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Poland is taking on the European Commission’s decision that VAT on e-books must be the standard rate, rather than a reduced rate.
The EC recently decided in a case against France and Luxembourg that applying a reduced VAT, a common practice on physical books, is not legal since an e-book is a service and not a physical good. Poland is challenging this ruling and has requested a review claiming that the European Parliament did not weigh in on the issue. The Bookseller has more:
Poland’s constitutional court also argued the ruling breached fiscal neutrality – meaning the purchase of a printed book versus an e-book equivalent should not be distorted by the differing VAT treatments imposed by the EU.
The New Yorker (online) has a fascinating article titled, "The Bookstore Brain." It's by Sam Sacks who writes the Fiction Chronicle for the Wall Street Journal and is an editor at Open Letters Monthly.
I came upon this article while doing research for another article on by-pass marketing for selling books and became engrossed. It's an inside look at book stores and how they determine which
0 Comments on Book Marketing - Tips and Tidbits on Bookstores as of 9/10/2014 8:42:00 AM
The great accomplishment of this past week—during which the family has been sick with a crazy, no-fun, icky, yucky virus—has been to create a book trailer for All Hallow’s ABC. What is a book trailer? Well, it’s basically a television...
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0 Comments on Work Wednesday: Lights, Camera, Trailer! as of 9/4/2013 8:54:00 AM
We changed up this year’s format ever so slightly, and have provided a list of the top 100 most sought after out-of-print books, regardless of category. Among some of the usual suspects (Madonna’s Sex is, not surprisingly, once again on the top of the heap) we have some very interesting newcomers, including:
Basic Building Data by Don Graf (A compendium of tables and facts for anyone with an interest in selecting the right materials, location, and layout for a construction project).
It also brought a smile to my face seeing Fly Fishing by J.R. Hartley show up in the list. This, of course, is the book that anyone who lived in the UK in the 1980s would remember from the now classic Yellow Pages advert which featured an man traipsing around London's used book shops looking for an old book, only finding success with the telephone directory.
Neither the book, nor the author, existed at the time of the when Yellow Pages created this commercial. So why, you may ask, is this book found in the BookFinder.com report?
The beauty of this whole scenario is that in 1991 a spoof memoir by the fictional Mr. Hartley was published due to the popularity of the ad, and now the spoof is the out-of-print book which is sought after. It kind of reminds me of the time paradox in Terminator, only with used books instead of cyborgs.
In a recent teleseminar presented by Steve Harrison, with featured speaker Jack Canfield, I learned that “only one out of seven people in the United States go into book stores to buy a book.”
According to an April 17, 2010 release from The Association of American Publishers:
The Association of American Publishers (AAP) has today released its annual estimate of total book sales in the United States [for 2009]. The report, which uses data from the Bureau of the Census as well as sales data from eighty-six publishers inclusive of all major book publishing media market holders, estimates that U.S. publishers had net sales of $23.9 billion in 2009, down from $24.3 billion in 2008, representing a 1.8% decrease. In the last seven years the industry had a compound annual growth rate (CAGR) of 1.1%.
Although net sales were down 1.8%, American book publishers still had net sales of $23.9 billion. So, where are all these books being sold if not in book stores.
Through this teleseminar, I learned of the term, by-pass marketing—Jack Canfield mentioned it. What exactly does it mean? And, since Canfield explained that only one in seven people buy books through bookstores, where exactly are the rest of the books being purchased?
By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.
Some By-pass Venues for Selling Books:
Bakeries Nail salons Gas stations Beauty salons Spas Cleaners Tailors Doctor offices Chiropractic and Acupuncture offices Radiology offices Local restaurants
You get the idea; sell anywhere you can. Think of establishments in your area where you have to wait for services or that get a lot of traffic. Talk to management or the owner and offer a percentage of sales or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.
Excellent article. I think many people don't go into bookstores anymore, especially when buying books on line is so convenient. I'll have to try venues like the local merchants. Thanks for the tip!
I was all ready to join, but $27/month is too much for me what with my husband being unemployed. But,I'll try to remember this option for when he has a job.
Thank goodness, I'm making enough to cover my writing expenses and when you get the chance, it's so worth it. I know I wouldn't be in contract today if it wasn't for Suzanne's guidance and information.
Interesting information. I have a hard time imagining those types of establishments as successful venues. I wonder what kind of books sell best in that sort of environment? But you are so right, nothing ventured, nothing gained.
Jane, One of the members in VBT Writers on the Move (Gayle Trent) has mystery books with baking as a back theme - could you picture her books in a bakery.
Travel books in gas stations, ect.
I have a bedtime picture book - my writing coach suggested I ask baby stores if they'd like to carry my books, or even give them away with purchases over a certain amount.
Once you start thinking, it's amazing what you can come up with.
This is a great article. I've had a few books sold through a beauty shop. I met the woman who owns it at the book store where I was having a singing. So you never know.
This is great! Ironically, I'm finding it to be true, I sell fewer books in bookstores than anywhere else! My book, Cowgirl Dreams, is western and rodeo related, so some western wear, feed stores, or tack shops will sell it as well as gift shops and some museums.
Thanks for this info Karen as well as your succinct review of Carolyn Johnson's book. As soon as my book is out, I plan to go to book reader's group, New Age groups, Body-Mind-Health stores, etc. etc. It takes planning and determination but does make those unused brain cells develop new neuron pathways. Never too old! (lol) Maraya http://marayawriter.blogspot.com http://finance.groups.yahoo.com/group/vbt-writersonthemove/
Once again it is time to see if any of you are interested in contributing a post to our site. The last time we put out a little feeler like this the result was very positive. We received a lot of very interesting articles, from a Dream of Opening a Bookstore to a fantastic trip to the Pulpwood Queen’s Girlfriend Weekend.
