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Marketing for Introverts
1. Flipping the Switch from “Introvert” to “Extrovert”

I am hugely excited to share today's wonderful post by editor Deborah Halverson. Not only is she founder of the popular Dear Editor site as well as a former editor with Harcourt, but she has written Writing Young Adult Fiction for Dummies.

What could be even cooler than that? We will be giving away a copy of Writing Young Adult Fiction for Dummies! (See give away details at the end of the post.*)



Flipping the Switch from “Introvert” to “Extrovert”
by Deborah Halverson


I am an introvert.

Over the years I’ve surprised quite a few people by saying that. I don’t act like an introvert, they say—and they’re right. I readily step up to open microphones, I eagerly shake new hands when they’re offered, I easily sit down next to random strangers at publishing functions and make new friends. I’m certainly not shy. I’m just most comfortable doing my own little thing in my own little corner with my own little family. A wedding DJ once told my now-husband and I, “If you want your guests to dance, you have to dance. They’ll do whatever you do—you’re the life of the party!” We nearly canceled the wedding and bolted for the Little White Wedding Chapel in Vegas. When the option is there, I’ll choose Fly on the Wall over Belle of the Ball every time.

But the option isn’t always there, at least not career-wise. As an in-house editor and then a freelance editor, author, and writing instructor, my career has always required me to reach out to others and get them excited about the topic at hand. I must talk to kids in schools, to other writers, to bookbuyers and booksellers and librarians and publishers. I can only do my job if I put myself out there. So I do—with one quick flip of an internal switch. Bam! Extrovert Mode.

I make it sound instantaneous, but developing that switch has been a life-long process. That’s no exaggeration. I realized my preference for the quiet side of life in late grade school. Figuring that anything I did in a future career would require me to step out of those shadows I so enjoyed, I very consciously set about making myself comfortable with activities that extroverts take for granted. For me, the secret to flipping the switch to Extrovert Mode is being comfortable with extrovert behavior. Here are six things I’ve learned to do to cultivate that comfort:

1. Be prepared. If you’re well prepared when you step out, you’re confident and thus more comfortable putting yourself out there. Preparation may mean writing your presentation well in advance, it may mean researching the people who will be present at a gathering, it may mean, on a grander scale, joining Toastmasters or volunteering for small speaking gigs in order to get used to having a roomful of eyes on you. Preparation equals comfort, and comfort helps introverts step into the spotlight and enjoy themselves while they’re there.

2. Make it personal. Engage with a specific person during every outreach. Being an introvert doesn’t mean you’re socially repressed; I love making new friends and chat

21 Comments on Flipping the Switch from “Introvert” to “Extrovert”, last added: 7/20/2011
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