Sitting in a waiting room today in Arkansas, I pulled a file up on my laptop with a photo of Clifford. The woman sitting next to me caught my attention, saying how much her grandson just loves Clifford. She then asked if I’d seen the new video on the internet with Clifford, the flying pigs and LeVar Burton. My jaw dropped.
Just one day after the launch of Book People Unite and RIF’s new PSA is already a viral sensation.
You can imagine how busy we’ve been at RIF getting this campaign off the ground — and there’s more excitement to come. But I wanted to post quickly to all my readers. To those of you who have pledged, thank you. To those of you who haven’t yet, join us in igniting a movement to get books into the hands of kids who need them most. Book People Unite.
