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1. Tough love advice to authors trying to be published




Tough love advice to authors trying to be published:

  • Proofread your query letter. If a publisher gets a query letter with spelling and grammar errors, it is an immediate red flag. The query is the first introduction they have to your story, so it needs to be polished, organized, and spell-checked.
  • Only send a completed manuscript. Presses are continuously receiving query letters for manuscripts. Nothing is more frustrating when you read a great letter, request the manuscript, and then hear that it’s not finished/still being added to/still a very rough draft. You’re job as a writer is to write the book, our job is to edit and publish it. We can’t do our job if you haven’t finished yours yet.
  • Research your genre. One of the best tips for becoming a great writer is to first become a great reader. Pick up various books all within the genre you’re writing and study them. Don’t read them just for pleasure, read them for knowledge. Think about the conflict, the settings, the character development, the language, resolutions. Consider the age group who will primarily read your genre and look for trends that specifically cater to those age groups.
  • Make your conflict meaningful. Purposeful conflict means conflict that progresses the narrative. We don’t want a fight between the main character and a stranger on the street if that doesn’t cause any progress. What you need to remember though, is progress can be big or small. That fight between the main character and the stranger could cause a physical fight that leaves the main character permanently disabled for the rest of their life, or it could spark a line of thoughts that leads them to make a decision about how to deal with a relationship. Essentially, you want to write in conflict that helps us get to the resolution.
  • Write in vivid details. As a reader, one of the best things is to read a book that fully immerses you into its world. If you can’t adequately describe the world you’re writing, then it’ll be harder for the reader, or in this case possible publisher, to connect to the story. Giving small details about setting, emotions, character appearance, etc. will make those things not only memorable, but real to the reader. Don’t be generic. Don’t write that it was a room with a bed and dresser. Write unique details about the bed and dresser. And carpet, ceiling, walls, and anything else. Your job is to draw people in and make the world as real as possible. 
 

#authors #publishing #elemchat #litchat #literacy #books

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2. A Record Three Pants On Fire Press Novels Earn High Awards From Prestigious Next Generation Indie

A Record Three Pants On Fire Press Novels Earn High Awards From Prestigious Next Generation Indie


FOR IMMEDIATE RELEASE

 Paranormal Properties Indie Book Award Winner
Paranormal Properties Indie Book Award Winner
PRLog (Press Release) - May 27, 2014 - WINTER GARDEN, Fla. -- Pants On Fire Press, premier Children’s book publisher located in Florida, proudly announces that Paranormal Properties by Tracy Lane, Tales From Farlandia: Ozette’s Destiny by Judy Pierce, and I Am Currency by Whitney Grady have won prestigious prizes in the 2014 Next Generation Indie Book Awards.

The Next Generation Indie Book Awards, known as the ‘Sundance’
of the book publishing world, hosts expert editors, literary agents, writing teachers, authors, book reviewers, and publishing executives in the industry to review thousands of entries yearly in over 70 categories.  Presented by Independent Book Publishing Professionals Group and Marilyn Allen of Allen O’Shea Literary Agency, the awards are the largest Not-for-Profit book awards program for indie authors and publishers.  Authors whose books are chosen as Winners and Finalists receive prizes ranging from $100 to $1,500 and the top book in each category is reviewed by literary agents for possible representation.

According to Bowker’s Books in Print, of the 3.1 million books published in 2010, over 2.7 million were independently published.   The NGIBA recognizes the best of these exceptional books annually with awards, metals, trophies, reviews, and national exposure.  Of the six Pants On Fire Press submissions to the awards, a record three claimed top honors.

