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One of the most heartfelt complaints from writers of every stripe--published, unpublished, self-published, well-published, hardly published, praying to stay published--is how long things take in publishing.

I hear it most plaintively from two categories of writers: clients waiting for me to do something and queriers who wonder what the hell I do all day since it's clearly not answering their email.

Here is a pretty good illustration of the answer:

I'd planned for a reading day. I have several people waiting on fulls, and I have some manuscripts I'd asked to see from contests, and the incoming material from the Houston Writing Guild conference I'll be attending next week. It's hard to read in the office, so I'm working from home.

First thing this morning I got a contract off to an author to sign. He's leaving on a trip soon and we need to get this done. Clearly a top priority.

Second thing was dealing with emails that needed immediate attention.

Third was prepping a submission list today for a project I'm going out with soon. I did it today so I could send it to my eagle eyed colleague Brooks Sherman for his input.

Then I planned to read most of the afternoon.

Of course, what happened is a manuscript landed in my inbox that needs immediate, which means RIGHT NOW, attention. So I'm not reading any of the stuff I planned to read, I'm reading this one.

This happens all the time.


One of the things it took me the longest time to learn (if indeed I actually have learned and fully implemented it) was remembering to allow for this when I planned things. Or promised to have things finished by a certain date.

When I talk to clients and querieres about when to expect something back from me, I look at my date book. I try to remember not all those blank lines are going to stay empty. And even if they were empty yesterday, tomorrow can change all that in a New York minute.  Now I try to plan to leave at least half to three-quarters of any day reserved for the things that arrive with no notice and on fire.


Almost every culture has a way of saying "God willing and the creek don't rise" for making plans. The Islamic world says Insha'Allah.


I think of it as life imitating art:

Salvadore Dali

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Dear Janet:

I know it has been a while since we last talked but life has been hectic with me as I am sure it has been with you. (personal details about why life was hectic)


Additionally, my first novel (title) just hit the book stores. It has been a labor of love. I started writing it when (details of her writing path.)


This book is a gritty fantasy story (more details about the book.)


Below is a critique I received from a fellow author:

(someone I've never heard of)

My intent of this email Janet is I hope you’ll give (title) a read. I also would greatly appreciate any input you may have on the story. I am currently writing the sequel.

You can order a copy at any of the following (or ask your local library to order it):

Direct from the publisher: (helpful link included cause it's a publisher I've never heard of)

From Amazon: (link)

or from Barnes & Noble: (link)


Again, I hope all is going well. If you have any questions or comments, please drop me a line. Good luck and God Speed.

It's the reference to "last time we talked" that tipped me off.  I checked my email and yea, it was a query and a form rejection. 

Thus I'm sure this was a cut and paste, sent to everyone in the address book kind of email.

In other words: useless and ineffective.

Well, not totally useless: it did make that whisky at 9am medically necessary.


If you want to let people know your book is available, you write what is essentially a query letter: you entice them to read it. Telling people how hard it was to write, or how chaotic your life has been is NOT enticing.  Your family and friends already know that stuff. The rest of us don't care.  No really. I do not care.
 

I have a feeling that as publishing gets "easier" and more and more people start promoting their books, one of the repercussions is going to be that my public email address is going to be Query@Agency and anything that isn't a query just gets deleted.

I really don't want to do that cause most of you who send me not-query email are pretty funny and very valuable.

But honestly, if I start drinking at 9am too often, things are gonna change!

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I live in northern Ohio, which for some reason isn't known for its great weather. In fact, we have great weather for, well, most of the year. For instance, today it's sunny and breezy, 75 degrees, and I'm sitting on the side porch drinking iced tea and I can't think of too many places where the weather is better than this.

