New York-based commercial production company Hornet has opened up a new outpost in London's Shoreditch district.
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Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Business, Julia Pott, Parallel, Eran Hilleli, Hornet, Yves Geleyn, Dan & Jason, Gabe Askew, Peter Sluszka, Lisa Hill, Add a tag
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Advertising, Stop Motion, Hornet, Peter Sluszka, Add a tag
Even though origami is the flavor of the moment—even McDonald’s is doing it—the sheer amount of labor involved in producing this Special K stop motion spot makes it rather impressive. It was directed by Peter Sluszka at New York-based Hornet Inc.
There’s a making of video in which you can listen to ad agency and marketing peope waxing eloquent about work that they didn’t do. The director Sluszka offers the best comment in the video: “What it really requires is hours of people folding paper.”
CREDITS
Production Companies: Hornet Inc/Blinkink
Director: Peter Sluszka
Executive Producer: Jan Stebbins
Producer: Zack Kortright
Line Producer: Joel Kretschman
Editor: Anita Chao
Art Director: Mandy Smith
Director of Photography: Ivan Abel
Lead Compositors: Peter Fink, John Harrison
Compositors: Adam Yost, Yussef Cole
Roto Artists: Ted Wiggins, Rafael Mayrhofer
Storyboard Artist: Carlos Ancalmo
Motion Control Operator: Richard Coppola
Gaffer: Michael Yetter
Best Boy Electric: Casey Wooden
3rd Electric: Jarod Kloiber
Key Grip: Matt Walker
Best Boy Grip: Matt Cryan, Brian Yost
3rd Grip: Bob Blankmeir
Animators: Hayley Morris, Matt Somma, Kevin Coyle
Fabricators: Connie Chan, Ben Kress, Ben Friesen, Peter Erickson, Junko Shimzu, Michaela Olsen
Art Deptartment Assistant: Kevin Coyle
Food Stylist: Elizabeth Bell
Food Stylist Assistant: Mireya Acierto, Brett Regot
Production Assistant: Tim Kuhl, Eric Duke, Rafael Mayrhofer
1st AC: Nate Spengler
Phantom Tech: Mark Sashara
Advertising Agency: Leo Burnett
Creative Director: Karen Reed and Natasha Ali
Executive Creative Director: Mylene Pollock
Copywriter: Liam Bushby and Alison Stevens
Art Director: Liam Bushby and Alison Stevens
Account Team: Carly Pritchard, Dominique Gomes, Sofia Sarkar
Project Manager: Gaynor Goldring
Planner (Creative Agency): Olivia Heywood and Charlie Kirkbride
Agency Producer: Serena Schellenberg
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Noam Chomsky, Michel Gondry, Björk, Julie Doucet, Picturebox, Artist of the Day, Haircut Mouse, Is The Man Who Is Tall Happy?, Peter Sluszka, TV Gondry, Add a tag
Brooklyn-based French filmmaker Michel Gondry directs feature films, shorts, commercials, and what he may be best known for, music videos. Much of his work is full of practical and digital effects, often of the hand-made do-it-yourself variety, always clever, and typically animated.
While many people stiffen and become more conservative as they age, Michel has retained the natural enthusiasm of youth to experiment creatively and to release and publish all sorts of work fearlessly. This DVD menu screen from one of Michel’s music video collections illustrates his playful approach to art:
Michel’s longest music video directing relationship is with Bjork. He directed the video for “Human Behavior” from her Debut record, and most recently directed the video for “Crystalline” from her Biophilia record, with animation direction by Peter Sluszka:
Michel draws and creates books. Picturebox has published three of his books. One is a comic book and another is a book/film collaboration with artist Julie Doucet.
He recently released Haircut Mouse, a short multimedia animated film:
Here is a trio of Rubik’s Cube solving videos. The first utilizes a simple filmmaking trick before escalating into the use of digital effects in videos two and three:
Here is a teaser for his film Is The Man Who Is Tall Happy?, the “animated conversation” with Noam Chomsky:
You can see more work at Michel’s website and watch “TV Gondry” for a brief commercial of Michel pushing his products:
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