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Neologisms (from Greek néo-, meaning ‘new’ and logos, meaning ‘speech, utterance’) – can do all sorts of jobs. But most straightforwardly new words describe new things. As such they indicate areas of change, perhaps of innovation. They present us with a map, one that can redefine what we know as well as revealing newly explored areas; new words for new worlds.
The post Business and society: new words for new worlds appeared first on OUPblog.
