Leaders focus on their strengths. Take at least two or three areas you do well, and do them. Delegate the rest. You’ll not only find that things will run more smoothly, but you’ll also get a lot more done. For me, if I pump out 1000 words a day, I’m doing handstands. I usually focus on the time element and write about 3-4 hours. The rest of the day is networking, sharing what I’ve learned, and being a team player with other authors. I learn more from watching what successful writers are doing, and then I choose what I feel will work best for me.
Leaders are role models. Leaders are adept at that without even realizing it, so be aware and sensitive, choosing your words and behavior carefully. Remembering the Golden Rule—do unto others as you wish them to do unto you—is crucial, and will attract like-minded individuals into your life. Think about who your role model is and what it is about him or her that makes you want to walk in their shoes. The answer may surprise you!
Leaders possess integrity. Be a class act. Strive to become the kind of leader who acts with class, who becomes known as a class act, and who attracts other people with class to his or her sphere of influence. Integrity is all about the state of being complete in everything you think, say or do. The bottom line is to simply choose to live by a higher set of standards, and watch people respond enthusiastically toward you. Always remember that you’re special, and you count!
By Rob Eagar
Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following:
Step 1 – What is your value?
Step 2 – Who needs your value the most?
Step 3 – Where do those who need your value congregate in large numbers?
After you’ve answered the first question and clarified your value, then you’re ready to move forward to the second step and ask, “Who needs my value the most?” You can also turn that question around and ask, “Who stands to lose the most if they never get access to my value?” Answering this question helps you streamline your marketing efforts to find new customers, readers, or donors.
Trying to marketing a product or service to everyone in general can be counterproductive, because you can’t please everyone and it takes more time and money. Instead, use a targeted approach by marketing first to the people most likely to appreciate your product or service. These are people who represent less cynicism or apathy, because they’re most likely to appreciate the value you can offer.
If you target the people who need your value the most, then you’re able to create sales momentum at a faster pace for two reasons. First, those who realize that your value is exactly what they need are more likely to purchase quicker with less convincing. Second, when they experience the value that you promise, they are more likely to spread positive word of mouth – which generates even more sales.
Take time to clearly define who needs your value the most. Break it down to a level where you identify specific characteristics, such as gender, age, location, etc. More importantly, define the negative emotions that people are feeling who can be helped by your product or service. Logic makes people think, but emotion makes them act. For example, you want to define your target audience as a unique group, such as “Moms in the American Southeast between the ages of 24 – 44 who are raising a strong-willed child that is driving them crazy and disrupting family harmony.”
Marketing to the people who need your value the most is like lighting matches all around you that combine to create a promotional wildfire with the power to sweep across the country. Next week, we’ll look at the third step to successful marketing, which is defining where your target audience congregates in large numbers
About the author:
Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has assisted numerous New York Times bestselling authors. Find out more about Rob’s advice, products, and coaching services for authors at: www.startawildfire.com
Rob Eagar’s new book from Writer’s Digest, Sell Your Book Like Wildfire, is now available in print and e-book formats. This is the bible of book marketing for authors and publishers. Get 288 pages packed with advanced information, real-life examples, and tips to start selling more books immediately. There are specific chapters on social media, word-of-mouth tools, Amazon, and a chapter dedicated to best practices for marketing fiction. In addition, get over 30 pages of free bonus updates online. Get your copy today at:
http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com
This has been one of those weeks in which everything I’m reading seems related and is clicking for me. It’s got my mind churning, and I’m still not sure what to think of it all.
The first is from Will Richardson and is titled The End of Books (At Least, For Me?), a provocative statement to be sure. Don’t panic — it’s not really about the end of books, just print books for his own use.
“Turns out my iPad Kindle app syncs up all of my highlights and notes to my Amazon account. Who knew? When I finally got to the page Ted pointed me to in my own account, the page that listed every highlight and every note that I had taken on my Kindle version of John Seely Brown’s new book Pull, I could only think two words:
Game. Changer.
All of a sudden, by reading the book electronically as opposed to in print, I now have:
- all of the most relevant, thought-provoking passages from the book listed on one web page, as in my own condensed version of just the best pieces
- all of my notes and reflections attached to those individual notes
- the ability to copy and paste all of those notes and highlights into Evernote which makes them searchable, editable, organizable, connectable and remixable
- the ability to access my book notes and highlights from anywhere I have an Internet connection.
Game. Changer.
