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Viewing: Blog Posts Tagged with: Chipotle, Most Recent at Top [Help]
Results 1 - 6 of 6
1. The Emmy Awards Make Room For Internet Animation

In a sign of changing times, animated programming produced for both Netflix and YouTube has begun to earn a significant number of Emmy Award nominations, competing alongside traditional broadcast and cable series.

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2. Chicanonatuica: The New, Improved, Salsa-Enhanced Cultura Wars



The Cultura wars are always going on in the twilight zone between the Anglo and Latino Americas. The latest has to do with Chipotle, a corporate chain with a Nahuatl name that is trying to make Mexican food classy, so that folks who suck down Starbucks coffee all day can feel superior to the gente who like home-style cooking. Post-Ethnic America wants classy, upscale taco stands, culture, rather than Cultura, which is why they had bestselling-author Jonathan Safran Foer come up with a “branding campaign” called Cultivating Thought.

People need to have their thoughts cultivated? I though they came naturally. What kind of dystopian mind-control is this?

Cultivating Thought will put short stories by “award-winning authors, as well as celebrities” on cups and bags. Unfortunately they did not include any Latino authors, which of course has caused a backlash.

La Bloga’s own Rudy Ch. Garcia got into the act. he posted this on Facebook:

LatinoStory4Chipotle
What we can do to answer Chipotles' exclusion of latino writers--
1. Make up our own story (250 words, max)
2. Use your favorite LOCAL latino restaurant's logo or slogan
3. Identify your city, and share your piece across the country.
4. You can use the LatinoStory4Chipotle tag
I'm working on mine. Even if you're not, spread the word, por favor.

I was amused. I usually don’t participate in things like this, especially if they have a list of requirements, but inspiration hit me like sniper’s bullet, and the following story squirted out of my scrambled brain:


A SLICE OF MY LIFE AS A CHICANO STATE OF SCI-FI

© Ernest Hogan 2014

Got a message from Victor Theremin: MEET ME AT EL BRAVO, MUY PRONTO!

I rushed to mi troque and zig-zagged through Phoenix. I hadn’t heard from Victor in years. And I needed no excuse to indulge in El Bravos’s red meat burritos.

I passed a burning Chipotle on the way.

At the restaurant, I looked around. No Victor.  But I saw someone dressed as a saguaro cactus at a table, sitting next to a brain in a plexiglass box.

“Ernie, I’d like you to meet Flash Gomez,” the brain said in Victor’s voice.

“Flash! I haven’t seen you since you disappeared back in the Nineties --”

“Yes. A lot has happened since then.”

Then agents in FBI-ish suits and sunglasses burst in, brandishing sparking stun guns.

“Don’t worry, I’ll take care of this,” said Victor’s brain. It began to glow with a pulsating yellow light, accompanied by an electronic whine. They pulsed and throbbed faster and faster.

Soon I was dizzy and couldn’t see.

The next thing I knew I was in my backyard, seated in full-lotus position facing the big cow skull. I had the aftertaste of salsa in my mouth and a tingling in my inner ears. When I got up and peered over the fence, everything looked wrong.

Instead of our neighborhood, I saw a Martian landscape, just like the NASA photos. Except there was a Chipotle on nearby hill. It was burning.

I asked my wife, “Did we always live on Mars?”


It’s my usual schtick -- surreal imagery hung on a pulp framework. The word “sci-fi” is in the title, but it’s not really science fiction, probably more like speculative fiction, magic realism, or some such conceit, but we’ll let future generations figure that out. 

You can enjoy the quick weird jolt without knowing whothehell Victor Theremin or Flash Gomez are, but if you’re curious you can investigate.

I do like the idea of putting stories on cups, bags, T-shirts, the social media and such. We writers are going to need to get creative as big time publishing heads for disaster.

Ernest Hogan encourages you to commit acts of  #LatinoStory4Chipotle. Watch for his on Facebook, Twitter, and Mondo Ernesto.

0 Comments on Chicanonatuica: The New, Improved, Salsa-Enhanced Cultura Wars as of 5/29/2014 2:51:00 AM
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3. Promote local Mexican food, not Chipotle Mex Grill

America acts like its minorities have chingos of spare time to keep correcting the U.S. government, corporations and organizations. This week it's the corporate-officer dregs of Chipotle Restaurant who call their food "Mexican."

