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Viewing: Blog Posts Tagged with: echelon, Most Recent at Top [Help]
Results 1 - 22 of 22
1. Cynthia's Attic: Childhood Bullying

Maggie Goes On A Diet:

This book is about a 14 year old girl who goes on a diet and is transformed from being extremely overweight and insecure to a normal sized girl who becomes the school soccer star. Through time, exercise and hard work, Maggie becomes more and more confident and develops a positive self image.

This new release creates controvery with the word Diet. Will it lead to eating disorders, or help children understand the value of eating a healthy diet and exercising? While I haven't read the book, my first impression is that parts leave good messages; eating healthy, exercise. Another message, however, leaves me cold. In order to be popular and keep friends from bullying you, get thin and participate in team sports. The fact that Maggie loses weight and plays soccer is good, but this shouldn't be the only way to have friends. I'm also troubled that, apparently, the bullies have no accountability for their hurtful actions.

Not Fat Because I Wanna Be: By LaNiyah Bailey


The path that led 6-year-old LaNiyah Bailey to become a child author began with cruel taunts. LaNiyah Bailey said she was called “fat, fat-elephant and some kids told me I looked like I was having a baby and that I walked funny.
But LaNiyah wasn’t big because she was sitting on the couch all day eating cookies or french fries.

This book is written in first person about LaNiyah's struggle with bullies, doctors, and finally understanding her body. I haven't read this book, either, but the message seems like a good one, straight from LaNiyah.

No matter which book you choose, both have valid messages that should lead every school to provide education, along with a strong, anti-bullying mandate.

Maggie Goes On A Diet - Amazon

Not Fat Because I Wanna Be - Amazon

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2. To Sell or Not To Sell

Okay, let's talk about selling books. Hey, readers, don't click away, this is about you too. I want to make a few points and then ask a few questions.

I am a firm believer in authors selling their own books. I think it builds great name recognition and good relations between fan and author. I think that readers are more open to making purchases when they feel secure about it. Several things factor into this. Appearance and Attitude (those of the author) being the two most important, in my mind.

The picture here is Young Adult author Jacquelyn Sylvan (Surviving Serendipity, 2008, Echelon Press) at the Free Library Book Festival in Philadelphia, PA. Jackie spent the day wearing her Surviving Serendipity T-shirt and hat while passing out bookmarks and flyers to anyone who didn't run away. And since Jackie has a brilliant smile and is one of the most approachable people I know, she spent a lot of time talking to people--no one ran away.

This leads me to the questions below.

READERS:

If you are a reader and go into a store and see an author sitting behind a table reading a book, or scribbling notes, or staring off into space, what do you do?

1. Walk up and introduce yourself.
2. Walk up and wait for them to notice.
3. Walk away and go off to find something interesting.

If you go into a store and see an author smiling, greeting people, and passing out bookmarks, what do you do?
1. Smile back, take a bookmark, and let the author give you their pitch.
2. Smile and say no thanks.
3. Walk as far away as you can so they won't talk to you.

AUTHORS:

If you are preparing for an event, you would wear the following:
1. A nice casual outfit, neatly pressed and fresh with hair combed.
2. Jeans and a T-shirt.
3. Whatever you had on that day when you left the house.

If you are an author and you are at an event how do you handle the following? You are set up at the front of the store and your books are all stacked. You go in and do what?

1. Greet the manager, introduce yourself to each staff member and hand them some bookmarks, then go back to wander around your table greeting customers.
2. You wave at the staff, head straight for your chair, sit down, and wait for the customers to come to you.
3. Go to your table, sit down, and get out your notebook to plot your next book.

BOOKSELLERS:

An author approaches you about an event, what makes you decide for or against an event?

This is an open questions, because we really want to know.

To all you BOOKSELLERS, I would like to make a few points in our defense (publishers and authors). These are some of the obstacles we have run against in trying to set up events, along with my hardsell counterpoints.

1. You are an unknown author, no one will come.

Counterpoint: We are unknown because of the lack of opportunities to meet the public and promote our work effectively in a relaxed and conducive environment (bookstore/library.)

2. Too much risk involved with new authors and buying their books.

Counterpoint: Generally speaking, most books are returnable (though we hate it) and at Echelon (I can't speak for any others) we do a great deal of pre-promotion to ensure that people know about the event and will attend. While there are no guarantees, we will do whatever we can to drive traffic to your store, and if they do not buy our books, we may in fact sell other items in your inventory.

3. No one comes to book signings anymore.

Counterpoint: This is because they are just that. Book signings, we want to offer events, with conversation and interaction and maybe even some fun. An Echelon author is not allowed to, nor do they want to, sit behind a table and wait for customers to come up. Echelon authors do events to meet readers and sell books.

I would ask BOOKSELLERS at this point to take a moment and answer the poll in the sidebar to let us know what we can do to bring back the fun for readers and authors and book events.

I love to know what people think on this subject.



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3. My Face Hurts

Warning: This is not my usual cheerful tone. My apologies in advance.

Okay, I could not come up with a clever subject for my Blog today. So that is what you get.

But I am in a challenge and I WILL Blog every day in January.

Why does my face hurt? Because I have Sleep Apnea and they say it is bad to stop breathing 54 times in the span of an hour. Something about lack of oxygen.

So I now get 14 pounds (or something) of pressure pumped into my nose as I (try to) sleep, wearing the clever little contraption to the left. What does this have to do with the price of tea in China? Not a darn thing.

I just thought you might like to see what I might look like at night...but my eyes are hazel

But this leads me to my question of the day.

In ten words or less, what is the one thing you want more than anything in life?

Here is my answer. All stomachs full, all head covered, all faces smiling.


©Karen L. Syed


This Blog post is brought to you buy the awesome authors at Echelon Press.