The supernatural middle grade thriller, Paranormal Properties by Tracy Lane sailed through multiple rounds of judging and beat out thousands of other entries to earn the title Winner in the competitive Children’s/Juvenile Fiction category. Tracy Lane’s spooky tale of young Jake Weir’s ability to see ghosts and track down creepy killers earned the author $100, a gold medal, and exposure at Book Expo America later this month. Jake’s journey on his family’s ghost-hunting show and his dealings with the town’s oldest, most-famous ghost keeps middle grade and teenage audiences on the edge of their seats with action-packed plot all while engaging their intellect by fully aligning with the Common Core State Standards for English. For fans of the supernatural and hungry readers alike, this Children’s/Juvenile Fiction Winner is sure to scare and delight.

Judy Pierce’s breakout book Tales From Farlandia: Ozette’s Destiny secured one of five Finalist spots in the Animals / Pets category. Her charming story about Ozette, a uniquely beautiful white squirrel who is forced to flee Earth World with only her prized acorn after a terrible misunderstanding, caught the judges’ attention and earned her the rank of Finalist and promotion at the Book Expo America.

In the First Novel category, the fast paced dystopian page-turner I Am Currency snagged one of four Finalist awards. Whitney L. Grady’s novel tells the tale of main character Nevel who uses his photographic memory to store books in his mind on behalf of the Underground Book Movement after a wayward meteor collapses all technology on Earth. Grady’s enthralling characters and all-too-relevant plot earned her a spot among the best books in her category.

About BEA:
BookExpo America (BEA), is the leading North American publishing event that brings you what’s new and what’s next in book publishing, the digital publishing revolution, authors and more for publishing industry.

Book Facts:

Paranormal Properties
Written by Tracy Lane
Pants On Fire Press
ISBN: 978-0982727171
Accelerated Reader
Price: $9.99
Middle Grade

http://www.pantsonfirepress.com/#!/readmorepp

Tales From Farlandia: Ozette’s Destiny
Written by Judy Pierce
Pants On Fire Press
ISBN: 978-0982727195
Accelerated Reader
Price: $9.99 - $19.99
Middle Grade

I Am Currency
Written by Whitney L Grady
Pants On Fire Press
ISBN: 978-0986037399
Accelerated Reader
Price: $13.99 / $19.99
Young Adult

Press and Media Inquiries:
To schedule an author appearance or interview, please contact:
Cris Francet
863-546-0760
[email protected]

Pants On Fire Press, founded in 2007 by former Disney creators, is a traditional children's book publisher of middle-grade and young adult books. We have a treasure chest of imaginative stories yet to publish but we are open to queries from budding authors and illustrators. If you are tired of being rejected by the conglomerates and feel you fit our style, we'd love to hear from you. See our submission guidelines.

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3. #SSYRA The Kringle Chronicles: Catching Santa by Marc Franco nominated for the Sunshine State Young Readers

The Kringle Chronicles: Catching Santa by Marc Franco has been nominated for the Sunshine State Young Readers Award List.We were excited to receive the below email from the SSYRA Chair.

Dear Cris,

The Florida Sunshine State Young Readers Award Program (SSYRA) is a statewide reading incentive program for students in grades 3-8. It is co-sponsored by the Florida Department of Education and the Florida Association of Media Educators (FAME). Every year the selection committee reads books that have been nominated by media specialists throughout the state. Each books is discussed and carefully considered, with the final selection made in the spring. Last year approximately 70,000 students read at least three of the nominated titles and participated in voting for their favorite book.


The book: The Kringle Chronicles: Catching Santa by Marc Franco has been nominated to the committee for consideration for 2014-2015 SSYRA List. I am requesting that the publishing companies send a copy of their nominated book to each member of the committee. I am attaching the addresses of the committee members. If you could please send them at your earliest convenience, I'd really appreciate it. We have many books to read, and I want to make sure we give your book careful consideration. Please contact me if you need any additional information.

Thank you again for all your assistance!

