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I’ve been getting more involved in my website analytics lately. Due to this, I found an interesting ranking element I didn’t know about – sentence length.
I know about sentence length in regard to writing for children, but had no idea it was a ranking element for your website.
Apparently, long sentence reduce content clarity.
This has me thinking and editing as I’m writing – adding more
By:
Karen Cioffi,
on 11/17/2014
Blog:
Writing for Children with Karen Cioffi
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There is much to know about SEO ready content. The most important thing is to create content that search engines will find valuable enough to use as the results of a search query.
Below are three power-packed elements needed to create this type of content.
1. Create ‘shareable’ and keyword optimized content.
The ‘old’ SEO involved optimizing keywords that search engines would find,
There are so many tips, tricks, and strategies to blogging ‘effectively.’
Anyone can blog. It’s simple - you just type away, publish the post, and share it.
But, to blog effectively, you need to pay attention to lots and lots of blogging strategies to make the post more valuable to the reader and make it search engine friendly.
One technique to add a power-punch to your blog posts is to
Visuals convert. And, the purpose of your content marketing efforts is to do just that: Convert attention to interest, visitors to readers, readers to subscribers, subscribers to customers.
Think of screenshots as an image on steroids.
The screenshot not only provides a visual which is engaging to readers, but it also provides clarity. It’s laser-focused to enhance the reader’s understanding
As a writer/marketer, it’s important to make connections. The more ‘relevant’ connections the better. Part of these connections should be through social networks, such as GooglePlus, Facebook, and Twitter.Being able to share your blog posts, as part of your content marketing efforts, with those connections is how you bring traffic to your website, boost your authority, and increase your
This month-long series of blog posts will explain author websites and offer tips and writing strategies for an effective author website. It alternates between a day of technical information and a day of writing content. By the end of the month, you should have a basic author website up and functioning. The Table of Contents lists the topics, but individual posts will not go live until the date listed. The Author Website Resource Page offers links to tools, services, software and more.
Write 5 More Blog Posts
Before your website goes live, I recommend that you have at least 10-15 posts written. So, on this writing day, I’ll suggest that you write five more posts and schedule them. Believe me, getting posts scheduled ahead will make the process easier. Blog posts can be 240-2000 words, however long it needs to be.
For the first 5 posts we concentrated on giving readers what they want from the Codex group. Here are other ideas.
- Interview. A classic post is to interview another author about a forthcoming book, an award, a surprising thing in their career, or a forthcoming book. An easy way to do this is to send 5 questions for the person to answer. Did you get that? You only have to write 5 questions! Your friend writes the post for you. In return, they get to borrow your audience for a day. Make sure the post will be something that your audience will be interested in.
- Review. Likewise, a review of a friend’s book si ALWAYS welcome. Support your friends and their carrers by doing an honest review. Update your audience on your literary tastes by talking about what you’re reading now.
- Event report. Are you traveling, attending a conference, speaking at a school, or teaching a class? Give a report, complete with photos of the event. Your readers would like to know what was the most fascinating thing to YOU. Filter everything through your point of view. Doing a booksigning? Add photos to your blog post.
- Post a video. Is there a uTube video that speaks to something you are talking about on your blog? It’s easy to embed a YouTuve video in a post or page.
Today, write five more blog posts and schedule them. Try to make one of them a pillar post.
One of your online marketing tools should be article marketing, and article marketing includes your blog posts.
Simply posting to your site isn't enough. You need to create a search engine optimized article that will bring traffic, increase your visit lengths, and enable the visitor to share your post.
Below is a SlideShare presentation that gives you simple instructions on creating effective Blogger posts. And, much of what's shown, is useful on WordPress and other management systems.