11 Comments on My Face Hurts, last added: 1/30/2009
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4. Wall of Gratitude

What the heck is a wall of gratitude? If you don't know the answer to that, you aren't listening to enough Zig Ziglar. This is something I have become very fond of.

As Zig explains, this is a place of honor for the people who have influenced you in your goals and dreams and accomplishments. In his seminars and books he names many of the people that have made it to his wall of gratitude. The count as of the publication of Better than Good is 26 people.

Over the course of the next few months, I will be periodically slipping in the names of those people who have earned a place on my wall of gratitude. I will also explain why. I will be listing them in no particular order.

The first person I want to recognize is Luisa Buehler. Luisa is an author with Echelon Press, but she has become a dear friend to me for so many reasons.

First of all is her character. Luisa truly is a kind person. She is extremely giving of her time, both personally and professionally. She is what Zig would refer to as a beautifully passionate person. Luisa is passionate about her work at The Hire Solution, a temporary placement agency that she owns and operates. She is extremely passionate about her causes and civic organizations. I honestly don't know anyone who gives more freely of their time to others in the community. I recall something about the Kiwanis, an early morning traffic rush, and peanuts. You'll have to ask her about that, I can't remember the details.

But the one thing that has impressed me the most is her passion for her writing and publishing career. In spite of all her other activities, Luisa has published five books, soon to be six, and two short stories with us. She tirelessly works to promote and sell those books, and she does every bit of it with a wide smile across her beautiful face.

When I met Luisa several years ago, I knew, and I said to someone else, that I wanted to be just like Luisa when I grew up. For more than five years now, she has listened to me, she has guided me through a few business crisis', and she has held my hand through prsonal crisis (most recently, Luisa was there for me with Mary Welk when I had an "episode" at Love is Murder in 2008--that episode was soon discovered to be heart failure). She is unfailing in her support.

Most importantly, Luisa has supported and encouraged me with total honesty. If I come up with something and she's not sure it is in my best interest, she tells me. When that something is a great thing, she is always there to cheer me on, and usually works with me to make it happen.

There is no better role model or friend than Luisa Buehler. For that she will always have a place of honor on my wall of gratitude.

More about Luisa Buehler
Web Site
Deadly Duo Blog
Twitter
FaceBook
LinkedIn

Books by Luisa Buehler
The Rosary Bride
The Lion Tamer
The Station Master
The Scout Master
The Lighthouse Keeper
The Inn Keeper
Tuscan Tall and Too Close for Comfort
Missing: Harry's Fall from Grace (Short Story)



© Karen L. Syed

11 Comments on Wall of Gratitude, last added: 1/15/2009
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5. Agents: Friend or Foe

Okay, so you want an agent. Okay, so you got an agent. Now what do you do. Well, it appears to me that many authors are sitting back and hoping for the best. Well, let me tell you, hope is NOT a strategy!

This may come across as more of a rant, but it is in fact a warning for you authors/writers who think that ALL agents are created equal and that they all do a good job. Not so, my friend.

At Echelon, recently, we have had a flurry of agent submitted works, and all the agents queries have been rejected. I'll never even read those works. Why you ask? Do I hate agents? Do I have some grudge against them? Absolutely not, except for those who DON'T DO THEIR JOBS!

What is an agents job? I've never had an agent, but this seems like a no brainer for me. If I had an agent I would expect, yes expect, them to find the most suitable publishing houses for my work, to submit my work according to the guidelines (offering it the best chance of consideration), and negotiating the best possible deal for me when it is accepted! The agent does in fact work for the author, since that is how they earn their income. You are paying them, they are not paying you. Simple economics.

Now, my beef with this latest round of agents is that I am getting materials that are NOWHERE close to being acceptable for my line of books--and this is without even reading the work. The agents obviously have NOT looked at what we publish. ALL of the agent submissions have been at least TWICE our acceptable word count. And ALL of them have been for PRINT publication.

Our guidelines page is very specific. You MUST have a referral or invitation to submit for paperback and the only line we are accepting for paperback is Quake, none of these agent submissions were for Quake.

So I ask you, if these were your agents, do you think that they have your best interests in mind? Do you truly think that if your agent does this type of thing it will help your career? If one of these submissions was yours, your agent blew the chance for you to even get READ. Where is the professionalism in this?

Do you know what YOUR agent is doing on your behalf? Do you even ask to read the notices going out on your behalf? Do you know where they are going? Do you approve your agent sending your material to houses that are closed to submissions? Is this in your best interest?

My suggestion to you all, is know what is going on in your career. I'm not teling you to stalk your agent and be a prima donna, but I am telling you to take an active role in your career. If your agent is spending all their time sending your work out to publishers who aren't looking, what good is that for you? Where is your career going?

©Karen L. Syed

7 Comments on Agents: Friend or Foe, last added: 9/20/2008
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6. The Heat of the Moment



The Heat of the Moment
Benefits 2007 San Diego Fire Survivors


Laurel, MD–December 1, 2007 — FIRE! You see it on the news, on the Internet, in the papers, but if it doesn't strike close to home it's easy to ignore. When a small fire in Karen Syed's Maryland apartment complex brought neighbors out, Karen got proactive. With one e-mail sent to 21 authors, The Heat of the Moment was developed. Each of the authors, the youngest being sixteen years old, involved in this remarkable collection of short stories has made a pledge. Contributors, authors, editors, and artist, have all committed their royalties to benefit the survivors of the San Diego fires of 2007.

