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If you share my jealousy of Peter Capaldi and his new guise as the Doctor, then read on to discover how you could become the next Time Lord with a fondness for Earth. However, be warned: you can’t just pick up Matt Smith’s bow-tie from the floor, don Tom Baker’s scarf, and expect to save planet Earth every Saturday at peak viewing time. You’re going to need training. This is where Oxford’s online products can help you. Think of us as your very own Companion guiding you through the dimensions of time, only with a bit more sass. So jump aboard (yes it’s bigger on the inside), press that button over there, pull that lever thingy, and let’s journey through the five things you need to know to become the Doctor.
(1) Regeneration
Being called two-faced may not initially appeal to you. How about twelve-faced? No wait, don’t leave, come back! Part of the appeal of the Doctor is his ability to regenerate and assume many faces. Perhaps the most striking example of regeneration we have on our planet is the Hydra fish which is able to completely re-grow a severed head. Even more striking is its ability to grow more than one head if a small incision is made on its body. I don’t think it’s likely the BBC will commission a Doctor with two heads though so best to not go down that route. Another example of an animal capable of regeneration is Porifera, the sponges commonly seen on rocks under water. These sponge-type creatures are able to regenerate an entire limb which is certainly impressive but are not quite as attractive as The David Tenants or Matt Smiths of this world.
Sea sponges, by Dimitris Siskopoulos. CC-BY-SA-2.0 via Flickr.
(2) Fighting aliens
Although alien invasion narratives only crossed over to mainstream fiction after World War II, the Doctor has been fighting off alien invasions since the Dalek War and the subsequent destruction of Gallifrey. Alien invasion narratives are tied together by one salient issue: conquer or be conquered. Whether you are battling Weeping Angels or Cybermen, you must first make sure what you are battling is indeed an alien. Yes, that lady you meet every day at the bus-stop with the strange smell may appear to be from another dimension but it’s always better to be sure before you whip out your sonic screwdriver.
(3) Visiting unknown galaxies
The Hubble Ultra Deep Field telescope captures a patch of sky that represents one thirteen-millionth of the area of the whole sky we see from Earth, and this tiny patch of the Universe contains over 10,000 galaxies. One thirteen-millionth of the sky is the equivalent to holding a grain of sand at arm’s length whilst looking up at the sky. When we look at a galaxy ten billion light years away, we are actually only seeing it by the light that left it ten billion years ago. Therefore, telescopes are akin to time machines.
The sheer vastness and mystery of the universe has baffled us for centuries. Doctor Who acts as a gatekeeper to the unknown, helping us imagine fantastical creatures such as the Daleks, all from the comfort of our living rooms.
The majority of time-travel narratives avoid the use of a physical time-machine. However, the Tardis, a blue police telephone box, journeys through time dimensions and is as important to the plot of Doctor Who as upgrades are to Cybermen. Although it looks like a plain old police telephone box, it has been known to withstand meteorite bombardment, shield itself from laser gun fire and traverse the time vortex all in one episode. The Tardis’s most striking characteristic, that it is “much bigger on the inside”, is explained by the Fourth Doctor, Tom Baker, by using the analogy of the tesseract.
(5) Looking good
It’s all very well saving the Universe every week but what use is that without a signature look? Tom Baker had the scarf, Peter Davison had the pin-stripes, John Hurt even had the brooding frown, so what will your dress-sense say about you? Perhaps you could be the Doctor with a cravat or the time-traveller with a toupee? Whatever your choice, I’m sure you’ll pull it off, you handsome devil you.
Don’t forget a good sense of humour to compliment your dashing visage. When Doctor Who was created by Donald Wilson and C.E. Webber in November 1963, the target audience of the show was eight-to-thirteen-year-olds watching as part of a family group on Saturday afternoons. In 2014, it has a worldwide general audience of all ages, claiming over 77 million viewers in the UK, Australia, and the United States. This is largely due to the Doctor’s quick quips and mix of adult and childish humour.
