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Viewing: Blog Posts Tagged with: karen L. Syed, Most Recent at Top [Help]
Results 1 - 25 of 26
1. Stars on the Horizon

It's one of those things you always dream of. At some point in time, everyone wants to be the star of something. I used to want to be the star of the ballet. Then I wanted to be the star of the symphony (yup, I played clarinet).

One day it occurred to me that I wanted to be an author. I wanted to write stories that touched the hearts of readers. That, I accomplished. I wrote several romance novels that earned wonderful reviews. I received letters from readers who loved my characters and my vivid description. I even had two stalkers for a bit. Is that stardom? You can actually still get some of them in print or in eBook formats. You should check me out, I am really am quite good.

After becoming an author, it occurred to me that I might be good at something else. So I became a publisher. Some say I am really good at that. There are days when I sit and wonder if that is even remotely true. Then I look at the stacks of books on the shelves around me, and I visit the Echelon Press warehouse, and I do Google searches on some of the authors affiliated with Echelon Press. Luisa Buehler, Robert Goldsborough, J.A. Konrath, Mary Cunningham, Mary Welk, Tim Broderick, the list goes on. These are exceptional authors and each of them has a unique talent.

Then I get to Jeff Sherratt. Just when I am having one of those days when I wonder why, I get the most simple of e-mails that speaks to me of the relationships that you build when you work with people. The star above was in that e-mail, sent to me by Jeff.

It was a small gesture, but it meant more than all the words in the world could. But this isn't just about Jeff. This is about every author who submits to Echelon. It is about every author who signs a contract with Echelon. And more than that, it is about every reader who picks up an Echelon book from a library or bookstore or even borrows from a friend.

Each of you are the stars on the horizon and I would personally like to thank each of you for lighting up my skies.

©Karen L. Syed




11 Comments on Stars on the Horizon, last added: 1/12/2009
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2. Pickled Promotions

Let's think about this. How do you make a pickle? The easy answer is that you soak it in vinegar and other seasonings. They are by far my favorite food, followed closely by concord grapes, but that is neither here, nor there. And FYI, the connection with the picture and a pickle is Tink's outfit is green like a pickle.


What in the name of garlic do pickles have to do with promoting? That's easy as well.


To make a pickle, you begin with a cucumber: a simple vegetable that can be used in a variety of ways. Much like a promotional tool. You can start with something basic, say your cover art. This is your most effective tool, but it is basic and alone it may not be as useful as you'd like. Most people don't pay attention to plain cucumbers.


Take your cover art and soak it in something spicy (use your imagination here on my analogies) and you could have an exciting post card. Add a little more seasoning; your blurb, an award you might have won, or an excellent review you earned and it it's just like one of those awesome dills you get at a fair or carnival. Everyone is clamoring to get one, heck that and polish sausage are why some folks go to fairs.


Dill chips, small, easy to pile on a sandwich. Same cover art on a business card, you take a handful (cause no one eats just a few dill chips) and spread them around a room full of readers and savor the tangy taste of success from the sales that will pour in.


Fried pickles (goodness I'm having a craving) are a personal favorite of mine. They are a little more work because you have to consider the breading and the time it takes to deep fry them, but worth every bit of work. Very much like a good e-mail campaign. Now, not everyone likes fried pickles, so you have to find those who are truly interested.


You run a special on your web site, perhaps offer a short story for free to anyone who signs up for your newsletter or e-mail list. You make sure your batter is spiced just right. Prime the pump by making sure your story or whatever you are giving away reminds those registering about you and your story/book. Once you have a good little list going you dip those chips into the batter (tease your readers with snippets, incentives, discounts, whatever.


By now you have the best recipe for success!


I'd like to thank Jonathan E. Quist and Bobbi Hinman for helping me decide what to Blog about today. Didn't think I could do it, eh?


©Karen L. Syed


8 Comments on Pickled Promotions, last added: 1/9/2009
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3. The Gift of Blogging

A good Blog is a wonderful gift. And those of you who know me, know that I love to get gifts. You can see that it started at a young age. Some things never change. I just drove a thousand miles to FL during the holidays to get my gifts from the family. And quite a haul it was.

But that's not what this post is about. I'd like to share a few simple suggestions to those of you who are reading my Blog and have Blogs of your own. I'm not lecturing, and I am definitely not telling you that my way is the right way, but I will tell you what makes me keep going back to t a Blog.

1. Content is key. I know Blogs are basically personal or professional journals, but lets keep in mind who our audience is. If it's personal, okay, but don't overdo it on the "too personal." I went to an author's blog once and she was explaining a very intimate situation that led her to be able to write the best sex scene ever. If I were her spouse, I would have been two steps past irate. Keep in mind that most blogs are public and people of all ages can read them.

2. Ease of subscription. I have noticed that I am RSS challenged. I'd like to say that I am brilliant and can figure anything out, but this is still puzzling me. So I am a big fan of the "Follow me" link. This is a wonderful Blogger tool that allows me to click on a link and automatically be following a particular Blog. This is a gift to your more technically challenged readers and will encourage us to come back. It also allows us to add you to our Blog rolls with a simple click. If I don't have easy access, chances are you will be forgotten.

3. Information is a bonus. For me this is different than content. I love to scour through the Blog rolls and links of interest on other people's Blogs. I have found some of the greatest Blogs and web sites this way. Plus, it allows me the opportunity to netowrk on a much wider scale. Don't be shy about the Blogs and sites you visit. Your surfing habits can tell inquiring minds alot about you.

4. Network, network, network! The most important thing about your Blog is to let people know where to find it. I keep a pretty close eye on how many people visit my Blog and where they come from. If I get a referral from another Blog, I add it to my Blog roll. It's my way of showing my appreciation. Don't be afraid to tell people to stop by. You never know who you will meet or what you will find. Some people say it is rude to put a signature in a comment on someone else's Blog? Why? Who made that rule? You don't have to write a book, but I say, just do it. I always sign my comments with my name and blog address. Straight and to the point.

See, that wasn't too painful, was it?