We don't get credit for that.
When friends and family move away to what they consider to be a better climate, they tend to monitor the weather back here. Then, during one of our especially nasty winter storms in January, they call up and say, "Hey! How's the weather there? I hear it's really awful." Even though I don't ask, they say, "It's 80 degrees here, gonna play a little tennis later on. So glad I don't have to go out and shovel! HaHa, loser." Well, maybe they don't say "loser," but that's what I hear.
I've found there's no winning this weather game. Even when the weather is bad there, it's better than here.
When it's 115 degrees there, you say, "It's a dry heat."
When it's 25 below, you say, "At least it's sunny."
When a blizzard blows in out of the Rockies, you say, "It never lasts very long around here."
I guess I have some options. In mid summer, I could call up and say, "Hey, I hear your whole state is charred to a crisp! It's really green here, just brought in another armload of flowers. Well, I'll let you go, you better go out and swat some sparks and hose down the outbuildings again." Or during the hurricane, I could call and say, "How's the weather? I heard you were having some trouble. What? I can't hear you, sounds like it's blowing up a storm. Yeah, it's pretty calm here. Still got our siding and everything." 
Or I could email a link to this great new tarantula and scorpion repellant I came across. Thought you could use this. Us? Yeah, here we had a bit of an ant problem in the spring. Nothing like YOUR ants, a course.
But I wasn't raised that way.

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Of course you do.
You'd even want Satan to buy your book and  probably give him a discount if he bought enough copies for everyone in Hell while he's at it.

So, how you do it?

There are lots of good ways. Get short listed for an Edgar or Anthony. Get a nice review from Chief Temptress at Shelf Awareness Marilyn Dahl.  Be published by Concord Free Press.  Those are just for starters.

Sadly, those options are not available to all authors, so you have to find other ways.


It's those other ways that can trip you up.

Here's a recent email blast from an author:

TITLE is now available through every outlet you can think of. Sorry for the shameless promotion, but if I don’t tell you I have a new book out, who will? I encourage everyone who wants to buy the book to go to their independent bookstore, but if that’s not an option, here you go:
(tiny url)




Here's the first thing you don't see:


(1) Dear Janet.

If you're sending a promo email to "everyone you know" you'd be wise to send them individually with a salutation.  For starters, that will help you weed out the people you shouldn't be sending this to.


Here's the second thing you don't see:

(2) We met at X Conference and you liked (something).

Personalize that email if at all possible.  It reminds me that we've met, and that I like you.  It reminds me that I liked something about your first book.  Or liked something.  In other words, find the something that we have in common.  (Clue: what we do NOT have in common is that you want me to buy your book)


Here's the third thing you don't see:

(3) TITLE is the (what the book is about)

Honest to godiva when you send a promo and don't tell me what I'm asked to buy it makes hitting the delete button automatic.

When you promote your book you MUST tell me what it's about. At the very least let me know if it's the next book in a series or the start of a new series. Even your mum needs to know that basic info.


Here's the fourth thing you don't see:

(4) Title (Publisher) (price) (format)
Now, admittedly this might be just because I work in publishing but I think it's helpful to let people know if your book is trade paper or mass market or digital. And the price.

And here's the last thing you don't see:

(5) Full URL
 A tiny url is valuable in many places, and email can be one of them but I don't know what the link is to.  Even "here's the link to Amazon (tiny url)" would be better than nothing.


Is this a lot of work? You betcha.  It takes DAYS to do this, not seconds.

The reason you invest that extra time:  I would have probably clicked and bought the book if it had been a personal email.  I buy books by friends and acquaintances ALL THE TIME to support them.  I know and like this author, but this email annoyed me so much, I didn't.

There is NO INCENTIVE to click and buy when you treat me like a stranger on the street.  The first rule of marketing is people buy from people they know and like.  Your pr strategy MUST include a reminder of how people know and like you to have maximum effectiveness.


 Any questions?

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Last week Linda and I were commiserating about the unreasonable demands some editors have been putting on us lately, stuff like expecting us to work through the weekend, pursuing sources who are clearly not interested in being pursued, and waiting eons to get paid after our work has appeared in print. (I kid you not on that last one.)

I mentioned to her how in the last couple years, I’ve gotten less tolerant of these demands. Yep, you’d think that hustling for fewer jobs in this crappy economy would make me shut up and put up, but it has had the exact opposite effect on me. Some of it has to do with my cancer experience last year (I’m fine! To paraphrase Mark Twain, reports of my demise have been greatly exaggerated) and getting a lesson in What Really Matters versus What Doesn’t Matter. Some of it has to do with getting older and seeing that my world won’t crumble if I say “No” or “That’s unacceptable.”