You’ve done it! You’ve conquered the cybermen, exterminated the daleks, and saved Earth (we’re eternally grateful of course). Why not take the Tardis for another spin and adventure through more of Oxford’s online products?
Image credit: Doctor Who poster, by Doctor Who Spoilers. CC-BY-SA-2.0 via Flickr.
This Valentine’s Day-themed tech post was supposed to be just that—a way to show that all that sexy metadata powering the Oxford Index’s sleek exterior has a sweet, romantic side, just like the rest of the population at this time of year. I’d bounce readers from a description of romantic comedies to Romeo and Juliet to the three-act opera Elegy for Young Lovers, and then change the Index’s featured homepage title to something on the art of love to complete the heart shaped, red-ribboned picture.
I didn’t do any of these things. I got distracted. As it turns out, searching the word “chocolate” (“It is not addictive like nicotine but some people, ‘chocoholics’, experience periodic cravings”) reveals a whole smorgasbord of suggested links to delectable food summaries and from my first glimpse at the makings of a meringue, I was gone—making mental notes for recipes, stomach rumbling, eyes-glazing over. Mmm glaze.
In the end, my “research” was actually quite fitting to the season. Because, really, when it comes to Valentine’s Day in the 21st century, only a handful of things are reliable and certain—and almost all of them are made with sugar.
→Snack was originally a verb, meaning ‘bite, snap’. It appears to have been borrowed, in the fourteenth century, from Middle Dutch snacken, which was probably onomatopoeic in origin, based on the sound of the snapping together of teeth… The modern verb snack, ‘eat a snack,’ mainly an American usage, is an early nineteenth-century creation.
Top 5 Favorite Random Food Facts
Attempts to can beer before 1930 were unsuccessful because a beer can has to withstand pressures of over eighty pounds per square inch.
Brownies are essentially the penicillin of the baking world.
→Plain cakes are made by rubbing the fat and sugar into the flour, with no egg; sponge cakes by whipping with or without fat; rich cakes contain dried fruit.
→Vegetable products, esp. savoury cakes, were occasionally ‘sacrificed’ (the same vocabulary is used as for animal sacrifice) in lieu of animals or, much more commonly, in addition to them. But animal sacrifice was the standard type.
→Flaky crescent-shaped rolls traditionally served hot for breakfast, made from a yeast dough with a high butter content. A 50‐g croissant contains 10 g of fat of which 30% is saturated.
→Food is a form of communication that expresses the most deeply felt human experiences: love, fear, joy, anger, serenity, turmoil, passion, rage, pleasure, sorrow, happiness, and sadness.
Georgia Mierswa is a marketing assistant at Oxford University Press and reports to the Global Marketing Director for online products. She began working at OUP in September 2011.
The Oxford Index is a free search and discovery tool from Oxford University Press. It is designed to help you begin your research journey by providing a single, convenient search portal for trusted scholarship from Oxford and our partners, and then point you to the most relevant related materials — from journal articles to scholarly monographs. One search brings together top quality content and unlocks connections in a way not previously possible. Take a virtual tour of the Index to learn more.
The Very Short Introductionsare indeed very short, so I had to cut a chapter out of my volume that would have discussed the aftermath or legacy of Romanticism today, two hundred years after Romanticism’s days of glory. In that chapter I would have pointed out the obvious fact that those who still love poetry look at the Romantic era as poetry’s high point in every European country. Think of Wordsworth, Keats, Shelley, Pushkin, Mickiewicz, Leopardi, Lamartine, Hugo, and Nerval. Those who still love “classical” music fill the concert halls to listen to Beethoven, Schumann, Chopin, Berlioz, and Wagner; and those who still love traditional painting flock to look at Constable, Turner, Friedrich, and Delacroix. These poets and artists are still “alive”: their works are central to the culture from which millions of people still draw nourishment. I can scarcely imagine how miserable I would feel if I knew I could never again listen to Beethoven or read a poem by Keats.
