The story of how the Sweet Treats & Secret Crushes cover came to be started with Lisa's first book My Life in Pink & Green. This cover was a huge success and perhaps the easiest cover I have ever worked on. I credit this cover to a relaxing Sunday afternoon. I had just finished a large tasty sandwich from Los Paisanos in Brooklyn. My eyes were heavy and bored from watching the Sunday afternoon TV which means golf, a nap soon followed. Sadly, I was dreaming about work in particular this cover problem only to wake with an idea. Below is a sketch of my first idea which as you can see pretty much became the cover. Only I cropped out the potato chip grease from my fingers.
The final cover
There is only one problem to having a successful cover idea . . . repeating that success. Ugh!
Since this cover idea went over so well everyone from sales, editorial and even buyers want deanother "Pink & Green" cover. Sure sounds great, right? Only Sweet Treats & Secret Crushes was its own story and didn't really work with the design of "Pink & Green." The other issue was now that we launched Lisa Greenwald, we wanted to create a brand look for her books. Ugh! How to do all this and make it look like it belongs with "Pink & Green." This was going to take more than tasty sandwich induced genius.
Since this cover idea went over so well everyone from sales, editorial and even buyers want deanother "Pink & Green" cover. Sure sounds great, right? Only Sweet Treats & Secret Crushes was its own story and didn't really work with the design of "Pink & Green." The other issue was now that we launched Lisa Greenwald, we wanted to create a brand look for her books. Ugh! How to do all this and make it look like it belongs with "Pink & Green." This was going to take more than tasty sandwich induced genius.
About the book—Sweet Treats & Secret Crushes
When a blizzard threatens to ruin Valentine’s Day, three seventh-grade friends make and distribute fortune cookies to their lonely neighbors—and confront the secrets they’ve been keeping from one another.Confident Kate doesn’t notice much but the latest gossip, and shy Georgia can’t say out loud what’s always on her mind. They’re joined by observant, careful Olivia, whose epic, single-minded crush on PBJ (real name: Phillip Becker-Jacobs) is starting to frustrate the other tw
2 Comments on Evolution of the Sweet Treats & Secret Crushes cover, last added: 11/24/2010
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WOAH! A rare glimpse from an idea's inception (at naptime!) to the printer and everything in between...very cool. My big question: did you guys get to EAT those valentine cookies???
Kentucky!
Now you know my secret to success ... tasty sandwiches and Sunday afternoon siestas.
I had one cookie out of the dozen that I bought. The rest I forgot about. I found them a few weeks ago in the heart cookie box in office still in mint condition! Sort of...
KENTUCKY!