The Blog gift I got today. Tom Ziglar, the son of Zig Ziglar is now following me on Twitter. I am assuming because he saw my blog link in a comment I posted on his Blog. Now several people from his Blog have visited my Blog. How dang cool is that?!

So if you have a mind to, hop on over and check out Ziglar Pure and Simple. It's a pretty cool place and you can't go wrong with those Ziglars. Feel free to tell him I sent you. heehee

©Karen L. Syed



23 Comments on The Gift of Blogging, last added: 1/17/2009
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4. Path to Success

At the beginning of any journey is an idea. It may or may not be a good idea. For the sake of this article, let's assume it was a good one.

Once you accept the idea, you're ready to take the next step. It's time to figure out what you want to accomplish. Your goal. I know, it's a scary word, but it's time. You cannot successfully implement and make your idea successful without solid goals. So let's say you have one short-term goal, one mid-term goal, and one long-term goal. Put it on paper. Goals are much harder to accomplish if they are not written down.

Okay, good. That may be one of the hardest steps you take. Next step.

You need to implement. But wait, do you have any idea what your next step is? What do you do now? A plan.

It might sound easy, but if it's not a good plan you're doomed. In order to make the plan effective, you need to start at point A and map out your journey to point Z. If you aren't sure what order to do things in, put each step on an index card and tape them to the wall on the back of a door. If you have a large corkboard, this is even better, as you can move the steps around as you decide what the best order of execution will be.

Okay, you've got your plan, now you are ready to implement. This is where it gets difficult. There is one more ting you have to have in order to make this plan work to bring your idea to successful fruition. You must have confidence!

You have to believe that your idea is the best one ever and that no one can make it more successful than you. You have to be willing to make any sacrifice in order to effectively accomplish each step. Without this, you will probably spend most of your time second-guessing yourself and trying to decide if your idea was good or if you have a quality plan.

Now, start at point A and get to work. You need to be focused and systematic with your approach. Don't get anxious and skip ahead, take things nice and steady and you will ultimately accomplish your goals with great success.

Looking for a great resource? Check out Dosomething.org. I just discovered it on Twitter and it rocks!



©Karen L. Syed

4 Comments on Path to Success, last added: 11/26/2008
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5. Pros & Peeves: A Bouchercon Recap

Okay, it's been a couple days and I am fairly well rested. I was afraid that I would forget all the important things about Charmed to Death and would not be able to give you a blow by blow of Bouchercon 2008. Then I realized you probably don't want one. So I decided to give a little different view of my experience at the conference this past weekend. To make it a little more interesting and honest, I am going to do a pros and peeves format for my weekend.

Pro: Ruth Jordan and Judy Bobolik are the most awesome conference organizers. This is the best Bouchercon I have been to in a very long time! These women rock! Overall, they picked a GREAT hotel (despite the early morning protestors who think Jon Jordan is Satan-and they are SO wrong!) The staff was great, the facility was great, and the layout of the rooms was great. The organizers made certain that the attendees were taken care of throughout the conference with the hospitality suite to beat all! A nice friendly atmosphere to relax when overwhelmed. Refreshments--for free! I know--I could hardly believe it myself and not just water and bananas. And the volunteers who helped us find bathrooms, book bags, register, panel rooms, and all other things were the best of the best.

Peeve: Not so happy with the Book room. I know these booksellers work hard and they do deserve praise for being there and making books available to the attendees. However, I saw too many mid-list and debut authors walking around during their signing times looking for their books so they could sign. Don't you think it should be required that the booksellers make certain that every panelist and featured author has something to sign during the conference? I was also disappointed to see so many A-list authors' books on the tables at collectible prices when those author's were not even there supporting the conference. I'm just saying.

This leads me to my first author spotlight. I attended a young adult panel and on that panel was Lauren Henderson
(Kiss Me Kill Me), Brenda Chapman (Where Trouble Leads), and Joan Delfattore (What Johnny Shouldn`t Read: Textbook Censorship in America).

This was a great panel. The gals spoke openly and at length about so many issues I can't even recall. Since young readers are so important to the future of the industry, I think it could have easily been one of the most important discussions all weekend. The sad thing, I wanted to get a signed copy of Lauren Henderson's Kiss Me Kill Me, and not one single bookseller had it available. Lauren spent most of her signing time looking for it for fans who wanted it. This is one book I will definitely get from Amazon.com. How sad is that?

I was pleased to be able to spend time with some of my favorite authors Evelyn David
(Murder Off the Books) Margot Justes (A Hotel in Paris), Austin Camacho (Blood and Bone), Carl Brookins (Bloody Halls)--who is too charming for his own good, and the always on fire Tim Broderick (Cash & Carry). Tim trekked around the hotel on his cane after knee surgery hand selling books in the hallway and blogging like a madman. A sight to behold!

I think one of my favorite things about this weekend though was the progress I made with regard to moving Echelon to the next level of success. My week started on Monday, last, when I had lunch with Teresa Burrell who I met and spoke with at last years San Diego Writer's Conference. I am pleased to announce that Teresa signed her contract with Echelon on Thursday morning! She will see her first novel, tentatively titled AN SOB Story in 2010. We chummed around most of the weekend and it was a delight!

I also got to get hugs from
Tom Schreck. If you have not read his Duffy Dumbrowski Mystery series featuring Al the Bassett Hound, you must! Tom represents more progress for Echelon as he recently signed a contract for the third book in the Duffy series with Echelon and he brings with him unbridled enthusiasm, incredible writing skills, and it doesn't hurt that he is easy on the eyes too.

And the highlight for me was meeting
The Sex Club author, L.J. Sellers. This gal is pure dynamite! We also spent a huge amount of time together, getting to know each other and talking shop, and I'll tell you right her, right now. I have 100 more pages of her second book left to read and I'm pretty sure I am gonna be begging her to join Echelon as well.

But now I am exhausted from the recap and I must go actually do some business, publishing houses don’t run themselves you know. More tomorrow, and there is plenty!

©Karen L. Syed

8 Comments on Pros & Peeves: A Bouchercon Recap, last added: 10/17/2008
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6. What difference does it make?