But more interesting, I think, is the afterlife of the Romantics in more popular culture. Take William Blake, for instance. Almost a century after he died, Charles Parry set Blake’s sixteen-line poem “And did those feet in ancient time / Walk upon England’s mountains green” to a memorable hymn tune. It was first intended for a patriotic rally during World War I, but it was soon taken up by the women’s suffrage movement and the labour movement because of its moving evocation of a once and future Jerusalem in “England’s green and pleasant land.” It is now England’s second national anthem, and is sung in America too: a Connecticut friend of mine always sings “in New England’s green and pleasant land.” It also inspired the title and the music of the 1981 movie Chariots of Fire. Emerson, Lake and Palmer have recorded an acid-rock version of the hymn in Brain Salad Surgery (1973) and Billy Bragg made a more restrained but eloquent one in 1990. In 1948 William Blake “appeared” to Allen Ginsberg in a hallucination, and thus takes much of the credit (or blame) for the Beat poet’s immense poetic works. I often see Blake’s “Proverbs of Hell” as grafitti on walls or as slogans on bumper stickers. When I was an underpaid teaching assistant I joined a picket line carrying a sign I had made: “The tygers of wrath are wiser than the horses of instruction.” Even as a well-broken-in horse of instruction today I still see much truth in that proverb.
A major legacy of Romanticism is the environmental movement. John Muir (1838-1914), the great pioneer of the wilderness preservation movement, and founder of the Sierra Club, combined a Romantic sensibility with an outlook based on the Bible. He absorbed Burns from his native Scotland, Wordsworth, Coleridge, and Shelley from England, and Emerson and Thoreau from his adopted America. Thoreau himself, who was close to the Transcendentalist group, which grew in large part out of German and British Romanticism, was the first great nature writer in America; his Walden is still required reading not only in universities but among those who are devoted to conservation and sustainability. Wordsworth himself, of course, deserves some credit for his role in preserving the Lake District; he is sometimes called the grandfather of the National Trust of the UK
It is true that the environmental movement owes much to modern science, and most modern scientists no longer consider Romanticism a useful source of concepts. However it is also true that without something of the Romantic sensibility, especially the feeling of connectedness to nature or rootedness in the earth, it would not be much of a movement. “Organic” metaphors were common among the Romantics, notably the idea that nature is not a mechanism but a living organism and that in an open and imaginative state of mind we can, as Wordsworth put it, “see into the life of things,”. It seems to me that the holistic and ecological outlook owes much to this spirit. Aldo Leopold (1887-1948), famous for his best-selling Sand County Almanac with its “land ethic,” writes of the “biotic community” and the importance of “thinking like a mountain” to understand the complex interrelationships of humans and nature. And what could be more holistic than the “Gaia” theory of James Lovelock (born in 1919), according to which the whole earth acts like one huge organism or ecological unit?
“Romantic” is often a pejorative term, used to dismiss unrealistic, escapist, woolly, or dreamy ideas. But it now seems likely that if we don’t soon become a little more Romantic, the earth will dismiss us.
The Very Short Introductions (VSI) series combines a small format with authoritative analysis and big ideas for hundreds of topic areas. Written by our expert authors, these books can change the way you think about the things that interest you and are the perfect introduction to subjects you previously knew nothing about. Grow your knowledge with OUPblog and the VSI series every Friday!
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Image Credit: A portrait of William Wordsworth from Portrait Gallery of the Perry–Castañeda Library of the University of Texas at Austin [public domain via Wikimedia Commons]
Ah, the holidays. A time of leisure to eat, drink, be merry, and read up on the meaning of mistletoe in Scandinavian mythology…
Taken from the Oxford Index’s quick reference overview pages, the descriptions of the wintry-themed words above are not nearly as simplistic as you might think — and even more intriguing are the related subjects you stumble upon through the Index’s recommended links. I’ll never look at a Christmas tree the same way again.
