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Search engine marketing methods are extremely essential to ensure that your site to become observed and acquired by search engines. Your site needs to be rated high if you like your site to become outlined within the top page of the search results and you will find listings of elements that usually affect the web site position. Importance recognition of the search term, of the keyword, the way in which keywords are utilized in titles on pages, using terms or keywords in the torso text are a few of the facets that impact site ratings. SEO methods allows you to make sure that the above mentioned stated required modifications are created to the website and facets are thought and back links or back links are positioned on the internet to move traffic to your site.
When you have a company site, then your information that’s published in your website is essential and it has in order to share data that’s related and concerning the reason for your company for clients or your potential clients. Online Marketing also performs with an important part as your website in order to improve presence of one’s site as well as needs to be viewed by your prospects; you will need to choose for SEO methods. Finding the organization that is right among countless types that are incorrect is very difficult. Nevertheless, these five factors can help you discover the one which might help you as well as your company flourish in the long term. Having many, many and each one of these requirements it may be stated let me make it clear that inexpensive SEO may be the correct organization for you personally.
SEO is definitely an online marketing method that needs lots of planning and study and so it is a good idea to get the great Seattle SEO services for the business’ providers. Certainly a large amount are of advantages because they may have the knowledge and also the knowledge that’s necessary for creating a great SEO technique for your company that will assist your company in a variety of ways in choosing an SEO service supplier. It is extremely important to locate one which would be the greatest for the company as there are lots of SEO solutions businesses that run global. Offering SEO providers is not nearly putting links all around the web to create in traffic. There’s not much less to SEO and let’s take a look at several faculties that the great SEO Solutions organization must have.
I’ve decided to make Wednesdays TIPS days. The posts may not be too long, but they will be packed with actionable tidbits of content writing and content marketing tips.
Today is about the power of GooglePlus.
I do marketing research every day and a littler earlier today, I was looking for GetResponse’s blog page.
Instead of going to the site, I thought it’d be quicker to do a Google search
I get lots of queries asking if I allow guest posts.
Guest blogging is a powerful content marketing strategy. Accepting guest posts is a great way to make connections and increase visibility.
But, when I get a query that asks if I accept guest posts, I automatically know the blogger didn’t do her research.
I have a page specifically titled, “Guest Posts” in my menu bar. If the blogger was
Josh Bachynski, over at the TheMoralConcept.net, wrote an amazing post on Google’s Panda.
What I love is in his opening line, he admonishes Google Panda for being, lack of a better word, unethical, “Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.”
This is exactly how I feel and I’m
OH, BOY. I’ve been hit by Google’s Penguin 3.0.
I haven’t received a formal notification, but my Global and U.S. Alexa rankings are rising. The lower these number the better.
As an ethical writer and marketer, I work hard to maintain my online presence and build a strong and reliable platform – a platform that helps others through high quality information.
Well, what worked yesterday,
I am the guest blogger today at A.R. Silverberry's blog.
My topic… "The Importance of Keywords in Your Marketing Toolbox."
Since Google defuncted (is that even a word? I like it though) their FREE keyword search I've included a new FREE resource in the article. Hope you have time to stop by, leave a comment and share with your social media network.
Thanks a bunch!
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Best wishes,Donna M. McDineMulti Award-winning Children's Author
Connect with Donna McDine on Google+
A Sandy Grave ~ January 2014 ~ Guardian Angel Publishing, Inc. ~ 2014 Purple Dragonfly 1st Place Picture Books 6+, Story Monster Approved, Beach Book Festival Honorable Mention 2014, Reader's Favorite Five Star ReviewPowder Monkey ~ May 2013 ~ Guardian Angel Publishing, Inc. ~ Reader's Favorite Five Star ReviewHockey Agony ~ January 2013 ~ Guardian Angel Publishing, Inc. ~ Reader's Farvorite Five Star ReviewThe Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc.~ Literary Classics Silver Award and Seal of Approval, Readers Favorite 2012 International Book Awards Honorable Mention and Dan Poynter's Global e-Book Awards Finalist 
This month-long series of blog posts will explain author websites and offer tips and writing strategies for an effective author website. It alternates between a day of technical information and a day of writing content. By the end of the month, you should have a basic author website up and functioning. The Table of Contents lists the topics, but individual posts will not go live until the date listed. The Author Website Resource Page offers links to tools, services, software and more.
