Pepsi makes a play for Gen O (building a campaign on optimism with a logo that bears a sneaking resemblance to Obama's. Plus Mountain Dew, also owned by PepsiCo, tries to lure the same demo with video games) (AdAge.com, reg. required) - The... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
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By: Anastasia Goodstein,
on 12/12/2008
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Ypulse Essentials, economic cris, mountain dew, pepsi, speakaboo, youtube, Nickelodeon, sony, Add a tag