"Thanks for Following this Turkey" contest!
Thanks to everyone who played in last week's contest. The winner is TESS!!!!
Tess, please email me offline to schedule your free consultation and choose your book. :) Congrads!
Marvelous Marketer!
Today we have Hayley Gonnason, a publicist from Tricycle Press.
Hi Hayley! Thanks for joining us today. I am sure everyone is excited to hear from a publishing publicist. But first, tell me a little about yourself, your background/experience, and your role as a publicist.
I got my start as a publicity and sales associate at a small publishing house called Northland Publishing/Rising Moon/Luna Rising, which has since closed. I’ve been a publicist for Tricycle Press, the children’s book imprint of Ten Speed Press, for just over three years.
First let me ask, do you see a difference in publicity vs marketing in the publishing industry?
That’s a pretty difficult question to answer because marketing and publicity often go hand in hand here at Tricycle. A simple way of looking at it is that with marketing we’re spending direct money to promote a book and with publicity we aren’t. My job as publicist is to promote Tricycle Press books to the media to create buzz and make people want to buy our books.
As a publicist with Tricycle Press, can you give us some insight as to what happens in your typical day?
One of the nice things about my job is, there is no “typical” day. I always have to be ready to shift gears. We recently had a book launch party and there was a miscommunication and books were never ordered for the event. When I found out, I had to drop everything to make sure the books were there in time for the event. In the end the launch went off without (as far as people attending knew) a hitch but little things like that come up all the time. When I’m not dealing with stuff like that, I’m working on creating publicity plans for upcoming books, establishing and obtaining relationships with media contacts, and arranging events for authors and illustrators.
What types of publicity do you do for your authors (ARCs, blurbs, signings, materials, collateral)? And, does your role vary by author or is there a set standard of publicity that all authors get?
At Tricycle,the marketing and publicity dept. covers everything you mention above. We create sales materials, arrange events, create collateral to promote the events, solicit blurbs and early reviews, and attend trade shows—and that’s just to start. As publicist I pitch books to the media and if authors/illustrators have a platform that makes for an interesting/newsworthy interview, I pit
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By: Shelli,
on 11/30/2009
Blog: Faeriality (Login to Add to MyJacketFlap)
JacketFlap tags: contest, interview, winner, Monday, Tricycle Press, publicist, Marvelous Marketer, hayley gonnason, Add a tag
Blog: Faeriality (Login to Add to MyJacketFlap)
JacketFlap tags: contest, interview, winner, Monday, Tricycle Press, publicist, Marvelous Marketer, hayley gonnason, Add a tag
19 Comments on Marvelous Marketer: Hayey Gonnason (Publicist at Tricycle Press), last added: 12/3/2009
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Very interesting to see what's done when in promoting a book. Thanks for the insight.
Thanks! Another great interview.
Thanks Selli and Hayley. Great information.
Thanks for the valuable info, Haley!
Thanks for another great interview, Shelli!
Great inerview, I've always wondered what went on behind the scenes.
Great job!
I'm interested in that book about Maggie Gee and the WASPs! I hope you'll remind us when it comes out.
It's so great to read about the business from an insider's perspective. Thanks to Hayley and Shelli for this interview.
And big woo-hoo to Tess, too.
Wa-Hoo! I won! I won! You don't know how EXCITED I am to have won and how much I need this and how wonderful it will be!!!
And, a perfect interview to go with it - very insightful and interesting.
thank you Shelli!!!!!
Great interview. Have I told you how much I adore these posts? No? Well, I do. A-Dore.
What a wealth of information! Awesome post and interview! Thanks for sharing!
I have the social networking, but would love to spring some dough on a nice website. Right now, mine is incredibly lame!
Great interview, I really enjoyed it!
Congratulations to Tess!
Wonderful interview Shelli. :)
I love the cross promotion idea with Bonnie Bell. How cool is that?! I'm reading Flygirl right now which isn't by Tricycle but it is about the WASPs. I'll have to look for Maggie's!
Great interview! It's fun to read a publicist's view on marketing. :)
Love Tricycle Press ... great interview ... thanks!
It's good to hear that the professionals are interested in authors' ideas. Thanks, Shelli, for another good interview.
Love reading all these marketing tips. Nice interview!
I am currently reading Brand New Emily, and it is SO GOOD!! And I had heard about the Lipsmackers thing, but had forgotten which book it was attached to... and the author Ginger Rue (who I graduated high school with) is absolute precious-ness... so thanks, Shelli, for filling in the gaps for me. :)
Excellent interview and tips. Tricycle has so many great books!