So, off we go:
OPTIMIZE YOUR BLOGGER BLOG POSTS This is the first SlideShare presentation I've made and I'd really appreciate your input (comments):
1. Was it easy to understand?
2. Was it engaging?
3. Do you think it needed music or some kind of sound effect?
4. What's your impression of SlideShare presentations?
Thanks so much for your help!~~~~~
MORE ON ONLINE MARKETINGThe Author Website – Keep it Simple and to the PointBook Marketing – 9 Quick Tips for Being a Guest Blogger on Blogging SitesCommenting on Blogs Still Works~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author/Writer/Home Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/
Last Friday I presented a screen-sharing webinar for Writers on the Move. It was on posting an optimized post on Blogger and is part of effective SEO. Much of the information was relevant to posting to WordPress and other hosting sites.
When presenting webinars without the help of a moderator, you can sometimes miss questions – it’s tough to present and keep track of the chat box at the same time.
Reviewing the replay, I noticed I missed two questions, so I’ll answer them today. I’ll also include a couple of questions that I did answer during the webinar.
1. Where do you get the links to use for anchor text and deep linking in your posts?You create your own lists of article titles and their links either in a Word or Excel document. I have a number of different lists: one contains posts from this site; one has posts from Writers on the Move, another is made up of articles from other sites.
I also have separate lists within those categories for writing and marketing.
This makes finding and using relevant article links easier.
2. Do you need permission to link to someone else’s site?No, you don’t. Linking to other sites is recommended for a couple of reasons:
a. It offers your reader a broader reading experience.
b. It brings traffic to the site you’re linking to.
c. You get more search engine juice from the article when you link to quality sites that are relevant to your content.
3. What’s the etiquette on responding to comments on your post?It’s important to respond to every comment your post gets, if at all possible. This is the effective marketing thing to do. The visitor/commenter should feel that you took the time to read his comment and that you value his visit enough to respond.
It would be as if you had a guest to your home - you certainly wouldn’t ignore him.
In some cases this isn’t always possible, such as in the case of sites that get a tremendous amount of comments.
Comments, along with your responses, is part of blogging optimization. This activity is picked up by the search engines.
4. How many anchor text and deep links should you use?If you’re hyperlinking text within your content, two should be sufficient. If you’re adding a “Read More” section at the end of the article, three to five links is a good amount.
Most sites use the ‘read more’ or ‘you might be interested in this also’ sections, rather than using anchor text within the content of the article. This format makes the post cleaner and easier for the reader to find and use the hyperlinks to additional information.
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RECOMMEND TOOL:To get more information on optimizing your blog posts and using article marketing in your online marketing toolbelt, check out:
Article Marketing - Increase Website Traffic~~~~~
MORE ON ONLINE MARKETINGThe Author Website – Keep it Simple and to the PointDo You Have an Online Marketing Focus?John Kremer on Book Marketing~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author/Small Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/ ~~~~~
According to Hubspot.com, "91% of online adults engage in social media regularly."
This is more of a reminder than a book marketing tip, since most of you have heard it over and over.
Part of your article marketing strategy includes your blog posts and all your promotional efforts are geared to bring attention to your content and visitors to your site. So, be sure to use all your social networks to promote your posts.
While Facebook gets lots of attention, don’t forget Twitter, Linkedin, StumbleUpon, and Pinterest.
One other note that is geared more toward Twitter and Linkedin is that your posts are more likely to be shared by connections who are ‘like-minded,’ meaning targeted connections who are interested in what you are talking about.
For this reason it's important to have as many targeted connections as possible.
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To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).Karen CioffiMulti-award Winning Author, Freelance/Ghostwriter, Editor, Online Marketer, Affiliate Marketer
Writer’s Digest Website of the Week, June 25, 2012
Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/
How to Brainstorm Ideas For Blog Posts
By Featured Writer Leslie BranchReaders love great content. But, producing too much content can leave you with nothing to write. You can run out of ideas and be left wondering what new ideas can be added to your blog. Producing new, innovate ideas takes time, but it also takes inspiration. You cannot expect to produce new content without first being inspired to write it.
Some brainstorming tips work better than others. From reading a book to watching a movie, these tips are designed to get your creative juices flowing, so you can type away and continue to attract readers.