My thought on all this politics and financial crisis is that we can make a difference. We MUST make a difference!

What can we do right now to ensure that the youth and children of now are smart enough and prepared enough and willing enough to care about this country like we do and to run it effectively?

Education is the key to our survival. Look around you; look at the average kid walking down the street. Is that who you want running our country in 40 years? Would they even care enough to want to?

By putting more of a focus on the education of this and the next generations we can ensure that our country will be worth the respect of those around us and that we won't have to worry about the next big crisis.

I think that Robert Kiyosaki and Donald Trump have the right idea. In WHY WE WANT YOU TO BE RICH, they talk a lot about financial education. It is crucial to not only teach kids the basics, but to also teach them about the wonders of respect and accomplishment and self-worth. By giving them a financial education, we can increase the chances of them being successfully independent. Part of that education needs to be the analysis of situations like what we face now in the financial sector. I once heard someone say that Wall Street didn't affect them because they owned no stock. I wonder what they are thinking now.

Kids are leaving schools without the basic skills to do simple math or even to know how to read in many cases. I've seen this. It is frightening.

Is it up to government to fix our education problems? Isn't it up to the people? This is no time for pointing fingers and saying "you did it." It is a time to come together and find a solution to the problem. Don't like the schools your kids go to? Home school, give them the level of education you think they require, but be sure you include the things that are important. WE have to make certain that we all begin and master the basic skills before moving on to the "fun" stuff.

Where is the support for our educators. I do believe that a lot of the problem with education lies with the teachers. It is not their fault! But they are tired. They are overworked, they are underpaid, and they are seriously underappreciated. What incentive do they have to even care? Now, don't get me wrong, they chose their career and they had to know going in that it would have its down side, but overpopulated classrooms, lack of financial support for curriculum materials and basic tools? Was this part of the deal? When was the last time you thanked your child's teacher for their efforts. How many teachers actually feel like anyone cares?

Well, I care. I don't have children, but I am educated enough to know that if we, as a people, don't do something to support education in this country, we are all in a lot of trouble, now, and in the future!

©Karen L. Syed

9 Comments on What difference does it make?, last added: 9/28/2008
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7. Never Let Them See You Sweat (For Women)

Dealing with Setbacks

Before you read this article, I want you to take a minute, a few deep breaths, and grab some chocolate. It may begin on a negative note, but I promise you'll be smiling by the time I'm done with you.

If you were to go out into the general public (not SB owners) and poll 100 people on the pros and cons of being the owner of a
small business, I would guess more than 75% would be hard-pressed to come up with too many cons. There is a misconception in society. This myth feeds the illusion that owning your own business is "easy," "a piece of cake," or not like a "real job."

Being a woman only increases the negative comments received. One of the most frustrating things for a woman is for anyone to refer to their business or career as "that little thing you do." Or someone at a social event asks what you do, and when you tell them they say, "Oh, how nice." You can almost feel the negativity roll off of them.

Don't let it get you down. You are a
WOMAN. You are what keeps the world from ceasing to exist. Women bear the children that ensure the future of our world. So why does that world generally refuse to acknowledge our accomplishments? I have been pondering this question for some time now. I still don't have an answer. What I do have is a way to get back at them all. Yes, I said GET BACK! Never let them see you sweat. Each time you show weakness, there is someone waiting to poke a stick in and make that hole bigger.

When someone targets you for their negativity, the only way to fight it is with your own positive response. When the grey cloud of doubt walks into the room, you push it aside with the brightness of your smile. When someone tackles you with an obstacle, you pull back those strong shoulders and you charge it head on with a bounce in your step. That bounce, born of your heart, will take you over that obstacle with room to spare. When someone say "You can't." You DO!

There is nothing in this world that is strong enough to rob you of the success you deserve if you truly desire it. Lack of money? Work smarter. Not enough time? Re-organize and delegate. Not enough help? Enlist friends who do support you. Let the
Real You shine.

Do not deny yourself happiness and success because someone else doesn't think you deserve it. Your dreams are YOUR dreams. Embrace them and live for them. The joy your accomplishments will bring you are the icing on the cake.

Surround yourself with other successful women and draw from their energy. The world is full of women just like you and they deal with the same issues. You want success? You deserve it!


©Karen L. Syed

4 Comments on Never Let Them See You Sweat (For Women), last added: 9/24/2008
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8. Oh my GOSH! It's a MONSTER!

Are you excited?

Are you a little bit scared?

I mean, we are talking about a monster under the bed. Perhaps you believe, perhaps not. I've gotta tell you, I've been there. I don't know what variety the little bugger took when he lived under my bed, but for a good long time, I slept with my light on because there was no way I was gonna let any "dumb ol' monster" from under my bed get me.

I'm older now, a little more secure. I no longer sleep with the light on, but that doesn't mean I don't still have issues.

Tomorrow is a big day for us here. We are going to be hosting a special guest to the Blog. You will get to meet TROCKLE. I know, it's an amazing thing…I certainly hope your excitement doesn't keep you awake tonight.

You will also get to meet Holly Jahangiri and Jordan M. Vinyard. They are human, but I hear they are darn nice.

So, hop back over here tomorrow and meet the visitors and maybe you can tell us a little bit about the monsters under your bed!


©Karen L. Syed

7 Comments on Oh my GOSH! It's a MONSTER!, last added: 9/22/2008
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9. Agents: Friend or Foe

Okay, so you want an agent. Okay, so you got an agent. Now what do you do. Well, it appears to me that many authors are sitting back and hoping for the best. Well, let me tell you, hope is NOT a strategy!

This may come across as more of a rant, but it is in fact a warning for you authors/writers who think that ALL agents are created equal and that they all do a good job. Not so, my friend.

At Echelon, recently, we have had a flurry of agent submitted works, and all the agents queries have been rejected. I'll never even read those works. Why you ask? Do I hate agents? Do I have some grudge against them? Absolutely not, except for those who DON'T DO THEIR JOBS!

