The BENJAMIN brown team attended BookCamp Vancouver on Friday. The sessions I attended were mainly marketing based.
Starting with Lori Dunn and Angela Crocker with a discussion on Book Marketing From a Reviewer's Perspective. Main topics including; book's with actual movie trailer's to get audiences engaged before the book arrives. Being interactive - blogging, commenting on related blog posts, the importance of being genuine.
The second session with Thad McIlroy and Monique Trottier: Optimal Use of Social Media for Authors and Publishers. Main topic was Time Management, linking social media tools together, ie. Facebook and Twitter, allows you to save time by doing half the work!
Getting to zero: Who Gets Paid When Books are Free? Sean Cranbury started the discussion on online books, and how they will effect the publishing industry. After an online book is initially purchased, the consumer can then share the book with friends with no added cost. Very interesting points were made for and against e-books, but actual tangible books will always be a staple for book lovers everywhere.
Ending with Deanna McFadden discussing Content Would be King...Making your words work on the web. An interesting conversation on the importance of author blogging and how it can grow their audience before the book is even released.
Overall the day was very successful, well run, informative and interesting! Thank you to everyone involved in Bookcamp Vancouver. I look forward to next year!
