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Viewing: Blog Posts Tagged with: Macys, Most Recent at Top [Help]
Results 1 - 14 of 14
1. New Survey from RIF Finds Only 17% of Parents Make Reading a Top Priority for Summer

News Release from RIF: Kids Spend Nearly Triple the Time Playing Video Games or Watching TV vs. Reading

Macy's and Reading Is Fundamental Launch Be Book Smart Campaign June 18 to Support Children's Literacy

  BeBookSmart RIF_Primary_Vertical 

 

WASHINGTON - (June 18, 2014) - Despite research that indicates the importance of summer reading in preventing children from losing literacy skills, only 17 percent of parents say reading is a top summer priority, according to a new survey from Reading Is Fundamental (RIF) and Macy's. The survey, conducted by Harris Interactive, also finds that children spend nearly three times as many hours weekly watching TV or playing video games as they do reading in the summer. More than 1,000 parents with children ages 5-11 completed the survey online in April.

Results of the survey are made public as Macy's and RIF launch the 11th annual Be Book Smart campaign to support children's literacy. Be Book Smart begins June 18, and invites customers nationwide to give $3 at any Macy's register in-store, to help provide a book for a child andget $10 off a purchase of $30 or more. Macy's will donate 100 percent of every $3 to RIF. The campaign ends July 13.

"Many families think of reading as eating your vegetables--good for you but not necessarily a treat. Reading is the best vacation. It takes you places you never dreamed you would visit, and summer especially is a time when kids can immerse themselves in the topics they like best," said Carol H. Rasco, CEO of Reading Is Fundamental. "Thanks to our partnership with Macy's, we are bringing more books to children who need them most and starting them on a journey to a lifelong love of reading."

More than 60 percent of parents in the survey said they do not believe their child loses reading skills over the summer. However, existing research shows that summer learning loss is a major problem, particularly for low-income children who can lose up to three months of reading skills because of limited access to books and learning opportunities while out of school. The key to helping children maintain and even improve their literacy skills over the summer is providing access to quality books that they can choose based on personal interests. 

Full survey results are highlighted in an executive summary by Harris Interactive. Key findings include:

  • On average, parents say their child spends 17.4 hours/week watching TV or playing video games, 16.7 hours/week playing outside and only 5.9 hours/week reading.
  • Parents who consider reading to be extremely or very important are twice as likely to have a child who reads every day.
  • Children who were involved in a reading program last summer were up to two times more likely to read every day. Yet, over half of parents said their child did not participate in a reading program at all last summer.
  • Last summer, children who read because they wanted to were twice as likely to read than children who read because they had to.
  • Despite the proliferation of e-books and digital formats, 83 percent of parents said their child preferred print books for summer reading, compared to 7 percent preferring tablets and 4 percent preferring e-readers.

"We are committed to RIF's mission of empowering children through literacy and inspiring them to embrace the joy of reading during the summer," said Martine Reardon, chief marketing officer, Macy's. "Be Book Smart offers our customers the opportunity to give back to their local community, and thanks to the collective generosity of our customers and associates, we've given 10 million books to kids since 2004."

The survey sheds new light on the importance of summer reading, as advocates across the nation gear up for National Summer Learning Day, on June 20.

To celebrate the launch of the campaign, select Macy's across the country will host Reading Circles, featuring storytelling and photos with popular book characters. Customers can also help spread the word about the campaign by entering the Be Book Smart Summer Instagram photo contest. One winner will be selected each week  of the campaign to receive a $500 Macy's gift card. Visit rif.org /macys  for more details.

 Since 2004, Macy's has helped raise nearly $30 million for RIF. Through customer-supported fundraising campaigns, in-store events and volunteer activities, Macy's has donated funds and resources to further the message of literacy for future success. Macy's longstanding support has enabled RIF to promote literacy at all levels, from buying books for children, training educators, and providing resources to parents.

Methodology

This summer reading survey was conducted online within the United States by Harris Interactive on behalf of Reading Is Fundamental between April 7-18, 2014 among 1,014 parents of kids ages 5-11. No estimates of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Olivia Doherty at [email protected] or 410-990-0824.

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2. Ypulse Essentials: Macy’s Courts Millennials, ‘Hunger Games’ Fans Are Hungry For Merch, Myths Of The Millennial Workforce

Macy’s wants to be the department store for Millennials (and it’s hoping to make that happen through a series of initiatives it’s launching over the next three years to bring its Impulse and mstylelab departments in line with... Read the rest of this post

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3. Ypulse Essentials: Disney Reads Social Media Initiative, Big Deals On Big Macs, Justin Bieber’s Latest Video

Disney has debuted a new social media initiative called Disney Reads (spanning Facebook, Twitter, and YouTube. We love that they’re posting sweepstakes, contests, quizzes, and other exclusive content, but we’re a little perplexed at... Read the rest of this post

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4. Ypulse Essentials: Black Thursday & Cyber Friday, A Film That Gets 3D, Streaming Video Reaches Record High

Black Friday’s move to midnight or earlier (may have been largely driven by Millennial shoppers, who, unlike their older peers, are quite comfortable shopping in the wee hours of the morning. With their in-store shopping out of the way,... Read the rest of this post

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5. Ypulse Essentials: Facebook Phone & Kindle Fire Models, Spotify Loses Labels, Toy Of The Year

