Fallen (Guitar) Hero (Activision pulls the plug on its "Guitar Hero" franchise, canceling the release of the sixth edition of the game. PSFK, via the Guardian, offers theories for why the billion-dollar franchise failed: selling out and lack of... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Heartbroker, facebook, valentine's day, childhood obesity, true crime, Target, Ypulse Essentials, guitar hero, college students, crowdsourcing, gen y employees, activision, lady gaga, let's move, cookie jar, nick jr, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Web, gen y employees, AIM, gchat, Add a tag
Whether or not they're personally allowed to indulge, it's pretty much understood among Gen-Y employees that chatting on Gchat and AIM is the modern day equivalent of the water cooler — a spontaneous social outlet that helps to ease the... Read the rest of this post
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JacketFlap tags: Harry Potter, Twilight, Britney Spears, stardoll, cyberbullying, habbo, Ypulse Essentials, gen y employees, sexy texting, elle, Add a tag
Bittersweet news for Twihards (Bella and Edward dolls are on their way, but won't be out until spring 2009. Also Entertainment Weekly asks whether a male director could fill Catherine Hardwicke's shoes for the sequel? - Britney's comeback is... Read the rest of this post
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JacketFlap tags: Millennials, 2008 Mashup East, gen y employees, gen x, helicopter parents, reverse mentoring, Add a tag
Seeing as we started this week off with a recap of the Mashup's final session, it seems only fitting to wrap things up by reflecting back on the first– The Millenials: Myths and Realities. But before we do, I should admit that as a millennial... Read the rest of this post
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JacketFlap tags: Twilight, Disney, Tinkerbell, rockband, stardoll, the beatles, high school musical 3, Ypulse Essentials, Gen Y, hsm3, gen y employees, sara lee, thrillist, Add a tag
6 days until the Ypulse Youth Marketing Mashup East. I just found out we will be recording audio of the event! Of course it's not the same as being there in person… 'Twilight' moms (studio is tapping mothers to spread the word about the... Read the rest of this post
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