Millennials are more likely than any other generation to make impulse purchases (despite the fact that so many are unemployed and bogged down with student debt. They usually make unplanned purchases when they see a sale or promotion, yet this may be... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Ypulse Essentials, jc penney, ", Warner Music, cody simpson, e! entertainment, "Once In A Lullaby: The PS22 Chorus Story", E! offers scripted shows, Gen Y and spending, Math52, Mathalicious, Millennials are impulse buyers, parents spy on their teens' Facebook, Publishers and Pinterest, social good and Gen Y, youtube, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: MTV, ESPN, bmx, Ypulse Essentials, jc penney, Levis, kia, jersey shore, facebook hot potato, Add a tag
Kia launches 'Who's Next?' (A YouTube talent search for the next Internet star. Also Levi's finds their first Levi's Girl in Meghan Smith. Job description includes: social media superstar, style ambassador and news correspondent) (Social Times)... Read the rest of this post
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JacketFlap tags: Disney, girl scouts, The City, Teen Vogue, the hills, joe jonas, lauren conrad, zac efron, Ypulse Essentials, forever 21, jc penney, whitney port, Adult Swim, lebron james, robot chicken, nook, hauls, hot in cleveland, tv land, Add a tag
BTS embraces show-and-tell shopping (As we mentioned last week in our BTS roundup, JC Penney announced today that video "hauls" will be a major component of their BTS campaign The sponsored vids will go up this week on jcp.com/teen as well as... Read the rest of this post
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JacketFlap tags: chegg, the pregnancy pact, cancer, avatar, Nickelodeon, The Simpsons, Ypulse Essentials, katherine patterson, jc penney, Add a tag
Chegg gets cheeky (to connect with college students in a new series of TV spots for the textbook rental service. I'm digging the old school MTV-style animation. Plus more talk around schools feeling the pressure to make college relevant to students'... Read the rest of this post
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JacketFlap tags: walmart, Sears, Youth Marketing, Nike, jc penney, staples, Kmart, Add a tag
In the flurry of media attention around this season's back-to-school shopping push, the focus has been split (not surprisingly) between the projected downturn-induced dip in numbers and a move towards integrating even more social media into... Read the rest of this post
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JacketFlap tags: jc penney, cyber challenge, making the band, our time, MTV, Ypulse Essentials, Add a tag
JC Penney debuts a teen skateboarder line (inspired by pro-skater and reality TV star Ryan Sheckler. Plus more analysis on the drop in back-to-school spending this year, including an increased interest in discount stores) (Brandweek) (Mediapost.... Read the rest of this post
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JacketFlap tags: russell brand, VMAs, Ypulse Essentials, soulja boy, Tina Wells, jc penney, wizards of waverly place, black box, p.s., Add a tag
Russell Brand is back for VMAs (after raising some concerns last time around with his not-so-tween friendly fare. Plus Savage County MTV's new web horror series featuring killer hillbillies. And MTV's internal survey on what video ads work best)... Read the rest of this post
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JacketFlap tags: fred, earth day, hannah montana, Hello Kitty, Ypulse Essentials, zune, jc penney, vevo, asher roth, kal penn, nfl rush zone, ponygirl for mustang, topshop, Add a tag
PonyGirl for Mustang (the automotive brand makes a play for tween and teenage girls with horse-inspired lines of apparel, accessories and more. And more on Ford's Fiesta free for all for millennials. Also Targeting Kids predicts a big opening... Read the rest of this post
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