I keep thinking, what if I had every note and highlight that I had ever taken in a paper book available to search through, to connect with other similar ideas from other books, to synthesize electronically?…”
Honestly, I didn’t know about this, either, and I’m now seriously considering going back to reading nonfiction on my Kindle, something I had stopped doing when I couldn’t get at my highlights and free them. As far as I was concerned, they were bricked text. But I logged in at http://kindle.amazon.com and sure enough, there were the highlights from the three nonfiction books I’d read on my Kindle.
On the one hand, this is incredibly appealing, to have all of the excerpts I’ve highlighted as interesting to me accessible, searchable, and remixable. Really appealing, and the fact that I can now get text out of Kindle books makes it a platform I may be more willing to deal with again, although the inability to share a book with a friend is still causing some hesitation.
As I began contemplating this, I read Steven Johnson’s recent post, The Glass Box and Commonplace Book. It really resonated with me on a number of levels. First, Johnson revives the idea of the “commonplace book.”
“Scholars, amateur scientists, aspiring men of letters—just about anyone with intellectual ambition in the seventeenth and eighteenth centuries was likely to keep a commonplace book. In its most customary form, ‘commonplacing,’ as it was called, involved transcribing interesting or inspirational passages from one’s reading, assembling a personalized encyclopedia of quotations. It was a kind of solitary version of the original web logs: an archive of interesting tidbits that one encountered during one’s textual browsing.”
He then goes on to talk about a major problem with the iPad, the way it locks down text (including public domain works) in a way that prevents users from creating their own commonplace books.
“[when you try to copy a paragraph of text] …you get the familiar iPhone-style clipping handles, and you get two options ‘Highlight’ and’“Bookmark.’ But you can’t actually copy the text, to paste it into your own private commonplace book, or ema
This is a fantastic post, and I’ll be sharing it far and wide. Thank you! You’ve given me, as usual, a lot to think about. I keep re-reading
I was just able to , using Stanza, copy and email a text clipping from a Project Gutenberg edition of Flatland on my iPhone. It’s not the OS. It may be the app, or it may be the DRM attached to individual items.
Thanks, Jen!
Jason, Stanza does have a little more flexibility on the iPhone (it would be interesting to know how it works on the iPad), but I’m also referring to Apple’s overall approach, which is completely closed. Have you been able to add any software to your iPhone that wasn’t pre-approved by Apple and didn’t come through iTunes? If your iPhone works for you, great, but I don’t want my online experiences shaped only by Apple. YMMV.
[…] Posted on April 30, 2010 by mkschoen Lots, lots lots to think about here: The Shifted Librarian->Broken Boxes […]
As an information management student I found this post very thought provoking and am looking forward to following up some of the links/books you mentioned
Wow! Making me think, as always–and opening up new connections to things I haddn’t read. Thanks, Jenny!
As for getting software on the iPhone that wasn’t pre-approved by Apple and didn’t come through iTunes, sure! HTML 5 can do this–and already does. For example, Ibis Reader, http://ibisreader.com/, is a great webapp which you can install by bookmarking the page; since it uses HTML 5, you can then use it offline, too.
I would say it’s one of the best article I have ever read this year!
Thank you for taking the time to construct an extended, and very interesting, text today.
Great post; thanks. Yes, apple locks down the apps available through iTunes, but web apps are getting more and more interesting; and they are pushing what’s possible for web apps in a very open way through their support of webkit and HTML 5.
Commonplace Books either feed into or grow out of the Renaissance interest in magic and Hermeticism and alchemy. There was a common belief that the act of writing out a quotation from a book helped fix that idea in your spirit and mind. You are right to compare Will’s insight to the commonplace book, but a digital commonplace book is at least one step less effective than a paper one (and I built a rolling “bamboo book” out of embroidery thread and Popsicle sticks once) because the handwriting carries the idea from eye through brain to hand to paper.
I’ll continue to keep my CP books on paper for the moment eventh though iBooks, Stanza and the Kindle app all help me read more.
Another exercise for those who keep CP books is to choose 7 sentences, and transfer them again to index cards. Then use each sentence as a subject of meditation for a day, for a week. It helps ideas to percolate deeply… Something the Internet does not teach us to do well.
Thanks for the comments, everyone. The HTML 5 angle is a great one, but it’s almost incidental to Apple. The good news is that it will finally open up the iPhone, but compare that approach with Palm’s where I have two icons on my phone and a Java program on my laptop just for downloading apps from unofficial catalogs that Palm hasn’t approved (but condones). I also have 39 non-Palm patches from those catalogs that make my phone better than it is out of the box. Personally, I’ll take the latter, open approach over the “we know what’s best for you” one every time.
Andrew, I like the 7-sentence idea. Amazon has an interesting “daily refresh” feature for Kindle owners that could help with that process. I need to post about that, too. Thanks for adding more details about CP books.