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4. #Submissions - it's you #author. You are the stymie in the #query process. #publishing #unsolicitedquiries #authoradvice #books

Dear Authors,

This post is more of a plea than anything else. It is a plea for conformity to authors submitting queries to Pants On Fire Press. It is no secret that we publishers have a hard time keeping up with the submissions we receive. Now, while it is easy to claim the obvious -- that we are just so busy we haven't the time to review each and every query in a timely manner -- this isn't the case entirely. For a properly submitted query, one that follows our guidelines, we know within 40 seconds if we want to read more. By now, if we do indeed want to read more, we are reading about you, the author. If you followed our guidelines we are learning about you, your writing cridentials and how you plan to market the book. Now we are ready to learn about your story -- the who, what, when and where -- by reading the synopsis. Oh, but wait, you didn't include a synopsis. Author, we need to know what happens in your story -- from beginning to end. I bet you didn't know that fifty percent of our acquisition decisions are based solely upon the synopsis. Do you really think we have time to read  the first three chapters of every query? Ha! That's funny. The requested three chapters are for that rare book that has us begging to read more. Frankly, unless your query has truly hooked us, by now we would have deleted your query. Stinks, doesn't it?

Well, let's stay positive and continue on our query review journey under the assumption that you included the all important synopsis. Minutes pass and we have read the synopsis and want to read more but wait, where are the first three chapters we requested? Oh, they are included in the query but as attachments. Guess what? Delete! Opening attachments is too risky. We are a business. We conduct business with authors, agents, printers, Hollywood studios and so on. You get the idea. We can't afford to open an infected file nor can we afford to infect our business associates.

Realize this. We do not know you. You do not know us. But think of your query and our submission guidelines as our initial hand shake. If you do not conform to our submission guidelines you tell us that you do not want to shake our hand. Well, we don't want to shake your hand either. It's you author. That is right, you are the stymie in the process. Your seemingly odd choice to ignore submission guidelines is the root of the problem. We have taken the time to develop and post our submission guidelines. Additionally, by submitting your query you expect us to take more time to review your query. Follow them and we will take the time to review your query. We wish you well.

Pants On Fire Press     

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5. #Book Updates from Pants On Fire Press #follett #kidlit #yalitchat #kidlitchat #ya #read #books #writing #publishing #amazon #scbwi #trailer

We have several updates to share with you. First let's talk Paranormal Properties by Tracy Lane. This is a fun tale about 14-year-old Jake Weir, who while working on the set of his parents ghost hunting TV show, learns that he can see and hear ghosts. Jake quickly finds himself agreeing to help a ghost investigate a 61 year-old murder.

And it's not just any murder. It's the ghosts murder. It's a fantastic read. We are happy to report that Paranormal Properties is on schedule. We just delivered a heavily edited script to Tracy. Once she returns the script it will be one step closer to production. A rough sketch of the book cover will be available to preview later next week. We can't wait to see what Natalia has come up with. It looks like the teaser trailer will be released sometime before Halloween. Exciting stuff, for sure! Be sure to like the Facebook pages of Pants On Fire Press and Paranormal Properties.



The Kringle Chronicles: Catching Santa is getting a reboot. It's getting a new book cover and the name David M. F. Powers will be credited as the author alongside the existing name Marc Franco. We would prefer to drop the Marc Franco name but it would present some logistical challenges with Accelerated Reader so adding the authors legal name will suffice and help distance us from the gay porn author named Marc Franco.  Natalia is delivering the new cover sketch sometime next week. Be sure to like the Facebook page of The Kringle Chronicles: Catching Santa.

The Tales From Farlandia: Ozette's Destiny script is almost edited. Becca is finishing up with heavy developmental edits and should deliver the script to Judy Pierce around October 8th. Book cover sketches will be shared next week. We can't wait to see Natalia's handy work. Be sure to like the Facebook page for Judy Pierce.

 
Our picture book, A Butterfly Without Wings, is in the design phase. There is a lot to consider when designing a picture book. Fonts, art layout, type settings and text placement seem to change on a daily basis. We have settled on Gill Sans Light for the interior font. The text looks great. In the end we will have a truly marvelous book to be proud of. We are excited to announce that the book has grown from 24 to 32 pages. The book is scheduled to be translated into French next week. Korean, Hindi, Chinese and Japanese are next. I almost forgot. A Butterfly Without Wings Facebook page needs more fans before it lets us create an official Facebook page name. Please help us by liking the page here.