Ask A Mexican's Gustavo Arrellano has good updates on the Chipotle/Latino Author fiasco. Put simply, for a series of plastic cups, the list of American authors who contributed 250-word stories, qué chingaus, failed to include any Latino author. Like Gustavo says, a "Mexican" restaurant couldn't find one Mexican-American writer, though they claimed they tried.

The fiasco is all over the Internet, for example on the Huffington Post, Mona Alvarado Frazier's Chipotle's "Thought-less" Idea, and a clearinghouse called Cultivating Invisibility:Chipotle's Missing Mexicans.

I proposed a different strategy to put pressure on Chipotle and facebooked the following:

#LatinoStory4Chipotle
How to answer Chipotles' exclusion of latino writers--
1. Make up our own story (250 words, max)
2. Use your favorite LOCAL latino restaurant's logo or slogan
3. Identify your city, and share your piece across the country.
4. You can use the LatinoStory4Chipotle tag
I'm working on mine. Even if you're not, spread the word, por favor.

I'm still working on my story and cup that will highlight Mexican-owned Santiago's in Colorado, which is selling burritos and great Mexican food, like to upstage Chipotle. I can't say they treat their staff better than the Rice-Makes-A-Chingón-Burrito Chipotle place, but at least they're local and Mexican owned.

Somebody took me to Chipotle's right after they opened in Denver, and I hated the food, but kept the friend. A burrito with rice! I understood how trendy rice is and that the place was attempting to appeal to the gentry. But that didn't make the food genuine.

Other gente's experience may be different from mine, but the only time when I was growing up that my impoverished family ate rice was when there was nada else to fill it with. Refritos, mashed frijoles is the proper thing to put in a burrito, other than meat that didn't always appear on our table.

Chipotle expects me to celebrate my cultural heritage by eating a rice burrito. What will they think of next? Mashed lima beans or garbanzos instead of beans? (Those were always the last two cans in our cupboard, back then.)

I can't trash other food at Chipotle's because I don't care to taste anything more from the place. That's just me. Whatever you do, if you're thinking about stopping there, you might want to first read about how they treat their workers.

And if you want to REALLY let them know what you think about excluding Latino writers, Facebook or Tweet your own story and cup about your favorite local puertoriqueño, dominicano, mexicano, Tex-Mex or Chicano restaurant. Promoting Chipotle's competition might make them never again forget to put Mexicans (latinos, too) on their literary menu.

Es todo, hoy,
RudyG, ex-tejano connoisseur of la comida mexicana

0 Comments on Promote local Mexican food, not Chipotle Mex Grill as of 5/24/2014 1:08:00 PM
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4. Moonbot Delivers Feature Quality Animation for Chipotle’s “Scarecrow”

American food chain Chipotle eschews TV advertising and stopped using external ad agencies a few years ago, but when they create ad campaigns, they go all out. Their latest project is “The Scarecrow,” a game-and-film collaboration with Bill Joyce’s Moonbot Studios based in Shreveport, Lousiana.

“The Scarecrow”, conceived in collaboaration with CAA Marketing (a division of Creative Artists Agency), is a free arcade-style adventure game for iPad/iPhone/iPod Touch that encourages players to think about industrial food production and the processed foods that they consume. Players can win coupons for free Chipotle food if they achieve certain goals within the game. There’s also an accompanying short film directed by Brandon Oldenburg and Limbert Fabian, and music by Fiona Apple:

Like their earlier “Back to the Start” campaign, Chipotle’s “Scarecrow” campaign is being praised for putting across its message in an entertaining, classy package. Adweek says, “Branded entertainment goes doesn’t get much more well rounded or better executed than this.”

Moonbot, which won the animated short Oscar in 2012 for The Fantastic Flying Books of Mr. Morris Lessmore, has created a lush and well-conceived feature film-quality universe for The Scarecrow. The golden-hued nostalgia that defines the studio’s visual aesthetic is a perfect complement to the environmental themes of Chipotle’s campaign.

This making-of video reveals some of the effort that went into creating The Scarecrow:

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5. Chipotle Taps Johnny Kelly for an Animated Short

Despite getting food poisoning the last time I ate at Chipotle, they remain among my favorite fast food joints (along with my other fave, In-N-Out). One of the reasons I like Chipotle is their emphasis on humanely raised animals. Whether raising meat can ever be as idyllic or beautiful as depicted in this new stop motion short called Back to the Start is open to debate, but it’s an undeniably attractive piece of advertising. It was directed by designed by London-based Johnny Kelly whose hand-made approach to the art form is a perfect match for Chipotle’s message. Like George Pal’s Puppetoons, Kelly knows how to animate stylized geometric forms with organic appeal.

