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By: Bridget Stokes,
on 10/16/2015
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Although soda companies such as Coca-Cola and PepsiCo are recognized around the world - the history, politics, and nutrition of these corporations are not as known. In her latest book, Soda Politics: Taking on Big Soda (and Winning), Marion Nestle exposes the truth behind this multi-billion dollar industry. Check out these hard hitting facts and see how much you actually know about the soda industry.
The post The soda industry exposed [Infographic] appeared first on OUPblog.
Short answer: at New York Comic Con! According to the interactive floor map, Pepsi will have one of the four booths located outside the show floor near the escalators which lead to the fourth floor River Pavilion. (The other three: Bandai Namco Amusement America, Nickelodeon/Nicktoons Network, and DC Entertainment.) Here’s the listing from the NYCC website! [HTML edited […]
On June 24, 2013, I gave myself a challenge… NO colas, mountain dews, sprite – for THREE MONTHS. I have NOT had a even a sip of any of those things in 3 months. There was no reason for this other than a challenge to myself. A challenge to prove I could do it. And […]
Um. Hello.
My name is Rae and I'm a Pepsi-holic.
I can't remember a time when I wasn't all about Pepsi. It seems as if I've always been addicted. But if I had to choose a time my addiction worsened, I'd say in adulthood.
It started out with just a can here or there.
Then I upgraded to 20oz bottles.
Then I discovered one liters.
I got to the point where I
had to have a Pepsi everyday. I couldn't function without the burn of the yummylicious carbonated drink. I've discovered that, instead of being an emotional eater, I'm an emotional drinker (of Pepsi...not alcohol). Stressed? Drink Pepsi. Had a bad day? Pepsi makes it all better. Celebrating? Have a can of Pepsi.
I thought moving to another country would help me. Perhaps the UAE would be more into Coke, a drink I can't really stand. I was so wrong. They're into Pepsi. In fact, there's a Pepsi factory two minutes away. TWO MINUTES.
I know Pepsi is bad for me, but it's soooooo good! All other pops - or sodas, as some of you say - pale in comparison.
In my defense, though, Pepsi-holism runs in the family. My great great grandmother, great grandmother, grandmother, and mother were and are Pepsi drinkers. See? It's hereditary. So, really it's not my fault. I was doomed from the start.
So, is there a cure? Will I ever get over my addiction? I sure hope so. I've actually gotten better. I don't drink it as much as I used to. Of course, this tall, glass of Pepsi I have in my hand right now may say differently. But it's the thought that counts, right?
By:
Claudette Young,
on 3/9/2012
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Everyone knows how the internet has changed the American scene, as well as that of the rest of the world.
Students aren’t at the mercy of expensive literary searches at university anymore. Research is finished in half the time and is a more efficiently selective process. High school students can reap major rewards by having so much more educational information at their fingertips than ever before.
At the same time, the average person has the ability and wherewithal to generate blogs about nearly every subject known to man.
The Good
There are people with agendas out there, and there are lovely people who’re just trying to make it from day to day, surviving the onslaught of the modern age. And within all of these people there seems to be a surging desire to communicate with others about their lives, their ideas, and their aspirations.
A wife and mother can talk about her day and her frustrations with thousands of other moms around the world and gain solace in the knowledge that she’s not alone.
Kids can vent about how angst-filled their lives are, connecting with others who also feel the need to rip everyone around them. They can also find help and counseling online that they can’t find at home for various reasons.
And while all that “help” goes on, others are providing the stimulus for some already in-crisis kids to end their existence rather than face another day in the trenches.
The Bad/Down Side
The debate rages about limits on personal exposure and personal privacy. Entire volumes have appeared on all of these topics, both online and off. Writers don’t have to go any further than their desk to have enough material to span their lifetimes. Some of it is well-done, some dreadful, but always having a point.
As a writer, I watch news feeds each day, looking for tidbits to use for stories, articles, exploration, etc. Each day I shake my head in wonderment as I peruse the latest and greatest in the world of news. I wonder if everyone has gone totally insane, considering episodes like the one on the American Airlines flight this morning from Dallas to Chicago.