Editing begins next week for How I Became A Teenage Survivalist. Scout Pictures began shooting a full live action trailer for HIBATS today. We've read the trailer script and can't wait to see the footage. If any of our readers have been watching the new NBC show, Revolution, you'll be happy to learn that HIBATS tells a similar tale, though not so science fiction. HIBATS actually teaches you how to survive, if you pay attention to what Bracken, the narrator, tells you.

The Pants On Fire Press website trailer section is now displaying our YouTube hosted books trailers and teasers. We hope you have enjoyed this update. Stay tuned for some promotions being announced very soon for teachers.     




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6. How I Became A #Teenage #Survivalist teaser #trailer http://www.youtube.com/watch?v=DoVrB1SlrC0 #author #kidlit #yalitchat #kidlitchat #ya #author #book #survival

Enjoy the teaser trailer for How I Became A Teenage Survivalist coming to bookstores in 2013. 


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7. Seeking Editorial Intern

Pants On Fire Press seeks an editorial intern to assist with our 2014 acquisitions. Time commitment is 5-10 hours a week. Send a letter of interest to us at editor [at] pantsonfirepress [dot] com. Editorial or publishing experience is not required but obviously preferred. Include your experience if any. Attachments will be deleted. This is an unpaid opportunity.

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8. No More Blogging For Us

We are no longer blogging. We are just too busy. All announcements and promotional events will be conveyed through our website and on Facebook.

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9. How I Became A Teenage Survivalist

Pants On Fire Press is excited to publish 2012 Amazon Breakthrough Novel Award quarterfinalist Julie L. Casey's post-apocalyptic tale HOW I BECAME A TEENAGE SURVIVALIST. When the Midwest is hit with a solar superstorm, 15-year-old Bracken and his family must figure out how to survive without electricity.

Bracken is a typical teenage boy, more interested in the angles of the girl’s exposed back teasing him from the seat ahead of him than in anything the geometry teacher could present. His life is filled with school, video games, and thoughts of girls, not necessarily (or probably not) in that order. Life just flows along uneventfully and unacknowledged, like the electricity that courses through the power lines — until PF (Power Failure) Day.

On PF Day, the sun strikes Bracken’s world with an unseen surge of electromagnetic fury, which cripples power stations and burns transformers to crispy nuggets of regret. No one in Bracken’s world had ever thought about how much they depended on electrical power but now, without it, they are plunged into survival mode. Without electricity there is no communication, no modern conveniences and soon, no modern means of transportation, as the reserves of refined gasoline run dry. Worse still is the failure of the water and sewer systems, the impossibility of getting food and supplies to people living in cities, and the deaths of millions of people from starvation, disease, and lack of medical care. Bracken soon realizes how lucky he is to live on a farm in the Midwest. What seemed like a dull and backwards life before is now the greatest chance for survival in what seems like a powerless world. Food, water, and heat are readily available, although hard work is required to make use of them. Bracken and his family must learn to survive like their ancestors, who settled their land. Told in the first person, Bracken tells the story of how they not only survive, but how PF Day actually makes their lives better and more satisfying.

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10. Book Awards

Authors, fellow small publishers and self-publishers, please, (I'm begging here) be vigilant and do your research on everything from publishing and editing to something as menial as entering a book awards contest. You, the author, are prey! I too as a publisher am preyed upon. I’m not saying be paranoid but just be careful because there are many who think they are experts when they are not. Unfortunately by the time you figure this out, it's too late. You have already paid them for their service. 