ReadYou could sit staring at your blank computer screen, or you could go out and find your inspiration. Brainstorming is more than just sitting down and jotting ideas. It’s about being aggressive and collaborating ideas with fellow writers. The individual enrolled in an
online doctorate degree program does not just sit and wait for ideas to come to him. He finds ideas by reading. He looks at news articles. He reads content from fellow bloggers.
When you read, you’re brainstorming ideas. You’re taking bits of information from one writer and turning it into fuel for your own work. Subscribe to news feeds. Follow different bloggers and read different media outlets for ideas.
Integrate Hobbies into your Blogs Change the direction of your stories by altering the perspective. How many people would consider reading the following blog post titled, “Ways to Cultivate New Brainstorming Ideas?” You would imagine that a few would read it, but imagine if you took your favorite hobby of video games and fused the two together and created “How Mass Effect 3 helps Me Brainstorm New Ideas.”
Take an unusual perspective from one of your hobbies and turn it into a blog post. You know the ins-and-outs of your hobbies; you just have to figure out how to integrate the topics together. Use what you already know to make something new and interesting for readers.
Review Your Past ContentWho says you cannot take your past work and use it again—but this time for inspiration. Go through your past blog posts and see how you can turn a previously discussed topic into a new one. Explore a different angle. Revisit an unexplored path. Discuss an issue you've neglected.
When you’re reading over your old work, take a peak at the comment section and see what your readers are saying about your writing. Most of the times, a reader will comment on something that will make you say, “Hey, I never thought of that!” And just like that, you found a new idea for your blog.
Get creative with your sources of inspiration. Go out for a walk. Listen to music. Watch a movie. Let your surroundings help you brainstorm and mine for new content. If you’re an English student managing a “How to Find a Job as an English Major” blog, visit a different website for inspiration, such as
www.mfadegree.net to search for new ideas. Try new brainstorming methods and see what ideas you end up with.
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I hope you enjoyed this featured article by Leslie Branch. Coming up with blog post ideas can be a struggle, especially if you post often. Do you have any special tricks you use? Let us know.~~~~~~~~
Related Articles:
3 Comments on How to Brainstorm Ideas For Blog Posts, last added: 4/15/2012
This is just a short blurb for those who comment, or think they do, on this blog.
If you have an account through Bresnan or Optimum servers, I can guarantee that my spam filter will flush your comments each day. And while I’d like to take the time to personally filter all the spam that comes through each day, I don’t have the extra time to waste on it.
I like getting comments, especially to questions that I ask of my readers. One of the frequent questions I receive is if the one commenting can quote me on their blog.
Let me answer that question this way. I certainly don’t mind being quoted or having an excerpt of one of my posts highlighted on someone else’s blog. Understand going in, though, that doing so requires citation for my work. No free rides here.
All material of mine, whether here or on one of my other blogs, is subject to copyright laws. Those who infringe upon those laws are guilty of theft.
That being said, I appreciate pingbacks, trackbacks, and feedback on my posts. I enjoy knowing when I’ve written something that someone else appreciates, enjoys, or sees as beneficial.
Later today, I’ll have another post on writing for the month. Until then, a bientot.
Claudsy
This is just a short blurb for those who comment, or think they do, on this blog.
If you have an account through Bresnan or Optimum servers, I can guarantee that my spam filter will flush your comments each day. And while I’d like to take the time to personally filter all the spam that comes through each day, I don’t have the extra time to waste on it.
I like getting comments, especially to questions that I ask of my readers. One of the frequent questions I receive is if the one commenting can quote me on their blog.
Let me answer that question this way. I certainly don’t mind being quoted or having an excerpt of one of my posts highlighted on someone else’s blog. Understand going in, though, that doing so requires citation for my work. No free rides here.
All material of mine, whether here or on one of my other blogs, is subject to copyright laws. Those who infringe upon those laws are guilty of theft.
That being said, I appreciate pingbacks, trackbacks, and feedback on my posts. I enjoy knowing when I’ve written something that someone else appreciates, enjoys, or sees as beneficial.
Later today, I’ll have another post on writing for the month. Until then, a bientot.