ICE-SKATING
In its simplest form dates back many centuries, [done] with skates made out of animal bones….
→Sonja Henie (1912 – 1969)
Norwegian figure skater. In 1923 she was Norwegian champion, between 1927 and 1936 she held ten consecutive world champion titles, and between 1928 and 1936 she won three consecutive Olympic gold medals. In 1938 she began to work in Hollywood, in, among others, the film Sun Valley Serenade (1941)…
→Sun Valley Serenade
… Such was the popularity of the Glenn Miller Band by 1941 that it just had to appear in a film, even if the story was as light as a feather…
YULE
…The name comes from Old English gēol(a) ‘Christmas Day’; compare with Old Norse jól, originally applied to a heathen festival lasting twelve days, later to Christmas…
→Snorri Sturluson (1178 – 1241)
Icelandic historian and poet. A leading figure of medieval Icelandic literature, he wrote the Younger Edda or Prose Edda and the Heimskringla, a history of the kings of Norway from mythical times to the year 1177…
CHRISTMAS TREE
It is generally assumed that this indisputably German custom was introduced to Britain by Queen Victoria’s husband, Prince Albert, but this is only partly true. The British royal family had had regular Christmas trees since the days of Princess Charlotte of Mecklenberg Strelitz…But it was certainly due to active promotion by Victoria and Albert that the fashion for trees spread so remarkably fast, at least among the better-off…
– a control room or cockpit’s panel of indicator lights, green (good) and red (bad).
FATHER CHRISTMAS
– …Gives news of Christ’s birth, and urges his hearers to drink: ‘Buvez bien par toute la compagnie, Make good cheer and be right merry.’
– There were Yule Ridings in York (banned in 1572 for unruliness), where a man impersonating Yule carried cakes and meat through the street.
→Clement C. Moore (1779 – 1863)
…Professor of Biblical learning and author of the poem popularly known as “’Twas the Night Before Christmas,” published anonymously in the Troy Sentinel (Dec. 23, 1823), widely copied, and reprinted in the author’s Poems (1844). The poem’s proper title is “A Visit from St. Nicholas.”
WASSAIL
– A festive occasion that involves drinking.
– It derives from the Old Norse greeting ves heill, ‘be in good health’.
→Christmas
… The date was probably chosen to oppose the pagan feast of the Natalis Solis Invicti by a celebration of the birth of the ‘Sun of Righteousness’…
SNOWMAN
(1978) Raymond Briggs’s wordless picturebook uses comic‐strip techniques to depict the relationship between a boy and a snowman who comes alive in the night but melts the next day….
→Abominable Snowman
A popular name for the yeti, recorded from the early 1920s.
→Yeti
A large hairy creature resembling a human or bear, said to live in the highest part of the Himalayas…
…comes from Tibetan yeh-teh ‘little manlike animal’.
MISTLETOE
– Traditionally used in England to decorate houses at Christmas, when it is associated with the custom of kissing under the mistletoe.
– In Scandinavian mythology, the shaft which Loki caused the blind Hod to throw at Balder, killing him, was tipped with mistletoe, which was the only plant that could harm him.
– ‘The Mistletoe Bough’ a ballad by Thomas Bayly (1839), which recounts the story of a young bride who during a game hides herself in a chest with a spring-lock and is then trapped there; many years later her skeleton is discovered.
→Evergreens
A high proportion of the plants important in folk customs are evergreen — a fact which can be seen either in practical or symbolic terms. Folklorists have usually highlighted the latter, suggesting that at winter festivals they represented the unconquered life-force, and at funerals immortality.
GINGERBREAD
Cake or biscuits flavoured with ginger and treacle, often baked in the shape of an animal or person, and glazed.