Of course not all the posts need be so detailed. We have had nice stories on Children’s Books, on participating in Antique Fairs and much much more. If you have anything at all you’d like to share, please don’t be shy. You never know where it might lead.
The site has been averaging over 3 500 unique visitors per month, has received a Google Page Rank of 5, has over 230 subscribers. I continue to market the site vigorously and expect these numbers to continue growing; once your article and link(s) to your site are posted they remain within the site for the life of the blog.
We experimented with writing schedules for our contributors but this proved difficult to keep up. We are now going a bit more free-form and will post most good articles that are submitted, as always on books/book collecting and selling books be it online or from an open shop. Please feel free to insert links back to your site within each post and if you can include a few images.
So that’s it in a nutshell. If you like to write, we like to publish. If you need some publicity (or Google Juice), we can provide it. Again, just drop me a line: editor (at) bookshopblog.com
Title:The Rock of Realm Written by: Lea Schizas Hardback: 242 pages Ages: 12 and up Publisher: Star Publish ISBN: 1-932993-08-8 (Print Book) ISBN: 1-932993-09-6 (E-Book) Publication: March 31, 2005
Alexandra Stone, better known as Alex to her friends and family, is like any fourteen year-old with concerns from what to do on a Friday night to babysitting responsibilities. The life Alex knows so well changes the day she is knocked on the heady by a small pink rock and she recites a chant with her best friend, Sarah. The chant is from Mr. Ritchie’s (Alex’s English teacher) book, and before Alex realizes it, she and Sarah are transported to a mystical world with Alex’s dog, Butch and his squirrel buddy, Pops.
“Glitter I toss, safely I will cross, into your realm it will lead, the rock I possess, evil digress, the Queen I am to thee.”
Life in Greendale Park has vanished and the girls are shined upon by two moons in the starless night. With talking trees and animals, they find themselves thrust into a mystical adventure where Alex is considered the “enchanted one” of royal lineage and must concur “Dread.” The decisions made along the way will test the girls’ friendship. They must trust their instincts that ‘things are not always what they appear’ and believe in the endurance of family.
Lea Schizas intertwines two parallel worlds with believable ease. The powerfulness of “The Rock of Realm,” will leave you wanting more. You will root for Alex and Sarah and their counterparts from the onset. Cheers to Lea Schizas for a well crafted flight through the fantasy world. To learn more about Ms. Schizas visit her website.
***************** Reviewed by Donna M. McDine for the National Writing for Children Center
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Title: The Rock of Realm
Reviewed by Donna M. McDine for the National Writing for Children Center
Great article, thanks.
Kathy,
I'm glad you found it useful.
Hmm. Interesting. I knew bookstores weren't number one. I wonder how many now turn to online places like amazon for books.
good information, thanks for sharing.
Hey, Mayra,
I wouldn't be surprised if Amazon is #1. I know I get most of my books through them.
But, although you can get books online, if you're not drawing the readers/buyers that way, these alternatives might be something to look into.
Excellent article. I think many people don't go into bookstores anymore, especially when buying books on line is so convenient. I'll have to try venues like the local merchants. Thanks for the tip!
Hey, Nancy,
I'm going to try some of these avenues also.
Thanks for stopping by.
I was all ready to join, but $27/month is too much for me what with my husband being unemployed. But,I'll try to remember this option for when he has a job.
Hey, Katie, I know exactly what you mean.
Thank goodness, I'm making enough to cover my writing expenses and when you get the chance, it's so worth it. I know I wouldn't be in contract today if it wasn't for Suzanne's guidance and information.
Interesting information. I have a hard time imagining those types of establishments as successful venues. I wonder what kind of books sell best in that sort of environment? But you are so right, nothing ventured, nothing gained.
Hi Karen,
Great article & good ideas!
Jane and Deb, thanks for stopping by.
Jane, One of the members in VBT Writers on the Move (Gayle Trent) has mystery books with baking as a back theme - could you picture her books in a bakery.
Travel books in gas stations, ect.
I have a bedtime picture book - my writing coach suggested I ask baby stores if they'd like to carry my books, or even give them away with purchases over a certain amount.
Once you start thinking, it's amazing what you can come up with.
Such a good idea, I would never have thought of that!
Laura Ann Dunks
Hi Laura,
Thanks for stopping by. I'm glad you found the info helpful.
This is a great article. I've had a few books sold through a beauty shop. I met the woman who owns it at the book store where I was having a singing. So you never know.
This is great! Ironically, I'm finding it to be true, I sell fewer books in bookstores than anywhere else! My book, Cowgirl Dreams, is western and rodeo related, so some western wear, feed stores, or tack shops will sell it as well as gift shops and some museums.
Heidi
Beverly and Heidi, It really is about trying. I agree, you just never know. And, it pays to take advantage when opportunity knocks.
Thanks for this info Karen as well as your succinct review of Carolyn Johnson's book.
As soon as my book is out, I plan to go to book reader's group, New Age groups, Body-Mind-Health stores, etc. etc. It takes planning and determination but does make those unused brain cells develop new neuron pathways. Never too old! (lol)
Maraya
http://marayawriter.blogspot.com
http://finance.groups.yahoo.com/group/vbt-writersonthemove/
Mayra, I'm with you--you're never too old to learn new tricks and walk the walk. :)