After speaking with Marty Leavitt, President of the The Fire Safe Council of San Diego County (FSCSDC), Echelon Press pledged to send all proceeds from the sale of The Heat of the Moment to the Fire Safe Council of San Diego County. "It is important to us that these people who have lost everything know they don't have to do this alone. We may be strangers, but we care," states Ms. Syed. The goal of "The Heat of the Moment" is to put money directly into the community of San Diego, and those who lost so much. With no direct link to San Diego, Ms. Syed had to make a difficult decision as to who would benefit from the publication of The Heat of the Moment. With thousands of homes destroyed in the 2007 San Diego fires, and dozens of injuries, the loss is impossible to measure. This fact alone spurred Karen Syed, president of Echelon Press, LLC, to take a step to do something. "This organization (FSCSDC) represents everything that we would like to accomplish with this project," states Syed.

The Heat of the Moment is a compilation of twenty short stories with one common theme—fire. From fantasies to tributes remembering historical catastrophes, chilling and moving, the stories will tap human emotions with their overwhelming credit to survival.

The Fire Safe Council of San Diego County (FSCSDC) was formed in 1997 and is comprised of a 15-member Board of Directors (voting members). The Board consists of federal, state, and local agencies and stakeholders as determined by the (FSCSDC). The (FSCSDC) is a 501(c)3 non-profit organization, is incorporated under the California Franchise Tax Board. The (FSCSDC) is a member of the California Fire Safe Council, a non-profit corporation, and is authorized to use the name "Fire Safe Council" and the FSC logo. All (FSCSDC) Council members have common goals of fire safety education and pre-fire management, attend meetings, and participate in SDCFSC programs and activities.

Echelon Press, LLC, is an independent publishing house based in Laurel, MD. With ninety authors in their three divisions, Echelon Press has spent nearly seven years cultivating a stable of authors ranging from beginners to national award winners. Echelon authors are located across America as well as in New Zealand, Australia, Israel, and Canada.

A listing of all parties contributing to The Heat of the Moment is available upon request. The list includes story titles and author locations.

For review copies, requests for interviews, and author events, please contact Karen L. Syed at [email protected].



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7. Heather Ingemar- A Slip of Wormwood


My guest author today is Heather Ingemar

Heather S. Ingemar has loved to play with words since she was little, and it wasn’t long until she started writing her own stories. A musician since the age of five (piano, saxophone, violin, pennywhistle and Irish flute), she completed a Bachelor of Arts in English Literature in December of 2006. She and her husband reside on the family cattle ranch, where she takes great delight in thinking up new stories to tell.

Mary: Welcome, Heather. Your latest story, A Slip of Wormwood, has a very intriguing title. Would you tell us a little about it?

Heather: Thank you, Mary, for having me here! "A Slip of Wormwood" is a dark little tale about what happens when sibling rivalries go too far. Dr. Edgar -- he's "Frog" -- has recently lost his brother, Hamilton -- "Toad" -- and is now in charge of taking care of the family estate. Through the course of the story, we find out that Toad was the family favorite and that Frog had terrible jealousy issues, to put it mildly. "Wormwood" details the brothers' relationship, and things quickly become not as they appear. I had a lot of fun writing "Wormwood." It's a delightfully twisted little tale; I think it's my best work yet.
Mary: Sounds very reptilian and the storyline sounds fascinating, Heather. In Darkness Cornered, two of your characters are a mad scientist, and a vampire named King Lear. Where did you come up with the story and the characters?
Heather: I don't know. They just came to me, as most of my stories do.

Mary: Your imagination must be as active as mine! What do you think is your most successful marketing tool? Do you find it more difficult to market e-books?

Heather: I think my most successful marketing tool has been my website. For authors, having a website is crucial in this day of internet searching for information. If a reader can't find you on the web, they immediately think you aren't worth reading, or that you're a small-time fish. Yes, having a website is very important for marketing. As for marketing ebooks, yes it's difficult, well, at least in my area. I live in an area where few people have even heard of ebooks. Many of them who have are very suspicious about them. They're leery. That makes it difficult to market face-to face, because you see in their eyes that they're doubting every word that comes out of your mouth. They may be excited to meet a published person, but they are also more likely to discredit you, write you off because you aren't in print. It makes it hard. In the online community, however, marketing is wonderfully easy! There, people know about ebooks, they like technology. It's a much easier sell online.

Heather Ingemar's website

A Slip of Wormwood is available through Echelon Press, LLC or Fictionwise

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8. Marvelous Marketing Maneuvers (Pt. 5)

Marvelous Marketing Maneuvers for Mild-Mannered Authors:
So you want to be Nora Roberts (Pt. 5)
© Karen L. Syed


5. Libraries. When was the last time you actually visited a library as an author? Have you ever? This is something you had really better think about. I spend a lot of time in my library. I check out books to read. Books on marketing, books on publicity, books on how to writer better. You should be too. You can NEVER learn too much in this industry, in fact in any industry. New information comes out on a daily basis, so make sure you are keeping up with it.

I check out CD's and audio books on motivation, self-improvement, and sales strategies. Yes, you should be checking these things out as well. This may sound goofy, but one of the best motivational CD's I have listened to (and I have a set of the disks that I keep in my car at all times) is More than a Pink Cadillac

. It is about Mary Kay. I know, you guys are all thinking I don't need to know about makeup, but let me tell you, it is written by a man who worked with her and it is an excellent example of how a company should be run. Now you're thinking, I'm not a company, but you are. As an author, you are a sol proprietor and you should be acting like it.

I also check out DVD's, but that is for my sanity and nothing else.

How does this all relate to marketing your books? Well, I'll tell you. All of the things I previously mentioned are about improving your professional demeanor and that is crucial in regard to how people see you and react to you. If you are not professional, no one will take you seriously.

