In a sign of changing times, animated programming produced for both Netflix and YouTube has begun to earn a significant number of Emmy Award nominations, competing alongside traditional broadcast and cable series.
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Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Netflix, Chipotle, Cartoon Network, DreamWorks Animation, Chris Prynoski, Titmouse, Moonbot Studios, Brandon Oldenburg, The Scarecrow, Turbo: F.A.S.T., Internet Television, Limbert Fabian, Daytime Emmys, Margie Cohn, Turbo FAST, Awards, TV, Add a tag
Blog: La Bloga (Login to Add to MyJacketFlap)
JacketFlap tags: chipotle, chicano sci-fi, Chicano spec lit, Add a tag
Blog: La Bloga (Login to Add to MyJacketFlap)
JacketFlap tags: Latino writers, Gustavo Arellano, chipotle, mexican food, white privilege, Add a tag
How to answer Chipotles' exclusion of latino writers--
1. Make up our own story (250 words, max)
2. Use your favorite LOCAL latino restaurant's logo or slogan
3. Identify your city, and share your piece across the country.
4. You can use the LatinoStory4Chipotle tag
I'm working on mine. Even if you're not, spread the word, por favor.
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Games, Advertising, CGI, Chipotle, iPad, Moonbot Studios, Brandon Oldenburg, Fiona Apple, Limbert Fabian, Add a tag
American food chain Chipotle eschews TV advertising and stopped using external ad agencies a few years ago, but when they create ad campaigns, they go all out. Their latest project is “The Scarecrow,” a game-and-film collaboration with Bill Joyce’s Moonbot Studios based in Shreveport, Lousiana.
“The Scarecrow”, conceived in collaboaration with CAA Marketing (a division of Creative Artists Agency), is a free arcade-style adventure game for iPad/iPhone/iPod Touch that encourages players to think about industrial food production and the processed foods that they consume. Players can win coupons for free Chipotle food if they achieve certain goals within the game. There’s also an accompanying short film directed by Brandon Oldenburg and Limbert Fabian, and music by Fiona Apple:
Like their earlier “Back to the Start” campaign, Chipotle’s “Scarecrow” campaign is being praised for putting across its message in an entertaining, classy package. Adweek says, “Branded entertainment goes doesn’t get much more well rounded or better executed than this.”
Moonbot, which won the animated short Oscar in 2012 for The Fantastic Flying Books of Mr. Morris Lessmore, has created a lush and well-conceived feature film-quality universe for The Scarecrow. The golden-hued nostalgia that defines the studio’s visual aesthetic is a perfect complement to the environmental themes of Chipotle’s campaign.
This making-of video reveals some of the effort that went into creating The Scarecrow:
Add a CommentBlog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Shorts, UK, Advertising, Chipotle, Stop Motion, Johnny Kelly, Nexus, Add a tag
Despite getting food poisoning the last time I ate at Chipotle, they remain among my favorite fast food joints (along with my other fave, In-N-Out). One of the reasons I like Chipotle is their emphasis on humanely raised animals. Whether raising meat can ever be as idyllic or beautiful as depicted in this new stop motion short called Back to the Start is open to debate, but it’s an undeniably attractive piece of advertising. It was directed by designed by London-based Johnny Kelly whose hand-made approach to the art form is a perfect match for Chipotle’s message. Like George Pal’s Puppetoons, Kelly knows how to animate stylized geometric forms with organic appeal.
Behind-the-scenes production photos on Johnny Kelly’s Flickr account. Credits after the jump:
Direction and design: Johnny Kelly
Production company: Nexus
Producer: Liz Chan
Production manager: Claire Thompson, Alistair Pratten
Executive producers: Cedric Gairard, Chris O’Reilly, Charlotte Bavasso
Client: Chipotle Mexican Grill
Advertising Agency: CAA Marketing
Copywriter: Jesse Coulter
Art director: Ricardo Viramontes
Coordinator: Todd Hunter
Agency producer: Liz Graves, Jay Brooker
Director of photography: Matthew Day
Camera assistant: Max Halstead
Electrician: Aldo Camilleri
Filmed at Clapham Road Studios
Set production designer: Graham Staughton at We Are The Art Department
Art department: Gordon Allen, Joe Kirton, Ben Côte
Puppet production: Artem
Puppet wrangler: Joe James
Rigger: Gary Faulkner
Set animator: Matthew Cooper
Character animator: Gary Cureton
Compositing: Alasdair Brotherston, John Taylor
Additional Compositing: Sonia Lev
3d previs: Mark Davies, Wayne Kresil
3D animation: Christian Johnston
Music: ‘The Scientist’ by Willie Nelson
Foley artist: Sue Harding
Sound design: Barnaby Templer at Fonic
Sound Mix: JM Finch
Cartoon Brew: Leading the Animation Conversation |
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Post tags: Chipotle, Johnny Kelly, Nexus, UK
Blog: Tappity Tappity (Login to Add to MyJacketFlap)
JacketFlap tags: deliciousness, internet friends, jucy lucy, guy smoking a cigarette into a window, chipotle, Add a tag
It's picture day here on Tappity Tappity. Aren't you glad you tuned in? Hey, I am.
Tasty Friday - In my craziness of last week, I neglected to tell you how well 'FREE CHIPOTLE FOR 20 PEOPLE AT WORK ON MY LAST DAY OF WORK' went.
It went well. People ate. People rejoiced. People gained about 800 calories each. I had to hug some people as they realized they were never going to see me again...you know, besides in the funny papers, and much deliciousness was had last week.
The dude from Chipotle (the guy who brought the thunder) wanted to get a shot of Neal and I.
Done and done.
So, yes. I was honored to have both Dan (her husband) and Heidi (his bride) join me for a delicious meal at Matt's Bar on Cedar. The place is well-known in these here parts for having probably the tastiest burger this side of Hackensack. How does a fat burger with molten cheese in the middle sound? How about a basket of fries that are as addicting and as tasty as crack?
You know, if crack truly is tasty. I have no idea. I'm more of a heroin guy, myself.*
Anyway, nothing could stop D & H from finding their way to Matt's door. Not construction. Not the Mall of America. Certainly not the disgusting price of gasoline. ($3.65? I'm driving my truck into a river)
We met. We talked like a handful of people who like...already know each other and we ate like pigs. I thought it would be weird, you know? It's one thing to read people's blogs and quite another to shake hands and say: Hi, I'm Thomas of Tappity Tappity fame. Welcome to my state."
I didn't say that. But I should've.
Next time. Next time.
Anyway, it was good to see these crazy kids live and in person. Right about now, they're probably seeing Dolly Parton live and in person. I hope she dedicates 9 to 5 to Dan. That'd make his year, methinks.
Thomas. This is garbage. I don't believe you met THE Dan and Heidi.
Believe it, sucka.
Behind us, a guy smokes a cigarette into a window.
You know what would be the coolest? And also the thing that would be near impossible? To have like a big ol' meet up with some of the all-stars that frequent this blog and some others. It could be like an earth-shattering event. Too much awesome for the state of Minnesota to contain.
We couldn't handle it.
* Just kidding, Mom!
OK, could I possibly take any WORSE pictures? I'll just embrace the more non-photogenic sides of me. I should have demanded better lighting and to be shot only in my left profile. ;)
Seriously though, great meet-up and great food at Matt's! Sadly, Dolly did not dedicate "9 to 5" to me, but there are a lot of stories from the show that I will blog eventually here.
And yes, next time. There will be a next time.
Sounds like it was made of AWESOME.
Sounds like a really fun time. :*)I have never been anywhere but the East coast. I plan to branch out.