Codenamed ‘Buffy,’ the fabled Facebook phone (is going to be a reality in a year or so, and like its vampire-slayer namesake, it’s out to slay the smartphone competition. The phone will be manufactured by HTC and reportedly will... Read the rest of this post

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6. Ypulse Essentials: Google Music, Digital Distraction, Macy’s AR Version Of Virginia

Last night, Google announced that its Music service (is out of beta and open to the world at large. So far, the Web has been unimpressed by the service, claiming it’s just a copy of iTunes with its exclusive tracks and free songs of the week.... Read the rest of this post

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7. Ypulse Essentials: Will Millennials Get Socl?, The State Of Piracy, Millennial Entitlement

In case you need yet another social network to keep up with (Microsoft has just launched Socl. We think this one’s gonna go a lot like Google+, though with fewer people signing up for accounts because it’s the cool thing to do. Can you... Read the rest of this post

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8. Ypulse Essentials: Apple’s Steve Jobs Steps Down, Department Stores Are Digital Leaders, Selena Gomez’ Fan Inspired Fragrance

Apple, the hottest brand among Millennials, is changing hands (Steve Jobs — one of the most visionary leaders in marketing and technology — has stepped down as the company’s CEO, and Tom Cook, the former COO, will take his place. We have Jobs... Read the rest of this post

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9. Ypulse Essentials: First Look At ‘The Amazing Spider-Man,’ Millennials’ Digilife, Teen Privacy Protections Online

The teaser trailer for “The Amazing Spider-Man” is here, and we can’t help but wonder if this’ll be a bigger flop than the Broadway musical. Also, we miss Tobey McGuire. Over at Batman franchise headquarters, the trailer for... Read the rest of this post

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10. Ypulse Essentials: Beavis and Butthead Watch 'Jersey Shore', College Students Drink Less, Macy's Goes On Spring Break

MTV partners with IntoNow (to promote new episodes Jersey Shore. IntoNow is an app much like Shazam, except it tags TV shows instead of songs. Viewers who tag six or more original broadcast airings will have a chance to win a trip to the next... Read the rest of this post

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11. How Teen Retailers Are Fighting Back-to-School Blues

Last year was known as “the worst back-to-school since World War II." This time around recovery talk is in the air, but a recent survey shows that spending is expected to decrease 10% for kids 7-12 and 12% for teenagers 13-17. Yikes. Sales have... Read the rest of this post

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12. On my desk



This is what I'm working on. My Christmas card. A skiing nutcracker.

Right now he looks like he's standing on two striped ties though (they're supposed to be candy cane striped skis). I think I'll have to make them rounded or something.

And not sure what to do with the background. I could make him a stand alone image, or vignette him on a snowflake, or show him in a "scene". I'm leaning toward a more graphic thing I think.

And I'm going to paint him, and maybe do some pencil as well, not sure.
But he's fun, no?

Yesterday was nice and quiet, and I still have too much pumpkin pie leftover. But its yummy, so I'm not complaining.
I happily avoided all the shopping madness today. Those people are NUTS. My mom and I used to 'do' Union Square in SF every Black Friday, and would always get kind of overheated and ill, usually going up the escalator at Macy's. So we'd get out in the fresh air and either go have a sit in the lobby of the St. Francis Hotel, or we'd have lunch at Lefty O'Doul's and then feel better. Good times ... (mostly).

Hope everyone had a nice Thanksgiving. I'm waiting until Dec 1 to put the Christmas wreath on the door or even THINK about decorating. I drove by several houses today with people putting up the outdoor Christmas lights. Some people are already in full swing. I'm more of a "tastefully restrained and subtle" kind of holiday decorator - no inflatable snowmen on the lawn or zillion watt light shows. But I digress.

It will be a painting weekend I think, plus I have a knitting commission for a gift that I'd better get going on. So see you all in a few days!

2 Comments on On my desk, last added: 12/24/2009
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13. Odds and Bookends: August 14

Everybody Wins
A spotlight on Everybody Wins, a reading program during lunch hour based in DC.

The History of the Book
In today’s world, technology seems to have infiltrated every aspect of our lives, even our books. So really, what is a book and where did it come from?

The Glory of Golden Books
Remember Golden Books? This article delves into the history of these accessible and lovable classics, from “The Poky Little Puppy” to “Laddie and the Little Rabbit.”

Laying a Good Foundation for Literacy
Learn some great ways to interact with your child to increase their literacy. Small changes to their routine and environment can strongly enhance their ability to learn.

An Old Favorite with a New Glow
Random House released “What Was I Scared Of?: A Glow-in-the-Dark Encounter” this week on August 11.This Seuss favorite was originally published in “The Sneetches and Other Stories,” and can now be enjoyed with new glow-in-the-dark features.

Boeing Announces Donation to Benefit Literacy
Boeing is deepening its impact, donating $25,000 to Trident United Way.

Cooperative Children’s Book Center (CCBC)
The Cooperative Children’s Book Center at the University of Wisconsin-Madison is a comprehensive resource for children’s literature.

Book A Brighter Future
Macy’s is collaborating with Reading Is Fundamental to get more books to children in need. Visit http://www.bookabrighterfuture.com/ to find out how you can participate.

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14. Reading is Fundamental and Macy's Fund Raiser

Just keeping you informed...
Book A Better Future

0 Comments on Reading is Fundamental and Macy's Fund Raiser as of 7/27/2009 5:47:00 PM
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