Now, try and stay with me. When you check out all these books on self-improvement and writing, you are not only improving your personal quality, you are piquing the interest of the librarians who check you out. This is your chance to make small talk. They might ask a simple question, "Do you write?" BAMM! That is your in. You whip out that bookmark or business card and hand it to them. If you are outgoing you ramble on about your book while they finish their task. If you are shy, you simply hand it to them, smile, and let them lead the conversation. Don’t EVER leave home without promo materials on your person. And never leave the library without either handing something to someone or leaving something on the tables.

People generally go to the library to get books, so if you drop a bookmark on a table by someone, their natural instinct for curiosity will force them to pick it up. No conversation required. Take a small stack of the same bookmarks and ask to leave them on the information desk. Not a wad, maybe 25, or so, then each week, go back and ask to replenish. I doubt any library will tell you no.

Want to take that promotion a step further? All libraries have card catalogs, whether the old-fashioned ones or computers. Next to them are little boxes with scraps of paper. This is a little more time consuming, but could be very effective. You get a little rubber stamp from Vista Print, or a good color printer and you design a sheet that has 4 or six sections. You either stamp your book title with ISBN and web address or print it directly with a small shot of your cover. You use one ream of paper 500 sheets and you have at least 2000 scrap sheets to offer the library for people to make their notes on. This saves them money and you get to promote for little money. You can save money by not putting your cover on, just text, so you only use black ink. The hardest part of this is cutting the squares, but they don't have to be perfect, so it's not a big deal.

Get to know what your library is offering in the line of programs. Did you know that most libraries, even the small ones, will pay for entertaining and fun programs? Don't feel like you need to focus on the technique of writing. It might actually be better to focus on the readers. Give them something fun. Is your main character a gardener? Give a talk on gardening. Travel? Use the information in your story to build a fun program. Maybe you are into genealogy, mix that in with research, maybe researching your family history inspired you to write a historical novel.

THINK OUTSIDE THE BOX. Be creative, your career depends on it!

When you put together a proposal to your library, give them choices. Offer two fun and personal ideas focused for readers and then two programs for writers teaching. This gives the library the option to choose what they think will work the best for them. If you are new to speaking, set a price and keep it low. This will help you build a reputation. As you do more programs, you increase your fee. In the beginning, simply state your fee as negotiable and let them tell you what they will pay. This might actually get you more money than your set price. If they don't have a set price, then you tell them your fee.

The most important thing is to make friends with your librarians. They are the backbone of the reader industry. It is through libraries that readers find new authors. Often someone will find a new author they enjoy so much that when future books come out, they will not want to wait and will go to the stores to purchase the books. Nothing good comes fast or easy, we have to work for it. Is it really a bad thing to make friends while working? I think not!

Librarians actually LIKE to tell people about new books, they are committed to the industry. Much more so than a fresh out of high school kid looking for an easy paycheck and a good discount in a store. Don't get me wrong, I love bookstores, but let's face it, the quality of customer service is far higher in a library than a store, it's all about commitment.

How committed to the success of your book are you? You've got to SELL BOOKS to succeed as an author.

Pt. 6 Coming Soon!


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9. Greater Lehigh Valley Writers Group (Pt. 2)

Well, two days in a row. Who'da thunk it. I am now back at my desk after an awesome couple of days in Allentown, PA. What a great little town and the folks are nice as can be.

I went to "The Write Stuff" conference and I give it a 10! This is a committed group of writers who know their stuff. I had about 10 editor interviews set with writers and ended up talking to about 22 writers. There were a few I could not help, but it did not lessen my excitement over their enthusiasm for what they are striving to accomplish.

I will say, the professionalism was at a peak as well. The writers were emotionally/mentally prepared for what they had to do (appointments) and they were physically presentable (those who know me know how important presentation is to me) and I can't tell you how much I appreciate that.

I talked with writers about stories, and marketing, and books, and the business and it was wonderfully refreshing. I think the best part of the conference was the level of understanding these writers have for what it is really like in the business. They know it is going to be difficult and they are preparing themselves for the journey instead of looking for shortcuts.

One thing I would like to suggest to anyone out there who is working their way into the business is, take what we (editors and agents) with a grain of salt and analyze it for your own benefit. I said a lot of things on the editor panel on Saturday and not all of it will work for everyone in the room. I am confident that they will use what they can and share the rest with others who might make use of it.

This isn't a surefire industry. Much of the success is based on the mood of the person on the receiving end. What is an editor? A human being with feelings and a life. Editors have bad days and that will ultimately affect the determination of immediate success in any give situation where manuscript submission and consideration is concerned. It's not personal, and if it ends up that way, you don't want to work with that person anyway.

Every step of your journey is based on your own internal desires and needs, so each decision you make must be of your own determination an din your own best interest.

For me, "The Write Stuff" conference was a wonderful stop on my journey to success. I know that as an editor/publisher I am stronger because of the experience and I encourage each of you in the industry to take things kinds of stops in your journey and celebrate the potential success they provide.

Congrats to the Greater Lehigh Valley Writers Group for a job WELL done!

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10. Greater Lehigh Valley Writers: The Write Stuff

Happy Saturday. Well it has been a while since I posted anything in this spot and for that I apologize. Business has been booming and sometimes health/life gets in the way. Without going into details, I have been dealing with some issues that have kept me a bit down, but I find myself at a darn spiffy little conference in Allentown, PA. The GLVW are hosting a great little con that has brought together a pretty darn savvy group of writers.


At last night's welcome reception I had the honor of sitting with a group of writers who were so eager to gather information on being "successful" authors that they seemed to be hanging on my every word. Now this is not meant to be a stroke for my ego, but a public acknowledgment for their commitment. We chatted casually for a brief moment when we all first sat down, and then the grilling began. I only remember some of the names, several others came and went, but Jacquelyn, Mitzi, Patricia, and Mark Twain look-a-like Charles stuck it out for the duration.


