As promised, here’s the follow-up to my web traffic challenge. In October, I ran two promos of my new website, The Writer’s Plan.
First off, I announced the site at one of my favourite communities: Books & Writers. The announcement was posted on Oct 12, and there was a jump in visits. From zero to ten unique visitors, at best, to over 40 for the each of the next two days. Then, tapered off to a daily average of about 10.
At SiWC, I left some postcards on the info table for attendees to pick up. I’d printed 100, and I’d say about half got picked up. Following the conference, unique visitors jumped from 9 on Sunday, to 19 on Monday.
Evaluating the results… to be effective, I wanted to see a jump in unique visitors by 50% after the conference, and the result was 100%. Worth the $65? Yes, I believe so. There may be some who visit the site over the next month or so, because they finally have a chance to go through their conference notes (I haven’t yet!!) But, by comparison, not as big a result as introducing to a community where I’m known.
Granted, these are very small numbers for a brand new site. But, it’s interesting to note the patterns of activity, that there have been 39 downloads of the templates, and where people have been connecting from. This month, November, I’ll do a few more announcements and see what happens.