Guest Expert: Aggie Villanueva
What Can I DO With My App?
You MARKET, just as you do with your websites online. Notice one of the sections in my app image to the left is the “Library,” where I sell my books. (In-depth marketing capabilities later in this series.)
Apps gather the contact information of those downloading your app. You should make frequent contact with them, mounting sales campaigns, posting your schedule of appearances etc. This is similar to the newsletter subscription on your website where you capture email addresses, except it nearly eliminates the need to sign up because capturing phone numbers can be automatic. This captured info can and should be used repeatedly for inexpensive marketing campaigns.
And the smartphones offer exceptional marketing technologies. Just one example is LBS (location based search) where a smartphone will alert its owner when they are close to your location. Imagine you have a book signing in the city. You can do an LBS campaign so that users’ phones will tell them they are close to the bookstore at the time of your appearance and suggest they drop by. This gathers followers spontaneously, who just happened to be in the vicinity. Your blog could never do that! (More marketing capabilities covered in other series articles.)
Where Do I Find Apps Marketplaces
Apps are only available in the iTunes Store (for iPhones) and the Apps Marketplace (for Androids and compatibles). These marketplaces are only accessible from your iPhone or Android/compatible smartphones.
The purpose of the apps marketplace basically is to take the place of internet search engines, which are of little use to smartphone users because they lead only to internet websites that are incompatible with smartphones (this incompatibility covered in an upcoming series article.) The apps marketplaces lead only to apps, which are created specifically for smartphone use.
If you have any further questions, please leave them in the comment section below. I’d love to hear your thoughts.
If you wish to know more about Aggie Villanueva and her company check out this page.
RECAP: Why Do I Need My Own App?
The iTunes Store (for iPhones) and Apps Marketplace (Androids & compatible) is mostly ignored by authors. This is a mistake. It’s a market of billions of users who probably won’t ever see your website/blo
Millennials are used to getting what they want when they want it. They can get immediate answers to questions thanks to Google and Bing; they can read the news as it happens on Facebook and Twitter; and they can watch TV shows on their own schedules... Read the rest of this post
Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the next... Read the rest of this post
Google is rolling out changes to Gmail and its Google Reader (in an attempt to make them more social. Hasn’t Google learned anything from Facebook? — pun intended! — With every round of changes, Facebook users have a mini freakout. Now... Read the rest of this post
Half of kids under age 8 have access to (a smartphone, and we suspect some might be better at using it than their parents. Although kids are mobile savvy, TV still rules the greatest part of their media day — 74% of the media kids consume is on... Read the rest of this post
Gen Y’s lifeline is their phone, and it’s one of marketers’ (best tools to reach them. More than just mobile ads, brands need to build mobile experiences for consumers; that means a mobile website, a mobile marketing plan, and... Read the rest of this post
Want to know which YouTube videos teens like the best (and their reactions to pop culture? Well now you can in the upcoming YouTube show aptly called “Teens React.” The Fine Brothers have been creating the web show “Kids React,” for years... Read the rest of this post
Plenty of shoppers stalk the Gilt Groupe website (to get the best deals, and now the company’s children’s division is encouraging shoppers to do the same on its Facebook page, where it will offer exclusive products and deals. First up?... Read the rest of this post
We weren’t surprised to hear that 25% of toddlers have used their parent’s smartphone (because it can be so hard to keep little ones’ hands of the devices! The stat brings a whole new meaning to the term “digital... Read the rest of this post
Happy Birthday, MTV! (The hit network turns 30 years old today, but as sister network LogoTV says, it doesn’t look a day over “16 and Pregnant!” To mark this major milestone, here’s a look at how MTV has changed over the years. In... Read the rest of this post
Finally! We’re thrilled that Spotify, the music service beloved by Brits (has made its way across the pond at last. Starting today — following a deal on Wednesday with Warner Bros. Music to secure all four major labels — users can sign... Read the rest of this post
Demi Lovato discusses (her eating disorder and her stint in rehab in a new issue of Seventeen, making her a positive role model for teen girls — most of whom say they feel pressured to be thin. Youth Advisory Board member Camilla Nord recently... Read the rest of this post