The questions they asked were bright, intriguing, and heartwarming for me. These writers wanted to know what THEY could do to increase their chances at success. Not one of them asked what I would do FOR them. I feel bad because I never got around to telling them what I WOULD do for them. They actually sat at this cocktail party taking notes. It was INCREDIBLE. The enthusiasm to gather information was so cool!


More and more I am finding those authors who don't want to be authors, at least not in the professional sense. They simply want to be published. They say they want to make a career of it, yet they never even move toward the second or third books. Being published is great, but unless you have the stamina to go the entire distance, think twice before signing a deal with a publisher, especially a small or Indy publisher. Bottom line: we have limited budgets and when we invest a lot of money in an author who doesn't have long term plans or even short term plans to make a serious effort to sell books, you are cheating the publishing house, it's other authors, and the readers. How do you think a reader feels about you and your publisher when they read a book by you, love it, and then never see another book by you. It's a betrayal of their loyalty to you. Think about that.


Getting back to "The Write Stuff" conference. If last night is any indication, I think today (Saturday) will be well worth the time I spent to get here. The volunteers and coordinators have been wonderful, to the point of getting me a convenient room to accommodate my injured status. They have really gone the extra mile to make me feel welcome and comfortable. A public thanks to them!


So if you are in the PA area and are looking for a group, you might want to check them out. Could be a great step for you and your career as an authors.



The GLVA website is http://www.glvwg.org/

1 Comments on Greater Lehigh Valley Writers: The Write Stuff, last added: 4/28/2007
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11. Book signings, events, parties?

As long as I have been reading, I love going to author events and books signings. I used to own a bookstore and that was one of my favorite things to do...I've hosted events by tons of authors including Susan Elizabeth Phillips and Denise Swanson. I just love chatting with the authors and getting to know them and I love getting books signed. I have autographed copies from James Lee Burke, Alifair Burke, Joe Konrath, Robert Goldsborough, Jill Barnett, Tasha Alexander, Julia Buckley, David Morrell, Elaine Vietts, and so many more I can't even recall. I cherish them. But more than the books, I treasure the time I got to spend with the authors. Never a kinder man have I met than David Morrell.

But anyway, it seems that more and more the bookstores are making it next to impossible to get events scheduled. Sure it's easy with the big name authors, but as much as I like Nora Roberts, how many signed copies of her books do I really need? I want to get to know the new authors and meet some of my favorites who are working their way to the top.

What's your take on author events? Do you go to them? Do you like them? What, in your opinion makes a good author event? What can authors do to make signing events better? Do you like simple stand around and chat sessions? Readings? Presentations?

Come on, give it up...not only am I a reader, but I'm and author and a publisher and I'd really like to know the answers to these questions from the reader perspective.

2 Comments on Book signings, events, parties?, last added: 4/26/2007
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12. Fast and Foolish Fiction Writing Contest

Fast and Foolish Fiction Writing Contest

People are funny...at least most of them think so. Today is April Fool's Day and in honor of all the practical jokes and lies that will be inflicted today, we want you to give us your best humorous story. The only "rule" is that the catalyst for the story must be a lie or practical joke. It can't be that hard, after all you are a brilliant writer who will be paid ONE MILLION DOLLARS if you win...aren't you? Remember, Echelon is all about escaping, so think outside the box and give readers the readers what they want.

Every author at every level should be committed to keeping their name in front of readers. Are you looking for your first publishing credit? Are you between books? Looking for a way to revive characters from books that have been out for a while? Want to introduce new characters for upcoming books? Looking for a way to build your readership? Have we got a promotional opportunity for you!

Echelon Press would like to publish your "Fast and Foolish" April story. The fast part means you have until April 12, 2007 to submit your story of 3000-6000 words. The winner will be notified by April 14, 2007 and have 5 days to edit/revise the story. Echelon Press will publish your story in its e-book division on April 19, 2007. Simple!

Send your submissions as a Word (doc) attachment to [email protected]. Your professional cover letter should be in the body of an e-mail. Cover letters that do not adhere to professional standards will disqualify the submission from further consideration. All submissions must include an active author/writer website to be considered. This is your most valuable source of marketing and is a requirement for consideration.

Submissions must adhere to the following guidelines.

Standard Manuscript format

• File saved in Word format (.doc) or (.rtf)
• 8 ½ x 11 page
• Times New Roman 12pt font/black
• 1-inch margin on all sides/ 1.5 line spacing
• Align text left, do not justify (aligning text both left and right)
• Header containing title, author name and page number
• Capital letters at the beginning of sentences and proper nouns
• Show new paragraphs by indenting first line of new paragraph .3. Do not add blank line between paragraphs.
• Show scene breaks with * * * * centered in the appropriate line.

All cover letters must include

• Name (and pseudonym if applicable)
• Mailing address
• Phone number
• E-mail address (if available)
• Web address (if available)

*Winners under 18 years of age must show parent's permission prior to contract.

Previous Winners:

March 2007 -- Janelle Dakota -- Hear the Wind Blow (Fanciful)
February 2007 -- Yvonne Walus -- Small Price to Pay (Frisky)
January 2007 -- Elysabeth Eldering -- The Tulip Kiss (Frigid)
December 2006 -- Dan Strohschien -- The Naughty List (Festive)
November 2006 -- Jamie Summers -- A True Friend (Fatal)
October 2006 -- C.A. Verstraete -- The Witch Tree (Freaky)

Please note that contests posts are made on Echelon Press' website on the designated dates. To get the announcements in a timely manner, please visit www.echelonpress.com/fast.htm

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13. Why do you read?

