Roaming around Austin during SXSW is a perfect way to stumble into discoveries. One such find this year was the Nordic Lighthouse—a showcase of Nordic startup tech, cinema, music, food, and design. Lucky for me Simon Stålenhag, the author of Tales From The Loop, was part of that showcase. I managed to get some time where he talked about inspiration, Swedish countryside, the eighties, why his dad's bedtime story was Alien, and poetry.
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Blog: PW -The Beat (Login to Add to MyJacketFlap)
JacketFlap tags: Graphic Novels, Comics, sxsw, sxswi, Top News, simon stålenhag, Add a tag

Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Sausage Party, Nitrogen Studios, Ariel Shaffir, Kyle Hunter, Feature Film, SXSW, Seth Rogen, Evan Goldberg, Add a tag
Sony's "Sausage Party" was a hit tonight at SXSW. Watch the trailer.
The post ‘Sausage Party’ Just Blew The Roof Off SXSW, Red Band Trailer Released appeared first on Cartoon Brew.
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Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: TV, Shorts, SXSW, Festivals, Cartoon Network, Ben Harper, Sean Mullen, Kangmin Kim, Danny Madden, Bob Boyle, Conor Whelan, The Powerpuff Girls, Nick Jennings, Bernardo Britto, Reka Bucsi, Simon Cartwright, Nina Gantz, Alexa Haas, Daniel Cloud Campos, Spencer Susser, Steve Warne, Becky James, Rose Stark, Alex Sherwood, Delaney Alexander, Ian Chapoy, James Cunningham, Kelsey Goldych, Sawako Kabuki, Tara Mercedes Wood, Add a tag
Blossom, Bubbles, and Buttercup are joining the party in Austin next month.
The post SXSW 2016: Competition Shorts, ‘Powerpuff Girls’ Premiere Announced appeared first on Cartoon Brew.
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Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Ideas/Commentary, SXSW, Festivals, Animateka International Animated Film Festival, Austin Film Festival, Cleveland International Film Festival, Cucalorus, DOK Leipzig, Add a tag
A filmmaker offers a few tips for festivals to attract animators—and ensure that they keep coming back.
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Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: World of Tomorrow, Chris Tozer, Dan Gregoras, Imaginary Forces, Marko Anstice, The Fitzroy, Awards, Shorts, SXSW, Titles, Festivals, Tom Brown, Don Hertzfeldt, Daniel Gray, Holbrooks, Add a tag
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Blog: blog 30 x 30 - Chuck Dillon's blog. (Login to Add to MyJacketFlap)
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Odd Future, azealia banks, sxsw, coachella, hip hop, kanye west, indie music, rap music, jay-z, Add a tag
Hip-Hop and rap are experiencing a strong resurgence of late (don’t call it a comeback!). After years of indie rock and pop ruling the airwaves, young people are looking for a new sound to call their own, branching out into electronic and... Read the rest of this post

Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Stephenie Meyer, MTV, sxsw, The Host, Ypulse Essentials, fandango, angry birds space, ' 'This is How I Made It, ' MTV and Facebook, 'The Heights, Angry Birds Theme Park, Hunger Games Day, luxury retailers, Pinterest in Schools, Add a tag
The Angry Birds Space app has flown to the top of the charts (in more than 28 countries just hours after its release! We bet the promo video that was filmed in space is partially responsible for the games’ rocket speed success. In other Angry... Read the rest of this post

Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: hannah montana, common sense media, Ypulse Essentials, capitol, draw something, fahrenheit 212, Nickelodeon, sxsw, The Hunger Games, will.i.am, wizards of waverly place, teens texting, Words With Friends, apple, Disney, kids' tv, millennial spending, music and branding, wouldn't it be cool if, Add a tag
Get ready for a very different kids’ media landscape (as Disney and Nickelodeon go head to head for ratings. Disney is trying to bolster itself for the fallout after losing shows like “Hannah Montana” and “The Wizards Of... Read the rest of this post