What is an agents job? I've never had an agent, but this seems like a no brainer for me. If I had an agent I would expect, yes expect, them to find the most suitable publishing houses for my work, to submit my work according to the guidelines (offering it the best chance of consideration), and negotiating the best possible deal for me when it is accepted! The agent does in fact work for the author, since that is how they earn their income. You are paying them, they are not paying you. Simple economics.

Now, my beef with this latest round of agents is that I am getting materials that are NOWHERE close to being acceptable for my line of books--and this is without even reading the work. The agents obviously have NOT looked at what we publish. ALL of the agent submissions have been at least TWICE our acceptable word count. And ALL of them have been for PRINT publication.

Our guidelines page is very specific. You MUST have a referral or invitation to submit for paperback and the only line we are accepting for paperback is Quake, none of these agent submissions were for Quake.

So I ask you, if these were your agents, do you think that they have your best interests in mind? Do you truly think that if your agent does this type of thing it will help your career? If one of these submissions was yours, your agent blew the chance for you to even get READ. Where is the professionalism in this?

Do you know what YOUR agent is doing on your behalf? Do you even ask to read the notices going out on your behalf? Do you know where they are going? Do you approve your agent sending your material to houses that are closed to submissions? Is this in your best interest?

My suggestion to you all, is know what is going on in your career. I'm not teling you to stalk your agent and be a prima donna, but I am telling you to take an active role in your career. If your agent is spending all their time sending your work out to publishers who aren't looking, what good is that for you? Where is your career going?

©Karen L. Syed

7 Comments on Agents: Friend or Foe, last added: 9/20/2008
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10. Amazon Warrior…and I don't mean the tall gals!

That seems to be the general consensus lately. Jeff Bezos, a true business warrior is obviously in a buying mood. Word on the street is that after his recent purchase of ABE Books, he is not purchasing Shelfari. Soon, he will own the world. And you heard it here first.

What does this mean to us? Well, that depends on how you look at it. If you look at it from a reader's point of view, who cares. It probably won't change anything in the scheme of life. From the author's point of view, it is a whole new ball of wax.

Shelfari is one of those places that readers can keep track of what they read and write reviews and so forth. In my opinion, it is an antiquated version of GoodReads. Shelfari has big clunky images and so forth and I just don't find it to be as nice as GoodReads. This could all change when Bezos' people get in their and start shuffling things around.

I do frequent GoodReads a lot and one of the reasons is because of their relationship with Amazon.com As a publisher, I am a huge fan of Amazon.com. I know there are people out there who think they are out to monopolize the industry, and that may be true. But as long as they keep making my company's books available and selling them, I say, "More power to 'em!"

Back to Shelfari. Now that Amazon.com is going to own this and have a good chunk of control over the program, I am hoping that it increases the exposure of our books to readers in general. That is our goal. I am not a fan of the incestuous relationship many authors have come to rely on inside the book industry. Too many authors are missing the boat by focusing all their attentions on the writing community and fellow writers. Sure, writers also read, but they are at cross-purposes with regard to buying books. Fellow writers are not as much concerned with buying your book as they are with you buying their book! It's a fact, deal with it.

Amazon allows authors a few really good venues for reaching readers. They have their Amazon Shorts. They also have Amazon Connect. If you don't know what these are, you should check them out. Whether you are a writer or a reader, you both stand to benefit.

Readers want great books and stories to read. I hear lots of grumbling at events that some of the "favorites" are starting to lose steam. They have written so many books that their new ones are starting to sound like the old ones with new character names. It's bound to happen eventually. This is why new authors need to focus on gaining the loyalty and respect of readers.

You can find me at Shelfari, GoodReads, FaceBook, Twitter, MySpace, etc. They are all great places to find new authors and to find readers. Don't be shy, get out there and mingle, network, and for the love of all things sacred READ MORE BOOKS!

And readers, authors love to get feedback on their books. A lot of authors make themselves very accessible in Internet forums, as well as at conferences and festivals. Don't be shy, come up and talk to us. We are, after all, human, just like you.

And for you mystery lovers, don't miss your chance to rub elbows with some of the best mystery authors and fans in the world at the Bouchercon World Mystery Convention in Baltimore, MD. You can get more info and register by clicking here.

©Karen L. Syed

5 Comments on Amazon Warrior…and I don't mean the tall gals!, last added: 9/11/2008
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11. The Perfect Author

Today was a wonderful day at the Decatur Book Festival. Echelon Press debuted a new book for women. WOOF: Women Only Over Fifty by Diana Black, Mary Cunningham, and Melinda Richarz Bailey. Sales were plentiful as the author sold nearly 50 copies to overheated shoppers. I don't know what the temperature got up to, but when we came home at 7:00 pm it was still over 90 degrees. Diana was a wild woman with the sales. She sold WOOF to women of all ages and even a couple men. She was on fire!

Mary Cunningham wowed more than her share of young readers with her Cynthia's Attic series. At one point she had to leave the booth and make a trip to the car to open a new case of THE MISSING LOCKET and bring more because she sold out! What a winner!

Margot Justes, author of the recently released A HOTEL IN PARIS, won over new readers hand over fist with her debut novel. At one point she had so many people in front of her book we couldn't fit anyone else in the tent. She charmed them all, even after her long trip from Chicago.

But as much as I loved the great sales, the high point of the day for me was getting my two Spiderwick books signed by Tony DiTerlizzi. He attended the festival to promote his newest book, KENNY AND THE DRAGON.

I picked up my two books last year in Decatur when Holly Black attended and I was tickled to bits at the announcement of his appearance. He spoke from 5:00 – 5:30 pm and went to his signing table.

During his presentation he was funny and charming and more than a little entertaining. The coolest thing was that he did a quiz with the kids and if they answered questions correctly he did on the spot drawings for them. Kids were so thrilled, some of them were in tears with excitement.

I stood in line carefully holding my books and waiting for my turn and I was amazed. AMAZED! He took the time with each and every person who requested an autograph. He looked up and made eye contact with all of them and he asked their names, even if they only wanted a straight signature. He was an absolute delight. So much so in fact that when I asked for just his signature, he asked was my favorite character was, I said I really liked Spites and right there in my book he drew me a sprite with his autograph. I was THRILLED!