→Gingerbread
The gilded scroll work and carving with which the hulls of large ships, particularly men-of-war and East Indiamen of the 15th to 18th centuries, were decorated. ‘To take some of the gilt off the gingerbread’, an act which diminishes the full enjoyment of the whole.
GIFT
– …gifts have importance for tax purposes; if they are sufficiently large they may give rise to charges under inheritance tax if given within seven years prior to death (see potentially exempt transfer).
– A gift is also a disposal for capital gains tax purposes and tax is potentially payable.
– Friends, like kin, could be called upon in any emergency; they could be expected to display solidarity, lend general support, and procure co‐operation.
– Friends were therefore supposed to be alike: a friend was ideally conceived of as one’s ‘other self’.
SNOWFLAKE
The result of the growth of ice crystals in a varied array of shapes. Very low temperatures usually result in small flakes; formation at temperatures near freezing point produces numerous crystals in large flakes.
→Ice crystal
Frozen water composed of crystalline structures, e.g. needles, dendrites, hexagonal columns, and platelets.
→Diamond dust
Minute ice crystals that form in extremely cold air. They are so small as to be barely visible and seem to hang suspended, twinkling as they reflect sunlight.
Georgia Mierswa is a marketing assistant at Oxford University Press and reports to the Global Marketing Director for online products. She began working at OUP in September 2011.
The Oxford Index is a free search and discovery tool from Oxford University Press. It is designed to help you begin your research journey by providing a single, convenient search portal for trusted scholarship from Oxford and our partners, and then point you to the most relevant related materials — from journal articles to scholarly monographs. One search brings together top quality content and unlocks connections in a way not previously possible. Take a virtual tour of the Index to learn more.
With our announcement of Place of the Year 2012 and NASA’s announcement at the American Geophysical Union on December 3rd, and a week full of posts about Mars, what beter way to wrap things up than by pulling together information from across Oxford’s resources to provide some background on the Red Planet.
Of Gods and Men
While the planet been subject to study since humans first gazed into the sky (as one of the few planets visible to the naked eye), the English name for the planet comes from the Roman god of war, Mars. Latin marks many astronomical names, such as mare, which refers to the dark areas of the Moon or Mars. Sol (Latin for Sun) refers to a solar day on Mars (roughly 24 hours and 39 minutes). However, be careful not to mix up martialists, those born under its astrological influence, with martians, aliens from the planet. (Not that it always had that meaning.) Mars has two moons: Phobos and Deimos (those Latin names again!). The Romans, as usual, stole their planet-naming scheme from the Greeks. Ares, the Greek god of war, provides a pre-fix for a number of Mars-related words: areocentric, areˈographer, areo-graphic, are-ography, are’ology. It’s important to remember that these names reveal how people related, and continue to relate to the sky.
The Martian People
What has fueled our fascination with Mars all these years? Everyone from scientists to poets has kept it in our thoughts over the centuries.
Almost all ancient world cultures closely observed its pattern through the sky, although this was often a confluence of gods, astrology, and astronomy. Aristotle and Ptolemy were among the ancient theorists. The Renaissance saw new discoveries from Brahe, Kepler, and Cassini among others, made possible by the telescope and advanced mathematics, as we moved from a geocentric to a heliocentric view of the universe (although Mars’s eccentric orbit caused considerable annoyance).
In the 19th century, Giovanni Schiaparelli was the first to create a detailed map of Mars. Percival Lowell (1855-1916), who saw himself as a successor to Schiaparelli, searched for signs of intelligent life on Mars and made numerous invaluable observations, even if many of his speculations have now been dismissed. Moreover, his legacy, the Lowell Observatory, continues to watch the stars. Astronomer Richard Proctor (1837-88) researched the rotation period of Mars and rightly dismissed the canals as an optical effect.