I have been reading for longer than I can remember. I will read anything...books, papers, shampoo bottles...do you know how much information is actually on the plastic around new toilet paper? Oy!

At any rate, there was a time when I would just pick something up and read. I think we've all been there. I know a few people who still are. They will literally read whatever they pick up first. I have become much more selective. Perhaps it is maturity...hmmm...naaah! I think it is acquired taste.

I can't really pinpoint what makes me pick something, mostly if it sounds interesting. My question to you is, what makes you pick certain books? What are the criteria for selecting the next book that will take up hours of your life? Is it interest? Price?

I'd really like to know.

Karen Syed

5 Comments on Why do you read?, last added: 4/2/2007
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14. Fast and Fanciful Fiction Writing Contest

The world is filled with things that have no scientific explanation…magic and other flights of fancy. Echelon Press challenges you to put your best pen forward and send us the most fantastic tale your imagination can muster. From leprechauns to the darkest Black Magic, we want you to give us your best shot! All you have to do is think outside the box and give readers the perfect escape from reality.


Every author at every level should be committed to keeping their name in front of readers. Are you looking for your first publishing credit? Are you between books? Looking for a way to revive characters from books that have been out for a while? Want to introduce new characters for upcoming books? Looking for a way to build your readership? Have we got a promotional opportunity for you!


Echelon Press would like to publish your "Fast and Fanciful" March story. The fast part means you have until March 6, 2007 to submit your story of 3000-6000 words. The winner will be notified by March7, 2007 and have 5 days to edit/revise the story. Echelon Press will publish your story in its e-book division on March 14, 2007. Simple!


Send your submissions as a Word (doc) attachment to [email protected]. Your cover letter should be in the body of an e-mail. Cover letters that do not adhere to professional standards will disqualify the submission from further consideration.


Our only real request is that magic and other flights of fancy be the catalyst for your story! You pick the genre. Stories must adhere to the following guidelines.


Standard Manuscript format:
File saved in Word format (.doc) or (.rtf)
8 ½ x 11 page
Times New Roman 12pt font/black
1-inch margin on all sides/ 1.5 line spacing
Align text left, do not justify (aligning text both left and right)
Header containing title, author name, and page number
Capital letters at the beginning of sentences and proper nouns
Show new paragraphs by indenting first line of new paragraph .3. Do not add blank line between paragraphs.
Show scene breaks with * * * * centered in the appropriate line.


All cover letters must include:
Name (and pseudonym if applicable)
Mailing address
Phone number
E-mail address (if available)
Web address (if available)

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15. The Page is Your Stage

I spend a couple hours a day surfing the Internet looking for articles, opportunities, and information on the book and publishing industry. I find articles on marketing, promotions, events, etc. It's all great to know and I love the learning, but I can't help but wonder why there aren't more pieces on the actual reason we write for the public.

The industry organizations focus on style, technique, and skill. Those things are crucial to what we do and our potential for success, but recently I have found that there is something dramatically missing from what aspiring authors are being taught. It's about entertainment. That's right, you heard me. We write books to entertain readers. Did you forget that? Our goal should be to make readers feel something…to laugh, to cry, to shiver in eerie expectancy.

I have read several books lately that, while technically sound, they did not even remotely entertain me. The authors' overall performances were stale and one-dimensional.

Look at it from the angle of someone watching a movie. We go to the theater or rent DVD's because we thrive on the multi-dimensional aspects of the film. We cringe at the sound of a bone crunching punch. We sigh in anticipation along with lovers on the brink of embracing passionately. We escape into the action for that amount of time.

It should be the same with books. Readers pick up novels looking for something different, a diversion. Why isn't that as important to writers as it used to be?

Next time you sit down to write, consider this: You are an acting troupe. You are the writer, the director, and the actors. Put yourself into this setting and utilize the skills and demands of each role to increase the impact and presentation of your work.

As the writer, make certain your words are skillfully presented. Hone your grammatical and technical skills to perfection and you will eliminate the potential for distraction.

As the director, consider each and every action and ensure the proper level of reaction. Take extra care to ensure that everything happens for a reason and be the guiding hand in leading your actors through their performances.

As the actors, and this is most important, immerse yourself into each character's role. Be the character as you write. Play the scenes over and over in your mind, rehearsing them until you are living them. Then, and only then will you present your audience with a stellar and Oscar worthy performance.

One thing you must always remember is that you are writing for the reader. They are your audience and if you desire them to offer their loyalty and money to you on future performances, you must always cater to them. For, without readers, you have no job as an author.

5 Comments on The Page is Your Stage, last added: 2/27/2007
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16. Fast and Frisky Fiction Writing Contest

Let's get to the heart of things. With Valentine's Day just around the corner, it's only appropriate to dedicate this edition of the Fast Fiction Writing Contest to all those writers who are passionate about what they do.


For February, we want to experience the ecstasy of relationships through your words. Send us your romantic short...but it's not just about romance. We want frisky romance that's fun and flirtatious!


Every author at every level should be committed to keeping their name in front of readers. Are you between books? Looking for a way to revive characters from books that have been out for a while? Want to introduce new characters for upcoming books? Looking for a way to build your readership? Have we got a promotional opportunity for you!


Echelon Press would like to publish your "Fast and Frisky" February story. The fast part means you have until February 1, 2007 to submit your story of 3000-6000 words. The winner will be notified by February 2, 2007 and have 5 days to edit/revise the story. Echelon Press will publish your story in its e-book division on February 12, 2007. Simple!


Send your submissions as a Word (doc) attachment to [email protected]. Your cover letter should be in the body of an e-mail. Cover letters that do not adhere to professional standards will disqualify the submission from further consideration.


Our only real request is that romantic flirtation be the catalyst for your story! Stories must adhere to the following guidelines.


