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A student in my 8-week e-course on getting published in magazines gave me permission to tell her story as a lesson in the importance of using a professional-sounding e-mail address when approaching editors and sources.
My student wanted to pitch an article on how alcoholism affects a particular segment of society. As part of the assignment on finding an interviewing sources, she contacted an organization dedicated to fighting alcoholism. Because her last name is Beer (though she writes under a different name), my student’s e-mail address is [email protected] (as in “Beer, party of five”). The source at the organization read it as “party hearty, and drink lots of beer!” — so you can imagine how she reacted to my student’s e-mail.
Take a look at your e-mail address right now and ask yourself how it looks to an editor or source. If you’re not sure, ask a trusted friend or fellow writer for his or her opinion. If you have a cutesy e-mail address like [email protected], or an overly-personal one like [email protected] or [email protected], consider getting a more professional-sounding address for your writing work. (Your full name is almost always a safe bet.) If you don’t own your own domain where you can set up different addresses, I suggest getting a Gmail account; it’s easy to use, it looks legit, and you no longer need an invite to sign up.
If you have any stories on how editors or sources reacted (positively or negatively) to your e-mail address, please post them in the comments! [lf]
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Dinsa asks, “Before I get to my main question, here’s a basic one: Do you have to send all your interview transcripts (phone and e-mail) with the completed assignment?
On to the next one: I do most of my expert interviews over e-mail. Of course, the written transcript is not a real proof that the expert said so and so, isn’t it? So, recently, I double-checked all my quotes by sending a small portion of text that contained their quotes to all the experts, and asked them to approve it. Everyone did. I kind of felt good about it as not only did I have a proof that the expert said the stuff but also because this meant a sort of double check of their names and credentials. But I want to make sure I am not doing anything unethical or against the spirit of journalism. What do you have to say?”
Question #1: I never send interview transcripts, e-mails, or tapes in with my assignment. And if my editor asked for them (which hasn’t happened), I’d refuse for various reasons. First, an interview with a subject doesn’t necessarily relate to everything in the assignment. I don’t know about you, but when I interview particularly good sources, I get tons of ideas for other story ideas — story ideas I don’t necessarily want to share with my assigning editor. Second, I don’t want my transcripts picked over like the Thanksgiving turkey to have quotes stuck in my story wily-nily. Third, not everything in my notes/transcripts belongs in the article. What if the source tells you something particularly sensitive (”Please don’t put this in your article, but my boss doesn’t know I’m looking for another job”) and you forget to note that’s not for public consumption — who’s to say an editor will conveniently edit out those first seven words and slip that quote in before press time? I like to think editors are total pros — on the other hand, every profession has its fair share of idiots, magazine publishing not excluded. And fourth, I think sources should feel safe telling writers their stories, whether it’s about how they housebreak their puppies or survived a rape or whatever. They’re putting their trust in you, to get the story right. I wouldn’t just hand that trust over to a magazine to do what they will with it.
On the other hand, many magazine contracts stipulate that writers must submit transcripts, tapes and/or notes. I get around that by not taping my interviews — I type really fast and therefore don’t have a “transcript” or a tape. And I refuse to sign a contract that asks for my notes. That’s a deal breaker. I’ll bend over backward to improve a clunky paragraph or call sources for better quotes or clarification, but I won’t let someone cherry pick my notes.
As for #2, sending quotes to sources for approval isn’t really a good idea. Many editors would actually frown on this, so you might want to check next time. It’s fine to call a source and fact-check (”On May 11, you told me x, y, and z. Your company’s name is ABC Inc.” That sort of thing.) Your source either said something or he didn’t: it’s up to you to get it right the first time. If you feel insecure about your sources’ quotes, you can ask them to repeat what they said, or repeat it back to them yourself. You can also give them a call back during the writing stage to make sure you’re clear on what they said (clarification). But asking for approval? No way.
What can happen when you send quotes is that sources will fiddle with them, or ask you to change the meaning, or even pick apart your writing, if you’ve sent them contextual text around their quote. As long as you’ve done a solid job reporting — you have transcripts of your interviews, keep clear notes, and do some basic fact-checking before turning your story in — you’ll have minimal problems with your sources.
How do other writers handle transcripts with editors and fact-checking? Use the comment box to voice your opinion. And if you have any burning writing questions, shoot them off to questions [at] therenegadewriter [dot] com. [db]
Denene asks: “How do you organize your emails from sources? I am working on a project that I’m using dozens of sources for and my email inbox is out of control. It makes me feel anxious just thinking about it. Help!”
