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Bookmakers William Hill have made Jamie Oliver the hot favourite to be the bestselling Christmas title.
Given the runaway success of last year's 30-Minute Meals, it is no surprise that the bookmaker has given Oliver short odds of 1/2 for Jamie's Great Britain to be the biggest seller.
The next favourite is Guinness World Records 2012 at 11/2. The celebrity with the shortest odds is former Manchester United footballer Paul Scholes, whose My Story sits at 10/1.
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Written By:
Katie Allen, Charlotte Williams and Philip Stone
Julian Barnes, Sebastian Barry and bookies favourite Alan Hollinghurst are seen by the trade as the Man Booker Prize for Fiction frontrunners after the longlist was revealed on Tuesday (26th July).
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