being read to them.

Finally – and this is a personal perspective – picture books provide a sense of comfort. When I open up a picture book that I read as a child, wonderful memories of my grandfather and mom reading to me wash over me and I feel like I am returning home. Reading the same books as an adult brings me back to my childhood and I enjoy the book even more because I am experiencing those memories again. And that’s a wonderful feeling.

Thanks, Miss Jenny!

November is Picture Book Month. I love that there is a month dedicated to picture books! All month long, on the official Picture Book Month site http://picturebookmonth.com/, picture book authors and illustrators have shared their thoughts on “Why Picture Books Are Important”. I thought it would be fun to post my own thoughts on the subject right here on Frog on a Blog.

Why Picture Books Are Important

 by Lauri Fortino

Between the covers of every picture book there is a world of wonder waiting to be discovered. It’s a world of color, imagination, and new friends. It’s also a starting point for literacy because a picture book has the magical ability to instill the love of books and reading in a child. Reading is something that many of us take for granted. But for those who struggle to read, it can mean the difference between success and missed opportunity or the difference between feeling accepted and feeling lost. If children are introduced to books and reading early on and throughout their growing-up years, I know that they will become strong readers. The best way to begin the journey toward literacy is by reading picture books. So parents, and grandparents, aunts, uncles, sisters, and brothers, read picture books with the children in your lives often. By doing so, you will help those children grow up to be successful, thriving adults who in turn will have the opportunity to introduce their children to the wonderful world of picture books.

The ability to read is the jump-off point from which all of life’s successes take flight.

   Please take a second to answer the poll at the bottom of the sidebar to the right. I really want to know what your favorite kind of children’s book is. Thank you for participating!

 The following information is taken directly from the Reading is Fundamental site. Click the link in the sidebar for more information and to see how you can help.

“The House Appropriations Committee released its recommended spending cuts for the FY11 Continuing Resolution, which includes terminating funding for RIF’s nationwide services. This means 4.4 million of the nation’s most vulnerable children would no longer receive free books and literacy support.” (RIF)

It’s quick and easy to send a message to Congress asking them to support RIF. Just go to the RIF site and follow the instructions. I did.

 RIF is asking for our help. Click on the Reading is Fundamental link in the sidebar. Look for the Action Alert. Congress will be voting soon “on an amendment to ban ALL domestic earmarks in the FY11, FY12, and FY13 budget cycles.  Although RIF IS AN AUTHORIZED PROGRAM AND NOT AN EARMARK, this moratorium would cover all national projects, authorized or unauthorized, local or national in scope.  This would include Reading Is Fundamental and a number of other programs.” (RIF) You can help by using RIFs online form to contact the Senate and ask them to vote “no” on the moratorium. It’s quick and easy. The vote is tomorrow, so hurry!

I’ve said it before and I’ll say it again. I’m a strong proponent of the benefits of learning to read, especially for children. I believe that the ability to read is the jump-off point from which all of life’s successes take flight. That is why I think this issue is so important. Since 1966, Reading Is Fundamental (RIF) has prepared and motivated children to read by delivering free books and literacy resources to children and families who need them most. Recently, RIF has asked for our help because it has been eliminated from the President’s FY11 proposed budget. It’s not too late to help. Follow this link: http://www.rif.org/. Literacy for the youngest members of our country is too important to be cast aside. Find out how you can help by following the RIF link today!