I’ve never had an article assignment with so many sources! I typically create a new e-mail box for each article, and every e-mail relating to that article goes in there. However, when I was working on The Renegade Writer’s Query Letters That Rock, which required me to interview dozens of editors and writers, I created a sub-folder within the main assignment e-mail box for each source. I believe you can even create filters so that e-mails from the sources get directed into the correct folders…maybe someone with more experience with filtering can comment here.
When I’m working on an article with multiple sources, I also fill out a special assignment form that I created in Word. (I print out multiple copies of the form and stash them in a hanging file so I can easily grab one when I need it.) At the top of the form are blanks for assignment info (topic, word count, due date, pay, editor’s name and contact info), and underneath that are sections I fill out for each source, which contain blanks for source name, title, company, contact info, date called, interview date/time, and date I sent a thank-you note. The filled-out form goes into the hanging file folder that I created for the assignment (which is where I also put hard copies of my research for that assignment).
Do you have more suggestions for Denene? Please post a comment!
Got a question for the Renegade Writers? Send it to us at questions [at] therenegadewriter [dot] com. [lf]
Yesterday I got this e-mail from a source I interviewed for an article:
Thanks for the e-mail. You are a very special writer to take the time to notify experts when the article is out. I appreciate it.
Apparently, I am one of the few writers who alert sources when the article I interviewed them for has been published so they can get a copy.
Also, every Friday I take a stack of notecards and write thank-yous to all the sources I interviewed that week. It takes anywhere from five to twenty minutes, depending on how many interviews I had that week. Sources often send me an e-mail to thank me for my thank-you, saying how rare it is!
Writers often post on forums asking if they should (1) alert their sources when the articles are out and/or send them a copy, and (2) thank sources after the interview. Other writers then post saying (1) “What are you, a clipping service?” and (2) “The sources get publicity from being in your article, and that’s all the thanks they need.” I disagree with both of these responses.
Alerting Sources When the Article Is Published
If I were interviewed for an article, I would love to know when the article was out so I could check out the piece and excitedly show all my friends. Why should I treat my sources any differently than I would like to be treated? It takes about 30 seconds to e-mail my sources to let them know; I include a source list at the bottom of each article I turn in, so I can quickly copy and paste the contact info for my sources into the BCC line of an e-mail. If the magazine is not available on the stands, at the top of the source list I write a note asking my editor to send copies to the sources. And when a source asks me to send them a copy of the article, I photocopy the article and stick it in the mail. It takes about one minute (because I have a color copier in my office) and 39 cents.
There are many great sources who are leery of talking to journalists, and perhaps a small part of that stems from the fact that once the writers get their quotes, the experts never hear from them again and never get to see their quotes in print. When you let your sources know when the article is published, think of it as a goodwill gesture that helps all writers everywhere.
Thanking Sources
I know that sources really don’t expect a thank you note and that they’re (usually) in it for the publicity. But really, does it hurt to thank them for sharing their expertise and taking half an hour out of their workday to talk to you? Does it upset the thankfulness balance of the universe? It takes 30 seconds and maybe 50 cents (postage plus a cheap notecard) to write and mail a thank you note — compare that to how much you’re making from the article you interviewed the source for — and you spread joy throughout the world. If you’re wondering what the ROI is on sending thank you notes, I get paid back in good karma. If you’re really concerned about the ROI, stick your business card in the note; you never know when someone will need a writer. And if you don’t want to spend the money on notecards and stamps, send an e-mail instead. [lf]
Sorry dear readers, but Linda and I decided earlier this week to discontinue Sourcery Central here on our site. It didn’t look like the page was getting a lot of hits, and unfortunately, updating it was a big hassle. (WordPress is great, but sometimes the hand-formatting of text drive us to madness.)
Hey, you win a few, you lose a few. [db]
I’ve always used a variant of my name for professional purposes, but when I was assisting in intern hiring (for a non-writing field) a couple years back, the level of professionality of people’s email addresses was definitely something we considered. And mocked.
I’m very much in agreement - except maybe when your business name is “The Write Stuff” or “Write For You.” I think a lot of it depends on what kind of writing you’re doing. I do know a creative writer whose company is The Write Stuff and her email reflects that. As well, when I first started my business, I thought I would be doing more corporate and ad company work, thus the formal name that’s still on my website - although in magazine and newspaper writing, I never use the business name. I am glad I never changed my email to “writeforyou,” or “write4u” though!