Tony DiTerlizzi was everything I imagine the perfect author to be and for that I sincerely thank him!

I can hardly wait to see what tomorrow brings!

Blog Book Tour August Challenge #30
©Karen L. Syed


2 Comments on The Perfect Author, last added: 8/31/2008
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12. Listen, do you want to know a secret?

Or is it? I'm not sure how to approach this subject, because I tend to have more authors reading my blog than readers. I would like to reach more readers, but am not altogether sure how.

One thing I do is the book festivals. Like this weekend I am in Georgia for the Decatur Book Festival. This is my second year, and last year was great! I tend to do about 6-10 festivals per year.

Authors, do you participate in festivals? Which one is your favorite?

Readers, do you attend book festivals? Does your area have a book festival?

Are book festivals worth the investment for authors?

Well, let's see. Readers go to festivals because they love books. Most of them are willing to buy books at book festivals. Let's say it costs an author $500 for a booth at a book festival. That is not chump change. I get it. How can you make it more affordable? Well, you can co-op with one or two other authors. You share a couple tables and lower your costs considerably. It also gives you company and support throughout the day. Potty breaks and lunch.

Other benefits? Let's say you only sell 10 books, but 2000 people walk by your booth and half of them stop and look at your book and talk to you. Did you smile? Did you thank them for stopping? Did you send them along their merry way with your PROMO ITEMS in their hands? If you did not answer, "yes" to all three. SHAME ON YOU! If you did all those things, you have increased your potential to sell a book. Don't assume a "No" is a final answer.

The biggest mistake authors make with going to festivals is that they ONLY see it as a chance to sell books on the spot. That is always good, and I try like a crazy woman to sell books to everyone, but not everyone reads your "type" of book. Deal with it. But that doesn't mean they can't be a potential customer or lead you to one. You make not make your money back that day, but don't give up, a sale tomorrow is just as good!

Say you have a man who only reads thrillers and you write mystery. Okay, no problem. You hand him your bookmark and say, "Hey, maybe you could give this to you wife/sister/mother/cousin/librarian who might like a mystery." You thank him and suggest a good thriller you might have read about on line. You have done him a favor and this might make him more open to doing one for you. You would be surprised. And don't roll your eyes at me and say, I don't have time for all that. You better MAKE time.

The second best reason to participate in book festivals is to promote and advertise. Every time you hand someone a piece of promo material that you have printed, consider it advertising, one reader at a time. When you hand them a card with your cover you KNOW they are looking at it. Can you say the same about your $30,000 ad in Publishers Weekly? How many of you actually subscribe to or read PW?

What's the benefit for readers? You get to meet authors. You get an opportunity to talk for a few minutes to someone who devotes most, if not all of their time to doing something for YOU! They write books. Authors don't get published just for the heck of it. They write so that you, the reader, can go to the bookstore or the library, or wherever and get books. Readers are committed and devoted to books, and I beg you not to forget where those books come from.

If you are in the Atlanta area this weekend, stop by and see me and several of my authors (Diana Black, Mary Cunningham, Margot Justes at the Decatur Book Festival. We love to meet readers and we promise to be nice and make you smile.

Blog Book Tour Challenge August #28
©Karen L. Syed

3 Comments on Listen, do you want to know a secret?, last added: 8/29/2008
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13. The Queen Speaks

Well, okay, it's just me. I'm a publisher, and I like for people to call me your highness, and when I was recovering from my heart surgery the gang from Love is Murder in Illinois sent me a fruit basket with a crown, so I'm going with the queen thing.

I am currently perched on the bed in my "suite" of rooms in Villa Rica, GA. My palace is actually the home of author Mary Cunningham. You know her, right? She is the acclaimed author of the Cynthia's Attic juvenile fantasy series. The Missing Locket, The Magic Medallion, and The Curse of the Bayou.

I left Maryland this morning at 5:00 am. That's right, almost an hour before the butt crack of dawn. 11 hours later, I pulled into Mary's driveway. I honked but no one came. So I rang the doorbell like 50 times and still no one came. Okay, I rang it once and Mary came flying down the stairs and flung the door open, her face aglow with the brightness of her smile. That is one of my favorite things about Mary, she is a smiler and it brightens the room. No lie. And a hug! I love hugs.

After lounging about on her heavenly sofa for a bit, I do love her couch, Mary and her dashingly handsome husband treated me to a lovely dinner of Pasta salad and warm bread. It was delish!

Now, back to my suite of rooms. This is how a publisher should always be treated. I love my authors. Each place I stay is like another 5 star hotel. Lots of great food and lots of pillows.

And so you know, I didn't drive all this way just be waited on hand and foot, several of us are in town for the Decatur Book Festival in Decatur, GA. If you are in the area, you should stop by and see us. Echelon is in Booth #12 by the Target Main Stage. Nice spot, huh?

So here is my advice to all you authors out there. If you want to stay on the really good side of your publisher, treat them like royalty. We really do deserve…er, I mean like it, I mean appreciate it.
Blog Book Tour August Challenge #27
(C)Karen L. Syed


7 Comments on The Queen Speaks, last added: 8/28/2008
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14. Working With Editors

cat
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Blog Book Tour August Challenge #24

5 Comments on Working With Editors, last added: 8/25/2008
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15. Hard Truth by Mariah Stewart (Book Review)

Hard Truth by Mariah Stewart

The second book in Stewart's Hard series follows Lorna back to her hometown after her mother's death. Her only plans are to scatter her mother's ashes and then clean and sell their family home. But as soon as Lorna arrives, a tragedy from her past is dredged up, along with new and even more frightening secrets that nobody in town could have imagined.

When Lorna steps in to help a woman she thinks is being wrongly accused for the crimes, she finds herself part of a select group determined to find the truth and not just a scapegoat.

Mariah Stewart has done an excellent job with bringing these characters to life. Her story is dark and involved, but the personalities of the main characters keep the story from being too deep. Stewart has a great writing style and this one proves her talent, yet again.