Mostly though, it’s confidence: I’ve been writing professionally now for over 15 years. I know what I’m doing, and I do it well. I bring good ideas to editors and I turn them into well-written stories that only need a light hand with edits. I’m professional and dependable, flexible, friendly, and easy to work with. What more could an editor want?

Plenty.

I remember the first time I drew my line in the sand. I was working with this new-to-me editor on a feature story. Things were humming along nicely, although once I turned in my story in, weeks passed and I didn’t hear from her despite my friendly followups. Then, around 4:30 on a Friday afternoon, I get an e-mail from her. “Great job on this! I’ve attached my edits; I’ll need it by Monday. Thanks!” She may have thrown in a “Have a good weekend!” for good measure, I don’t remember. The resentment grew as I looked at her edits. They weren’t simple; in fact, they necessitated more interviewing of my sources, and I was pretty sure researchers at Yale University were planning to have a good weekend, too.

I wrote her back immediately. “Thanks for this,” I wrote. “Unfortunately, I’m unavailable to work weekends. I can have it to you by Wednesday. Have a great weekend too!”

And at 5 p.m. I turned off my computer and enjoyed my much deserved two days off.

I can’t remember what happened after I drew my line in the sand, but I guess it didn’t end badly as I would remember that.

More recently an editor called me with a fabulous assignment. A big feature. A story I really wanted to write. Money that my checking account would squee over. The problem? Every time I’m owed money from this magazine, I have to beg for it. I had spent my Christmas agonizing over how I was going to pay for our utilities (trust me, I’m not exaggerating) while sending desperate e-mails to this editor that went unanswered.

When the new assignment came along, I decided I’d had enough and turned it down, letting the editor know that I could no longer write for her under these appalling conditions. A couple other writers asked me if she was mad at me. Mad at me? Hey, who did the work and didn’t get paid here? (BTW, I still haven’t been paid for one of the two articles I wrote for them, so if anything I’m relieved that I didn’t take the big assignment.)

I’m sure a few of you are reading this and thinking, “Geez, what a prima donna. Just work the weekend.” Or “What I wouldn’t give for an editor to call me with an assignm

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That the movie adaptation of Avatar: The Last Airbender should have been a bit more like this:



Read: ASIAN (and Inuit!) people with elemental powers.

And yes, I'm bringing this up again because of those racist Hunger Games tweets, because Avatar: The Legend of Korra has started (Why do I get the sinking feeling there are still people out there who will deny the Asian and Inuit roots of the Avatar world?), and because I like that K-pop group in the video.

[Cross-posted from Asia in the Heart, World on the Mind.]

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That the movie adaptation of Avatar: The Last Airbender should have been a bit more like this:



Read: ASIAN (and Inuit!) people with elemental powers.

And yes, I'm bringing this up again because of those racist Hunger Games tweets, because Avatar: The Legend of Korra has started (Why do I get the sinking feeling there are still people out there who will deny the Asian and Inuit roots of the Avatar world?), and because I like that K-pop group in the video.

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A few weeks ago, a writing buddy of mine, Ollin of Courage 2 Create, was discriminated against by a fellow writing blogger because he’s gay.

Say what? I always considered writing one of the most accepting and non-discriminating industries: If you can write, you’re golden.

I mean, as a straight, white, fortysomething woman I’ve written articles for minority college grads, gay men, moms (well before I became one myself), and kids. As long as I had good ideas and could write them up in a compelling way, no one cared about my age, ethnicity, parenthood status, sexual orientation, or anything else.

So I was shocked to hear this story from Ollin. He’s a great writer with ideas worth sharing, and that’s all that should matter to potential clients and bloggers in search of guest posts.

Ollin posted his nondiscrimination policy, and I thought I’d chime in with my own. (I’m sure Ollin won’t mind if I steal parts of his nondiscrimination policy for mine.)

The Renegade Writer Blog is committed to the principle of equal opportunity when it comes to choosing its guest bloggers and choosing who gets to engage in discussions. Everybody is welcome to share and read the content provided here. This blog does not discriminate against individuals on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.

