At the Youth Mega Mashup we’ve gotten the view from 30,000 feet (the broad perspective with an eye toward the horizon) as well as the view from the trenches about what tweens, teens, and collegians want and are into. The View From 30,000 Feet Jody... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: pretty little liars, kit yarrow, steve garrity, hilary decesare, jody turner, social media case study, social media targeting, abc family, Youth Marketing, allykatzz, denise restauri, everloop, 2011 Youth & Family Mega Marketing Mashup, hearsay social, Beth Johnson, culture of future, Danielle Mullin, gen y decoded, Add a tag
By: Anastasia Goodstein,
on 6/22/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: apple, retail, Youth Marketing, Urban Outfitters, gen buy, kit yarrow, Add a tag
By: Anastasia Goodstein,
on 9/17/2009
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: pretty little liars, kit yarrow, steve garrity, hilary decesare, jody turner, social media case study, social media targeting, abc family, Youth Marketing, allykatzz, denise restauri, everloop, 2011 Youth & Family Mega Marketing Mashup, hearsay social, Beth Johnson, culture of future, Danielle Mullin, gen y decoded, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: apple, retail, Youth Marketing, Urban Outfitters, gen buy, kit yarrow, Add a tag
Today's Ypulse Interview is with consumer researcher Kit Yarrow, one of the co-authors of Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail and chair of the Golden Gate University psychology department. In Gen BuY Kit and... Read the rest of this post
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