Blog Book Tour August Challenge #23
©Karen L. Syed



2 Comments on Hard Truth by Mariah Stewart (Book Review), last added: 8/24/2008
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16. Top Ten Reasons You're Not a Best Selling Author

It's all About YOU!

You don't think books signings are worth the effort.
You don't think readers pay attention to
promotional mailings.
You don't have a web site to promote or don't update the one you have.
You don't have time to call bookstores to tell them about your book.
You don't have time to call
libraries to tell them about your book.
You don't have time to do speaking engagements.
You don't have time to post
announcements on the Internet
You don't have money to travel to conferences.
You don't have money to advertise/market.

You don't have copies of your book on hand to sell.

Blog Book Tour August Challenge #22
©Karen L. Syed

10 Comments on Top Ten Reasons You're Not a Best Selling Author, last added: 8/24/2008
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17. Death by Query

How much attention do you, as an author, pay to this aspect of your submission process? Have you ever really thought about the importance of the query letter? Do you ever wonder if editors really read queries? I can't answer for anyone else, but I know I do.

Here are a few quick tips on what "I" think a query letter should be.

1. One page-short and simple.

2. Professional. Don't use fancy papers, fonts, or colors. It is distracting and some editors have called it juvenile.
3. Pristine. It is one page, there is no room for error, so don't rely on spell check. Own your query and ensure that it is the very best it can be before submitting it. As an editor, I won't even look at a manuscript if there are typos and technical errors in the query, it is that first impression you can't take back.

It should include:
1.
All of your contact information.
2. A quick paragraph of introduction.
3. A couple of paragraphs summarizing your story; the set up, the conflict, the climax, the resolution. A few simple remarks about each of the key points in your story.
4. A brief summary of your industry accomplishments; writing credits, contest wins, and vision for the submission.

If you aren't sure about your query letter, please feel free to post your questions here and we'll see if we can help.

Blog Book Tour August Challenge #20
©Karen L. Syed

This book is the result of the best query letter I ever received!

8 Comments on Death by Query, last added: 8/21/2008
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18. On Sale Today: Resolve

And I don’t mean the spot remover. Do you ever wonder where you get the continued motivation to write?

You are an aspiring writer with 322 rejections in your file cabinet. No one wants to publish you, but no one wants to tell you why they won't. Just, "No Thank you!"

You are an author who has had a couple books published. You've built a fan base, you've laid the groundwork for your breakout book, but the publisher won't give you the chance. But wait, they want you to write four more books exactly like the one's you've already written different state, different character names. Oy!

Goodness gracious, why bother? Buck up, little soldier, where is your resolve?

In May 1979, Margaret Thatcher became the first woman ever elected prime minister in England. Within a year, she was being touted a failure by many, including her own party. It was all about economics. But she would not be swayed from her mission. She resolved to stay the course and ride it out. Thatcher had faith in her plan and she had faith in her self. In doing so, she is considered one of the world's most influential women leaders in history. Plain and simple, she refused to give up, and she refused to give in.

"No one can defeat us unless we first defeat ourselves." --Dwight Eisenhower

No matter what society says is right or wrong, if you believe in something be true to it. Don't back down once you've made a stand. If you feel strongly about something you have written and you know there is a place for it, then stay the course. Keep submitting, keep trying, everything has its day. Following your heart is not unprofessional, it is healthy.

Be responsible. Own your actions. You've got to depend on yourself no matter what. The things you aspire to are for you and no one can achieve them for you. Be honest, do you want someone else in the driver's seat of your life?

Most importantly, when you resolve to do something, be open-minded. While we must be true to ourselves and our missions, we must be willing to consider changing with the times. Progress is not all bad. But as writers, we know that the only way to fill our work with emotion and integrity is to pull those characteristics from within ourselves.

We are writers because we can't not be writers. To be told what to write and when to write it is difficult, at best. Our industry has set so many unspoken rules in place that it is often unclear if we should actually write. But we do. We have resolved to use our words to touch others and to give that up would be a slow and agonizing death.

So if you are a writer, write first. Once you have done what you have chosen to do, then you take the time to consider the things you must do. I'll save book marketing and promoting for another day.
Blog Book Tour August Challenge #16
©Karen L. Syed


6 Comments on On Sale Today: Resolve, last added: 8/17/2008
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19. I'll bet you can't do it!

Let's take a moment and do a quick excercise. This is a photo that I took some time ago. When I saw it again it triggered an idea for a story.

On the off chance there are readers out there perusing this Blog, let's give them something to enjoy.

Here is the challenge. I'd like you to write a tiny story about this picture. Any genre, no profanity, nothing sexually explicit. The catch is you only have 300 words. No more!

So bring it on!


Blog Book Tour August Challenge #14
©
Karen L. Syed

15 Comments on I'll bet you can't do it!, last added: 8/19/2008
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20. Who do you think you are?

Not too long ago, L.J. Sellers, author of THE SEX CLUB posted a Blog about Blog etiquette. She questioned whether it is appropriate to leave your name and a link to your site or Blog. Several people seemed offended by the very idea. I have seen on other groups and lists where people call it blatant self-promotion. Well, of course it is!

I would never presume to say why anyone else Blogs. That is a personal choice and no one has to answer to me. I can only tell you why I Blog.

1. Because I have things to say and I want to share my thoughts with others and find out what they think. I am curious by nature.

2. I am promoting my books and my company. No secret there. What kind of businessperson would I be if I didn't.

When people accuse me of blatant self-promotion, or accuse other authors for that matter, I just want to laugh at them. Of course we are self-promoting. We are professionals and we have a job to do. We have written books and if we do not self promote them who will know they even exist. How will you know?

There is a lot of value in self-promotion and the sooner people realize that and stop complaining about it, the better off everyone will be. An author promoting their work is no different than a car dealer promoting their vehicles.

When an author takes on the responsibility of having a book published, they also take on the task of letting readers and the public in general. There is always talk of how an author should be respectful of the readers wishes; don't put useless links on Blogs and posts and such, it is blatant self-promotion.

What about the readers respect for the author? Doesn't the author who toils and sacrifices to write a book deserve the opportunity to promote and share his talent with those he wrote it for? We write so our words can touch readers. How do they do that if they are afraid to self-promote?

