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Get ready for a very different kids’ media landscape (as Disney and Nickelodeon go head to head for ratings. Disney is trying to bolster itself for the fallout after losing shows like “Hannah Montana” and “The Wizards Of... Read the rest of this post

Today’s guest post comes from our friend Derek Baird who spoke with Mike Schmid, a talented singer-songwriter and highly sought-after musician who has worked with some of the biggest acts in the music business.   In addition to playing... Read the rest of this post

Today's Ypulse Youth Advisory Board post comes from Julia Tanenbaum on video games marketed with "girls only" in mind, specifically Sony's "Girls Play Too" campaign to promote its Lilac PSP device. A smart strategy considering that according to... Read the rest of this post

Miley moves on (from "Hannah Montana." Unsurprisingly, Disney announces the upcoming fourth season will be the last. Plus Disney XD releases a massive study of European tweens. Western Europe is where this study predicts the most advanced adoption... Read the rest of this post

It takes a village (to raise a safe teen driver. MediaPost, reg. required, profiles American Family Insurance's latest campaign which focuses on collaborative prevention between parents and teens. Plus Clean & Clear sponsors Jason Priestley's... Read the rest of this post

PSP 4 Girlz (advertisers target girl gamers with Hannah Montana, txt speak and pastel colors. Wired reviews the push as coming off as more than a little forced. Also ATTIK details the brand identity system and a successful integrated campaign... Read the rest of this post

Now entering its second season on Nickelodeon, breakout hit and "Hannah Montana" rival "iCarly" has continued to carve out its own distinct place in tween hearts. Last Saturday an hour-long special of the show, "iDate a Bad Boy," hit a ratings high... Read the rest of this post

Today's Youth Advisory Board post is from Caroline Marques, one of the Jonas Brothers' more casual fans who caught their new Disney show the other day and wanted to share her thoughts. Remember, you can communicate directly with any member of the... Read the rest of this post

Candie's Foundation appoints Bristol Palin teen ambassador (for the National Day to Prevent Teen Pregnancy. To promote the effort, Palin will attend a town hall meeting. Meanwhile, today Anastasia is attending a panel in D.C. on the rise in the teen... Read the rest of this post

Guitar Hero Worship (the far reaching impact of the groundbreaking video game. Plus, Ridemakerz the car customization and racing world for tween boys goes live. And, in case you missed it Girl Wars, like Mob Wars but with frilly accessories,... Read the rest of this post

PonyGirl for Mustang (the automotive brand makes a play for tween and teenage girls with horse-inspired lines of apparel, accessories and more. And more on Ford's Fiesta free for all for millennials. Also Targeting Kids predicts a big opening... Read the rest of this post

Amazon.com Widgets

“Report.”

“Satellite communications probe launched, Commander. Operation complete. Gamepowa Store Upgrade now broadcasting on all LadyStar pages.”

“Hi Acey-san! That’s a neat new banner we got! Do you really have all those games in your store?”

“Z-bot! What’s up? Let’s break it down for the people.”

“Standing by.”

“See, Z-bot and me got an understanding.”

*giggle*