When I first researched book awards programs I thought the idea of entry fees was ridiculous. That was until I had a no-duh moment and realized that these organizations have overhead too. On top of that, the ones I was looking at were paying their winners. Painfully, I must confess that I made a rookie error and wastefully entered a lot of children’s book awards programs. Okay, let me cut to the chase and say that based on my experience
I recommend the following awards programs to authors, fellow publishers and even self-publishers:

• Benjamin Franklin Awards – there is a fee but it pays a nice award and provides judges feedback. A link to the critique forms for our Catching Santa book may be read here: http://www.pantsonfirepress.com/media.asp. The feedback was well received. The judges made great observations regarding our hardcover illustration resulting in a new cover design and illustration for the the softcover edition.


• Next Generation Indie Book Awards – a class act. Requires a fee but pays a nice award and your book is reviewed by agents. We won Children’s their 2011 Children's Fiction overall category. A link to the certificate for our Catching Santa book may be read here: http://www.pantsonfirepress.com/media.asp.


Enter these if applicable. None charge fees.
• Alex Awards
• Caldecott Medal
• Carnegie and Kate Greenaway Medals
• Coretta Scott King Award
• Costa Book Award
• Golden Kite Awards – Society Of Children’s Book Writers and Illustrators
• Giverney Awards
• Governor General's Literary Awards
• Hans Christian Anderson Medals
• Horn Book Awards
• International Reading Association Children's Book Awards
• The James Madison Book Award
• Laura Ingalls Wilder Medal
• Margaret A. Edwards Award
• Mark Twain Award
• Michael L. Printz Award
• Newbery Medal
• Pura Belpre Award
• Sydney Taylor Awards
• Young Reader's Choice Award

I ignore the rest. Oh, and don’t go crazy entering in multiple categories. One category is enough. If you have a winner it will win. Good luck!

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11. Keep An Eye Your Books

Who needs a laugh? How about a laugh at our embarrassing expense? Just the other day I logged into Apple's iTunes to review our copy for Catching Santa. It's a good idea to keep a titles copy fresh. Something that resonated last year may not resonate a year later. After reading the copy I noticed that iTunes was suggesting other titles by Marc Franco. I found this odd because our Marc Franco has one title. I confirmed this with a quick call then grabbed my mouse and scrolled down to see more books by Marc. 
Never in a million years did I expect to see the shiny bronze topless torso of a man sporting a hardhat and blue jeans. A few more clicks of the mouse and my fears were confirmed. Our children's Christmas book and author had been linked to two Gay Erotica titles by an author named Marc Franco. And to think that these books were being suggested to Children’s book patrons. What a gaffe on Apples part. See the screen shots below if you are curious to see the books. I immediately contacted Apple. Surprisingly, they resolved the database error within 24 hours-- removing all references to the other Marc Franco. As embarrassing as this was we still had a good laugh.  
12. Why We Like Barnes & Noble


We were ecstatic last summer when Barnes and Noble committed to order and stock 300 copies of our award-winning Christmas title: The Kringle Chronicles: Catching Santain their Florida and top selling Christmas stores.  I know that doesn't sound like a lot but think of it like this. Once a title begins to sell, it continues to sell unless of course there is something inherently wrong with the story. 

From:
Sent: Friday, July 08, 2011 12:49 PM
To:
Cc:
Subject: Product placement: Christmas\Holiday book octagon
The buyer will order 300 units. Stock will be placed in Florida stores and in top Christmas stores.

‪‪
Knowing that Catching Santa was going to be placed in top selling Barnes and Noble stores we got to work on expanding our marketing campaign. We spent months preparing an ad campaign to advertise to some of Brighthouse TV’s Add a Comment
13. The Difference Between Young Adult and Middle Grade Books

Have you, as an author, ever wondered what the difference is between a young adult book and a middle grade book? Well ask ten people and you will likely collect ten different answers based on a myriad of criteria to meet. Figuring where to classify your book is a lot easier than you think. At Pants On Fire Press, we distinguish genre by age. For instance, Middle Grade is 9 years old and up while young adult is either 11 or 14 years old and up.

