First, I’d like to thank Sharon for asking me to post this article on her blog. I’ve always appreciated her support and kind words. Thank you, my Djen friend.
Sharon has asked me to talk about the pros and cons about newsletters for authors. Although there are both, the pros outweigh the cons three to one.
The first time I learned the importance of having an email list (newsletter) was probably seven or eight years ago when I was invited to attend a small writing conference near where I live in Denver. The speaker was Randy Ingermanson and he wrote “Writing Fiction for Dummies”.
He talked about building a “tribe” with your email list and the importance of building that list. I started out building my tribe, and since I was so far from actually publishing my book at the time, people lost interest. So did I.
As time went on, I became closer to finishing my first book and decided it was time to build my social media platform. I started a blog, and once the book was a few months from print, I began my presence on Facebook and Twitter. I completely forgot what I had been taught – an email list is the most imperative marketing tool.
Now, three years in, and my third book about to be published, I was slowly giving up. I didn’t think I would ever have a fan base. Facebook and twitter weren’t cutting it. I needed more exposure. So I did what I should have done a long time ago – I hired a private marketing guru. It is strictly through the Internet, but I am learning a lot. The most important of which, building an email list.
Yes, it is much harder to start an email list once you have several books out, but it can be done. You just need to utilize the program you’re working with for automatically generating the newsletters you write. In other words, you can set up several posts to go out when you want and to who you want. You also have to have two lists, or more depending. As you build your list you want to separate those who have previously joined and your new people because you won’t want to send your older list a newsletter that they’ve already received. Example: You sent out an intro to yourself and to your book to thirty people. Now twenty more have joined. You will want to send out the intro only to the new people.
Mail Chimp is who I use right now, but I’ve been told there are others with better programs – only you have to pay for them. Mail Chimp works fine for me and it’s free. And we all like free, right?!
Now, the pros and cons: The pros are building an email list will give you a more interactive relationship with your readers. You can probably count on quite a few of them to write reviews and become fans. You will get to know them, and they you, on a more personal level. This builds trust and loyalty. But one thing you need to keep in mind – you have to give them something for free right up front. My suggestion is a free download of your first book.
If your first book is not out yet, then cool swag, or maybe deleted scenes from your WIP, or just a few chapters are things you can give. Why do I say this? Because you want to get them interested in your books and hopefully take that next step – write a review. Reviews are everything to a self-published author. It pushes us up in the rankings with Amazon, which gives us more exposure.
As you build your email list, it is also important to give them a landing page. I suggest a website.
Now, cons: It can be a lot of work. But most good things are. If you set up your posts for automation, then it’s only one day a week or every other week of writing articles and setting them to post when you want. Just make sure to do your follow-ups.
The don’ts: Don’t only send out a newsletter a few times a year. People will forget who you are. I have done this myself and now I am starting over. I get the frustration and feelings of resignation. But it will all turn around if you put the effort into it.
Also, don’t only send out newsletters to announce your new books or covers. People won’t like it because to them you’re pushing a sale, nothing more. Yes, we are doing this to sell our books, but a more subtle approach is required and will help you to accomplish your goals of building a fan base and hopefully more reviews.
So that’s it. The pros of building an email list can make the difference in building your fan base and with reviews. You will interact more with your readers and hopefully gain friends along the way. The only con, it’s a lot of work initially. But well worth it in the long run.
Don’t give up on yourself or your books. You can use this tool successfully and eventually have a long list of people who love your work!
One more thing, I am giving away a digital download of my first book, Fable. It’s a series and book two will be out in a few months. If you would like to give it a read go to my website http://www.djenworld.com and get your copy today. I would love to have you read it and don’t forget to let me know if you liked it!
Thanks for everything Sharon, and if anyone has any questions I’ll be sure to answer back!