Behind-the-scenes production photos on Johnny Kelly’s Flickr account. Credits after the jump:

Direction and design: Johnny Kelly
Production company: Nexus
Producer: Liz Chan
Production manager: Claire Thompson, Alistair Pratten
Executive producers: Cedric Gairard, Chris O’Reilly, Charlotte Bavasso

Client: Chipotle Mexican Grill
Advertising Agency: CAA Marketing
Copywriter: Jesse Coulter
Art director: Ricardo Viramontes
Coordinator: Todd Hunter
Agency producer: Liz Graves, Jay Brooker

Director of photography: Matthew Day
Camera assistant: Max Halstead
Electrician: Aldo Camilleri
Filmed at Clapham Road Studios
Set production designer: Graham Staughton at We Are The Art Department
Art department: Gordon Allen, Joe Kirton, Ben Côte
Puppet production: Artem
Puppet wrangler: Joe James
Rigger: Gary Faulkner
Set animator: Matthew Cooper
Character animator: Gary Cureton

Compositing: Alasdair Brotherston, John Taylor
Additional Compositing: Sonia Lev
3d previs: Mark Davies, Wayne Kresil
3D animation: Christian Johnston

Music: ‘The Scientist’ by Willie Nelson
Foley artist: Sue Harding
Sound design: Barnaby Templer at Fonic
Sound Mix: JM Finch


Cartoon Brew: Leading the Animation Conversation | Permalink | No comment | Post tags: , , ,

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6. All Sorts of Awesome!

It's picture day here on Tappity Tappity. Aren't you glad you tuned in? Hey, I am.

Tasty Friday - In my craziness of last week, I neglected to tell you how well 'FREE CHIPOTLE FOR 20 PEOPLE AT WORK ON MY LAST DAY OF WORK' went.

It went well. People ate. People rejoiced. People gained about 800 calories each. I had to hug some people as they realized they were never going to see me again...you know, besides in the funny papers, and much deliciousness was had last week.

The dude from Chipotle (the guy who brought the thunder) wanted to get a shot of Neal and I.

Done and done.

It's almost high noon and people are eating like it's their last meal. Boo-ya!

The Iowa/Minnesota Summit of 2008 - Any regular reader of my blog will know Dan from This Man's World. If you were here for Nerdery Week back in February, you'll know what kind of pioneers Dan and I are on the blogger scene. Actually, I don't know what we pioneered, but it's really making this meeting of the minds sound all that more exciting, isn't it?

So, yes. I was honored to have both Dan (her husband) and Heidi (his bride) join me for a delicious meal at Matt's Bar on Cedar. The place is well-known in these here parts for having probably the tastiest burger this side of Hackensack. How does a fat burger with molten cheese in the middle sound? How about a basket of fries that are as addicting and as tasty as crack?

You know, if crack truly is tasty. I have no idea. I'm more of a heroin guy, myself.*

Anyway, nothing could stop D & H from finding their way to Matt's door. Not construction. Not the Mall of America. Certainly not the disgusting price of gasoline. ($3.65? I'm driving my truck into a river)

We met. We talked like a handful of people who like...already know each other and we ate like pigs. I thought it would be weird, you know? It's one thing to read people's blogs and quite another to shake hands and say: Hi, I'm Thomas of Tappity Tappity fame. Welcome to my state."

I didn't say that. But I should've.

Next time. Next time.

Anyway, it was good to see these crazy kids live and in person. Right about now, they're probably seeing Dolly Parton live and in person. I hope she dedicates 9 to 5 to Dan. That'd make his year, methinks.

Thomas. This is garbage. I don't believe you met THE Dan and Heidi.

Believe it, sucka.
Here I'm showing Dan some of the finer parts of SE Minneapolis.
Behind us, a guy smokes a cigarette into a window.


What they're thinking: Okay, as soon as he takes the picture...RUN!

You know what would be the coolest? And also the thing that would be near impossible? To have like a big ol' meet up with some of the all-stars that frequent this blog and some others. It could be like an earth-shattering event. Too much awesome for the state of Minnesota to contain.

We couldn't handle it.

* Just kidding, Mom!

3 Comments on All Sorts of Awesome!, last added: 5/12/2008
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