Are you surprised I didn't mention word count right out the gate? Well don't be surprised and do yourself a favor and forget word count all together for now. In your novel think about your child protagonist and the situation they face. Is it an adult experience they have never faced –albeit negative or positive and do they lose their childhood spectacles in the process? If so, then you are writing a young adult novel. Think of your character crossing a threshold as they leave innocence, never to return. The Bridge to Terabithia is a perfect example of this. Now, if the child faces a situation but is unaffected and is therefore smarter and continues to see the world through a child's eyes, you are writing a middle grade book.

Now, let's talk work count. A Bridge to Terabithia is roughly 33,000 words. At Pants On Fire Press we like our middle grade books to be somewhere between 10,000-35,000 words while the young adult book can run somewhere between 40,000-80,000. These are really guidelines. That is not to say that we will not publish a young adult book in the 20,000 - 30,000 word count rage. In fact we have a contract out on a young adult book that is right at 20,000 words. It's a book about a girl who, after witnessing the death of her sister, journals her time spent in a psychiatric ward. The protagonist makes profound observations in her attempt to define insanity.

I hope my explanation helps to clear some of the mud.

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14. Publishing Contracts Are Leaving Our Office

Publishing contracts are leaving our office and while I do not have owls delivering them I'm certain the authors will appreciate the offer to publish their books. Since I am on the topic of offers and again, in the spirit of transparency, I want to tell you what you can expect from a Pants On Fire Press publishing contract. I'll talk royalties first, but before I do let's get one thing straight authors-- don't write just because you want to be published. Write because you want to share your story with the world and make money doing it. Think Spielberg! Got it?

Okay, here are the royalty percentages along with what I call milestones. Royalties increase with each milestone. Unfortunately the printed book has to circumvent a business model that is still in the dark ages so there is very little wiggle room for royalties. It's embarrassing actually because we're talking about splitting up $.80 - $1.05 net. If I could afford to pay more I would. The author receives 5% of the net receipts for literary work in paper or book form up to 2,500 copies sold and 10% of the net receipts for literary work in paper or book form for 2,501 copies sold and above.  Now before you have a cardiac over net receipts understand that any of the big six may grant you an advance but be assured that they will subtract from that advance. They too work off the net model. In fact you may never see a royalty check and could end up owing them.

What about eBooks? I'm glad you asked because I'm very proud of our eBook royalty model. Here is how the royalty schedule looks for eBooks: 20% of the net receipts for electronic book and audio book sales up to 1,000 eCopies sold,  40% for 1,001 to 2,000 eCopies sold, and 60% on electronic book and audio book sales sold above 2,001 copies.

I think it's important that you know what to expect from Pants On Fire Press. You will not waste our time and we will certainly not waste yours. By the way, the quality of unsolicited queries has increased dramatically over the past two weeks. Keep them coming.

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15. My Teen Son Doesn't Read Anymore, It's Girly #read #reading #publishing #books #authors #library #librarian

My teen son doesn't read anymore. He thinks it's girly. This is what a mom said to me the other day. Her son read in elementary school but now refuses to touch a book on his "free time". Fact is most male teens these days do not read books for entertainment. Have educators, parents, authors, and even publishers lost touch with the male teen? Are we capable of relating to them? And what in the world are these teens doing with their "free time"? Considering almost all American teens have played video games, and a majority play video games regularly, drink these statistics in before you answer:

  • Teenage Involvement: Approximately 90% of teens have played video games at least once, with a majority of teens playing regularly.(1).
  • Availability: 83 percent of young people aged 8 to 18 have access to a game player in their own home. 31 percent have 3 or more game players in their own home. About half of all teens have a video game system in their own bedroom (7).
  • Gender Differences: According to video game industry sources, at least 90 percent of American boys -between the ages of 8 to 18 years- and 40% of American girls play video games. Boys play much more frequently, and for much longer periods of time than do girls. 33% of female gamers report that they only play video games once per month. That’s compared to about 10% of male gamers.
  • Significant Time Use: According to a Harris Poll, the average teenager spends 13 hours per week playing video games.
  • Opportunity Costs: On average, kids who play video games regularly, spend 30% less time rea

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16. A Winning Query Letter


Below is the query letter that peaked our interest in Tracy's Paranormal Properties script and ultimately lead to us signing her. 