If You Build It, They Will NOT Come Unless. . .
. . . unless they can find you in a search engine. The number of people who find your site because they know you will be few. Those who intuitively type in darcypattison.com must have some knowledge of who I am. You need links from other sites and you need search engine traffic.
Search Engine Optimization or SEO. There’s no way in a simple blog that I can explain everything about how to get search engines to send people your way. There are books and professionals who can barely explain it. So let me do a quick explanation and then give you one big hint.
First, SEO is all about making it easy for search engines to index your site and figure out what you are talking about. If someone types into a search engine “best practices author website,” I want this series to come up. How does a search engine decide what to show for this question? The situation is hard, because search engines are constantly updating the algorithms or mathematical formulas used to decide this question; the answer is a moving target. (These updates from Google get colorful names such as the Panda update. For the most recent, as of the date of this writing, look for information on the Hummingbird update.) Still, there are a couple constants, keywords and titles.
Keywords just means what are you talking about, but it’s in terms of what people actually search for, not what you think it should be. For years, keyword research has been crucial because of the difference in searching for “childrens’s books” or “kid’s books.” With the increased sophistication of search engines, though, the two would now return the same blog posts. But it still makes a difference is you search for “best practices” or “great examples” of author websites. Now, search engines try to answer the underlying question and intent of the question. Do you want a list of tutorials on building a website, or do you want examples of great websites?
Once you decide on the topic of a post, make sure to use the words somewhere in the post. Two years ago, experts might have suggested you seed the post with the keywords, but now, most agree that a couple times is enough, as long as you are answering a key question. This means: before you write a post, think about what questions your reader might have on the topic and try to answer those questions.
In today’s crowded Internet, how will you make your website stand out to search engines?
As writers, this is a snap. You must write good titles that explain what is in the post. Nothing cutesy, but direct, succinct and catchy.
Let’s say you want to know what to include on your ABOUT page.Which of these post titles would you click on?
The last, of course, is the title of the post I wrote on ABOUT pages. In writing titles, think about a long list of titles and what will make yours stand out.
Specific. Be specific. I reference two authors named Kate and that intrigues.
Numbers. Titles with numbers often get better results.
Adjectives. “creative, intriguing” will pull in more readers.
How To. Promising to explain something is important to readers, especially is you pull off the explanation well.
You know that comment you always get from editors on the rejection letters? “. . this manuscript just didn’t stand out in today’s crowded market. . .” Think of search engines as that crowded marketplace and your title as a log line or the briefest elevator pitch (you only get 100 characters or so). Make the title snappy.
And–after you’ve got everything set up and you want a couple more tasks to do, study SEO. The year I did that, I doubled my website’s traffic. It’s that important. But you’ve got time to get everything set up right before you have to stress out over this. Just know that SEO is in your future.
I mentioned before that as I come across writer or author websites that need help, I'd briefly critique the site to give my readers some website pointers. But, I don't reveal the name or url of the site I'm critiquing.
These critiques are geared to help authors setup websites that are visitor and search engine appealing.
Here is a critique of a website I recently recently.The first and most notable impression this website offers is its header:
Header image: Several book images taking up about half the header – from left to center
Title: NONE
Subtitle: Welcome to my blog (under books image in small text)
Three Pages:
Home page: Welcome to “Site owner’s” XXXX XXX XXX Blog
About “Author”
Published Works
Can you quickly notice what’s wrong with the top portion of the website?
No?