We are all readers on some level, and to offer tolerance and understanding to our fellow authors is a small sacrifice. So, I ask you, if you get an announcement from your fellow author, consider the amount of time YOU have put into your last project. If you see a Blog address at the end of a post on your Blog, consider the fact that YOU want more people to read your Blog and the person leaving the address might just lead others back to you. And when you see someone on a list who is mentioning their own book, remember that if YOU mentioned your book instead of complaining about their mention, you might be able to sell another copy.

It's not about right or wrong, or good or bad, it is about giving readers the CHOICE to decide if they want to follow a link, or buy a book that is mentioned. Courtesy and tolerance. Imagine if we each used a little bit each day. The world would be a better place, and not just for blatantly self-promoting authors.

Blog Book Tour August Challenge #13
©Karen L. Syed


7 Comments on Who do you think you are?, last added: 8/15/2008
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21. A Good Man…er…Blog is Hard to Find

I recently discovered a web site called The Quickest Blog Book Tour Guide Ever and from that I joined a really cool Yahoo group (Blog Book Tours) and they have made an huge difference in the way I Blog. Now, as I understand it (I've never researched the history of Blogs) a Blog is something of a personal journal. Okay, I get that. Journaling is very good for the creative spirit. It helps to clear the mind and get the creative juices flowing.

However, like everything else, there are, and should be, exceptions to how much personal information you put up on your Blog. After all, the entire WORLD has access to this information. Do you really want the whole world to know when you have "those kinds of" cramps? I think not. Especially if your Blog in intended for use in a professional capacity.

I have been searching for great Blogs in the publishing/writing industry. I have run across a few, certainly not bad ones. If I like a Blog I add it to my new Blog Roll. I think this is a clever way to network and cross promote. You Roll me and I'll Roll you kinda deal. (What is a Blog Roll?)

One of the Blogs I liketo read on a regular basis is A Newbie's Guide to Publishing by J.A. Konrath. Joe is a pretty out there guy and he speaks his mind no matter what. Joe also has a very powerful personality, but when he posts on his Blog, his words mean something. They offer information, usually in a very entertaining way, and they are relevant to what he is trying to accomplish. Joe offers information to writers. Period. No exclusions, there is information for every level of writer, and he doesn't candy coat. It's a great Blog.

So why is it that I keep running across Author Blogs that are filled with extremely personal info, ranging from bad days to why they are mad at their husbands? Is this relevant to what they are doing?

Okay, let's analyze. Are they personal Blogs or professional Author/Business Blogs? What is the difference?

If you have a Blog and it has your Book cover, your author/business name, and all the other things that you use to promote your books, it is a professional Blog.

If the Blog title indicates that this is a rant Blog and you are using it to speak your mind and let the world know what you think about every little thing, then consider it personal.

I strongly discourage you from combining the two. Why you ask? Simple. Personal preference. If you are Jewish and you are angry about something that the Catholic church has done to a friend and you vent your disgust of the church, you are alienating every single Catholic reader who might have read your cozy mystery that has nothing to do with religion.

If you are homophobic and you complain about gays kissing in public, you will alienate every single gay person who loves to read fantasy novels just like yours!

If you saw a mother breast feeding in the mall and this turned your stomach and you posted that on your Blog, you have just turned a away a HUGE readership of mothers who hoard romance novels just like yours because you are an insensitive dork!

Are you seeing where I am going with this? If your Blog is professional, keep it that way. Talk about why you write, how you write, what you can't write and why. Talk about the books you've read, the books you want to read. Talk about the festivals and conferences you have attended.

Talk about the authors you have met and share your positive thoughts and views on the various aspects of society that relate to your profession. I'm not telling you to be Pollyanna, but I am suggesting that you not be the type of person who no one wants to know or care about.

Readers are sensitive and they deserve to be treated with respect. Pushing your angst off onto them isn't the best way to do that.


Do you have a good Blog? Share your link with us and if I like it, I'll add it to my Blog Roll. Want a FREE Blog critique? I've got an opinion on EVERYTHING. But remember, if you ask, I'll tell you and you can't be mad at me if you don't like what I say.

Blog Book Tour August Challenge #10
©Karen L. Syed

Blog Pick Author of the Day

11 Comments on A Good Man…er…Blog is Hard to Find, last added: 8/11/2008
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22. Dream & Imagine

You just never know what something is going to be like until you try it. When one of my authors (Cynthia Polansky, author of Remote Control) sent me an e-mail about a new Arts & Crafts festival, I wasn't sure. She reminded me that it is local and reasonably priced, so I said sure. So I sign up and we are good to go.

So I spent the weekend sitting in the sun selling our books. Now, I do this as the publisher. The only author I had with me was Cindy and that was just today, Saturday.

So was it worth the money we spent? Perhaps, yes I quite think so. I passed out quite a bit of my author's promo materials. I sold 50 or so books (keep in mind I was selling my author's books on their behalf). On top of selling books, I met lots of cool readers who were thrilled that we are a local publisher for them. I got to promote our next local event which will be the Annapolis First Sunday Arts Festival in downtown Annapolis, MD. Our booth sat across from a local photographer who has the most incredible pictures, and I was able to make a deal with her to use of of her photos for an upcoming book cover. To give you a hint on the upcoming release, it will be the fourth book in the Snap Malek Mystery series by Nero Wolfe Award-winning author
Robert Goldsborough. I think I might like to use some of her other images for other covers. Her web site is City Shapes Photos.

Best of all, a gal came by purchased two of our mysteries, and then let me know that she handles the book club for one of our MD Barnes & Noble stores and she wants to consider the books for their book club. Woo hoo!

So all in all, is it worth it to try a first time arts & crafts festival to sell books? You bet?

Have you got any great festival stories to share? I'd love to read them!

Blog Book Tour August Challenge #9
© Karen L. Syed



Echelon's Dream & Imagine Best Seller

6 Comments on Dream & Imagine, last added: 8/10/2008
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23. Have You Seen My Destiny?

