I recently took on a cool new venture/side project by acquiring an online action sports community called ActionProfiles.com. I've thoroughly enjoyed skateboarding & snowboarding for years, and always admired the "community" vibe that riders embrace. Our vision for AP is to rebuild a more core environment for the riders as well as the brands that advertise with us.
Since we weren't immediately re-branding the website, we wanted to add our thumbprint to any new material we sent out. So I came up with an idea for a business card, using the scratched underside of a skateboard; one of the rawest elements I could think of. The final card was a unique example of a riders experience but also effective visually.
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