I’m thrilled that The Renegade Writer attracts such a broad and diverse readership. Thank you to everyone for reading this blog, sharing its content, and participating in the Comments.

How about you — do you feel that the writing industry is generally accepting and non-discriminating? Have you ever been discriminated against as a writer because of your gender, age, sexual orientation, ethnicity or anything else? Please post in the Comments below.

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Lit Agent Victoria Marini tweeted the link to a Gawker post about a clearly insane person claiming to be a lit agent (here) which made me reach for the bourbon, just as an incoming email  from Amazing Editor persuaded me to make it a double.  Here's what AE sent:


 So, the same person who sent me (and four other editors here simultaneously) the query on the [redacted] novel, sent me a query today for…something.  But what got my attention was the book’s “genre” as: Fiction, Fantasy, Literary, Historical, Romance, Suspense



It's SuperBook! It appeals to everyone! Except of course, anyone who actually knows what they're doing.

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I’m taking off for the month of September while I try to build up HappyFit, the personal training and wellness coaching side of my business. During that time, I plan to run some oldie-but-goodie posts that you may not have seen. I hope you enjoy this one!

Three weeks ago, a writer (let’s call him Jack) e-mailed me asking for the contact information of the editor at a magazine I wrote for. I told Jack that I no longer write for the magazine and that the editor had changed since I last worked for them — but that the magazine was published by 123 Custom Publishing, and he could contact them for information. I didn’t hear back from the writer with a thanks (or anything else).

Fast forward to yesterday. A friend of mine who writes for the same magazine told me that she heard from this same writer asking for information on who to pitch.

There are two ways Jack could handle the situation of not knowing who to pitch:

1. He could go to 123custompublishing.com, get their phone number, call, and ask for the name of the editor at X magazine. He could then call or e-mail the editor to introduce himself. Time elapsed: 10 minutes.

2. He could ignore the valuable information I shared, wait three weeks, and then contact another writer for the magazine, hoping that since I failed him, this writer would be able to hand him the editor’s contact info on a silver platter. Time elapsed: Three weeks.

If he had chosen course #1, Jack might have had an assignment by now. But since he chose course #2 (and my writer friend also didn’t know the name of the new editor), he wasted three weeks, still has zero information, and will need to either contact yet another writer from the masthead or simply give up.

The writers who win assignments are those who are willing to show a little initiative and research ability to get them — that is, the ability to look up information online and pick up the phone. For example, a few months ago I wanted to pitch a custom health publication I saw at a friend’s house. The only contact information listed on the masthead was the editor-in-chief’s phone number. I called her and introduced myself, and she asked for clips, which I sent. I forgot all about this exchange, and then last week the editor called out of the blue to offer me a $1,000 assignment. All because I had picked up the phone. Would I have gotten an assignment if I had relied on other people to hand me the information I needed (and ignored the clues they did provide)?

Now, I’m not saying you should never ask other writers for editors’ contact information, but it should be a last resort after you used your research skills to try to find that information yourself. I know that it’s scary to call an editor or a magazine’s editorial department, but for us writers who have something to sell, the ability to fight the fear and go after the sale is a worthwhile skill to develop. [lf]

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Shweta Ganesh Kumar shared with me this TED Talk from novelist Chimamanda Ngozi Adichie about how "a single story" about another person or country can cause critical misunderstanding, and I felt that the talk really reflected why I started this blog. Please watch it below, if you haven't already:



I sometimes teach creative writing to children and teens and have been very shocked to see that the first impulse of my students - all Filipinos or Chinese Filipinos ages 11-15 - is to write stories featuring characters with blond hair and blue eyes. It seems that, like the seven-year-old Adichie, my students have "a single story" about what literature is and do not think that people like them can exist in literature. (Needless to say, I am now trying to expose my students to more Filipino literature and literature from other Asian countries.)

I blog because our students, nieces and nephews, children, grandchildren, and godchildren NEED AND DESERVE more than "a single story" about Asia and more than "a single story" about each Asian country. And I am really grateful that you are here reading this blog, because that means you reject "the single story" about Asia and "the single story" about each Asian country.

