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Viewing: Blog Posts Tagged with: World Cup 2014 Brazil, Most Recent at Top [Help]
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1. The first rule of football is… don’t call it soccer

By Fiona McPherson


The United States and Great Britain are two countries separated by a common language – a phrase commonly attributed to Shaw sometime in the 1940s, although apparently not to be found in any of his published works. Perhaps another way of looking at it is to say that they are two countries separated by a different ball – a sentiment that is particularly apt when football’s World Cup comes around.

Of course, it isn’t quite as simple as that. For years we’ve heard how football is becoming ever more popular in the USA. Major League Soccer’s profile continues to build, and indeed, the US even hosted the World Cup in 1994, and has twice won the FIFA Women’s World Cup. But despite this, football pales into insignificance compared with other big US sports. The National (American) Football League brought in 9 billion dollars in revenue in 2013, whereas Major League Soccer earned only about half a billion; even the National Hockey League earned over 3 billion. If you’re one of those Americans who hasn’t yet become a diehard fan, here’s a potted (and tongue) guide to bluffing your way into sounding knowledgeable about the beautiful game.

Soccer balls

The first rule of football is…

…don’t call it soccer, certainly not within earshot of someone who thinks of it as ‘proper’ football. This is probably the most crucial element in giving the impression that you’ve been into this game for decades. Naturally this can be difficult if you are trying to differentiate between two different sports (in the UK it is easy – American football v football). Soccer, the word, comes from an abbreviation for Association (from Association Football, the ‘official’ name for the game) plus the addition of the suffix -er. This suffix (originally Rugby School slang, and then adopted by Oxford University), was appended to ‘shortened’ nouns, in order to form jocular words. Rugger is probably the most common example, but other examples included in the Oxford English Dictionary are brekker (for breakfast), bonner (for bonfire), and cupper (a series of intercollegiate matches played in competition for a cup).

Apart from its origins being decidedly British, you will find plenty of examples of soccer being used by British people over the decades. But in terms of the history of the language, it’s something of a 19th-century johnny-come-lately: by contrast, football has been used since the 1400s. In modern usage, in order to blend in with the diehard fans, it’s preferable to stick to football – and, when speaking to these fans, never, ever call it Association Football.

A quick reference to sound like a football native:

Match vs game

Match is used in relation to football, but game (used in American Football) is actually the older sense. Game, meaning a competitive activity governed by rules of play, is found in Old English – while match in a similar sense dates to the 16th century. (The word match is also found in Old English, with reference to spouses or people of equal standing.)

Pitch vs field

Pitch, meaning ‘the area of play in a field game’ and used in football, is quite a recent addition to English — currently first found in the late 19th century — and field (with a similar definition, used for American football) predates it by over 150 years. Yet fashions change, and you should refer to a football pitch if you want to be accepted by aficionados in Britain. 

Boots vs cleats / shoes

The distinction between boots (used in football) and shoes (in American football) isn’t particularly noteworthy, but the use of cleats is more intriguing. It’s actually an example of synecdoche: the part is used to represent the whole. This becomes clear if you realize that cleats are the projections on the sole of a shoe, designed to prevent the wearer losing their footing (which are commonly called studs in British English). 

Extra time vs overtime

As the name suggests, extra time is a further period of play in football, added on to a game if the scores are equal and the match must be decided (not to be confused with injury time, added to compensate for time lost dealing with injuries). Overtime describes the same event in North American games, drawing on the older sense of ‘time worked in addition to one’s normal working hours’. The first use of both terms is currently dated to the early 20th century, with extra time coming first. 

To mark vs to guard vs to cover

Guarding in basketball, and marking in a variety of British games including football, means keeping close to an opponent in order to prevent them from getting or passing the ball. To add to the international confusion, in Australian Rules Footballmarking a ball means catching it from a kick of at least ten metres and is to be celebrated – whereas, unless you’re the goalkeeper (or in the crowd), catching the ball at all in football is a handball and a foul. In American football, a defensive player will cover an offensive player. 

Kit vs uniform

uniform (worn for American sports) may sound more militaristic than a kit (worn in football), but the latter actually has fairly regimental (albeit more informal) origins – the sense comes from kit as the equipment of a solider (also known as articles of kit). This sense, in turn, relates to an earlier sense of kit as a container for carrying commodities – from the Dutch kitte, a wooden vessel made of hooped staves.

There’s no other way

In American Football, there are numerous ways to score. In football, there is only one. If the ball ends up in the back of the net (provided there has been no infringement of the rules), it’s a goal. Whether scored by a header, from the penalty spot, a volley, route onescissor kick, after a glorious mazy run from one end of the pitch to the other, or even if it hits a defending player on the bottom/knee/shoulder and deflects past the goalkeeper into the goal, it’s just a goal, and only counts for one point.

0-0 can be exciting

It’s probably a bit of an urban myth that Americans bemoan the fact that it’s perfectly possible to sit through 90 minutes of football, and for the end result to be 0-0. Meaning that no one scored. While any self-respecting football fan will have witnessed the dourest of dour games which end up as a goalless draw, there are action-packed games which inexplicably end up goalless due to one or more goalies playing a blinder. You’ll just have to believe us on this. While you can’t immediately tell from the numbers written as symbols, that ‘0-0’ is nil-nil rather than zero-zero. A good way to expose your ignorance amongst football fans is to refer to a result being two-zero, as the 0 is always termed nil in football. Nil is a contraction of the Latin nihil, meaning ‘nothing’, and also to be found in the word nihilism (the belief that nothing in the world has a real existence).