Blog: PW -The Beat (Login to Add to MyJacketFlap)
JacketFlap tags: Comics, Marvel, Digital, SXSW, Digital Comics, Add a tag
By Todd Allen
If you’ve been paying attention, you’ll notice Marvel has a panel at SXSW. SXSW is sort of like the Consumer Electronics Show for digital media and entertainment. The show has been in a transitory state in the last couple of years, shifting from more of an indie-centric event to an even larger spectacle with corporate sponsors galore, but at it’s heart, it’s still about bringing products to the masses through digital technology. So just what is Marvel announcing?
First we have the SXSW notice of the panel:
Comic fans rejoice! Marvel Entertainmenthas some ground-breaking news to reveal Sunday, March 11 at 1pm on the Arcade Stage presented by IGN . The event will take place at the Palmer Events Centerand is free and open to the public.
“Marvel has always been the industry leader in graphic fiction and digital media and with the announcements we’ve planned, we couldn’t have picked a more appropriate show than SXSW,” said Dan Buckley, Publisher and President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re big believers that both print and digital can work hand-in-hand to bring more readers to comics than ever before — and if you’re at SXSW Interactive you’ll be the first to see just how we’re going to do that.”
After the Marvel: Digital House of Ideas panel concludes, fans in attendance will receive a limited edition lithograph (while supplies last) and a chance to have it signed by Marvel’s Editor in Chief Axel Alonso and EVP and Head of Marvel Television Jeph Loeb in a special Marvel signing session.
“Marvel’s fans are the best in the world — bar none — and I’m excited to meet more of them at SXSW,” said Alonso. “We have exciting new plans that you’ll see implemented with the release of Avengers VS X-Men #1 that’ll take the biggest comics event in history and make it even bigger!”
Then, over at Comic Book Resources, Marvel’s Dandy Dan Buckley reiterates:
We’ve just announced we’ll be at SXSW in Austin this March to make some major publishing announcements. That’s an important distinction for Marvel — we see print and digital as partners in the overall publishing plan, so you won’t hear us calling these “digital media announcements” or anything like that.
Does it seem like somebody is just a little too preemptively defensive? I mean, you only go to SXSW for digital announcements. That’s just what the festival is for.
Obviously, it’s about comics material or Buckley wouldn’t be overemphasizing the print/digital partnership. You don’t hear nearly as many apologies for eBooks from the prose publishing community. The question is, what could Marvel possibly be announcing that’s big enough news for its own SXSW panel?
- March/April is roughly when Marvel is supposed to have all of its books transitioned over to simultaneous p
9 Comments on Just What is Marvel Announcing at SXSW, last added: 2/10/2012Display Comments Add a Comment

Blog: PW -The Beat (Login to Add to MyJacketFlap)
JacketFlap tags: Movies, Conventions, Culture, SXSW, Add a tag
BY JEN VAUGHN My SXSW Interactive review continues. You can find previous discussions on new technology, content creation and how comics fit in all of it here.
In the oddly-timed-as-in-several-years-late Fanboys to Fanatics panel, Robert Rodriguez (co-director of Sin City) and Greg Rucka (writer of comic Whiteout) spoke about the pitfalls for comic book movie adaptations. With the visual narrative of a comic book built inside the head of the readers, how can you create a cohesive two hour movie that is still is both true to the source material and all its details?
Comic fans care about the character or than a particular story. Be true to the characters and fans (in general) will be pleased. Unlike most directors-cum-fans, when Rodriguez wanted to make a movie he did not have to run the studio gauntlet given his particular relationship with the Weinsteins. It was more a “fuck or walk” situation and we all know what happened with the Director’s Guild of America when they told Rodriguez he couldn’t have Frank Miller as a co-director (He walked away from the DGA). Rodriguez’s best advice was to write your own story in the end.
Rucka brought up the excellent point that strict adherence to the script cannot work and people often mistake comics serve as storyboards for the movie. Even as a barely seasoned cartoonist, I can guaran-damn-tee you will NOT go an entire comic convention without hearing someone on the floor spouting the phrase, “Well, I want to make a movie but couldn’t generate interest so I thought I’d make this graphic novel/comic book .” When Whiteout was optioned, Rucka made the smart move of acknowledging that the movie Whiteout was not the comic (especially since we know who ‘did it’ from the get go). Perhaps he allowed it to evolve since it was was the first story he wrote, he knew more ideas would keep coming. Rucka illustrated his point by contrasting the scene of Kerrie’s finger amputation in the comic book and the movie. Both very different, beautiful and evocative. Tragic moments can become lurid when a creator cannot control how long people’s eyes trail over the panels. Is the lesson for professionals to let ideas evolve over time? Edward Gorey used to keep files and then file cabinets and then a ROOM of file cabinets of ideas, just in case. One day he threw them away, knowing the good ones would stay locked in his brain.
With my favorite panel buddy, Sara Reyes of Fresh Fiction by my side I attended 27 Ways to Kill Your Online Community. Patrick O’Keefe, a community whiz, covered each point effectively and humorously. Some favorites were Way #10: Shame People Who Ask Repetitive Questions like adminis who take the time to make a screen shot of the search bar or FAQs page instead of just answering a question. Pictured below, Way #13: Branding, Schmanding suggested that you make your site look different every day! Change the colors and definitely change button or l