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I’m on sabbatical from writing in September and am running reprints. Based on an experience I had recently, I thought this one was worth another look. Enjoy!

A couple of things happened today that inspired this post. First, someone posted on a forum for professional writers asking for tips on how to get started as a freelancer. This, of course, caused many pro writers to become PO’d. (Why expect professionals to spend hours giving you advice that you can find in countless books and websites?)

Second, someone e-mailed me today asking for a list I compiled of magazines that assign health articles, which I mentioned on a different forum (the list was part of a handout for Diana’s and my Canyon Ranch presentation). When I sent her the list, which included about 30 magazines with their snail mail addresses, URLs, phone numbers, and e-mail formats, she wrote back lamenting that the list didn’t include editor names. (Oh, I’m sorry that the free information that I provided was not up to your exacting standards.)

Most of the people who write to me asking for help and advice are professional and polite. I don’t mind answering a brief question or two, and the asker often writes back later to let me know how he fared using my advice (which is gratifying). Everybody wins! But based on these two situations today, I think some writers need a lesson in how to ask for advice.

1. Let the writer know that you respect her time.

A little groveling never hurt anyone. Some aspiring writers start their e-mails by saying, “I know you’re busy, but I was wondering if you had a minute to answer my question.” Others launch into a list of questions without acknowledging that they’re asking the writer to spend her otherwise billable time helping out a stranger. Guess which ones get answered?

2. Keep it short.

Try to distill your question down to just a few sentences. This is good practice for all kinds of writing, and is also more likely to generate a response than a rambling recounting of your life as a writer.

3. Be specific.

A question like “How do I write a query?” would take the writer hours to answer; after all, there are entire books on the subject. Keep your questions as specific as possible.

4. Don’t poach.

Many professional writers have writing books or e-books or offer writing e-courses. Don’t ask a bunch of questions that the writer answers in her book or course. For example, don’t write to Jenna Glatzer, author of The Street Smart Writer, asking “How can I avoid writing scams?” Don’t write to Kelly James-Enger, author of Six Figure Freelancing, to ask how to boost your writing income. Most writers hate to say “Buy my book” but — buy their books! (I’m using Jenna and Kelly as hypothetical examples here; they haven’t expressed any grievances to me about writers asking for advice, and this tip applies to all authors.)

5. Do your research.

If you post on a forum (or e-mail a writer) to ask “How do I get started?” you might as well wear a flashing sign that says, “Flame Me!” Read the forum archives, do a Google search, pick up some writing books at the bookstore or library, and read magazines like Writer’s Digest and The Writer. Lurk on forums until you have a good idea of what kinds of posts are and aren&rsq

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I’m taking off for the month of September while I try to build up HappyFit, the personal training and wellness coaching side of my business. During that time, I plan to run some oldie-but-goodie posts that you may not have seen. I hope you enjoy this one!

I was recently on a writer’s forum where a writer posted that he was writing articles for a penny a word and wondering if that was wise. The other posters shared that they also write for a penny a word, and boast that they can bang out the articles quickly so it’s worth it for them on a per-hour basis.

I decided to run some numbers. Keep in mind that these are all estimates and based on my own sketchy knowledge of how much my expenses are, how many weeks people work per year, etc. Also, keep in mind that freelance writers typically aren’t working on paying work 40 hours per week, so the income I figured for freelancers would be even lower.

The minimum wage here in New Hampshire is $7.25 per hour. If you work 40 hours per week at minimum wage for 49 weeks (leaving some time for vacation and sick days), that’s $14,210 per year.

If you could research and write, say, a 1,000-word article in an hour, that would earn you $10 per hour. If you work as a writer for $10 per hour for 49 weeks, that’s $19,600 per year. But wait…being a freelancer, I pay $1,800 per year for my own (crappy) health insurance, and let’s give a conservative guess of $5,000 annually for expenses, including computer equipment, office supplies, mortgage and utilities just for my office space, etc. If I subtract that from the yearly freelance pay, that’s $12,800 per year — less than minimum wage!