Okay, Let’s go over each element:
1. Header ImageThe header doesn’t tell the visitor anything. There are several small images of book covers, but the visitor won’t know what they’re for. Are they the authors, is it an author’s site, are they cover design examples?
The header raises a number of questions. This is never a good thing from a marketing aspect. You have about 4 seconds to grab a visitor – that’s not a lot of time.
Along with this, the header image only covers half the header, and it’s not centered. This makes it look uneven and somewhat unappealing.
Fix: Go to fiverr.com and hire someone to create an appealing header.
2. Website Title There is none. Search engines (SEs) will have a difficult time finding, indexing, and categorizing this website because there isn’t any information in the title, let alone keyword information. There isn’t any search engine optimization for SE spiders to latch onto.
The same goes for the visitor - he'll be scratching his head, wondering what the site is about.
Fix: Create a site relevant keyword title. This is a must for any website.
3. Website Subtitle“Welcome to my Blog” does offer the visitor or SE spiders any information. The site could be a real estate site, a sports site . . . it could be anything.
Fix: Create a site relevant keyword subtitle – one that supports the title, one that offers more information letting the visitor and SEs know what the site is about. You want relevant, but different keywords – don’t use the same ones as in the title.
4. The PagesA. The Home page This page title doesn’t offer any keyword information, although it does give the title of the site (I’m assuming). Also, it’s not a good idea to waste words on a page title. Make it simple and to the point.
Fix: The author could simply use the title of the site and omit “Welcome to “site owner’s.” Or, the author could simply keep it at “blog” if the title has no keyword value.
B. About “Author name”This is okay to use. It quickly lets the visitor know what to expect on that page and lets the visitor know who owns the site.
Fix: None needed
C. Published WorksThis page title should have keywords in it. Does the author write fantasy, nonfiction, history, children’s books?
You need to quickly let the visitor know what your site is about.
Fix: Change the page title to include the genre s/he works in.
These are simple fixes that will make a huge difference in this site’s ‘curb appeal,’ visitor engagement, and SEO.
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RECOMMENDED TOOL: Website Services (that gets your website working for you)
If you don't have a website set up yet, or you need help getting an existing one visitor and search engine optimized, check out my service
http://www.karencioffi.com/website-services/I offer website setups, website tuneups, and website critiques.~~~~~
MORE WEBSITE AND ONLINE MARKETING TIPSBook Marketing – Website in Trouble Commenting on Blogs Still WorksThe Author Website – Keep it Simple and to the Point~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/~~~~~
Last Friday I presented a screen-sharing webinar for Writers on the Move. It was on posting an optimized post on Blogger and is part of effective SEO. Much of the information was relevant to posting to WordPress and other hosting sites.
When presenting webinars without the help of a moderator, you can sometimes miss questions – it’s tough to present and keep track of the chat box at the same time.
Reviewing the replay, I noticed I missed two questions, so I’ll answer them today. I’ll also include a couple of questions that I did answer during the webinar.
1. Where do you get the links to use for anchor text and deep linking in your posts?You create your own lists of article titles and their links either in a Word or Excel document. I have a number of different lists: one contains posts from this site; one has posts from Writers on the Move, another is made up of articles from other sites.
I also have separate lists within those categories for writing and marketing.
This makes finding and using relevant article links easier.
2. Do you need permission to link to someone else’s site?No, you don’t. Linking to other sites is recommended for a couple of reasons:
a. It offers your reader a broader reading experience.
b. It brings traffic to the site you’re linking to.
c. You get more search engine juice from the article when you link to quality sites that are relevant to your content.
3. What’s the etiquette on responding to comments on your post?It’s important to respond to every comment your post gets, if at all possible. This is the effective marketing thing to do. The visitor/commenter should feel that you took the time to read his comment and that you value his visit enough to respond.
It would be as if you had a guest to your home - you certainly wouldn’t ignore him.
In some cases this isn’t always possible, such as in the case of sites that get a tremendous amount of comments.