Blog: Sugar Frosted Goodness (Login to Add to MyJacketFlap)
JacketFlap tags: sxsw, Alex Petrowsky, movie poster, 3d illustration, poster art, t cooper, tribeca film festival, the beaufort diaries, animated short, Add a tag
For the acceptance into the SXSW and Tribeca Film Festivals, the animated short “The Beaufort Diaries” released a limited edition print poster and a series of free wallpaper downloads for your desktop or mobile device. For downloads and more information on the film check out The Beaufort Diaries online.

Blog: PW -The Beat (Login to Add to MyJacketFlap)
JacketFlap tags: Conventions, Culture, SXSW, Add a tag
BY JEN VAUGHN
If TED Conventions had an OKCupid profile it would have listed itself as Expensive, Elite and Closed. But in 2006 they made a change towards radical openness and as TED Media Executive Producer June Cohen found out “all the untended consequences were explosively positive.” These lectures and talks all recorded from one convention and released periodically throughout the year. They range from urban forest integration to living forever to blaming your muse.
TEDtalks stands out in that they are reaching out to the world. With dropdown menus you can listen and read the talks in over 80 different languages. They even have an interactive script so when you click on a part of the script, it takes you to that part of the video. In some ways this reminds me of First Second’s webcomic Zahra’s Paradise (by Amir and Kahlil) that has twelve language options and the text actually changes inside the word balloons! Extension of this openness is witnessed as foreign languages are translated by one person and reviewed by another, a partnership allowing for responsibility and credit. TEDx events are being held independently world-wide (after applying, of course) and serve as small grass-roots version of the TED conference. TEDtalks success lies in that they put forward clear goals to inspire a user base, provide understandable guidelines and the community polices itself. The comic community has plenty of opportunities to hear our own voices but it is nice to know there are inspirational lectures to listen to while you are inking late into the night. Time for TEDtalks to update their profile to Free and Online.
A Guitartown Gibson painted by Craig Hein on the streets of Austin.
Much to my surprise there was not only a SXSW comics meet up but an anime AND a furry meet up yet I only had time for one. Noah Kuttler, local creator, moderated between aspiring cartoonists, publishers and one sassy-ass reader. The disconnect became apparent. The creators in the room were all working only with ink or digital ink but predominately by themselves. The publishers were hungry for eBook money and original new content created FOR those mediums, instead of tagging on features. It was excellent to see the exchange as the brains began to bash together. Christopher Allen, a transmedia producer, pointed out that you should treat every panel as it if bigger than you are cropping for publication JUST IN CASE. In fact, the future of independent digital comics may be in the past: using layered art, like early animations with cels and painted background, for multiple uses in the media. It might behoove the more creators to make themselves available to the producers of mobile apps who need not only cartoonists but excellent and flexible ones.

Blog: librarian.net (Login to Add to MyJacketFlap)
JacketFlap tags: access, talks, sxsw, digitaldivide, sxsw11, Add a tag
This year SXSW got the audio up from the panels very quickly. This panel isn’t mostly me, it’s mostly my two co-panelists Fiona Morgan and Justin Grimes talking about the other non-library issues surrounding how and why people can or can’t get access to broadband internet. If you’re interested in this sort of thing, you might like it. The panel went well, was well attended and started a lot of conversations that I think still need to be happening. I myself was without decent internet here at home for the past week since I got back from SXSW (I switched ISPs and had some in-between time where I “only” had access via my iphone and local wifi including, yes, the library) and it changed my life patterns more than I even thought it would. Interesting times.
Here are the slides (mine and Fiona’s and the text of my talk) and here is the panel page on the SXSW page which has the audio link after the blurb.

