Self-Promotion is a necessary evil that perhaps can't be cured but most certainly treated. Check out my article "10 Practically Cringeless Self-Promotion Ideas for Authors" featured in this week's Publishers Weekly:
http://publishersweekly.com/pw/by-topic/columns-and-blogs/soapbox/article/70112-10-practically-cringe-less-self-promotion-ideas-for-authors.html
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