Soon I come to another story about a car costing nearly $300,000 that visited Harry Potter’s world and came away with his invisibility cloak. Yes, an invisible car is cool. We’ve had those kinds of military planes for a long time, but why would a person need one? The price tag along would make the car for the wealthy only. Do those going without adequate food on the table need another reason to resent those who’re living large?
There was the one about Coke and Pepsi changing their recipes to eliminate a particular chemical. I ask myself how long they’ve known about potential problems with that chemical and why they waited for a whistle-blower to press the issue.
We are bombarded with news 24/7 on CNN and other broadcast networks. We can’t escape from it, what with all the apps for phones now and hand-held computers. Dick Tracy watches/communicators are already on the market. How much more news do we need to fi
By:
Claudette Young,
on 3/9/2012
Blog:
Claudsy's Blog
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Pepsi,
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Add a tag
Everyone knows how the internet has changed the American scene, as well as that of the rest of the world.
Students aren’t at the mercy of expensive literary searches at university anymore. Research is finished in half the time and is a more efficiently selective process. High school students can reap major rewards by having so much more educational information at their fingertips than ever before.
At the same time, the average person has the ability and wherewithal to generate blogs about nearly every subject known to man.
The Good
There are people with agendas out there, and there are lovely people who’re just trying to make it from day to day, surviving the onslaught of the modern age. And within all of these people there seems to be a surging desire to communicate with others about their lives, their ideas, and their aspirations.
A wife and mother can talk about her day and her frustrations with thousands of other moms around the world and gain solace in the knowledge that she’s not alone.
Kids can vent about how angst-filled their lives are, connecting with others who also feel the need to rip everyone around them. They can also find help and counseling online that they can’t find at home for various reasons.
And while all that “help” goes on, others are providing the stimulus for some already in-crisis kids to end their existence rather than face another day in the trenches.
The Bad/Down Side
The debate rages about limits on personal exposure and personal privacy. Entire volumes have appeared on all of these topics, both online and off. Writers don’t have to go any further than their desk to have enough material to span their lifetimes. Some of it is well-done, some dreadful, but always having a point.
As a writer, I watch news feeds each day, looking for tidbits to use for stories, articles, exploration, etc. Each day I shake my head in wonderment as I peruse the latest and greatest in the world of news. I wonder if everyone has gone totally insane, considering episodes like the one on the American Airlines flight this morning from Dallas to Chicago.
Soon I come to another story about a car costing nearly $300,000 that visited Harry Potter’s world and came away with his invisibility cloak. Yes, an invisible car is cool. We’ve had those kinds of military planes for a long time, but why would a person need one? The price tag along would make the car for the wealthy only. Do those going without adequate food on the table need another reason to resent those who’re living large?
There was the one about Coke and Pepsi changing their recipes to eliminate a particular chemical. I ask myself how long they’ve known about potential problems with that chemical and why they waited for a whistle-blower to press the issue.
