Veuve Clicquot Rich Premieres on Danieli Terrace

(Venice, Italy) The innovative Champagne, Veuve Clicquot, has been around for centuries. The favorite bubbly in royal courts throughout Europe, Veuve Clicquot is at the forefront in introducing new generations to sparkling wine. Sure to shock conservative Champagne fans and delight those open to new experiences, their latest creation, Veuve Clicquot RICH, breaks all the rules.

Veuve Clicquot RICH on Danieli Terrace

Served on ice, with added, selected ingredients -- like pineapple, bell pepper or cucumber -- the sweet Veuve Clicquot Rich Champagne is specifically made for mixing. With this creative mixology, Veuve Clicquot is determined to shatter the notion that Champagne is only for birthdays and New Year's Eve, hoping to transform it into a conventional drink. Last night, Veuve Clicquot Rich made its debut in Venice on the rooftop terrace of the Hotel Danieli.

Veuve Clicquot RICH

According to tradition, the term "rich" was applied to sparkling wines because of their sugar content, which is where Dominique Demarvile, Veuve Clicquot Cellar Master, found inspiration for the new effervescent drink. The glamorous bottle was wrapped in elegant silver foil; the serving glasses were big and bold.

Nibbles at the Danieli Terrace

The buffet featured lots of fish, much of it raw, including sushi, which I gorged myself on. I love sushi smothered with wasabi, and was given my own scoop so I could indulge. The food was a perfect complement to the sweet Veuve Clicquot Rich -- in fact, I preferred drinking it to Japanese beer.

Veuve Clicquot Rich Venice debut crowd on Danieli Terrace

The guests all seemed to enjoy the evening, judging by the quantities of Rich and food consumed. I chatted with the under-30 crowd, who agreed they preferred Veuve Clicquot Rich to "regular" Champagne. The nifty little booklet that accompanied the launch encourages you to become your own mixologist, and includes different recipes you can experiment with.

Veuve Clicquot Rich is one of the exclusive new brands unveiled by LVMH that celebrate the summer season. In Venice, Rich is available only at the Hotel Danieli until the end of the year. Go to Veuve Clicquot Rich for more information.

Ciao from Venezia,
Cat
Venetian Cat - The Venice Blog

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