My Author Bio: I have wanted to write books since I was a child, but didn’t publish a book until I was much older. (Too old to put down my age) Before writing Fable I married my wonderful and very supportive husband, Rick. Had two kids, now two grandkids, and have lived most of my life in Colorado. No, I don’t have a degree in anything, but I am a licensed Aesthetician. I have, however, taken several classes about writing, and had a writing coach, then later, taught creative writing myself for two years. I’m still a WIP myself, but I’m always open and eager to learn.
You can find my books here:
I want to thank and welcome authors (and sisters), Lisa Fender and Toni Burns for sharing their personal writing journey with us on my blog today. Their book, Fable – Book 1 of the Lorn Prophecy is available for purchase from Amazon, and other major on-line bookstores.
BTW—I’ve read Lisa and Toni's fabulous fantasy and found Fable entertaining and well worth the investment. Plus, they have a kick-ass cover! Cheers, ladies!
So, how long have you two been writing, Lisa and Toni?
Lisa—We both started writing as kids, but life kind of got in the way. I started up again thanks to the encouragement of Lizzie T. Leaf. She and I met for coffee several times and she told me to “just go for it”. The first book I attempted was a murder mystery, but I couldn’t get into a psycho’s head. After ten chapters, I put it away. Then I got laid-off from work and decided I had no more excuses not to follow my dream. Fantasy was my love, so when I sat down to write about five years ago, I came up with the Djenrye world.
Toni—I joined my sister in her journey with Stevie about three years ago. With a background in administration/secretarial, she asked if I would help edit the book. Within a year we discovered that we wrote great together and the rest, they say, is history. A little side note—when Lisa and I write we are more like an old married couple than sisters. We tend to finish each other sentences and come up with words at the same time.
Lizzie T. Leaf is a wonderful author in her own right and it certainly seems like she gave you some great advice! Where did you get your idea and inspiration to write Fable—Book 1 of the Lorn Prophecy?
Lisa—Like I said, I love fantasy, but was pretty burnt out on the typical vampire, werewolf, fairy stuff others were writing. I came up with the idea of using a folktale character—a genie, but not that kind that comes out of a bottle. More along the idea of all myths having some truth behind them. So the Djen were born—a race of people whose powers can be misinterpreted into ‘fairytales’.
As concerns the heroine—she’s right out of my head and my experiences. Being adopted myself, I wondered what would happen if I found my birth mother. Would she be rich, beautiful, whatever…Stevie’s journey mirrors mine in that she is learning who she is and where her destiny lies.
Toni—I’m along for the ride.
Talk about writing what you know! What sets Fable—Book 1 of the Lorn Prophecy apart from other books in the same genre?
Toni—Fantasy stories have been around longer than the written word. Most are myths and hero’s journeys. In this way, The Lorn Prophecy is similar. The difference is in our creation of a whole new world that is connected to our mundane world (Terra-hun as the Djen call it).
Lisa—Djenrye is a world without pollution, commercially processed food, industrial machinery, or other forms of raping the land (mining, clear cutting, swath burning, etc.). The Djen use all that they take and have a respect for life and nature. They are a part of it, rather than thinking they have dominion over it.
Toni—It is a pristine world, but not without conflict. Otherwise, it would be a boring story. Right, sis?
Lisa—(chuckles) Oh yeah.
And a boring story it is NOT! As collaborative authors, what is your writing process?
Lisa—I start out with the outline of the story. I wrote Fable as a rough draft (the same with Fated and Lore—which we are working on now). Then, Toni and I go through the draft line by line, page by page, chapter by chapter and refine it based on our critique partners.
Toni—We have found that we work as a great sounding board with each other. Lisa will write something and I’ll ask, “what about this”. Then, she’ll play on my idea with “sounds good, but how about if we also”. Through this process of back and forth we come up with ideas complete unique to what either of us started with.
Interesting process, ladies. Sometimes I wish I had a sounding board! How long did it take for you
to start and finish Fable—Book 1 of the Lorn Prophecy?
Lisa—Four and a half long years.
Toni—The good news is that Fated only took about a year.
Lisa—We’re getting better all the time.