Comments, along with your responses, is part of blogging optimization. This activity is picked up by the search engines.
4. How many anchor text and deep links should you use?If you’re hyperlinking text within your content, two should be sufficient. If you’re adding a “Read More” section at the end of the article, three to five links is a good amount.
Most sites use the ‘read more’ or ‘you might be interested in this also’ sections, rather than using anchor text within the content of the article. This format makes the post cleaner and easier for the reader to find and use the hyperlinks to additional information.
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RECOMMEND TOOL:To get more information on optimizing your blog posts and using article marketing in your online marketing toolbelt, check out:
Article Marketing - Increase Website Traffic~~~~~
MORE ON ONLINE MARKETINGThe Author Website – Keep it Simple and to the PointDo You Have an Online Marketing Focus?John Kremer on Book Marketing~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author/Small Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/ ~~~~~
The Writers on the Move February 2013 FREE webinar is in place and here are the basic details:
Title: Article Marketing – Publishing and Optimizing a Blog Post Using BloggerDay: Friday February 15, 2103
Time: 4PM EST
DESCRIPTIONBlogging is an essential part of creating and increasing your visibility. It helps put you on the internet’s radar. And, part of blogging is to create engaging, informative, and optimized content in the form of blog posts.
But, simply throwing up a blog post doesn’t ensure the
search engine spiders will find and categorize your content. There’s more that has to be done to create search engine optimized content.
That’s what this free screen-sharing webinar is all about.
During the webinar I’ll post an article to the Writers on the Move’s blogsite and tweak it for search engine optimization – all in real time!
And, I’ll show how to find and implement SHARE buttons on Blogger.
While this webinar is focused on Blogger posts, much of the optimization is applicable to WordPress and other services.
So, if you want to make your blog posts more effective and get more ‘bang’ for your online marketing efforts, register today!To register just click on the link below and fill out the form.http://www.anymeeting.com/PIID=E952D681884C39For the full details visit Writers on the Move ~~~~~You absolutely, positively need an author website and online presence . . . I can help you create it:Create and Build Your Author Online Presence Website Creation to Beyond Book Saleshttp://www.karencioffi.com/author-online-presence-ecourse/ ~~~~~To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/
~~~~~
Part 1 of Demystifying Google Penguin and SEO Strategies went over the new Google update, along with questions it raises and their answers. Now it's on to Part 2.
Demystifying Google Penguin and SEO Strategies Part 2
How Do You Rank with Google?
This was actually answered in question number five. Writing content that is valuable and informative, that’s shareable and brings in links from similar niches (that are considered quality or trustworthy) is what will help you rank with Google.
It’s all about offering information that readers will value and share.
But, how does this all relate to your website?
A Look at Content Marketing, Keeping Google Penguin and SEO in Mind
To demonstrate the simple application of the strategies discussed in this article, I’ll use my site as an example.
First, I’ll mention the site domain name: Karen Cioffi Writing and Marketing. Right off the bat, you’ll notice my keywords are in the domain name.
Since I write about writing and marketing and offer quality content on those subjects, it’s in line with my site name. So far, so good. Everything’s on the up-and-up.
I use anchor text, but primarily through links to other related posts on my site. I add this section at the end of the post and do it for just about every post I write. I’ll also hyperlink to a relevant site I’m mentioning within the content, if warranted.
Keywords are another marketing strategy I use, but I don’t focus on the keyword. First I write my article. Then based on the topic, I search for valid keywords. After I find a keyword I want, I’ll change the title accordingly and add the keywords seamlessly into the content. I use the keywords sparingly within the content – the first and last paragraphs and once or twice between, at most.
It’s important for your content to be smooth, coherent, and easy to read. If a keyword doesn’t fit smoothly, don’t use it.
I also use ‘categories’ and ‘tags.’. And, after the post is published, I share it to sites like StumbleUpon, Facebook, Llinkedin, Twitter, and GooglePlus.
