Rodger Dewey is a farmer and business man who lives on 350 acres with his family in northwestern lower Michigan. I recently had the pleasure of designing a new identity and product packaging for his Antrim County farm specializing in Grass Fed Beef. When I first started this project we would often meet at Short's Brewery for beers and to discuss his mission behind raising animals the way Mother
Nature intended.
His story is a labor of love and his beef is the result of forty years of trying to produce slow, natural food with true integrity. Rodger's cattle receive no hormones, no grain, and are never confined to feed lots.
I grew up eating grocery beef but never really tasted red meat until I tried Rodger's grass fed beef. Check out his blog: Buy Local Beef.
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Working Class Designer is the blog of Michigan based graphic designer/illustrator Jesse Den Herder. Includes project updates, random inspirations and favorite artists/work.
By: denherder,
on 4/27/2008
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