Tomorrow, I’m off to the Sunday session at Surrey Internations Writers’ Conference (SiWC). And yes, I’m happy to report I have completed several of my ‘tactics’ from my Writer’s Business Plan, which I’ve been using to stay on track to reaching my goals. (Remember, you can see all about planning at my website: The Writer’s Plan.)
Attending the conference was one of my tactics. I’d seriously considered not attending this year, for financial reasons only since the conference is always great. But when reviewing my plan, I could see that the investment was worth it. I need to take advantage of situations that raise my exposure. Plus, with the conference, I’m able to learn new things to improve my skills.
Something that wasn’t a tactic in my plan, but that I’ll add to my list of accomplishments, was the creation of 100 postcard-sized promotions for The Writer’s Plan website, which I left on the information table yesterday when I had lunch with my writer friend Katrina Archer. I’m curious to see how many of the postcards get picked up and further, how many of those people ended up visiting the site. By the time I add in printing cost and the cost of purchasing images, I’d say this test will have cost about $65. How would I evaluate whether it was worth it? Let’s say with an increase of visitors to the site of about 50% over the next two weeks. I’ll let you know how it goes…