I discovered Jon Contino by following the work of Jessica Hische and Drew Melton (the typography world is very small). The first two things that resonated with me was the fact that he, like me, didn’t go to art school, and that he also used his musicianship as a passageway to his passion for design. As much as I’ve grown to love digital illustration and type design, I’m always the most drawn to analog aesthetics–and Jon prioritizes them in his work.
Jon Contino is an award-winning designer, illustrator, art director and self-professed alphastructaesthetitologist. His style is strongly inspired by contemporary street art, his native stomping grounds of New York, and the grit of hand-drawn type. He’s worked with clients like Ogilvy, Nike, Whole Foods, McSweeney’s, Target and The New York Times. He’s also an ADC Young Gun 9 winner to boot, and happens to possess a heartwarming Long Island-born accent.
Jon cites his family as being vital in governing his design and illustration aesthetic. His mother and grandmother happened to be artists, both supporting and assisting in his pursuit of his craft by bringing home reams of butcher paper and instructional drawing books (more about this in the wonderful Shoptalk interview here). He discovered that the lettering he was seeing in movie posters and baseball adverts still counted as typography–even at a very early age. It took me much longer to figure out that illustration and beautifully drawn words weren’t just for books–the marks of our handiwork can truly be found anywhere, if you just slow down and take the time to look.
As a teenager, Jon got his freelancer chops very early on. As a designer geek and drummer in a hardcore band, he was constantly relied upon by his band (and friends’ bands) to supply flyer designs, gig posters and the like. Soon enough, he realized that he could actually “make money at this thing,” and he was preparing invoices and freelancing by the ripe old age of 15.
In 2006, after working for a few different companies and design houses, he opened his own creative studio and has been working for himself ever since. He’s constantly turning pet projects into mini-businesses–most recently, he started up Contino Brand. And even amidst his successes, he’s learned the art of saying no for the sake of self-preservation.
Jon has spoken about how his preference for modern minimalism and his hand-drawn gritty aesthetic meets with a clash. That clash has governed a unique vision that brings the best of clean design and true-to-form drawing together. I’m enthralled by this intersection, and so clearly see the passion and determination that stands solidly behind Jon’s work. His personal history only continues to illuminate it.
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I also highly recommend his interview with The Great Discontent and his podcast interview with Shoptalk.
Graphic designer Rodrigo Corral (pictured, via) has been named creative director at Macmillan’s Farrar, Straus and Giroux (FSG). According to Unbeige, Corral actually worked at FSG from 1996 to 2000 following his graduation from the School of Visual Arts.
Here’s more from Unbeige: “He begins in his new post early next month and will continue to run Rodrigo Corral Design, the nine-year-old studio behind such memorable book covers as those for James Frey‘s A Million Little Pieces, a shelf of Chuck Palahniuk novels, Debbie Millman‘s smashing How to Think Like a Great Graphic Designer, and Jay-Z‘s recent memoir-cum-lyrical codex, Decoded.”
Rodrigo’s work has appeared in New York Magazine, The Atlantic, and The New York Times Book Review. His art has also been seen on books published by Simon & Schuster, Penguin Group (USA), and W.W. Norton.
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New Career Opportunities Daily: The best jobs in media.
Here’s a question that comes up quite frequently when artists talk about their portfolios:
Should I include all my different styles or just one style?
It’s an excellent question without a hard and fast rule as an answer. Here’s why.
When you’re prepping any art portfolio, the first question you need to answer is, “Who is my audience?” The answer to that question is going to narrow down your options of what samples to include.
The business of art is a widely varied marketplace. If you’re selling retro Japanese-style killer robot art, then the creative director of Mother Earth is probably not your best bet. If you sketch cuddly critters in pastel fields of love and rainbows, the hiring manager of RazorbackKillerz Graphic Design Studio is going to look at you a little funny. There may be laughing after you leave.
Very simply, you need to structure your portfolio toward the industry and type of work you’re trying to get.
I had a great conversation about this with Richard Miller of Calyx Design. We’ve both been in the position of having to hire artists and we’ve both been equally frustrated when we saw awesome talent that we couldn’t hire.