Scientific breakthroughs naturally inspired artists throughout the ages. In the Renaissance, writers struggled to make sense of a new vision of the universe; in the 19th century, science fiction emerged and it has grown and adapted to every medium in the 20th. H.G. Wells (1866–1946) and Edgar Rice Burroughs (1875-1950) built on scientific discoveries with novels such as The War of the Worlds and The Princess of Mars. In 1938, Orson Welles’s (1915-1985) famous dramatization of The War of the Worlds led many Americans to believe that Martians had invaded New Jersey. The story was adapted to film in 1953 and again in 2005. One of the masterpieces of Soviet cinema, Aelita, is based on an Aleksey Tolstoy science fiction novel. In television, Mars has provided the backdrop or villians for numerous programs, such as the Ice Warriors, one of the great monsters of Doctor Who. UFOs still capture the imagination.
The planet has also provided ideas to musicians as diverse as Gustav Holst and David Bowie, and populated the night skies of artists. And we cannot forget those with the surname of Mars, most of all confectioners Frank C. Mars and Edward Forrest Mars (1904-1999). Mars, Inc. and the famous Mars Bar are often associated with the planet although the origin of their names is distinctly earthly.
A History of Martian Space Exploration
The National Aeronautics and Space Administration (NASA), Russian Federal Space Agency (ROSCOSMOS), and the European Space Agency (ESA) have all been involved in the exploration of Mars, from probes to rovers. In 1962 the Soviet space program began lanching Mars probes, the last of which was Mars 96 (in 1996). In 1975, NASA sent two Viking probes to Mars. In 1996, NASA begins a series of missions called Mars Surveyor and has sent numerous probes, rovers, and more to the Red Planet in the past 20 years, including the Mars Pathfinder (and the rover Sojourner), the Mars Odyssey, the Mars Global Surveyor, and two rovers, Spirit and Opportunity.
But space exploration is not without its setbacks. The Soviet Union failed in its Phobos missions in 1988, and NASA lost communication with the probe New Millennium Deep Space-2 in 1999. The European Space Agency’s Mars Express probe continues to provide valuable information although the Beagle 2 lander was lost.
There has been much speculation about the geography and geology of Mars, with new theories arising as our technology improves.
Mars is a terrestrial planet with numerous montes (mountain ranges), valles (valleys) , rima (long narrow furrows), and cave systems. Its most famous geographical features are the Olympus Mons (giant volcano) and Valles Marineris (system of canyons).
In the 19th and 20th centuries, people speculated about Martian canals, faint markings of the surface that once led people to believe the planet had flowing, liquid water. (The word canal actually comes from a mis-translation Giovanni Schiaparelli’s work; canali (Italian) actually means channels.) Wrinkle ridges further added to the mystery.
Without a thick atmosphere to burn up descending asteroids, Mars is pockmarked with impact craters. The Mars Curiosity Rover landed in the Gale Crater, just south of Mars’s equator. Previous rovers have attempted to measure Marsquakes, the Martian equivalent of earthquakes, as the Red Planet may have its own system of tectonic plates.
The Long Arm of Outer Space Law
In space, no one can hear you scream, but that doesn’t stop the lawsuit.
What would we call our red planet lawmen? Marshals of course — although martial and marshal aren’t actually related. And be sure to check back tomorrow to hear from our space lawyer!
Recommended resources from A Dictionary of Space Exploration
Oxford University Press’ annual Place of the Year, celebrating geographically interesting and inspiring places, coincides with its publication of Atlas of the World – the only atlas published annually — now in its 19th Edition. The Nineteenth Edition includes new census information, dozens of city maps, gorgeous satellite images of Earth, and a geographical glossary, once again offering exceptional value at a reasonable price. Read previous blog posts in our Place of the Year series.
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The New York office’s 13th floor conference room — a quiet, large space with no outside light — functions surprisingly well as miniature studio. Within a few hours of the film crew arriving, the office chairs and table have been removed, a green screen unfurled, camera, lights, and mic all assembled, and the Publisher of Scholarly and Online Reference is sitting in the spotlight, prepped for his interview. Things are running pretty smoothly. There’s been a small glitch with the equipment, but a new lighting piece has been ordered and is on its way. At least no one is wearing white (“it’s harsh on the face,” says the producer) or something stripy (“harsh on the camera”).