Toni—or improving with age. Tee heehee.
Lisa—something like that. (Smiles)
LOL, you two do work well with each other! Do you have any advice for other writers, Lisa and Toni?
Lisa—I teach a class for new writers at the Englewood Library. It drives me absolutely crazy to read self-published works and find that the authors have no knowledge of basic creative writing skills. It makes all self-published books suspect.
Toni—If you are going to self-publish, make it a professional product. Do what my sister and I did: take classes, work with critique partners—listen to them!—and hire a professional editor—and listen to his/her recommendations, too. Additionally, we were very blessed in meeting Springlea, owner of a small publishing company in Colorado called Grumpy Dragon. She was a wealth of information and help in showing us how to layout our books to give them a traditionally published appearance.
Lisa—Writing you do out of love and a desire. But, you have to treat it like a business if you want to do more than just share your stories with your family and friends.
Sage advice for sure! What’s next for Lisa Fender and Toni Burns the authors?
Lisa—We are refining my first draft of Lore (Book 2 of The Lorn Prophecy); I am writing Lineage (Book 2 of The Djenrye Chronicles); and we plan to create at least three books in The Lorn Prophecy series…
Toni—probably more, as long as the books are getting…
Lisa—and compendium novels (The Djenrye Chronicles) to come out between each of the main books.
Toni—And…as we write, we keep coming up with more ideas. Maybe we can dust off Lisa’s old murder mystery and put our Detective Wood in the middle of that one!
Lisa—ha, ha, ha, ha.
Sounds like you both will be busy for quite some time! Okay, here’s one for me, since I’m writing a time travel series—If you could time travel anywhere into Earth’s past, where would you go and why?
Lisa—That is a really tough question. Maybe back to the time when women were warriors and leaders of their tribes. Perhaps the Bronze Age in the British Isles. I am a Goddess at heart!
Toni—Boadicea rocks! Lisa’s response would be close to my own. I am also a sucker for ancient Greek culture, where women could hold land and power.
You also have a chance to win a copy of Fable. Just leave a comment below with your email address or a way to reach you. We will do a drawing and pick one winner to get the book and some swag to go along with it!
A little taste from Fable – Book 1 of The Lorn Prophecy. I hope you enjoy and decide to give it a read!
Stevie Barrett lives an ordinary life in Golden, Colorado, where nothing remarkable ever happens. That is until right before her high school graduation, when Stevie’s life takes a bizarre turn. Her best friends, Jack and Alyssa, want to be supportive, but are confused by the events plaguing Stevie.
Stevie’s mom is attacked by men with glowing gold eyes. A strange being spies on Stevie, hidden in shadow. She has waking visions of a people called the Djen and their archaic world. And when her and her BFFs don’t think it can get any weirder, Stevie heals a stranger with a touch. The abilities build until they are a tidal wave awakening within her and threaten her sense of reality.
Her efforts to understand what is happening lead her and her friends to discover a group known as the Rebellion. These warriors from another dimension are hunting her. Their leader is a man bent on destroying Stevie and possessing her legacy. In order to stop him and save everyone she loves, Stevie and her friends must embark on a quest to find and return Tecton, one of the five Orbs—relics—of the other plane she comes to know as Djenrye. The journey will alter everything she believes, propelling her into another world and another life.
With any of those you can reach us!
Lisa & Toni - Thanks again Sharon for having us on your blog! You are an awesome person, writer, and author. Not to mention, an honorary Djen!
My Author Bio: I have wanted to write books since I was a child, but didn’t publish a book until I was much older. (Too old to put down my age) Before writing Fable I married my wonderful and very supportive husband, Rick. Had two kids, now two grandkids, and have lived most of my life in Colorado. No, I don’t have a degree in anything, but I am a licensed Aesthetician. I have, however, taken several classes about writing, and had a writing coach, then later, taught creative writing myself for two years. I’m still a WIP myself, but I’m always open and eager to learn.
