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Valentine’s day is just about a week away, and we’re loving the fun gift ideas that companies are promoting for Millennial sweethearts. Here are few of our favorites: - Toms has a limited edition pair of shoes that are covered with pink hearts.... Read the rest of this post

Disney applied to trademark (“SEAL Team Six,” the Naval team that carried out the successful mission to kill Osama bin Laden, on May 3, the day after the mission. The application covers clothing, footwear, headgear, toys, and other... Read the rest of this post

Lady Gaga’s latest single, ‘Judas’ (leaked online on Friday, giving us all something to dance to over the weekend. Is she taking another note from Madonna — is this her “Like A Prayer”? Gaga herself released the... Read the rest of this post

Marvel may test drive secondary characters (in a series of live-action short films to help pick out potential big-budget franchises. Meanwhile a Doctor Strange movie is apparently already on the way.  And in rival comic news, DC Comics asks readers... Read the rest of this post

Last week in Essentials we learned guys' lifestyle network Thrillist had bought members-only e-commerce site JackThreads (described as a "grungy Gilte Group," by TechCrunch). Then yesterday I pointed to a post on PSFK that gave props to a recent... Read the rest of this post

'Napoleon Dynamite' gets animated (for a new series in development for FOX. Also media buyers want less repeats, more original programming on The CW during primetime. And the new MTV docudrama "Hired" is reviewed as "helpful, but slightly... Read the rest of this post

Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight... Read the rest of this post

With all of the talk around the economic crisis spurning teens and Gen Y'ers to spend their discretionary funds with a more value-driven mentality, you might assume that more would be seeking out thrift shops and vintage stores for hidden... Read the rest of this post

Today's Ypulse Interview is with consumer researcher Kit Yarrow, one of the co-authors of Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail and chair of the Golden Gate University psychology department. In Gen BuY Kit and... Read the rest of this post

Levi's urges Gen Y to 'Go Forth' (in a new campaign that seeks to act as a call to arms for young, optimistic consumers facing tough times. Plus, the latest "Open Happiness" ad from Coke aims to connect with African-American teens. And Denny's... Read the rest of this post

Understanding the 'Transformer Generation' (a new preso from scenarioDNA - Gen Y is more than meets the eye) - Game on (for the face-off between iPhones and gaming giants) (WSJ via PSFK) - Green is the new black (Another study confirms that young... Read the rest of this post