These are the basic SEO strategies I use for content marketing. Again, it’s all about offering content your readers can actually use and that will motivate them to share.
Hopefully, Parts 1 and 2 of this article should give you some insight into the new online marketing strategies. If you missed Part 1, you can read it at:
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For an in depth look at article marketing and content optimization, you can check out:
~~~~~
More on Marketing
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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!
Until next time,
Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012
Demystifying Google Penguin and SEO Strategies Part 1
In light of Google Penquin, the latest update, I’ve been reading a lot about the new marketing strategies that should be used for effective search engine and content optimization, or as Scott Frangos of
WebDirexion.com puts it, “social environment optimization.”
I think Frangos hit the nail on the head – the new marketing strategies to be used, to appease the marketing gods (search engines), is all about social networking, connections. SEO was always kind of a popularity contest, but now even more so, but on a somewhat fairer playing field.
Before, search engines simply connected searched keywords to related websites. Simply put, the more links back to your site, the higher your status. Quality links were always better.
Now, while keywords offer a ‘pointing finger,’ it’s the content itself and its shareability that matters. The more quality ‘like-minded’ sites and visitors you get the more Google will like you. The quality and relevancy of the links matter.
The new update is a good thing for writers who provide useful information for their readers. The content itself is ‘worthy’ and packs the ‘ranking punch.’ It doesn’t need lots of special optimization tricks.
But, Google’s new update does raise some questions:
• Do effective titles and content still matter?
• Are keywords still needed?
• What about ‘tags?
• What about anchor text?
• What does Google penalize for?
• How do you rank with Google?
Let’s go over each one:1. Do effective titles and content still matter?Yes they do. It’s the title that will attract a reader’s attention and help turn attention to interest. Having a relevant keyword in the title helps the search engines categorize it and lets the reader know if it’s what he is looking for.
It’s the content that will keep the visitor on your site and motivate her to SHARE. This is the social connection.
2. Are keywords still needed?Again, yes. Keywords help search engines categorize your content and help searchers find it, as mentioned in number one.
But, the keywords should be content relevant and not used primarily for money-making optimization. Sites that heavily use ‘money keywords’( keywords specifically used to make money through strategies like PPC), will most likely be penalized.
3. What about tags?Yes, to this also. Tags, like keywords, help search engines categorize your content.
4. What about anchor text?According to
MicrositesMasters.com, “Google has issued a link over-optimization penalty (or at the very least over-optimization link devaluation).”
This pertains to anchor text linked primarily to ‘money keywords’ and that brings incoming links specifically to make money. These sites usually lack valuable content.
Using anchor text to give your reader more bang-for-the-buck, a broader reading experience is a good thing. Along with helping your reader, if you’re linking to other valuable
Find the Best Guest Blogging Spots with Better Outreach Emails
by James HarperGuest blogging is nothing new, but it is enjoying a sudden surge in popularity at the moment. Since Google's Penguin and Panda updates, simplistic SEO methods such as buying links or using blanket article directory submission just don't cut it for SEO. This means that more and more marketers are turning to guest blogging to boost the popularity of their sites.
Guest blogging can work well, but finding quality sites to post on, and then getting a positive response from those sites, can be a challenge. Of course, this makes sense - the best sites to share posts with are the ones that are authority sites with high quality standards. If you want those sites to take your content, then you, or your SEO agency, will have to put forward a compelling case.
First Impressions MatterAs a website owner yourself, you know how much hard work goes in to building a good blog, and you know how much email prominent bloggers get. If a blogger sees a boilerplate mail from an SEO agency, there's a good chance that they'll just delete it before they even get past the first paragraph. Most bloggers are, understandably, rather jaded when it comes to people offering them "free content" (read, spam posts) for their blog.
