JibJab's Starring You holiday and birthday greetings have been cracking us up since 2007, when the first e-cards that allow users to put the heads of loved ones into hilarious videos made their debut. Now brothers Evan and Gregg Spiridellis -- Jib and Jab themselves -- are dipping their toes in the waters of children's apps with JibJab Jr.

The first title -- The Biggest Pizza Ever -- comes free when you download the JibJab Jr. app. If you like, you can buy the other titles currently offered in the app's home screen, Alphabet Wrangler and Ocean Commotion, each for $7.99. Or go for the monthly JibJab Jr. plan at $3.99 and receive a new book automatically each month.

Personalizing the JibJab line of books is incredibly simple. In a few keystrokes, you can upload a photo of your wee one and type in her name, then sit back and enjoy the rollicking ride. Prepare yourselves for some fun.

Because dotMomming has enjoyed JibJab over the years (spending countless hours creating wacky holiday cards for everyone she could think of), we reached out to Gregg Spiridellis about the new children's book line, what's behind this latest move, and what's ahead for JibJab.

DotMomming: Among the hilarious features to JibJab cards is the audio. My writing group still chuckles over the fabulous JibJab holiday card they received last December, set to Jose Feliciano's Feliz Navidad. With the JibJab Jr. books for kids, there is no audio, no gentle piano accompaniment, no "read to me" feature as with many apps. Was this a deliberate decision to focus on the story and the printed words?

Gregg Spiridellis: Yes, it was a deliberate decision and, yes, it was a mistake. We were so focused on making this about the parent reading to the child that we missed the opportunity to insert subtle sounds that enhance the experience. We are working on it now, and it will be the first major feature enhancement for us.

DM: Many picture book apps include interactivity where kids tap on puffy clouds to make it rain or swipe a tree to make it grow taller. With The Biggest Pizza Ever, the interactivity is in creating characters. With a few simple steps, kids can import their own picture and feature themselves as the hero of the story. Can you talk about the decisions that went into the book's interactivity?

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