Now, I realize that some people do freelance writing as a supplement to their full-time jobs, or they’re supported by a spouse and their freelancing income is fun money. For me, though, working at a penny a word is simply not sustainable.

Also, why write for a penny a word when, with some thought, you can easily earn 10 times as much: 10 cents per word, which you would earn at some small trade magazines? Then you’d be making $100 per hour.

Writing is undervalued by many. But if businesses that use writing value the work, skill, and knowledge that goes into a 1,000-word article at a measly $10, it’s partly because there are hordes of writers willing to write for that much!

However, I don’t believe that if people weren’t working for these bottom-feeders, wages for writers would rise. There’s no way that someone currently paying a penny a word would raise rates to a much more reasonable $1 per word (or even 10 cents per word!) because writers refuse to work for a penny a word — he would simply disappear.

If you’re a good writer, persistent, and professional, you can earn $50,000, $100,000, $200,000 per year and more. And yes, I do know someone who earns $200,000 per year writing magazine articles and corporate communications.

You also don’t need to start at a penny a word and “work your way up.” My first assignment, back in 1996, paid $500. And no, that was not a fluke, and no, I was not just lucky. I pitched magazines that paid a reasonable amount because it never occurred to me that the effort and skill I put into an article would be worth mere pennies. I wrote a query that sold, and I deserved to be paid a decent sum for my idea, skills, time, effort, and knowledge.

Of course, I’m not at the top of the pay scale by any means, though I make a very comfortable living as the main breadwinner for our family. My minimum rate for articles is 50 cents per word

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Nylon is my favorite magazine and Michelle Phan is a YouTube beauty guru that I respect, but this just feels WRONG. As someone in the comments section of the video has already pointed out, blackface has deep, deep roots in racism. Nylon and Ms. Phan should have known better.

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It’s your attitude.

At the risk of sounding like a Norman Vincent Peale wannabe: If you have a negative attitude towards your job, you probably won’t do very well at it.

I know the writing business is hard, and it’s getting harder all the time. But you can’t discount the fact that there are thousands of magazines and online markets filled with articles that are written by freelancers. Someone is writing those articles…why can’t it be you?

And it’s true that articles are getting shorter, some magazines are going belly-up, and online markets often pay crap. But many writers have adapted. They’re learning to create videos and find photos for their online markets, are diversifying so they don’t rely 100% on magazines, and are finding new, creative ways to market themselves.

Heck, I’ve adapted. Instead of whining that content mills pay one cent per word or national magazines are PITAs or editors often don’t reply to pitches — I worked hard to find a stable of clients that aren’t PITAs, that pay well, and whose editors do respond to pitches. They’re out there. Also, over the years I’ve developed a talent for writing well quickly and being able to switch between projects easily, so I can still make good money by writing more in volume than I used to.

Sometimes I say that anyone who can write can become a freelance writer, but that’s only partly true. Anyone with decent writing skills, good ideas, professionalism, the ability to learn, and a good attitude can be a successful writer. If you’re a fabulous writer and as professional as they come, but you get angry or resentful every time you get a rejection, or when you go through a slow period, or when you see other freelancers seemingly getting all the breaks, you’ll have a hard time being successful.

If you approach your work with a sense or resentment, desperation, or anger, that will come across in your communications with your editors and clients.

So how do you develop a good attitude? Think about everything in your career you’re grateful for. For example: As a freelancer, you get to work where you want, when you want. If you have kids, you get to spend more time with them than if you had a 9-5 job because you can work after hours. You probably love writing (though I know some successful freelancers who don’t…myself included!). You get to interview interesting people on fascinating subjects. Within reason, you control your income. And some say that a bad day at freelancing is better than a good day in a 9-5 cubicle.

I learned this from my life coach Kristin Taliaferro. I told her that I dislike doing interviews, which are a big part of my responsibilities as a writer. She pointed out that resenting interviews could be holding me back, and suggested that one minute before an interview, I consider how grateful I am that these interviews are part of what offers me the opportunity to do a job I like and live a lifestyle I love.

Freelance writing is hard, but all jobs are hard. They’re just hard in different ways. If you want to succeed, quit the kvetching and remind yourself why you wanted to be a freelancer in the first place. [lf]

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