Blog: PW -The Beat (Login to Add to MyJacketFlap)
JacketFlap tags: Television, Conventions, Culture, Doctor Who, SXSW, Add a tag
BY JEN VAUGHN The word adult has an ever-evolving meaning as pop culture is influenced by those who hold the disposable cash and we figure out new ways to wear jeans to work pajamas to work.
Tonight at the Barrientos Mexican-American Cultural Center there is a SXSW Interactive evening event called Plutopia 2011: The Future of Play that anyone can attend. Various speakers will focus on the converging technologies of the science field with arts and entertainment via film, demonstrations, performance art.
As an avid Doctor Who fan, I’m none too pleased to announce I will be building a TARDIS on location with writer Stacey Brook. For those not in the Who know, TARDIS represents Time And Relative Dimension In Space and is indeed the Doctor’s time machine. Shariar Shadab, an Australian animator and illustrator, let me in on his TARDIS creation the other night. BBC America is conducting Where is the TARDIS? a ”TARDIS-building contest” in anticipation of the April 23 launch of the new Doctor Who season on BBC America.
You can bet your bippy that Shad’s TARDIS will appear at some point during the Plutopia: The Power of Play again.
See you there!

Blog: PW -The Beat (Login to Add to MyJacketFlap)
JacketFlap tags: Sociology, Conventions, Culture, SXSW, Add a tag
By Jen Vaughn
Austin’s South By South West has long been hailed THE place to play your new Renaissance-powered noise band or screen your documentary on the failings of mankind. As a former Austinite myself, I know the activity of the town pulses as if the city itself is running a marathon. The University of Texas students are off on Spring Break allowing for a different sort of tourist to take their spaces at the taco carts, oddly-named bars (hello, Mooseknuckle) and marvel at the bats of Congress Bridge.
But now the Interactive Festival is absolutely blooming with excellent speakers, innovative ideas and the mashing together of products to produce something of sci-fi proportions. This will be my second year at South By South West Interactive and I’m fully prepared for the onslaught of information, my schedule burgeoning with more than one panel chosen for each time in case they fill up, get canceled or because I just couldn’t decide.
Jeff Newelt and Molly Crabapple from the 2010 panel on Selling Subculture Without Selling Out.
Last year, I experimented with crowdfunding (a la Liz Baillie style, not Kickstarter) and financed my entire trip to SXSW 2010. It was empowering to realize friends, fans and the comics audience in general believe in new ideas and information, especially in this time of digitalization. My sponsors at first were going to be rewarded with a zine of epic proportions with SXSW 2010 information but I knew it just wasn’t enough. It was even difficult to wrap my brain around the information itself so they will receive a DOUBLE issue of 2010/2011. From the pre-SXSW discussions so much is still relevant as creators, publishers and marketing gurus continue to explore different avenues of transmedia and audience interconnectivity.
And for you, Dear Beat Readers, prepare yourselves for some articles on how new media can help your creative persuits, tips on balancing the business side versus the creative side, new fundraising ideas and some interviews with cartoonists at SXSW. Follow me on Twitter for instant fun. If you happen to be at SXSW Interactive and you see a goofball like above, say hi. Let’s buy each other coffee and talk marketing. Something great will happen.
–
Jen Vaughn is a cartoonist, librarian, mystery-solver and lover of tacos. Dadgummit, does she love tacos.

Blog: Galley Cat (Mediabistro) (Login to Add to MyJacketFlap)
JacketFlap tags: Videos, sxsw, Book Trailer, Publicity, mars, Andrew Kessler, Martian Summer, Phoenix Mars, Add a tag
While writing a book about his work with the Phoenix Mars mission, author Andrew Kessler learned how to tell a complicated story–insights that guided his book trailers as well.
Kessler was our guest on the Morning Media Menu today, talking about his new book and his SxSW presentation today. Kessler wrote Martian Summer, a forthcoming nonfiction account of his time working with the Phoenix Mars mission.
Here’s an excerpt from the interview: “Our idea was to mirror the process of writing the book in the videos. We got this footage from the Jet Propulsion Laboratory. Pretty much anyone can get this footage–you have to jump through some hoops. We took this every day office footage that could be really boring–except for the work being done at it is Mars exploration. So there’s this funny disconnect. We did the same job as the book–we wrapped a POV around the story. We wrapped it in this fun POV that lets you engage with this very complicated story in a very human way. “
New Career Opportunities Daily: The best jobs in media.
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Blog: OUPblog (Login to Add to MyJacketFlap)
JacketFlap tags: leona lewis, mankini, dovegreyreader, nsew, spaderman, football, Blogs, facebook, london, inspirational, sxsw, divorce, Leisure, cracked, carl sagan, international women's day, leona, linked up, *Featured, londonist, world book night, Add a tag
For the 100th International Women’s Day this week, The Guardian chose their Top 100 inspirational women living today from a range of backgrounds and subjects. This is possibly the only time you’ll see Lady Gaga and Margaret Thatcher in the same list. [The Guardian]
A football (soccer) player was sent off the pitch this week after tackling a pitch intruder wearing a mankini. There’s video. [BBC News]
Bootlegged toys: yes, you too can own ‘Spaderman’. [Cracked.com]
One man’s experience of being a giver on World Book Night. [The Bookseller]
Two-thirds of lawyers said Facebook was the ‘primary source’ of evidence in divorce proceedings. [Shiny Shiny]
British book blogger extraordinaire Dovegreyreader celebrated the fifth birthday of her blog. [Dovegreyreader Scribbles]
If you can’t get to SXSW, perhaps you might be interested in NSEW. [Londonist]
Leona Lewis is London’s most influential woman? Really? [The First Post]
A guide to T A office hours. [PHD Comics]
‘If membership is restricted to men, the lose will be ours.’ [Letters of Note]
And finally… Daniel Craig in a dress for International Women’s Day:
Click here to view the embedded video.

Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: The GAMA Trade Show, The PSFK Conference New York, sxsw, Add a tag
Today we're bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you'd like... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: yalsa, sxsw, SITE, Youth Marketing, kidscreen, Social Gaming Summit, Kids@Play & Higher Ed Tech Summits at CES, GAMA, PluggedIn’s eCommerce Summit, the toy fair, Add a tag
Today we're bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you'd like Ypulse... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
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The other week we retweeted a post from our friends over at The Splinter Generation asking readers "Who will be this generation's Kurt Cobain?" Along with a call for nominees, it addressed the difficulty in searching for any such singular icon today... Read the rest of this post

Blog: librarian.net (Login to Add to MyJacketFlap)
JacketFlap tags: digdiv, sxsw10, me!, access, talks, sxsw, sxswi, digitaldivide, Add a tag
So, I may have mentioned earlier that this is the month I’m away giving talks and talking to librarians instead of typing on my blogonet. I’m partway done. I’ve been to Florida and Alaska and Austin Texas and I’ll be stopping by Portland Oregon next week and then I’m pretty much done. I’ve done a few talks you’ve maybe heard before but the biggest news is the panel that NYPL’s Jenny Engstrom and I did at SXSW on Tuesday. It was called How The Other Half Lives: Touring The Digital Divide [link goes to our slides] and it was a look at how libraries are dealing with people on the other side of the digital divide.
Some of this is stuff you’ve heard before but some is newish. We were lucky enough to give our presentation after the FCC released the results of their broadband study but before they actually released their Broadband Plan, so there was a lot to talk about but not too much to fight about. The talk was well-attended, well-tweeted and folks asked a lot of questions and stuck around to talk more. I’ve just gotten back from Texas so I’ll save more links and discussions for a little later. Thanks to everyone who showed up and who supported us in our desire to get this talk on the roaster at SXSW. I think we gave people a lot of food for thought.

Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: facebook, sxsw, Olympics, Ford, chacha, Ypulse Essentials, diesel, Nissan, Kick-Ass, how to train your dragon, Chatroulette, french connection.lady gaga, Add a tag
'Kick-Ass' bows at SXSW (looking forward to the buzz. Also Ypulse Mashup attendee Fourth Story Media hosts an interactive storytelling exquisite corpse-esque competition at this year's festival. And check out Superglued a live music app to help... Read the rest of this post

Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: location based games, sxsw, foursquare, Add a tag
Today's Ypulse Youth Advisory Board post is from Chase Straight on the Gen Y appeal of Foursquare — the location-based mobile check-in service that's been building buzz steadily for a while now (see the New York Times, reg. required, feature... Read the rest of this post

