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Viewing: Blog Posts Tagged with: jc penney, Most Recent at Top [Help]
Results 1 - 8 of 8
1. Ypulse Essentials: Millennials Are Major Impulse Shoppers, E! Gets A ‘Pop Of Culture,’ 60% Of Parents Snoop On Their Teens’ Facebook Accounts

Millennials are more likely than any other generation to make impulse purchases (despite the fact that so many are unemployed and bogged down with student debt. They usually make unplanned purchases when they see a sale or promotion, yet this may be... Read the rest of this post

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2. Ypulse Essentials: Kia Launches YouTube Talent Search, Mon Quotidien, Facebook To Acquire Hot Potato

Kia launches 'Who's Next?' (A YouTube talent search for the next Internet star. Also Levi's finds their first Levi's Girl in Meghan Smith. Job description includes: social media superstar, style ambassador and news correspondent) (Social Times)... Read the rest of this post

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3. Ypulse Essentials: JCP Sponsors Shopping 'Hauls,' Girl Scout Gets a New Look, Joe Jonas on TV Land

BTS embraces show-and-tell shopping (As we mentioned last week in our BTS roundup, JC Penney announced today that video "hauls" will be a major component of their BTS campaign The sponsored vids will go up this week on jcp.com/teen as well as... Read the rest of this post

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4. Ypulse Essentials: Chegg Gets Cheeky, Katherine Paterson Named National Ambassador, Record Labels To Blame For Piracy?

Chegg gets cheeky (to connect with college students in a new series of TV spots for the textbook rental service. I'm digging the old school MTV-style animation. Plus more talk around schools feeling the pressure to make college relevant to students'... Read the rest of this post

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5. What Worked In This Year's Back-to-School Campaigns

In the flurry of media attention around this season's back-to-school shopping push, the focus has been split (not surprisingly) between the projected downturn-induced dip in numbers and a move towards integrating even more social media into... Read the rest of this post

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6. Ypulse Essentials: The Slash Career, Blair Witch Turns 10, 'Our Time'

JC Penney debuts a teen skateboarder line (inspired by pro-skater and reality TV star Ryan Sheckler. Plus more analysis on the drop in back-to-school spending this year, including an increased interest in discount stores) (Brandweek) (Mediapost.... Read the rest of this post

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7. Ypulse Essentials: Russel Brand Back For VMAs, BlackBox, Generation M Manifesto

Russell Brand is back for VMAs (after raising some concerns last time around with his not-so-tween friendly fare. Plus Savage County MTV's new web horror series featuring killer hillbillies. And MTV's internal survey on what video ads work best)... Read the rest of this post

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8. Ypulse Essentials: PonyGirl For Mustang, NFL Rush Zone, "Fred" Hits 1M Subs On YouTube

PonyGirl for Mustang (the automotive brand makes a play for tween and teenage girls with horse-inspired lines of apparel, accessories and more. And more on Ford's Fiesta free for all for millennials. Also Targeting Kids predicts a big opening... Read the rest of this post

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