How to use this Page

I have no idea why I am getting such a kick out of this?  This is my website.  This little square with the black lines is me!  Ha ha!!  If you want to see the image you might have to click on it.

Guest Expert: Aggie Villanueva

What Can I DO With My App?

You MARKET, just as you do with your websites online. Notice one of the sections in my app image to the left is the “Library,” where I sell my books. (In-depth marketing capabilities later in this series.)

Apps gather the contact information of those downloading your app. You should make frequent contact with them, mounting sales campaigns, posting your schedule of appearances etc. This is similar to the newsletter subscription on your website where you capture email addresses, except it nearly eliminates the need to sign up because capturing phone numbers can be automatic. This captured info can and should be used repeatedly for inexpensive marketing campaigns.

And the smartphones offer exceptional marketing technologies. Just one example is LBS (location based search) where a smartphone will alert its owner when they are close to your location. Imagine you have a book signing in the city. You can do an LBS campaign so that users’ phones will tell them they are close to the bookstore at the time of your appearance and suggest they drop by. This gathers followers spontaneously, who just happened to be in the vicinity. Your blog could never do that! (More marketing capabilities covered in other series articles.)

Where Do I Find Apps Marketplaces

Apps are only available in the iTunes Store (for iPhones) and the Apps Marketplace (for Androids and compatibles). These marketplaces are only accessible from your iPhone or Android/compatible smartphones.

The purpose of the apps marketplace basically is to take the place of internet search engines, which are of little use to smartphone users because they lead only to internet websites that are incompatible with smartphones (this incompatibility covered in an upcoming series article.) The apps marketplaces lead only to apps, which are created specifically for smartphone use.

If you have any further questions, please leave them in the comment section below. I’d love to hear your thoughts.

If you wish to know more about Aggie Villanueva and her company check out this page.

RECAP: Why Do I Need My Own App?

The iTunes Store (for iPhones) and Apps Marketplace (Androids & compatible) is mostly ignored by authors. This is a mistake. It’s a market of billions of users who probably won’t ever see your website/blo