It's all about you. That's what I said. It's time you took a good hard look inside yourself and rediscover who you are and where you are going. It sounds simple, but I promise this will be the hardest thing you do all week.

When I read LJ Sellers blog today, it kind of got me to thinking. LJ wrote about her lists and how they keep her going. I made a joke about goofing off. And immediately felt a rush of guilt. While I read a series of Blog posts, I could have been stuffing envelopes with flyers announcing new books or old books or any of our books. I should have been formatting short stories that need to be going up for sale.

I concluded that I need to get more organized. I don't really have a master life list or whatever it is called. I do have a daily task list, but some days I forget to look at it. I tend to fly by the seat of my pants.

Where do you want to be in ten years? I gave this a little thought this afternoon, but didn't come up with anything solid. I guess it's time to stop putting it off and get to work. Will destiny wait forever?

I have given myself a goal. By next Friday I am going to post a list of my short, mid, and long-term goals: one year, five years, and ten years.

Getting back to my opening line. Do you have goals? Do you know what you want to be when you grow up? Have you really given serious thought to what you need to do to reach those goals?

I am a firm believer that life is all about the journey, but it never hurts to have a map in the glove box, just in case. Don't let others take control of your life, you're important and no one can get you where you want to go better than you. All you have to do is figure out where you want to be.

Blog Book Tour August Challenge #8
© Karen L. Syed






9 Comments on Have You Seen My Destiny?, last added: 9/5/2008
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24. Setting the Stage for Success

It's early morning, you've had those first six cups of coffee, and now it is time to write. The sun isn't even up yet, so why should you be expected to be up and creative no less? Because that is what you picked to be. Creative, I mean, not so much up.

How in the blazes are you going to get any stinking words on that page, when you can't even keep your eyes open? Well, there are a few things you might consider. We're going to take a New Age approach to getting the creative juices flowing.

Let's start with a little bit of
Aromatherapy. I won't go into much detail on this because there is just so much to be said. You can check the link for yourself, but I suggest two things. First, I love the smell of cinnamon in the morning. It is crisp and yet subtle. For me, it speaks of all things exciting and exotic and this is a definite stimulant to my brain activity. The second thing I like is lemon. Lemon has an invigorating quality that refreshes and is also a great stimulant. Why do you think there are so many cleansers with lemon smell? It makes it not suck quite as much that we need to use them.

Okay, we've got the smells in place. Let's consider the sounds around us. Some people prefer the quiet when working or relaxing. I, on the other hand, need the noise to keep me grounded. Otherwise I am listening for things that aren't happening. No focus. I try to set my music to my task. If I need to write a love scene, I might listen to
John Tesh or Kenny G, music with no words. If I am writing something thrilling or an action scene, I might pop in a soundtrack like The Pirates of the Caribbean. Lots of drums and crescendos. Another thing I often use is music that is in another language. Big fan of Andrea Bocelli and Enya.

Finally, there is your setting. Environment is very important to the creative process or simply to a positive state of mind. Whether you write or not, you need to be surrounded by things that make you happy and things that have positive influences on your thoughts. Art, pictures, colors that speak to you. It is impossible for me to be creative in a sterile white environment. My walls are covered with posters on
inspiration and success. I have a wall of success with the awards and certificates I have won over the years. I even have a few framed reviews that were particularly good. Make your space your own. If you have to share space with someone else, find things that you can move in easily while it is your time. Fresh flowers, a special quilt or throw over the chair beside you. A few trinkets to make it your own. I feel good when I look at my fluffy Tinker Bell pen on my desk.

Nothing is too silly when it comes to putting yourself into the right frame of mind to create something. Don't be afraid to think outside the box if it will help you write better, create better, or just feel better. After all, you are the most important thing in your life and you deserve the extra little things to make what you do easier and more enjoyable.

Blog Book August Challenge #4
© Karen L. Syed

6 Comments on Setting the Stage for Success, last added: 8/4/2008
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25. Sex, Drugs, and Violence

Writing for Young Adults


It occurred to me half way through TWILIGHT by Stephanie Meyers that I am kinda thankful I don't have kids. You may be wondering what my personal life has to do with one of the most popular books of the decade. It's simple. I read this book, I am an adult, and the emotional and physical aspects of this book were intense.The physical longing of the two main characters is nothing short of obsessive. Almost frightening. The level of violence was a bit disturbing as well. This book is written for older teens? Thankfully this book had no violence. Don't get me wrong, I enjoyed the book, but as I said, I am an adult.


Let's take it down a decade. A SERIES OF UNFORTUNATE EVENTS by Lemony Snickets. I voted for this one as one of the worst books ever. A children's book? The themes in this book are barely masked by the child characters. We read about substance abuse (alcohol), child abuse, neglect, incest, and slavery. Okay, maybe that one is pushing it, but the children are basically slaves to their uncle. This is a kid's book? These are the things we want to influence our children?


The last one I will bring up is ACCELERATION by Graham McNamee. This is the story of a kid who is working off some time in the lost and found of the subway. He finds a journal that turns out to be that of a serial stalker/potential serial killer. I liked this book, it was well written and kept my attention, but I question the logic in placing a kid in the role of stopping a psychotic killer. This book is very graphic and if I were a kid, I might be inclined to think I could do something like this.


Is there the slightest chance that when writers are working out the plots of their books that they are too concerned with selling books and not concerned enough about how their stories will affect young minds? Don't get lathered up, I am not placing any blame on any author…I am simply asking if there isn't some kind of a line that some authors are crossing over into gray area.


Some will argue that this is what kids want. Okay, I might buy this, but what if we are not giving them enough choices? What if we eliminated some of the sex, toned down the violence, and spent less time writing about ids doing drugs? What's the worse that could happen? We give kids stronger, more focused and versatile role models and things to occupy their time?


If the book industry offered up something that was fun, exciting, interesting, etc. and found a way to pull some of the kids away from the gaming world, got them out from in front of the TV, and reading more? Could this be a bad thing?


© Karen L. Syed

Blog Book Tour August Challenge #2

4 Comments on Sex, Drugs, and Violence, last added: 8/4/2008
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