If you’re anything like me you’ll love a good dog story, especially those feel-good ones of friendship, courage and love. Typically known as our best mates, the canine variety so often teach us about loyalty, responsibility and maintaining a zest for life, and these three picture books certainly contain these elements in their own gorgeous […]
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By: [email protected],
on 11/3/2015
Blog: Perpetually Adolescent (Login to Add to MyJacketFlap)
JacketFlap tags: Carlee Yardley, Dog and the Lost Leg, David West, Felicity Gardner, The Complete Guide to a Dog's Best Friend, Book News, courage, friendship, adventure, loyalty, Walker Books, Corinne Fenton, Mates, Andrew McLean, New Book Releases, black dog books, Book Reviews - Childrens and Young Adult, Hachette Australia, Romi Sharp, Bob the Railway Dog, Lothian Children's Books, Add a tag
By: Dianna Dilworth,
on 7/9/2015
Blog: Galley Cat (Mediabistro) (Login to Add to MyJacketFlap)
JacketFlap tags: Book Biz, Hachette Australia, Tatvertising, Add a tag
By: [email protected],
on 3/25/2015
Blog: Perpetually Adolescent (Login to Add to MyJacketFlap)
JacketFlap tags: Judith Rossell, indie booksellers, Indie Book Awards, Hachette Australia, Joy Lawn, Withering-by-Sea, golden boys, don watson, Foreign Soil, Leading Edge Books, Maxine Beneba Clarke, The Bush, Book News, Sonya Hartnett, Add a tag
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By: [email protected],
on 11/3/2015
Blog: Perpetually Adolescent (Login to Add to MyJacketFlap)
JacketFlap tags: Carlee Yardley, Dog and the Lost Leg, David West, Felicity Gardner, The Complete Guide to a Dog's Best Friend, Book News, courage, friendship, adventure, loyalty, Walker Books, Corinne Fenton, Mates, Andrew McLean, New Book Releases, black dog books, Book Reviews - Childrens and Young Adult, Hachette Australia, Romi Sharp, Bob the Railway Dog, Lothian Children's Books, Add a tag
By: Dianna Dilworth,
on 7/9/2015
Blog: Galley Cat (Mediabistro) (Login to Add to MyJacketFlap)
JacketFlap tags: Book Biz, Hachette Australia, Tatvertising, Add a tag
Hachette Australia is looking for a woman to tattoo an advertising campaign for the latest book in the Dragon Tattoo series by Stieg Larsson.
“The Girl is Back and we want your back for a national Tatvertising campaign,” reads the promo site. “If you can handle it, just like Lisbeth Salander, register your details and tell us briefly why you’d like to be considered. You must be able to attend a live casting, in Sydney on Wednesday July 15, 2015.”
Sound crazy? The publisher is not the first to come up with this gimmick. The Verge has a history of other such publicity stunts:
In the early aughts, websites with tons of cash but little brand recognition anted up for the choice advertising real estate on human beings’ faces. If you skim through the pictures for even a second it’s obvious how predatory the practice is towards the poor and the desperate — including one woman who had GoldenPalace.com tattooed on her forehead in exchange for $10,000 that she needed to finance her son’s education.
Are you enough of a fan to get a dragon tattoo? Share your thoughts in the comments.
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By: [email protected],
on 3/25/2015
Blog: Perpetually Adolescent (Login to Add to MyJacketFlap)
JacketFlap tags: Judith Rossell, indie booksellers, Indie Book Awards, Hachette Australia, Joy Lawn, Withering-by-Sea, golden boys, don watson, Foreign Soil, Leading Edge Books, Maxine Beneba Clarke, The Bush, Book News, Sonya Hartnett, Add a tag
Last night I was fortunate to attend the Indie Book Awards. It was a great evening, hosted by Hachette Australia in Sydney. These awards are organised by Leading Edge Books, who support independent bookshops (see more about them in last weekend’s AFR and in this interview with Galina Marinov). The shortlists and winners are […]
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