Dear Acquisitions Editor:

Jake Weir is not like the other kids in Dusk, North Carolina. Then again, Dusk, North Carolina is not like other towns. Known as “The Third Most Haunted Town in America,” (behind Salem, Massachusetts and Las Vegas, Nevada, of course), Dusk is ground zero for Jake’s ghost hunting parents.


The Weir family has arrived in Dusk eager to scope out some of the town’s 127 reported “paranormal properties,” which just happens to be the name of their own ghost hunting show: Paranormal Properties

What Jake doesn’t know, and what his parents could never imagine, is that Jake can see ghosts! And hear them. And talk back to them! This talent comes in handy when he runs into Dusk’s oldest, most famous ghost: one Frank Barrone, a one-time lounge singer made famous by his booze-soaked ballad, “Barroom Eyes.”

Frank was gunned down by a local mobster in 1951 and has been searching for his killer – and his final resting place – ever since. When he learns that Jake can see and hear him, Frank makes young Jake a deal: if Jake will help Frank find his killer, Frank will help his parents find a ghost to film for their upcoming Halloween Special on Public Access Channel #319.

Jake enlists the only friend he’s made in Dusk, an overweight tomboy nicknamed “Tank,” to help him track down Frank’s killer. As clues emerge and old leads heat up, Frank and Jake learn they make quite a team. But will Jake find Frank’s final resting place? And will Frank find a real haunted house in time for Halloween? 

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17. The Canadian Author

A Canadian author sent us her script. In short, we really liked it and wanted to sign her. Being a small press and in the process of finalizing our 2013 lists (finally!), she was apprehensive and had questions. Here is her original email and our reply follows below. Remember that she is in Canada.

I am interested, but as a lawyer I tend to nitpick details! How do you get the book into libraries, etc? Would I be responsible for that? I do believe the industry is undergoing a shift to ePublishing, but a lot of young adults still read books in physical formats and I would like to see my book at libraries and bookstores, at least in Canada. The Catching Santa book is not in the Toronto Public Library system, for example.

Can you send me all the information? 
Sure, no worries. We are very transparent and nitpick too. Okay, our title is on Indigo as an eBook. Just search for Catching Santa in ebooks. As for the print version, that was an executive decision to not sell it in Canada. If you end up working with us your title will be available in Canada through Ingram International and available to consumers to order from:
  • Chapters/Indigo
  • Amazon Canada
  • Canadian general market segments including wholesalers, chain retailers, Internet stores, independent retailers, library suppliers and university college book stores
A book getting shelf-time in a bookstore is not a given, no matter the publisher. The Indigo buyer makes the decision and they base that on industry buzz. This is why a title isn't announced to the trade until we have created a buzz-- win awards, receive stellar reviews and so on. The book would obviously sell in the US and UK too. You are not responsible for selling your book but it helps to market and get the word out. Our preferred library vendor is Follett Library Resources. They sell to Canadian schools and libraries. We would advertise in their Canadian title wave magazine. Again, Santa is not in the Toronto Library system by choice. It will eventually be available after it gets a new cover.

Being that we are in the children's book business most of our marketing is directed at teachers and librarians. They are book evangelists. We were very successful in selling Santa to US schools and have a repeatable marketing process in place. We are positioned and established with Accelerated Reader. They create tests for our books. Children read the book and take the test for points. Unfortunately many US kids will not read a book unless it's an AR book. Hmm, what else? Fairs! We attend the ALA and the Miami Book Fair. We have attended BEA and other fairs but the two previously mentioned are profitable for us.