If you want a good response rate, you'll need to put some effort into the emails you send. In an ideal world you'd send carefully written emails to every recipient, but that's not practical if you want to reach out to hundreds of bloggers. It's still a good idea to tailor your emails though. A good SEO agency will put together a list of high quality, relevant blogs, and will send emails to each of those bloggers, mentioning their name, and the name of their blog in the mail. Since these mails only go out to relevant bloggers, those people will feel that the agency has done some research before contacting them, that that will increase the chances of getting a response.
Build a ConnectionEven if a webmaster responds to your initial email, there's no guarantee that they'll accept a guest post from a complete stranger. Authority bloggers are protective of their blogs, and understandably so since they have a reputation to maintain. If you want someone to allow you to speak under their name - which is essentially what guest blogging is, then you need to build up a positive relationship with them.
A good SEO agency should have long-standing relationships with bloggers under a range of niches. Those bloggers know that the agency will only contact them about relevant and interesting websites, and will provide them with high quality articles when they're looking to place guest blogs. If you want to handle your guest-blogging in house, you'll have to cultivate the same relationships. You can do this by building up a list of quality blogs in your RSS reader, commenting on those blogs, leaving trackbacks, and generally being a part of the community. Bloggers think of regular readers and commentators as friends, and are more likely to want to work with them than they are to work with strangers.
This post was written by James Harper on behalf of Boom Online Marketing. To find out more about this SEO Agency, please follow this link.
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Other Marketing Articles
0 Comments on Find the Best Guest Blogging Spots with Better Outreach Emails as of 1/1/1900
Do You Have a Good Client Horror Story?
By Featured Writer Matt Ramage
Recently, an anonymous story was posted on
Search Engine Journal about a nut-job client. It’s one of those stories that is so hilarious because it’s just plain ridiculous. However, when this scenario happens to you, it’s not so funny…
But let’s face it, this will happen to all of us at some point. And if it hasn’t here are some things to look for:
Misunderstanding SEOUnderstanding SEO can be difficult if you’re hearing about it for the first time. For example, take this
conversation via Clients From Hell. A potential client asks if it’s possible to get their child dance troupe to rank #1 for “Lady Gaga”. What?! Or how about
this one who believes that it’s acceptable to have 1600 keywords in meta tags for your home page!
These may not be the craziest things you’ve heard, but there are plenty of others out there.
Put It in WritingOne of the most common complaints I’ve heard from
web marketing firms is that clients will often keep asking for more changes and different projects that weren’t what was agreed to in the initial contract. Then, when the work isn’t completed, the client will become angry because they haven’t gotten what they asked for. It’s important to bring this up and highlight exactly what they signed up for. You might need to adjust accordingly for completion of this work but it can be hard to not let a client take advantage of you, especially if you’re just starting out as a freelancer. It also helps to have some breathing room and flexibility to deal with more demanding or high profile clients.
Weighing in on the Good and BadTechnical aspects aside, there are just some clients that you won’t get along with. As always in disagreements, the best route is to keep your cool and take a breather when you really feel like going berserk. You can try to get to know the client on a personal level and cater to what you think will make them happy or at least, prevent a blowout.
In the end, experts recommending doing a pro/cons or cost/benefits list to consider if it’s better for your business to keep or not renew (aka fire) the client.
Of course dealing and thinking about our own past clients from hell may not bring back good or even helpful memories. That’s why it’s beneficial to hear from others to look at things in a different perspective to see what you would do and any lessons you can learn. Let us know if you have any stories you’d like to share!
Matt Ramage is Creative Director at Emarketed.com and you can find more of his writing on his blog at
Emarketed.net.
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More on Freelance Writing:
Freelance Writing Work: The PossibilitiesTips for Content Subcontracting in Your New Freelance Business
0 Comments on Freelance Writing and Marketing - Do You Have a Good Client Horror Story? as of 4/25/2012 3:17:00 AM
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Thank You for these traffic increasing SEO blog tips, this is sound advice
Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
html5 player
Tony, thanks for stopping by. I'm glad you found the info helpful.
Lauaraine, Pretty sure you're just here to leave a link - but thanks for stopping by.