Pepsi makes a play for Gen O (building a campaign on optimism with a logo that bears a sneaking resemblance to Obama's. Plus Mountain Dew, also owned by PepsiCo, tries to lure the same demo with video games) (AdAge.com, reg. required)
- The... Read the rest of this post
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By: Anastasia Goodstein,
on 12/12/2008
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