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Jeffrey Yamaguchi has been hired as the director of digital marketing at ABRAMS, the first person to hold that new title.
Previously, Yamaguchi served as director of digital marketing for the Knopf Doubleday Publishing Group at Random House. He guided many digital projects, including Julia Child‘s Mastering the Art of French Cooking app. Here’s more about the new post, from the release:
he will oversee the company’s web and social media program; spearhead creative online campaigns for major titles and authors; and execute all digital initiatives in conjunction with ABRAMS’ existing marketing efforts. He will work with both the adult and children’s publicity and marketing departments, and with ABRAMS’ digital assets and publishing technology department.
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New Career Opportunities Daily: The best jobs in media.
Pre-Order signs
They'll be there all night.
Jason Wells
Jason Wells and his team perpare to ship out over 2000 Wimpy Kid : Dog Day kits to book sellers.
This is hilarious! I love the figures standing all over the place. Diary of a Wimpy Kid reminds me a bit of Marissa Moss' style, but more sarcastic. Great blog, looking forward to keeping up!