On this blog I scribble about the changing media landscape. About how audience behaviors are forcing storytellers and media companies to adjust how they do business.

I have an amazing new show at NBC called: DAY ONE. It is the story of ordinary people working together to save the world from an extraordinary threat. Though Day One's prime time adventures are simple and compelling, its mythology is vast and designed to be experienced across multiple media platforms. A new kind of transmedia epic.

Day One's two hour pilot episode has been filmed and looks awesome. NBC ordered more episodes and scheduled the series launch for spring 2010. But over the past couple of weeks, much of the new Fall TV season has rolled out and the ratings have rolled in. Clearly, launching a new scripted series in prime-time on a broadcast network has never been more challenging. The message was clear...

For Day One to have the greatest chance of long term success, a new launch model was needed.

Working closely with NBC's creative team, I came up with something very exciting. We're taking the thirteen hours of story that was to be drawn out over as many weeks, and making four hours of spectacular entertainment. Showing it over two nights in a row. It's the miniseries model. A contained story. Easy to market and promote. Asking the audience to make a finite commitment: Show up at this time on these two nights and watch something incredible. If you like it, we will make more.

As the show's creator, I no longer have to worry about my story being interrupted mid-stream by a knee-jerk shift to another night or time slot. I don't have to worry about any Day One fans being disappointed if the last couple of episodes never make to the air. Now, all I need to worry about is making something that doesn't suck.

Stay tuned!