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Adventure of Meno by Tony & Angela DiTerlizzi

Book 1: Big Fun!

Book 2: Wet Friend!

Simon & Schuster; Oct. 09; 48pp; $9.99 HC

978-1416971481 / 978-1416971498

Core Audience: giggly children 2-6 and retro-loving adults

Strengths: Appealing square trim, poppy visual approach, silliness

It’s been awhile since I’ve had a chance to talk about books, partly because all of the industry upheaval this year has directed my attention to larger issues, and partly because I am in the middle of writing a book myself. So it was a real pleasure to tear open an envelope recently and have these two books tumble out.

Just the antidote to too much heavy thinking.

Meet Meno, the supercute space-elf hero of Tony & Angela Diterlizzi’s new series for the peepers. With his green beanie, irrepressible cowlick, and nifty sweater & tie set, Meno is the embodiment of My Three Sons meets Dennis the Menace with a pinch of Japanese-inspired Friends With You thrown in for good measure.

Tony and Angela have said they were inspired by lots of mid-century influences when creating these books. Things like “Little Golden Books, old Fisher-Price toys, and vintage cereal boxes” as well as funny words like pickle, weasel and spork. They must have had a lot of fun doing this project, and it shows. Populated with friends like Yamagoo, Wishi, and—my favorite—Zanzibar who lives in his HAPPY FUN BOWL, Meno’s world is full of interesting names to roll around on the tongue.

Presented in “Vibrant MENO-COLOR” the books’ clean layout, punchy full bleed art, and bouncy text add up to a high-style package that will be equally at home on a children’s bookshelf or a pop-culture lover’s coffee table.

Because of their strong aesthetic and minimal, playful text, it would be easy to dismiss these books as a design exercise, but that would be a big mistake. In our house we’ve tested these books on a range of ages from 2 to 8 (as well as 40) with great success. We’ve even adopted some “menoisms” into our daily routine. We sometimes drink “moo juice” and like Meno, we always want it to be “sunshine time” at our house.

This cheeky series may not appeal to all parents, especially those who are overly concerned with the occasional silly potty joke or creative play with language. Dick and Jane do not make an appearance in Meno’s world, but that’s part of the appeal. These books will entertain in direct proportion to an adult’s willingness to get goofy. They fall into the same category as tickle tag, making silly faces, and rolling around on the floor. Lots of fun, and a great opportunity to share some all-ages giggles.

Meno is BIG FUN for sure.

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Walt Disney’s Cinderella by Cynthia Rylant, illustrated by Mary Blair

Disney Press; August 2007; 64 pp; $16.99 HC

978-1423104216

Core Audience: Children 4-8; Design lovers of all ages

Strengths: AMAZING original concept art from Mary Blair

Culturally, we are in a new golden age of design right now, with a distinct blurring of the lines between commercial and fine art. It’s everywhere you look: Target’s Design for All project is pulling in designers like Isaac Mizrahi and Michael Graves, Todd Oldham is busting a move for La-Z-Boy, the geniuses at Pixar are re-inventing animation, and even the most humble toilet brush is not immune to its own version of an extreme makeover.

It makes sense then that contemporary artists are looking back to the last golden age of US design, the mid-century. Ground-breaking artists, who until now were largely unsung, are finally getting their props and it’s about time. The vaults are being thrown open, and we’re all reaping the benefits.

One of my all time favorite of these artists is Mary Blair. Incredibly versatile, winsome, and magical, Blair’s use of color and form rivals the great modernists. (I’m not kidding, here.)

During a career than spanned more than half a century, Blair did fine art, illustration, commercial design, murals, and children’s books, but she is best known as one of Walt Disney’s favorite house artists. She did the concept art for more than a dozen Walt Disney projects including The Three Caballeros, Song of the South, The Adventures of Ichabod and Mr. Toad, Peter Pan, Alice in Wonderland, as well as the design for the ubiquitous It’s a Small World attraction which she created at Walt’s behest for the 1964 New York World’s Fair.

Here’s a tiny little taste of some of her work to wet your whistle:

Blair’s work has an irrepressible optimism paired with a sophisticated sense of composition and color that I just love. It’s the pure embodiment of that great Charles Mingus quote: “Anyone can make the simple complicated. Creativity is making the complicated simple.”

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It used to be that you had to hunt and peck to find examples of her original work for Disney. Most of it was residing in WDAS’s Animation Research Library collection. Now you can have a little bit of this magic on your very own bookshelf!

Disney Press has taken the original concept art for Cinderella (1950) and worked it into a new book with great text by Cynthia Rylant. It has been released with very little fanfare into a market crowded with Cinderellas, but this book is really amazing, and deserves a closer look.*

In his book Cartoon Modern: Style and Design in 1950s Animation, Amid Amidi makes the argument that the male-dominated, hard-edged animation department at Disney didn’t quite know what to do with Blair’s dreamy, color-block style, and that’s why she didn’t receive more external recognition during her time there. (She finally did recieve a posthumous nod with a “Disney Legends” award in 1991.) However, anyone who knows the movie will recognize the impact Blair’s art had on the final product. The drama, color, scale, and composition are all hers.

Nearly sixty years later, Blair’s art has lost none of it’s power. Walt Disney loved her work because like him, he felt she was able to tap directly into childhood. Disney Animator Marc Davis recalled, “She brought modern art to Walt in a way that no one else did. He was so excited about her work.”

A whole new generation of readers and design enthusiasts will feel exactly the same.

Rated: 9.5

Order this book from your local independent bookstore

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BONUS: Check out this very cool Mary Blair 1950’s B&W commercial for Meadow Gold Ice Cream.

Many thanks to Fred Cline for making it available. Fred knew Mary and her husband Lee, who encouraged him to study design and animation, and he is doing a great job of carrying the torch.

ALSO: If you are excited by Mary Blair’s work and want to learn more, check out this great retrospective: The Art and Flair of Mary Blair (978-0786853915; Disney Editions; $40.00 HC)

SUPER DOUBLE-BONUS IF YOU LIVE IN SAN FRAN: The Museum of Cartoon Art has an exhibition up by the same name running until March 2008. Lucky!

*Book images: Copyright 2007 Disney Enterprises, Inc. All Rights Reserved

Supercool history of the day: check out Wired Magazine’s interactive history of US Manga, in manga format.

Like all Japanese printed matter, manga reads from right to left, so you flip the top left hand page instead of the right.

It’s also available as a downloadable PDF.

So cool!

Bonus: Check out the accompanying article by Daniel H. Pink (A Whole New Mind), about Japan’s Manga industry.