Blog: librarian.net (Login to Add to MyJacketFlap)
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I have proposed two presentations for the SXSW conference in Austin Texas next March. There is a complicated series of steps to determining which of the proposals will actually get picked. Part of this determination (30%) is a very basic voting thing where you can thumbs-up or thumbs-down a particular presentation. Voting is now open. We are encouraged to use our powers of persuasion to get you to vote for our ideas. I would like you to vote for my ideas. Here is a link to all of the proposals. There are over 2000 of them and 300 or so will get chosen.
My two proposals are linked here
- How The Other 1/2 Lives – Touring The Digital Divide
- Curating Cultural Content – Libraries Save Your Ass & Etchings
Voting involved signing up on the website and then clicking the thumbs up. I’d appreciate it if you’d consider doing this. I’m pretty into both topics but the first one is nearer and dearer to my heart, while the second one seems to fit in more nicely with the SXSW gestalt. A few other library-themed things you shoudl check out
- David Lee King presenting on Designing Your Customers Digital Experience
- Heath Rezabek’s Connected Youth: Austin Public Library Teens Get Mobile
- Cecily Walker’s Can I Reserve This Book With My iPhone?
- Jason Schultz’s Reading ReInvented: Can You Steal this Book?
- Tiffini Travis’s Librarian Glasses or Stripper Heels about information fluency.
- Brian Rowe’s Digital Accessibility on Ebooks and Phones : #$@^ Kindle
- Bill Simmon is also proposing a panel which I may be on: Hyperlocal Focus: Growing A Vibrant Community Media Ecosystem
And a few presentations about books more generally…
- Allen Weiner’s Publishers Look To E-Reading to Reach Digital Consumers (curious about this one)
- Travis Alber’s The Future of Reading: Books and the Web
- Dharmishta Rood’s Networked Reading: Viewing as an Act of Participation
- Aaron Miller’s Books and the Twenty-First Century – The New Realm of Reading
- Bradley Inman’s Too Busy To Read? The Future Of Books
- Two related seeming panels: Kindle 2020 and The Book in 2050
Please vote early and often and for as many ideas as you like. There are a lot of great ideas in there on related topics like gaming and accessibility and web standards. Even if you’re not even considering going to SXSW, please take some time to vote up ideas you think should be getting exposure at a web geeks conference. Thanks.
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Funny was for them to hand people a lithograph – very digital.
And I’ll go with a proprietary format/device for Marvel Comics.
A further alternative: bringing their Marvel Digital Comics Unlimited subscription offering to the iPad etc.
I know I’ll get killed for this here (especially on such a pro-digital site like The Beat)…. but if Marvel & DC (and others) would spend a fraction of what it costs to create & support these digital efforts on the direct market retailers, the industry and it’s retailers would be better of …and comic sales would be better.
And if you want some suggestions on what they could do to support retailers, check out Wizards of the Coast and their retailer support programs (limited edition promo cards, standees, lit boards, etc.). MTG has never been hotter, never sold better and it’s all because of the support WOTC gives it’s retail partners…
Dan
Dewey’s Comic City
Madison
Marvel will be announcing which of their creators they’ll be suing next. Most likely some really old guy, who’s down on his luck, but nevertheless someone they can make an example of.
Marvel is going digital only. That will be the announcement.
hey dan—what discount do you get from wizards?
probably not what you get from comic publishers.
but hey, who needs money, right? extra base discount, deals on new titles out yer wazoo, and now aggressive promo allotments—why not ask to get your electricity bills paid while you are at it?
oh, and no investing in the future either, publishers!
but i do adore you characterization of the Beat as “a pro-digital site”—in the pejorative!
good grief…
ICV2.com has an interview with David Gabriel, and they talk about Marvel’s digital initiatives amongst other things. After talking about the recent $5 print coupon for digital customers, and saying it would happen again, David had this to say:
“I’m also happy to drop here that we’ll soon be announcing a major new program in the free digital download content–something no one’s done yet; but you’ll have to wait a bit to hear more on that.”
Chances are this announcement is at least connected to the SXSW announcement.
After reading Dan’s comments, my first thought was digital subscriptions. That would definitely be a first for a comics publisher, and the release of A vs X would be as good a time as any to promote that. But after Dan’s comment about it being free, I wonder if it’s the inclusion of “behind the scenes material” with digital downloads. So we might get a commentary track from the writer. Or there’ll be options to view a page at it’s various stages of production – script, pencils, inks, colours, letters, etc.
Or maybe Marvel will expand the free digital download code programme to all comics, and maybe even trades/hardcovers?
Bewarned, some of these ideas are fueled by wishful thinking and may have no basis in reality. :)
DOH! I knew I’d make a typo. The 2nd line of the 4th paragraph is about David’s comment, not Dan’s.
$3.99 digital copies! Marvel’s marketing is all hyperbole. Who cares. Show me, don’t tell me.