Claudsy
Eleven more days until DRIVEN releases. That’s March 1 in case you don’t want to do the math:). If you’d like to follow along, here are a list of blog spots I’ll be visiting over the next few weeks. Come celebrate with us. There will be plenty of giveaways and lots of needless trivia. Everything you never wanted to know about me:D. Can’t wait to answer your questions and chat with you.
February 25 Preslaysa Williams
February 28 Carol McClain
March 3 Penny Zeller
March 4 Rosanna White
March 7 Laura Hilton
March 16 Elizabeth Ludwig
March 28 Joanne Troppello
More tour dates coming soon.
Revision update: I’ve been sick all week, so nothing done. Very frustrating.
This is my first writing for the week, thanks to a fast-acting yucky cold. I did a little revising last night as I couldn’t sleep — a byproduct of sleeping most of the day for the last three days — but other than that, I’ve done nada, and it’s bothering me. Today, I am feeling a bit better, but those few days away from my book have worked on my insecurities, and I’m feeling a little apprehensive about getting back to it. Nothing that jumping into the deep end won’t fix, but I figured I’d do this post first.
Given my lack of inspiration right now, I thought it was fitting that I found in one of the Yahoo groups I follow a link to Jennifer Blanchard’s blog post 43 Most Inspiring Writing Advice Posts of 2009. (Thanks, Greg P., for the heads up.) Procrastinating Writers blog founder Jennifer Blanchard compiled the most inspiring blog posts she read over the year and shared them. I have a few favorites from her list (but check out the whole list, because you’ll probably find more that speak to you):
Seven Productivity Tips: This was probably my favorite blog post because it’s stuff I haven’t really thought about before, but it’s good, get-your-butt-in-gear stuff.
Learning to Accept Responsibility for Yourself: This is another great one, because so often, we use other things as excuses for why we didn’t write, but it still comes down to our choice.
You Won’t Break Into the Business By Imitating Other Writers: This is a writing post as opposed to a make-the-time-to-write post, but it’s all great advice.
Why You Shouldn’t Wait for Inspiration: This one follows posts I’ve written here on DayByDayWriter about making time to write consistantly.
How to Defeat Burnout and Stay Motivated: I tend to push myself hard and take on a lot, so I liked this one as a reminder that it’s ok to take it slow.
Get Rid of “Should” Once and For All: This is another great one, because we all have the tendency to say “I should be writing” too much. I know I do. And when I do, I don’t feel good about it. I feel much better when I can say, “I have written.”
What’s inspiring you today?
Now, on to my revision…
Write On!
6 Comments on Getting inspired, last added: 12/19/2009
Hi Karen. Good post. It was easy to follow and simple enough to put into practice.
My one comment is regards to the comment that it's best to post early in the morning. I feel this presumes your only readers live in America. For me, living in South Africa, it's okay to post to my blog early, but no Americans will read it for hours. Therefore I rarely post to social media in my morning.
Thanks for the reminder about the need for to use SEO effective keywords. That's one thing I need to remember.
Shirley
Karen, loved the post. It was clear, informative, and easy to understand. I'm trying to get up to speed on this stuff, so it's a huge help to me right now.
I'm going to try this out on one of the blogger blogs I post on.
Thanks again.
Excellent Karen. This is a fresh way to share content which is easy to unerstand and engaging. I think that music or sound effects would detract from it. It's perfect as is. I'll have to give it a try - maybe in my next WOTM post!
Thanks Shirley! I appreciate the input! And, you're so right - the internet is worldwide. I think the time is for all though, no matter where you are. Studies show that people tend to open and read posts early in the morning.
Margaret, Thanks for the input! It's really easy to tweak posts and so worthwhile. Glad you found it helpful.
Maggie, Thanks for the input! Slideshare is such a simple tool to use and does offer a fresh approach to content.
What I especially like about it is you don't need to create a video and you get the HTML code to put on your own site.
This is great, Karen, easy to understand and very helpful. I'll have to keep slideshare in mind!