Just know that if you go with another press, no one will come close to the beauty and quality of our cover -- unless they are one of the big 6. Covers get the book noticed. The story sells it. We spend hours developing covers. We feel our illustrators are the best. Another thing, we are very of the cuff and as I said, very transparent. There are no secrets with us. We will tell you like it is. An authors success is our success. We are very pro author. We are here to build and protect a brand,

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18. Will it cost me anything to publish with your press?

Will it cost me anything to publish with your press?
This was the question an author called to ask us. It is certainly a valid question and in the spirit of operating our press as transparent as we possibly can we are going to answer the question here on the blog. No, it will not cost you anything to publish with our press. It will cost us to publish your book if we so decide to. We are not a vanity press.

We also received an email from the Society of Children’s Book Writers and Illustrators. We found it interesting that the person inquiring about us did not take the time to check their database, for if so she would have found that we are listed.  

We need to know more about your company. Do you provide marketing and editorial services free of charge? How long have you been in business? Do you pay advances and standard royalties? And how are your books distributed?

Thanks

Sara Rutenberg
SCBWI

Here is our reply: We are listed on the SCBWI PAL site under small presses but I have answered your questions anyway. The author pays/buys zero. We are not a predator. We’ve been in business since 2007. No for advances and yes for royalties. We have relationships with Accelerated Reader, Baker & Taylor, Ingram, Follett Library Resources and Brodart as well as the expected etailers – B&N, Amazon, Kobo and Apple.

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19.


Below is a redacted email from an author we were hoping to sign. She wanted to know more about our press. We thought we’d share our reply to her with you.

I was wondering if you could tell me a bit more about your publishing house. I've been to your web site a few to research other books you've published and I can just find the two and a few that are coming up. And I'm not able to read anything on other authors. I'm wondering if your web site just isn't up-to-date. Could you share some other authors' contact information with me or share a list of books in your past catalogs?

I want to be up-front and let you know that there is another publisher reading ---- and I may be interested in working with that publisher.

We are a three person shop – all authors and either current or former Disney professionals. We began developing the press in 2007, mostly for us – as a sort of label for our personal books. As you know writing a book takes forever but we tried to have three books ready for press by 2010. Unfortunately only one of us met the deadline with script in hand. In 2011 we made the financial commitment to publish other authors books but only if they met our Disneyesque standards. Finding good stories and equally good authors is more difficult than you think. And, when you do find a good story, sometimes the author attached to that story is, pardon the pun, another story. In short, we’ve have had a challenge bringing a catalog to fruition. For 2012 we had three authors signed. One decided to self publish when he realized our editor was going to edit his book. Yeah, it sounds crazy I know. The second wouldn’t budge on word count and the third author over-dosed on prescription pain killers but thankfully survived. We still have hopes we can publish his book that is why it’s up on our site.

And then there are the publishers competing for your books. We have had three very skilled authors sign with other publishers after having focused their books. We were not fast enough. So, like I said, it’s a challenge bringing good books to production. But through all of this a new strategy came to fruition. We began signing strong writers with uncompleted books to contracts. We have done this twice already and this reflects on our webpage.

Even with the two books in print, we managed to create relationships with many of the major players and gatekeepers in the industry. From Publisher’s Weekly to the V.P. of Children’s books at Barnes and Noble to Follett, Accelerated Reader, Ingram and so on. In shor

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20.


I am pleased to announce that Pants On Fire Press is in full acquisition mode for fall 2013 and beyond. We are accepting unsolicited manuscripts for picture, middle grade and young adult books. For fiction, the genre is wide open. For nonfiction, we are specifically looking for technology and health & wellness books. A quick note about queries: First, breathe; it's not the end of the world if there are typos. Just remember that you are making your first impression. Be professional and get to the point -- tell us what your story is about. We look forward to reading your queries. Now get writing!

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