We are bombarded with news 24/7 on CNN and other broadcast networks. We can’t escape from it, what with all the apps for phones now and hand-held computers. Dick Tracy watches/communicators are already on the market. How much more news do we need to fi
By: Anastasia Goodstein,
on 2/7/2012
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The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board member Jordan Orris shares her... Read the rest of this post
By: Anastasia Goodstein,
on 1/25/2012
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Here’s a roundup of some of the best ways that brands are using Facebook’s new Open Graph (to encourage their fans to share their brand interactions on the site. We’re big fans of Ticketmaster’s mashup with Spotify’s... Read the rest of this post
By: Anastasia Goodstein,
on 4/27/2011
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Beyonce releases (a new video single — no, not “Girls.” “Move Your Body” is a remake of “Get Me Bodied” — with lyrics like “a little sweat never hurt nobody” — for Michelle Obama’s... Read the rest of this post
By: Anastasia Goodstein,
on 8/23/2010
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Snoop Dogg blows up a 4-ton armored truck (in a promotional stunt for the new Zynga game 'Mafia Wars Las Vegas,' that is. The explosive promo, which the gaming giant promised fans would take place when the title hit 10 million users, was broadcast... Read the rest of this post
By: Anastasia Goodstein,
on 5/7/2010
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'Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams' trailer that debuted before the film. Also casting begins for Jack Kerouac... Read the rest of this post
Today's Ypulse Youth Advisory Board post comes from Libby who reports back from SXSW Interactive on some of the youthier insights gleaned, trends spotted and more! Remember you can communicate directly with any member of the Ypulse Youth Advisory... Read the rest of this post
By: Anastasia Goodstein,
on 3/17/2010
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Kotex looks to 'Break the Cycle' (of embarrassment associated with feminine care products by skewering traditional ads in a campaign for its new "bold:" line "U by Kotex." Watch the first spot here. Also Sears and Macy's drive prom sales with... Read the rest of this post
Today's Youth Advisory Board post marks the return of the slightly revamped YAB feature Our Side Of The Screen. Below Amber Gibson weighs in on The Pepsi Refresh project, a social media campaign where visitors can submit ideas for ways to refresh... Read the rest of this post
By: Anastasia Goodstein,
on 1/28/2010
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JD Salinger died today at 91 (Leaving behind the timeless coming of age book still being taught in English classes everywhere)
-Diesel gets stupid (and hopes young adults will too in a new print campaign and ugc promotion. Apparently the idea is... Read the rest of this post
Today we continue our Year In Review coverage with Youth Advisory Board member Libby Issendorf. Libby once again dons her hat as media analyst and shares her picks for the hits and misses she's seen this year in youth advertising.
Best
Ford.... Read the rest of this post
Pepsi teams with Foursquare (to fund youth mentoring program CampInteractive. Also new research confirms tweens and teens flock to the iPod Touch, drawn in by games and access to social networks. Plus, at the University of Michigan students learn... Read the rest of this post
By: Anastasia Goodstein,
on 10/28/2009
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Spike's Scream Awards (cash in on the recent horror revival as a "user-generated celebration of the best acting, directing and gruesome moments in horror, sci-fi and fantasy films." Also Auditude video advertising management and monetization... Read the rest of this post
By: Anastasia Goodstein,
on 9/25/2009
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eReader Wars (Seeking Alpha speculates on whether Apple's upcoming iTablet will change the game by roping younger readers. Plus Samsung makes a play for the youth mobile market with the new Colby line, as does Microsoft with chubby 'Pink'... Read the rest of this post
By: Anastasia Goodstein,
on 6/19/2009
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AMP Energy Rock Off (Pepsi's energy drink in Canada streams an event live on Facebook. Plus "Bruno," Sacha Baron Cohen's latest character, promotes MySpace, asking fans to "freund" him) (MediaPost, reg. required) (Ad Age, reg. required)
-... Read the rest of this post
For all those rubbed the wrong way by Pepsi's lookalike logo and soundalike slogans, last week's reveal that the president and his staff actually prefer Coke must have come as something of a sweet vindication. Without the credibility of an actual... Read the rest of this post
Brands using young ambassadors to help get the word out about a new product is not new. Student rep programs have been around for a while, and there are agencies that specialize in setting up these types of programs for brands. Over the weekend Ford... Read the rest of this post
Real World: Brooklyn (debuted last night and critics are expressing cautious optimism about the members of this season's cast) (Ad Age, reg required)
- Tweens, teens and body image (a recent survey shows that most think they're overweight and that... Read the rest of this post
Today's Ypulse Youth Advisory Board post comes from Akanksha Aurora who weighs in on Pepsi's latest marketing campaign in India. Similar to recent efforts by Pepsi in the States, the brand's marketing team has been reaching out to millennials with a... Read the rest of this post
Pepsi makes a play for Gen O (building a campaign on optimism with a logo that bears a sneaking resemblance to Obama's. Plus Mountain Dew, also owned by PepsiCo, tries to lure the same demo with video games) (AdAge.com, reg. required)
- The... Read the rest of this post
Love the Pepsi logo and how they thought the future would look.