Standard Manuscript format:
File saved in Word format (.doc) or (.rtf)
8 ½ x 11 page
Times New Roman 12pt font/black
1-inch margin on all sides/ 1.5 line spacing
Align text left, do not justify (aligning text both left and right)
Header containing title, author name and page number
Capital letters at the beginning of sentences and proper nouns
Show new paragraphs by indenting first line of new paragraph .3. Do not add blank line between paragraphs.
Show scene breaks with * * * * centered in the appropriate line.

All cover letters must include:
Name (and pseudonym if applicable)
Mailing address
Phone number
E-mail address (if available)
Web address (if available)

1 Comments on Fast and Frisky Fiction Writing Contest, last added: 1/22/2007
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17. Saints and Authors: The Heart of a Winner

Well, the Saints pulled it out. Minimal turnovers, a strong possession game, and holding their own in yardage. Coming back after being one of the worst teams in the league, and the destruction of their beloved city, the New Orleans Saints are on their way to one of the greatest successes a football team can achieve.

It's much the same as being an author. The competition is fierce, and yes, there is competition. You are always working to write the most captivating story. Your marketing must be interesting and informative or it will ultimately lead to a turnover and land the ball in the eager hands of a competing author. Your goal is to gain as much yardage as you can by maintaining possession. Some of those authors have been in the game considerably longer. If you are on your first or second book, consider yourself a rookie. You've only got so long in the game before the clock runs out.

NFL players practice constantly. They train, they study tapes from previous games, and they strategize. Authors need to be working as hard to hone their craft. You can sell a book, but the real test is to be good enough to sell a second book. Will a new reader become a loyal fan? Carefully consider the return on investment you get with every event or appearance you participate in. Did you sell books? Did you network? Did you increase your visibility? ROI isn't just about sales when you are starting a career as an author; it's about becoming a household name with readers and giving them one story after another that holds their attention and leaves them panting for more.

The
New Orleans Saints took a series of extraordinarily bad situations and turned them into the motivation necessary to step up and prove their talent in the face of adversity. What are you capable of? How far are you willing to go and how hard are you willing to work to make it to the top of the best seller list… the Superbowl of authors? There are no field goals in publishing, only touchdowns!

1 Comments on Saints and Authors: The Heart of a Winner, last added: 2/26/2007
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18. Writing for the Holidays

It is the day before Christmas Eve and I am pleased to announce the newest addition to Echelon Press (Team Echelon). It is with great pleasure that I congratulate Dan Strohschein as the winner of the Fast & Festive Fiction Writing Contest.

Dan's winning entry was quite the twisted tale of holiday festivities, and I know that you'll love it when you read it. All I can say is, you better be good or you, too, could end up on The Naughty List.

I also want to take this time to thank all of you for making this Blog worthwhile. Without you taking the time to view, read, and comment, I'd just be talking to myself. Not that I am opposed to this, I do it all the time. Well, not all the time, but sometimes. Anyway...

I want to wish each of you the very happiest of ho ho holidays. And for what it's worth, I know that each of you will find great success in the coming year, as you've already made the commitment to learn the industry and hone your skills. I'm very proud of each of you.


Happy Holidays,
Karen Syed

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19. Cover to Cover

The cover art for a book is probaby the second most important aspect of a book. With no doubt the story is the only thing more important. Some will argue that the editing...I'd place it third. Okay, enough rambling.

When a publisher begins the process of putting together a cover image, it should take many things into consideration. How does the cover work visually? Are the colors too extreme for the genre? Will readers enjoy the overall feel of the artwork? It's a crap shoot.

I've been in this business a long time and I've seen some dreadful covers. Some that were regency period with colonial images and costume. Historicals with contemporary costumes. etc. I"ve seen books with flowers and there isnothing flowery about them.

As an author published by small presses I have had some input in my own covers. Few of them worked. I know. I have learned alot. As an Indy pub I look to the big houses for osme things, but normally the artist and I go with our gut. We are both readers and we know what we like.

We take the author's views into consideration, and we develop. We have had some winners, but only a few losers. I think the key is to see what is out there already (big houses pay big dollars and do research) we learn from them.

Without a striking cover to draw in the reader, the words are of little use. As a business we need those sales, and in order to make those sales happen we have to give the reader a jumping point. That is the cover. As a former bookseller, I have seen covers break a sale and some make the sale.

What do you want to see in the covers of books you read? And what do you think of Echelon's covers?

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20. Mental (In) Stability

How would you describe your mental health? As an underworked author and an overworked publisher, I would say my mental health is sketchy at best. LOL I find myself scouring other author's web sites to see what they are doing and what I might mimic to propel myself to the top of ANY best seller list. I scour other publisher's sites to do the same. I am always looking for some germ of a clue to the "big secret." Who am I kidding?

My mother used to tell me that there would come a day when I realized I did NOT know everything. Thanks, Mom. (note the sarcastic tilt of my font) You were so right. Hope your happy. LOL

Well, I may not know everything, but I am sure as shootin' willin' to try. I have taken a new approach to my hours of scouring. I am no longer looking for ways to mimic, I do still sour, but I constantly remind myself that it is all part of my education. What does this have to do with mental stability? Oh, plenty!

I talk to so many authors and the majority of them are seriously seeking the quick fix to fame and fortune with their book(s). Come on people, there are no quick fixes. It's a lot of hard work and grueling hours of research, both for the material you write and for the business you strive to be an active participant in. Nothing is easy. Was it easy when you first learned to walk? Heck no. Like the rest of us, you probably fell down a lot. Riding a bike? Roller skating? Dating? Don't even get me started. We had to go through hours of grueling activities to become even remotely good at these and so many other things.