In the animation world I once had the responsibility of bringing in a new storyboard artist. A week after posting an ad, I sat in the office surrounded by over 100 portfolios and demo reels. Several times I pulled one out of the pile and marveled over the amazing artwork in front of me. Incredible stuff. Sometimes I brought in producers and other directors to gaze in wonder at the mind-blowing talent and beauty that lay before us. I think we even wept. There may have been fainting, it’s a blur.
Couldn’t hire them. Sorry. No can do. Throw another ‘folio on the barbie, mate.
I looked at gorgeous oil paintings that I would have loved to hang in my home, but what I needed was an artist who could quickly sketch an idea in a fast-paced story meeting under pressure of producers, directors,writers, and designers. I needed to see sequential drawings. I ached to see that the artist knew the language of film and how to visualize a script.
Think about that.
Your portfolio may be awe-inspiring but if it’s not appropriate for the person or company you sent it to, it’s a complete waste of time.
Do not waste your time. Do not waste someone else’s time.
So you have lots of different styles and mediums and skills. What to do?
Take a close look at the kind of work the company you’re targeting produces. Do your homework. If you think you have something that fits, then show 8-12 examples of your work that’s closest to it. Better to show fewer that hit the mark than more that confuse the viewer.
If you feel strongly that your alternate style is just so outstanding that it must be seen, then include it – but put it in the back of your book with a short note explaining that you understand it’s different. This shows that you’re paying attention and if it’s truly good work, you might make an impression.
Can you tell that I hate hard and fast rules? You know, I just don’t think they exist. For every artist that’s heard, “you shouldn’t show two styles,” there’s another that shows four styles and always gets work.
It’s not a science, it’s an… well. It’s an art. And it’s just good marketing.
The only time I would say that you should blanketly include a little of everything you do is when you’re applying to a school. The reason is that the whole purpose of an art school (a good one) is to guide you in a direction based on your skill and talent so you can have a successful career. A Career Counselor’s job is to review the work you’ve done and help you decide where to apply your strengths. They want to see that you’ve been using your skills (so they know you’re not there on a whim), but showing something that isn’t well-developed isn’t seen as a weakness; it’s a window to your potential.
It’s quite different in a professional setting. It’s brutal and no one is there to guide your career. People want to hire artists that can do the appropriate work without any doubt. Period.
Now let me show you something really cool and more fun than that last sentence.
In the world of children’s literature, Richard Scarry is very well-known (to understate the case). He’s known best for his Busy People books, with silly characters like Huckle Cat and Lowly Worm. Take a look at this.
These are three very distinctly different styles from different periods, all done by Richard Scarry. The thing to take away is not that cramming all your styles into a portfolio is suddenly okay because a famous illustrator did it. Nope-i-tee nope-i-tee no.
Take a look at the work here. Richard Scarry mastered these styles. They are all beautiful and finely illustrated in their own right.
What’s important to learn from this is to not limit yourself because you think developing different styles is inherently bad. You’re an artist, your job is to create art in the way you see the world. Never bend to the voices that tell you it’s wrong. Do it! You have to love your work or there’s no point.
But if you’re going to show it to get work, make sure you’ve mastered it first. If you look deep inside yourself with honesty, you’ll know when that is. If you’re still doubtful, find a group of trusted pros to give you feedback.
If you have questions about what to include in your portfolio, I’m happy to steer you in the right direction. Send an e-mail to sparky [at] sparkyfirepants [dot com] with the subject line, PORTFOLIO HELP. Include a link to your online portfolio if you want and I’ll check it out. Write a short note about the industry or field where you’re trying to get work. I’ll reply as soon as I can, largely depending on how many e-mails I get after this post. It’s a first-come, first-served kinda thing.
If you’re feeling bold and fearless, you can do the same in the comments here and I’ll answer you publicly. I also invite others to join in, but I caution you that nasty, hateful comments will be deleted at my discretion. Please be constructive and say something positive. If you can’t think of anything positive, then remember what Mama said and don’t say anything at all.
