With mere days until the release of the Harry Potter and the Cursed Child – Parts 1 & 2 script book, fans around the world are celebrating in ways we haven’t seen since the release of Harry Potter and the Deathly Hallows.

On July 21, hundreds of Potter fans descended on NYC’s SoHo neighborhood to put on a “Muggle Mob” in celebration of the release of the eighth book.

Scholastic shares more:

“More than 300 Harry Potter fans formed a massive flash mob or ‘Muggle Mob’ today, taking over Broadway in front of the Scholastic headquarters building in New York City, just 10 days before the highly anticipated release of the eighth Harry Potter story, Harry Potter and the Cursed Child Parts One and Two. The fans, all Scholastic employees and their children, flooded onto the street reading from a favorite Harry Potter book and stopping traffic in the busy SoHo area. At the culmination of the estimated two-and-a-half[-]minute event, the fans lowered their books and raised up paddles showing the cover of Harry Potter and the Cursed Child Parts One and Two, drawing cheers throughout the neighborhood. As the crowd dispersed, ‘Muggle Mob’ participants handed out their Harry Potter books from the Harry Potter series 1-7 to lucky passersby, sharing the gift of books and reading.”

Watch the video below for a recap of the event!

Cursed Child‘s already staggering sales have made the script book for the new play a bestseller, but according to Amazon and Barnes & Noble‘s reports, the book is also breaking pre-sale records.

According to Barnes & Noble:

“…the latest addition to the Wizarding World is the most pre-ordered book since Harry Potter and the Deathly Hallows in 2007.”

Harry Potter and the Cursed Child – Parts 1 & 2 will be released internationally on Sunday, July 31.

Thanks to our friends at Mugglenet for the heads-up!