Damon Zucca, Publisher of Scholarly and Online Reference at Oxford University Press. Photo by Georgia Mierswa.
When I started as a Marketing Assistant for Online Products, my first assignment was to coordinate with a film company to develop four-five minute videos about each of our top online scholarly resources. The UK-based HobsonCurtis production team fit the bill exactly. They had already worked with Oxford to create a company video, and their work was high quality, creative, and accessible. Since our initial meeting, the online marketing team has commissioned nearly a dozen projects and completed two full-length videos, the most recent of which features Oxford’s new discovery service the Oxford Index.
Before the shooting even begins for a video like the Oxford Index promo, our to-do list looks something like this:
Brainstorm with the team to decide which voices and perspectives are most important in shaping the film. What story do we want to tell? Who are the key players?
Communicate this story in a meeting with Florence Curtis (Producer) and James Hobson (Editor) to get them on board with our vision. Set up a schedule with appropriate deadlines.
Send them the web address, key facts, and any other materials to familiarize them with the online product, so they feel as comfortable talking about it as we do.
Seek out Oxford staffers involved with the product, international scholars, and librarians with a passion for digital publishing and invite them to participate. Stress to the participants outside Oxford that they have no obligation to promote Oxford’s products — we just want them to talk about what they know!
Schedule the participants who accept (by far the most time-consuming step, but nit-picky organization now is better than a chaotic, stressed-out crew on the day of filming. I’m just guessing…).
Block off a location in the New York offices for a week of filming. Notify all key staff that they may see a cameraman walking around and not to worry. This is not for a reality TV show.
Plan out the filler shots (i.e. students working at computers in the library, staffers in discussion at an editorial meeting) to intersperse between interviews. Book those locations.
When the week of the shoot rolls around, take a deep breath, keep an eye on your Blackberry for last minute changes, and make sure everyone is comfortable and relaxed. A happy interviewee is a good interviewee. The best, according to Florence, are not only experts in their field, they’re also openly passionate and enthusiastic about sharing their “world” with an audience.
This whole process takes one to two months and is really only the groundwork for the creative stages of the project. Once the interviews have been completed, Florence and James put all the various sound bites together and come up with a ‘rough cut’ of the video. “Soundbites are weaved into a full script to complement key messages,” explained Florence. “We normally opt for opinions rather than facts and stats, but we also look for sections that are delivered well, with energy.”
Once the narrative is clearly outlined, that’s when the really polished pieces are added in, including screenshots of the web pages, a professional voiceover, and graphical representations of site features, like this:
A screengrab from the Oxford Index teaser.
A screengrab from the University Press Scholarship Online video.
Our team can feel free to give feedback, alter the order of shots (as long as it doesn’t compromise the story structure), or make edits to the voiceover script. Typically these changes are minimal. After months of prep work, the crew and our staff are almost always on the same page. If the video is clear and conveys the key messages about the product and its purpose, we consider it successful.
After the final sign off from our team’s director, we’re good to go! The video’s off to YouTube, OUP.com, our Twitter feed, and more. The sky’s the limit.
Damon Zucca, Publisher of Scholarly and Online Reference, reviews his notes before the interview: “We always prefer natural conversation,” said Florence (right) “and no scripting, as this can be a little contrived.”
Damon Zucca, Publisher of Scholarly and Online Reference, with Florence Curtis, Producer at Hobson Curtis. Photo by Georgia Mierswa.
A graduate of Hamilton College and the Columbia Publishing Course, Georgia Mierswa is a marketing assistant at Oxford University Press and reports to the Global Marketing Director for online products. She began working at OUP in September 2011.