And last, but not least, don’t worry too much about explaining the offside rule. Plenty of people can’t.

A version of this post first appeared on the OxfordWords blog.

Fiona McPherson is a Senior Editor with the Oxford English Dictionary.

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Image: Soccer Balls Net 7-22-09 1 by Steven Depolo. CC BY 2.0 via Flickr.

The post The first rule of football is… don’t call it soccer appeared first on OUPblog.

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2. World Cup plays to empty seats

By Irving Rein and Adam Grossman


Stunning upsets. Dramatic finishes. Individual brilliance. Goals galore. The 2014 World Cup has started off with a bang. Yet, not as many people as expected are on hand to hear and see the excitement in venues throughout Brazil. Outside of the home country’s matches, there have been thousands of empty seats in stadiums throughout the tournament. Even marquee matchups, such as the Netherlands-Spain game, have failed to fill their venues. The Italian and English football associations each had 2,500 tickets allocated for their recent game. While England sold their entire allotment, Italy was reported to have returned hundreds of tickets back to FIFA.

So why is the world’s most popular sporting event playing to empty seats? Hosting the event in Brazil does create unique structural challenges that likely have and will prevent more sellouts. Because of the billions of dollars of public funds spent on the World Cup by Brazil, FIFA allocated a large number of tickets for exclusive purchase by fans from the host nation that are paying the bill. In a country where a 10-cent price increase in bus fare caused a nation-wide protest last year, paying $135-$188 dollars per match is likely too expensive for many Brazilian soccer fans.

However, the World Cup is not alone in having difficulty filling empty seats for major sporting events. For example, the National Football League (NFL) and the Southeastern Conference (SEC) are two of the most popular sports leagues in the United States. Yet, both organizations have seen declines in attendance over the past years and are spending significant resources in addressing this venue challenge. With ticket prices continually increasing and technology making it easing than ever to watch games on your television, laptop, or phone, how do sports organizations get people to come to venues?

Arena da Amazônia - Amazon Arena (Quando ainda em construçao - When still under construction.) Photo by Gabriel Smith. CC BY 2.0 via gabriel_srsmith Flickr.

Arena da Amazônia – Amazon Arena (Quando ainda em construçao – When still under construction.) Photo by Gabriel Smith. CC BY 2.0 via gabriel_srsmith Flickr.

The 2014 World Cup in Brazil demonstrates many of these issues. One of the biggest place marketing challenges is the location of the stadiums. Both FIFA and Brazil essentially used the Field of Dreams “if you build it they will come” strategy. Brazil decided to build or renovate 12 stadiums in many different parts of the country, including venues in remote locations throughout the country. For example, the United States’ second game will be held in Manaus in the Amazonian jungle. The city can only be reached by boat or plane as no highways connect the city to the rest of Brazil.

Brazil could have focused on eight venues — the minimum required by FIFA to host a World Cup — in locations closer to metropolitan areas. We have found that many of the most successful venues already take advantage of existing infrastructure rather than depending on new development. It is likely that more people would attend World Cup matches if they did not have to rely on new roads, bridges, and rail lines to get there.

Brazil and FIFA have also suffered from the lack of an integrated place marketing strategy. The most forward thinking sports organizations have extended their footprints beyond their venues. FIFA deserves significant credit for extending the World Cup’s footprint beyond the stadiums. For example, FIFA Fan Fests in Brazil are often held on gorgeous beaches in cities where games take place. They are filled with music, television, food, and drink to celebrate the 32 days of the World Cup. This encourages fans from both inside and outside of Brazil to have a World Cup experience without having to attend the games. Millions of people are expected to attend these Fan Fests as they have done in every World Cup since 2002.

However, these place extensions work best when they also encourage people to actually attend the games. In Brazil, the Fan Fests can provide a better overall experience than going to the stadiums. Because many of the stadiums were completed only days before the World Cup started, they lack many of the amenities that are found at the Fan Fest. For example, Arena Amazonia in Manuas will only feature “restaurants and underground parking.” That hardly compares to the festive experience at a Fan Fest. Attending a Fan Fest also does not require buying a ticket or dealing with the traffic problems that occur when traveling to stadiums, and people can still see the game on large television monitors with thousands of other fans. Why attend a game when you can have a better and cheaper experience at a Fan Fest?

The World Cup in Brazil shows that thrilling competitions alone do not fill empty seats. Creating an integrated strategy requires a complete analysis of all factors that would prevent a fan from coming to a venue. This includes examining transportation, accessibility, and technology issues – and making certain that game attendance is not negatively impacted by efforts to engage fans through place extensions.

Adam Grossman is the Founder and President of Block Six Analytics (B6A). He has worked with a number of sports organizations, including the Minnesota Timberwolves, Washington Capitals, and SMG @ Solider Field, to enhance their corporate sponsorship and enterprise marketing capabilities. Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations. They are the co-authors of The Sports Strategist: Developing Leaders for a High-Performance Industry with Ben Shields. Read previous blog posts on the sports business.

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