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Viewing: Blog Posts Tagged with: Inventory Management, Most Recent at Top [Help]
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1. The fine art of Book Pricing.

I’ve looked on Abe, AddAll, Bookfinder, Amazon and I find no price reference anywhere. Google will tell me that the book sits in a few collections but this information does not help me set a price. What do I do?

If you are selling books online this scenario will present itself fairly regularly. If it doesn’t I might suggest that you are not buying books that will help you stay in the game long term.

As you may have guessed, a book that is this hard to find usually means one of two things. 1. It is so rare that it never comes up for sale so it must be a true gem $$$.
2. It is so utterly useless that only a handful were ever made and the author’s Mom has most copies up in the attic.

As always the amount of gray area in between is vast and your book’s price will no doubt be found there. OK, enough with what you already know - how about some tips?

One of the first things that a new book seller assumes is that if it’s old it must be worth a lot. This is often incorrect especially for fiction. Keep in mind at the turn of the century there was no television, no tabloids, no cheesy movies. Folks got a lot of their less weighty drama in the form of novels. That being said, a good place to start is a quick lookup of the author. Is he well respected or has he written other works of notoriety? If he happens to have two other books selling online for a pretty penny and you have an earlier work then you may have something. You can look up the author and perhaps a year of publication range at Abebooks or do a simple search on the author at Wikipedia (a great place for background info). You should also take note of the publisher. After a while certain names will reappear. Some will tell you that a particular book was mass produced and is not too valuable while others will lead to more questions.

A few other tips to remember. There are a few online booksellers that consistently overprice books (I mean way over price). You will get to know their names fast enough. If you see one of them price a book at $150.00 please do not price yours at $145.00. Do your own research, perhaps simply say to yourself, “What would I pay for this?” If you feel that it’s a $40.00 book then mark it at $40.00 or even $20.00 if you need a quick sale or if you picked it up for $1.00. This train of thought though should not apply to works of historical value of those in demand by collectors. But how do you know if it’s collectible or not? One of the most important skills you will need to develop is instinct. What does it seem like to you? If you are really stuck there is nothing wrong with putting it on the back burner for a while. You may start one shelf in your back room with ‘books of uncertain value’ and just re-research them every once in a while. One tool I like to use while my books are sitting around is a custom search on eBay. You can create and save searches and also have eBay send you an email when an item comes up in the search results. Set up a search for each book on your backroom shelf.

Sometimes finances comes into play. If your bills aren’t piling up on you then perhaps you could give it a healthy price and wait. Jungle Books mentioned at The Bookshop Blog Forum that he likes to put a starting price of $200. That’s fair enough as you can always lower the price after a few months if it doesn’t move.

There may be times when you come across a book that you think has some serious value. In this case it may be wise to bring it to a more experienced dealer in your area for an appraisal. Hopefully he will treat you as a colleague and give you his honest opinion. If you go this route make sure to thank him not in words but pick up a book for yourself. He’ll look forward to your next visit. If there are no such gentlemen in your area then you might want to try Joe Orlando’s email list (for B & M owners), or if you only sell books online then you’ll want to start a conversation at one or two of your favorite booksellers forums.

Recap:
Do some investigative work using some of the resources listed below.
Keep a Go-To list for future research.
Trust your own instincts.
Put it on the back burner or backroom shelf for a while if you really can’t decide or if you think there is a possibility that it may have some serious value.
Ask another dealer.
Ask others on your favorite forums.

Resources:
Abe Wants List (under your booksellers menu - for Abe Sellers only)
eBay Completed Items
Americana Exchange
Wikipedia - for Author’s Bio
Joe’s Bookstore Group
Bookshop Blog booksellers forum
Faded Giant

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2. Do your books need a vacation?

Part 2 of our 3 Part series on Inventory Management by Nora of Rainy Day Paperback Exchange.

What to do with an under-performing section
Just plain moving it or remodeling it didn’t work, so now you need to bite the bullet and get rid of some books. But how do you actually get rid of them?

Trim it down!
Some sections tend to attract junk books that come to your shop to die. Ideally, don’t take these books in the first place. However, sometimes you’ll end up with stuff sitting around and you’re not sure why it didn’t sell.

After a certain point, this becomes visual noise and actually distracts buyers from finding the books they want. It’s like annoying pop up ads and banners. There’s so much clutter surrounding what they want that buyers give up and go elsewhere.

A good way to weed out books that are pure visual clutter is to date them when they come in. Once they reach their expiration date, heave-ho!

But, I can’t throw out perfectly good books!
It’s especially hard to let go of books if you paid money for them. But sometimes you need to admit it was a bad investment. You wouldn’t keep a stock that had been in the tank for years. But before you send them to the local library sale, you can try these things.

Decrease the price
Stick it on the bargain rack. Some people love bargains and will snap it up BECAUSE it is a bargain when they’d never normally visit that section.

Offloading it at discount on Ebay may also work. Bulk listings are a good way to get rid of boxes of spare books. This may not recoup your investment, but it gets you something.

Increase the price
What? It didn’t sell where it was and now you want me to INCREASE the price?
Yes. Items with higher prices are priced higher because they are rarer and more desirable. The high price in and of itself says: “I am desirable.” Much like people buy designer clothes because of the price, increasing the price and putting it with higher priced, desirable items may make it sell. It becomes a luxury item because it is expensive.

Send it on a nice vacation
If you have a storage area, take it out of the store for a few months. Then bring it back when there’s space in that section. It’s still the same old book, but because it’s had time to fade out of people’s memories, it looks new and exciting.

Online only
If it’s worth listing online but its just cluttering up your store, consider just having it in your online inventory. Wrap it up real nice and stick it in a plastic storage bin where nobody has to see it.

Have a customer appreciation sale
Got an e-mail list? Have a special sale just on the books you want to go away. Tell people this is their last chance to get these gems before they go away forever. Either flag them somehow in your online inventory or if you don’t have a way to do so, export them from your database and dump it into a document that you can attach to the mail.

Make sure to give people a deadline for buying them. It gives a sense of urgency. If they don’t buy right now, they’ll never get a chance!
If you do this, make sure you genuinely get the books out of there by the end of the sale. Fake sales annoy people. Stuff them somewhere else for a week or two for your customers that go “oh, I really meant to get X, but I forgot, you don’t still have it, do you?” They’ll love you for that. After that, really genuinely get them out of there.

Trade!
Your “competition” is not necessarily your competition. I’m lucky, I have three other dealers within two blocks of me. None of us carry overlapping stock. If you have other local dealers with different specialties, they may be interested in the contents of your under-performing sections. Odds are they have an under-performing section too… and it just may well be one you’re constantly trying to get more stock for. I recently gave the history specialist down the street a box of history books gratis because he could probably sell them. He’ll bring me a box of cheesy romances next time someone dumps a box of ‘em on him. He can’t get his customers to touch them, while mine will gobble them up. We both win.

Related Posts: Part 1 of the Series | How Many Worthless Books in your Inventory?

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