So why would you torture yourself with the myth that writing is easy and that just because you write a book, and a few people say it's a good read, that you will become an instant success and wildly rich. Let's ask Nora Roberts how long it took her to reach her level of comfort within the industry. Or even the wildly popular Christopher Paolini who fought his way in kicking and selling. No one did it for him, he worked his young little butt off and probably spent more than one night wishing he was old enough to drink. But he had an awesome support system and he had DETERMINATION!

Back to mental health. It is crucial to your success. Don't make the mistake of thinking this is easy and that it will be all fun. The more you want, the harder you must work. The more you succeed, the more people will talk about you, and it won't always be nice. But I can tell you that there is no greater joy than to look within yourself and find satisfaction and to know that you have done your very best.

Do whatever is necessary to keep your mind at peace, your body in good shape, and your entire being in balance. Meditate (it really isn't all that freaky), exercise, and eat healthy. It is the best defense against mental instability. I never thought I would say this, but my most productive days are begun with a 30 minute workout at Curves, a small, but healthy breakfast, and some quiet reflection on what I will accomplish during the rest of the day.

Do you have any special routines or rituals that you do faithfully to ensure you stay happy and healthy? What role does this play in your writing?

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21. What can I do for you?

As an active participant in the book industry for nearly twenty years, I have made it my business to try and give as much as I get. I have attended meetings, workshops, conferences, etc. in an effort to soak up as much information as I can on how to succeed in spite of the ever shrinking and overpopulated industry.

With this in mind, I would like to offer what I have learned to you. Now, there has been so much education for me that I wouldn't know where to begin. So why don't we make this about you!

Let me be clear on one thing, I am not offering to do it for you, I am offering to supplement your education with what I know.

Ask me your questions. I don't want to do your research for you, but I do want to help lead you in the right direction and I will answer your questions to the best of my abilities. If I don't know something, we can learn it together.

Every day I learn something new and I look forward to continuing my education with you.

What do we talk about first?

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22. The E-volution of Books

Okay, let's talk about books. What is a book? Webster defines as...

1 a : a set of written sheets of skin or paper or tablets of wood or ivory b : a set of written, printed, or blank sheets bound together into a volume c : a long written or printed literary composition d : a major division of a treatise or literary work

Now, those of you who are faitfhful book in the hand fans are justified here, it does start with paper. But if you skip on down to entries "c" and "d" you will see that there is a bit of room to play with. I am not here to convert you into a faitful and adoring E-Book fan, I am only here to give you one more quick view on why they are not E-vil.

How you read is a personal choice and it is one that should be made from your own preferences and knowledge. So, let's consider a little something. I have been searching to find some comprehensive number of how many books were published in electronic format in 2005. Not an easy task. It's a lot. Probably several hundred less than reported, if not thousands, because no one has ever asked me about Echelon's e-books. I can tell you that Project Gutenberg has more than 20,000 titles in their library, keep in mind these are historical, political, classical, and literary tomes, for the most part, but e-books just the same.

At Echelon Press we have close to a hundred titles available in e-book, ranging in length from 1000 words to 100,000 words. We pride ourselves on having something for anyone and in any length to suit your time frame. Only have a fifteen minute break and want a quick read? We've got short fiction. Sorry this isn't an ad for us.

Who can benefit from an e-book? I think the best target audience is commuters. Spend an hour or so on a train twice a day? Your briefcase is probably already packed, no room for a hardback book. Get yourself a handheld reader and it will fit snugly into your side pocket and hold five or more books at a time. Sony is the latest to come out with a handheld reading device. There is also a nice site called eBook Crossroads that has a huge amount of information for the e-book challenged.

Do you have to have a handheld to read e-books? No, of course not. Both Adobe and Microsoft offer free programs that you can download onto your computer or laptop that allow you to read an e-book. I personally find Adobe the most user friendly, but others may not agree. I own an e-Bookman and I love it. I can adjust the text size, hold it in one hand while I hold my mail in the other hand and turn the page with my thumb as I wait in the Post office line. Nothing could be easier. It also has other functions that let me use it like Palm or other popular PDA's.

Fly alot? With the restrictions on weight and what you can carry on, not having to carry a couple books in your carry on bag will surely lessen your load. The handheld device fits into almost any size bag or purse. Fellas, your jacket pocket. That's right, convenient.

Still not sold? What about your reading selections? While I encourage all readers to explore new authors, many readers have their favorites. Think that no self-respecting publishing house would dare publish in e-book? Think again. Penguin Putnam offers titles in electronic formats including J.D. Robb, Charlaine Harris, and Kim Edwards.

Harlequin has embraced the electronic age offering their titles in e-book and developing a specific site geared toward the Internet readers. Very e-book friendly.

Hundreds of articles filter down, cursing e-books, and accusing techno-geeks of trying to destroy the "book." Nothing could be farther from the truth. Consider this. As we move into a considerably more technologically advanced era, and our population continues to grow, wouldn't it be nice to be able to feed the curiousity of the young and impressionable with new ideas? E-books could solve a ton of problems. I'm sure you've seen the arguments and concerns over the growing size of students bookbags. A handheld reader would surely lesson the weight of any students luggage.

What about accessibility? Say you want to read a classic that is no longer available, or not readily available in print format. There are places out there that make it (legally) possible to read such things and without you having to travel to some obscure bookstore and pay possibly hundreds of dollars for a copy.

This is not meant to be a comprehensive tool for learning about e-books, but I do hope that a few of you might actually take a moment to consider your options and to open your mind to new ideas that just might feed your passion for words.

And to show that I am a publisher of good faith, if you e-mail me (subject line: FREE BLOG DOWNLOAD) I will send you a FREE PDF download of your choice. Just visit our Web Store and e-mail ([email protected]) me your selection. One download per person.

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